International Communication Strategies Of Chinese Radio And Tv Networks
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International Communication Strategies of Chinese Radio and TV Networks by Duan Peng Pdf
This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
Media Convergence and the Development Strategies of Radio and Television in China by Peng Duan Pdf
This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
China's International Communication and Relationship Building by Xiaoling Zhang,Corey Schultz Pdf
This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world. It explores the sources of China's evolving strategies, how the past influences the present, and the impact of domestic factors that shape China's communication strategies. Including a wide range of detailed examples, the book also discusses how far China is creating new models that will reshape the current landscape of public diplomacy. Chapters 1 and 11 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
China's Media Go Global by Daya Kishan Thussu,Hugo de Burgh,Anbin Shi Pdf
As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
Author : Assoc. Prof. Dr. Serhan ADA Publisher : Hiperlink Eğitim İletişim Yayın Gıda Sanayi ve Pazarlama Tic. Ltd. Şti. Page : 267 pages File Size : 51,6 Mb Release : 2024-06-16 Category : Reference ISBN : 9786258410044
The Young Researchers Conference on Cultural Policy and Cultural Diplomacy 21-22 August 2020 by Assoc. Prof. Dr. Serhan ADA Pdf
We were in the mids of 2019 when we decided to organize a young researchers conference as the most important transnational event, subsequent to the inauguration of the UNESCO Chair of Culture Policy and Cultural Diplomacy of Istanbul Bilgi University established in 2018, held together with the chairs working in the same field. While deciding on the method, content, and form of participation of the conference we consulted with UNESCO chairs, with which we have been in cooperation for a long time. As a result, we decided to invite “young” researchers who are in the early stages of their academic career, irrespective of their age, and who have had their master’s degree and/or conducting doctoral studies. Our purpose was to ensure that they would start a dialogue with their colleagues in similar statuses and benefit from the comments of reviewers having experience in the profession, through the assessment of their presentations. We wished the conference that we planned to last two days to address the main themes of cultural policy. Hence, we projected holding of five sessions on the themes of “Culture as Agent in International Relations,” “Managing and Sharing Cultural Heritage,” “Cities: New Actors of Cultural Policy,” “Cultural Industries: Film as a Case,” and “Culture and Arts in all Their Forms.” Our call for applications has been welcomed with considerable interest. At that time, another thing happened as well. We wanted those young researchers would meet face-to-face, get to know each other, and exchange their views outside of the conference. However, the pandemic broke out and we were faced with the choices of postponing the conference or acknowledging to hold it online, due to travel prohibitions and lockdowns. As a result, the second alternative prevailed to maintain the excitement of the studies of the researchers. Our conference was held online, while Covid-19 was reigning with all its severity, on 21-22 August 2020. At the conference, papers of a total of eighteen researchers in charge at universities or working professionally in the sector in four continents took place. The fact that almost all of the researchers included the original features of the practice, which emerged from the theoretical literature in different subfields of cultural policy, but which they followed closely or were a part of directly, in their analyzes, was attention inviting. At the same time, it was possible to see in the presentations the traces of the (mostly negative) impacts of the international political environment, which continues with tensions, hot or cold conflicts, and inequalities, in addition to the oppressive political environment prevailing in the countries of today, on cultural policy. On the other hand, the lack of presentation and discussion of enough examples concerning cultural policies at the city scale was noteworthy. However, the quest of the young ones working in these disciplines, for new concepts and different methodological approaches, was extremely clear.
Translation Studies on Chinese Films and TV Shows by Feng Yue Pdf
This book explores translation strategies for films and TV programs. On the basis of case studies on subtitle translations, it argues that translators are expected to take into consideration not only linguistic and cultural differences but also the limits of time and space. Based on the editor’s experience working as a translator for TV, journalist, and narrator, this book proposes employing editorial translation for TV translation. Further, in light of statistics on international audiences’ views on Chinese films, it suggests striking a balance between conveying cultural messages and providing good entertainment.
