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Author : John Fayerweather
Publisher : Unknown
Page : 586 pages
File Size : 53,8 Mb
Release : 1982
Category : International business enterprises
ISBN : UCSD:31822003175403
Author : Colin Gilligan,Martin Hird
Publisher : Unknown
Page : 0 pages
File Size : 48,5 Mb
Release : 2014-03-19
Category : Export marketing
ISBN : 0415752027
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author : Richter, Nicole F.,Strandskov, Jesper,Hauff, Sven,Taras, Vasyl
Publisher : Edward Elgar Publishing
Page : 347 pages
File Size : 53,5 Mb
Release : 2022-03-15
Category : Business & Economics
ISBN : 9781839108631
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.
Author : Peter J Buckley,Pervez Ghauri
Publisher : Routledge
Page : 817 pages
File Size : 46,9 Mb
Release : 2015-02-20
Category : Business & Economics
ISBN : 9781317906643
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.
Author : Alan M. Rugman,Richard M. Hodgetts
Publisher : Ft Press
Page : 637 pages
File Size : 41,9 Mb
Release : 2000
Category : Business & Economics
ISBN : 0273638971
Features of the second edition: unique triad approach, which provides a unifying framework to an otherwise broad and complex subject; fully updated tables and figures; up to 40 new cases; websites of all MNEs and international organizations, which have been added to the index; expanded coverage of China and emerging economies; new material on resource-based theories -- capabilities and core competencies.
Author : S. Tamer Cavusgil
Publisher : Pearson Education India
Page : 676 pages
File Size : 51,8 Mb
Release : 2009
Category : International business
ISBN : 8131725170
Author : Peter J. Buckley,Fred Burton,Hafiz Mirza
Publisher : Springer
Page : 280 pages
File Size : 43,9 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349266401
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.
Author : Alain Verbeke
Publisher : Cambridge University Press
Page : 615 pages
File Size : 40,8 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781107355279
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Author : Dirk Morschett,Hanna Schramm-Klein,Joachim Zentes
Publisher : Springer Science & Business Media
Page : 470 pages
File Size : 53,9 Mb
Release : 2011-01-19
Category : Business & Economics
ISBN : 9783834983329
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
Author : Kamel Mellahi,Klaus Meyer,Professor of International Business Klaus Meyer,John H Dunning Chair of International Business Regulation Rajneesh Narula,Rajneesh Narula,Associate Professor of International Business Strategy Irina Surdu,Professor of International Business and the McCaig Chair in Management Alain Verbeke
Publisher : Oxford University Press, USA
Page : 519 pages
File Size : 45,7 Mb
Release : 2021-01-07
Category : Business & Economics
ISBN : 9780198868378
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.
Author : Kamal Fatehi,Jeongho Choi
Publisher : Springer
Page : 455 pages
File Size : 54,5 Mb
Release : 2018-10-30
Category : Business & Economics
ISBN : 9783319966229
This textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market. A second, revised edition of Managing Internationally: Succeeding in a Culturally Diverse World, each chapter contains up-to-date material, in-depth coverage of topics, visual aids (i.e., charts, tables, etc.), and vignettes, making this new edition engaging, visually appealing and easily accessible for students taking International Business Management courses. The contents of this textbook are separated into four parts. Part one offers introductory information on the scope and importance of international business management as well as the social and ethical challenges. Part two covers cultural and behavioral topics. Part three discusses the strategic and operational aspects of international business management. Part four explores human resources and labor relations. To assist students, each chapter starts a preview section which includes an outline of the chapter indicating the important aspects along with a brief description of the major issues. Following the preview is a vignette that encapsulates the crux of the chapter, often presented in an amusing and engaging manner. To further help students focus on key issues, the text includes the list of useful business cases to which students can refer. To assist professors in teaching from this book, ancillary teaching materials such as sample syllabi, slides, tests and answer keys will be available for download.
Author : John B. Cullen,K. Praveen Parboteeah
Publisher : Routledge
Page : 529 pages
File Size : 45,8 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135967987
A new international business text for a new and ever-changing global environment.
Author : Dirk Morschett,Hanna Schramm-Klein,Joachim Zentes
Publisher : Springer Science & Business Media
Page : 470 pages
File Size : 51,5 Mb
Release : 2011-02-04
Category : Business & Economics
ISBN : 9783834963314
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
Author : Anonim
Publisher : Unknown
Page : 325 pages
File Size : 50,9 Mb
Release : 2020-08-18
Category : Electronic
ISBN : 1949373940
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author : Rudolf Grünig,Dirk Morschett
Publisher : Springer
Page : 218 pages
File Size : 54,8 Mb
Release : 2016-09-09
Category : Business & Economics
ISBN : 9783662531235
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