International Communication by Daya Kishan Thussu Pdf
The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
National cultural security has become a hot topic of research in recent years. The first step of the research, like many others on national strategy, is to identify current challenges to cultural security with which China is faced. Relevant published articles in China usually assume the pattern of "e;problems plus countermeasures"e; which includes connotations of cultural security, strategic significance, roots of problems, current challenges, and approaches and countermeasures. Their titles are often generic without distinct standpoints. All of this shows that the study of cultural security is still at a primary stage where a cover-all discussion is typical. Given that the overall review about it has been gradually improved, we should move on to the identification of basic theoretical issues, which unfortunately turns out to be a bottleneck that requires a diversion from macro and overall approaches to micro and segmental observation. In fact, to reach a high-level and comprehensive solution for issues about the cultural security of China relies on an in-depth theoretical study and a detailed comprehension about specific aspects of it. For this reason, it is necessary to begin with defining national cultural security and probing into the most basic theoretical issues such issues as decisive variables, spatial dimension, inner structure, and exterior relations.
In China's Public Diplomacy, Ingrid d'Hooghe provides a thorough analysis of how China's approach to public diplomacy is shaped by the country's political system and Chinese culture.
International Communications Strategy by Silvia Cambié,Yang-May Ooi Pdf
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.
Author : James F. Scotton,William A. Hachten Publisher : John Wiley & Sons Page : 257 pages File Size : 54,8 Mb Release : 2010-03-08 Category : Language Arts & Disciplines ISBN : 9781405187961
New Media for a New China by James F. Scotton,William A. Hachten Pdf
New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
Television Regulation and Media Policy in China by Yik-Chan Chin Pdf
Since the late 1990s, there has been a crucial and substantial transformation in China’s television system involving institutional, structural and regulatory changes. Unravelling the implications of these changes is vital for understanding the politics of Chinese media policy-making and regulation, and thus a comprehensive study of this history has never been more essential. This book studies the transformation of the policy and regulation of the Chinese television sector within a national political and economic context from 1996 to the present day. Taking a historical and sociological approach, it engages in the theoretical debates over the nature of the transformation of media in the authoritarian Chinese state; the implications of the ruling party’s political legitimacy and China’s central-local conflicts upon television policy-making and market structure; and the nature of the media modernisation process in a developing country. Its case studies include broadcasting systems in Shanghai and Guangdong, which demonstrate that varied polices and development strategies have been adopted by television stations, reflecting different local circumstances and needs. Arguing that rather than being a homogenous entity, China has demonstrated substantial local diversity and complex interactions between local, national and global media, this book will be of interest to students and scholars of Chinese media, politics and policy, and international communications.
Internationalization of the Chinese TV Sector by Manfred Kops,Stefan Ollig Pdf
In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million TV households and an estimated 180,000 hours of weekly broadcast time across all TV platforms), but that many economic peculiarities of the media that only can be read in the footnotes of economic text books are highly relevant in practice. To trade TV programs with China thus requires a solid knowledge about the TV business in general, but also about the Chinese media order and the Chinese society, and the Chinese way of business.
Strategic Narratives, Ontological Security and Global Policy by Thomas Colley,Carolijn van Noort Pdf
Strategic Narratives, Ontological Security and Global Policy provides a pathbreaking account of why some states successfully convince others to join their policy initiatives, and why others fail. Examining China’s Belt and Road Initiative and COVID-19, Thomas Colley and Carolijn van Noort argue that strategic narratives can help persuade states to join global policy initiatives if they convincingly promise audiences material gain while avoiding undermining their ontological security. They make their case by analysing eight diverse countries: India, Italy, Kazakhstan, Mexico, the Maldives, the Netherlands, the UK and the USA. Theoretically novel and global in scope, this book provides a compelling explanation of how strategic narratives can help achieve the global policy coordination needed to confront vital challenges in contemporary international relations. The proposed strategic narrative buy-in framework is applicable to many global policy issues, be it promoting trade and infrastructure projects, mitigating climate change or managing pandemics.
Indian Journalism in a New Era by Shakuntala Rao Pdf
In the ever-changing information environment of the early twenty-first century, citizens and journalists alike are eagerly adapting to new technologies, and India is no different. The country’s communication revolution in the post-liberalization era has led to one of the largest media markets in the world. Further, changes in media ownerships and the blending of news with opinions have impacted established practices of reporting. Given the breadth and scope of India’s media, there is little meaningful literature available about journalism practised in the country today. Indian Journalism in a New Era brings together informative and critical contributions about contemporary Indian journalism from twenty-one Indian and global scholars and journalists. The book is divided into four different sections, each addressing one relevant aspect: history and evolving changes; social media and e-journalism; marginalization; and pedagogy, ethics, and public sphere. The contributors address issues like changes in journalism practices, socio-economic conditions of the Indian state, and minority politics. Holistically, the volume focuses on the ways to approach and analyse the enormity and scope in Indian journalism, media technology, and global relations.
