Media Convergence And The Development Strategies Of Radio And Television In China

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Media Convergence and the Development Strategies of Radio and Television in China

Peng Duan
Media Convergence and the Development Strategies of Radio and Television in China Book PDF

Author : Peng Duan
Publisher : Springer Nature
Page : 171 pages
File Size : 40,8 Mb
Release : 2020-11-30
Category : Social Science
ISBN : 9789813341494

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Media Convergence and the Development Strategies of Radio and Television in China by Peng Duan Pdf

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

Innovations of China’s Mainstream Media Convergence

Peng Duan
Innovations of China s Mainstream Media Convergence Book PDF

Author : Peng Duan
Publisher : Springer Nature
Page : 160 pages
File Size : 50,8 Mb
Release : 2022-03-11
Category : Social Science
ISBN : 9789811691461

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Innovations of China’s Mainstream Media Convergence by Peng Duan Pdf

This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.

International Communication Strategies of Chinese Radio and TV Networks

Duan Peng
International Communication Strategies of Chinese Radio and TV Networks Book PDF

Author : Duan Peng
Publisher : Springer
Page : 209 pages
File Size : 41,6 Mb
Release : 2017-04-13
Category : Language Arts & Disciplines
ISBN : 9789811044601

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International Communication Strategies of Chinese Radio and TV Networks by Duan Peng Pdf

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

Development Report on China’s New Media

Xujun Tang,Xinxun Wu,Chuxin Huang,Ruisheng Liu
Development Report on China s New Media Book PDF

Author : Xujun Tang,Xinxun Wu,Chuxin Huang,Ruisheng Liu
Publisher : Springer
Page : 218 pages
File Size : 50,5 Mb
Release : 2017-03-07
Category : Business & Economics
ISBN : 9789811036835

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Development Report on China’s New Media by Xujun Tang,Xinxun Wu,Chuxin Huang,Ruisheng Liu Pdf

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.

Annual Report on Development of New Media in China

Yin Yugong
Annual Report on Development of New Media in China Book PDF

Author : Yin Yugong
Publisher : Paths International Ltd
Page : 220 pages
File Size : 50,8 Mb
Release : 2012-12-01
Category : Social Science
ISBN : 9781844641352

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Annual Report on Development of New Media in China by Yin Yugong Pdf

It's projected that China's internet population will hit 718 million by 2013, comfortably the largest base of net users in the world. Central to this are issues of ownership, freedom and censorship. But what is China's perspective and on the proliferation of new media within China and what are its concerns? This revealing book outlines the phenomenal recent digital developments seen across China and the vast amount of new media and internet usage.Annual Report on Development of New Media in China (Volume 1) presents a clear analysis of the key characteristics and trends found in present day China. Comprehensive and research-based, it covers key subjects such as social media use in China, including Twitter and Facebook, search engines, including Google, plus news channels and news sites both Chinese and international. In addition, the authors examine the online gaming industry in China, the very latest regulations and laws that affect new media industries and digital activities, issues around blogging, plus the introduction of digital television and ebooks into China. The editor-in-chief is Yin Yugong, Director of the Institute of Journalism and Communication of CASS, the Chinese Academy of Social Sciences. Published by China specialists Paths International, in association with Social Science Academic Press (China).

Television Regulation and Media Policy in China

Yik-Chan Chin
Television Regulation and Media Policy in China Book PDF

Author : Yik-Chan Chin
Publisher : Taylor & Francis
Page : 262 pages
File Size : 48,7 Mb
Release : 2016-08-12
Category : Political Science
ISBN : 9781135042059

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Television Regulation and Media Policy in China by Yik-Chan Chin Pdf

Since the late 1990s, there has been a crucial and substantial transformation in China’s television system involving institutional, structural and regulatory changes. Unravelling the implications of these changes is vital for understanding the politics of Chinese media policy-making and regulation, and thus a comprehensive study of this history has never been more essential. This book studies the transformation of the policy and regulation of the Chinese television sector within a national political and economic context from 1996 to the present day. Taking a historical and sociological approach, it engages in the theoretical debates over the nature of the transformation of media in the authoritarian Chinese state; the implications of the ruling party’s political legitimacy and China’s central-local conflicts upon television policy-making and market structure; and the nature of the media modernisation process in a developing country. Its case studies include broadcasting systems in Shanghai and Guangdong, which demonstrate that varied polices and development strategies have been adopted by television stations, reflecting different local circumstances and needs. Arguing that rather than being a homogenous entity, China has demonstrated substantial local diversity and complex interactions between local, national and global media, this book will be of interest to students and scholars of Chinese media, politics and policy, and international communications.

China's Media Go Global

Daya Kishan Thussu,Hugo de Burgh,Anbin Shi
China s Media Go Global Book PDF

Author : Daya Kishan Thussu,Hugo de Burgh,Anbin Shi
Publisher : Routledge
Page : 366 pages
File Size : 51,7 Mb
Release : 2017-11-27
Category : Social Science
ISBN : 9781317214618

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China's Media Go Global by Daya Kishan Thussu,Hugo de Burgh,Anbin Shi Pdf

As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

Application of Big Data, Blockchain, and Internet of Things for Education Informatization

Mian Ahmad Jan,Fazlullah Khan
Application of Big Data Blockchain and Internet of Things for Education Informatization Book PDF

Author : Mian Ahmad Jan,Fazlullah Khan
Publisher : Springer Nature
Page : 598 pages
File Size : 46,5 Mb
Release : 2021-10-12
Category : Computers
ISBN : 9783030879006

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Application of Big Data, Blockchain, and Internet of Things for Education Informatization by Mian Ahmad Jan,Fazlullah Khan Pdf

This two-volume set constitutes the refereed proceedings of the First International Conference International Conference on Application of Big Data, Blockchain, and Internet of Things for Education Informatization. The conference was held in August 2021 and due to COVID-19 pandemic virtually.The 99 revised full papers and 45 short papers have been selected from 503 submissions. The papers describe research fields such as “big data” and “information education”. The aim of the conference is to provide international cooperation and exchange platforms for big data and information education experts, scholars and enterprise developers to share research results, discuss existing problems and challenges, and explore cutting-edge science and technology.

New Media and Chinese Society

Ke Xue,Mingyang Yu
New Media and Chinese Society Book PDF

Author : Ke Xue,Mingyang Yu
Publisher : Springer
Page : 290 pages
File Size : 50,6 Mb
Release : 2017-10-24
Category : Social Science
ISBN : 9789811067105

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New Media and Chinese Society by Ke Xue,Mingyang Yu Pdf

This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon. The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world.

When Documentaries Meet New Media

Le Cao
When Documentaries Meet New Media Book PDF

Author : Le Cao
Publisher : Springer Nature
Page : 205 pages
File Size : 50,5 Mb
Release : 2023-05-31
Category : Social Science
ISBN : 9783662674062

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When Documentaries Meet New Media by Le Cao Pdf

New media and digital technologies open up numerous possibilities to document different versions of reality, which makes it essential to examine how they transform the logic behind the creation and production of documentaries in digital cultures. This study aims to investigate the integration between the traditional documentary and new media: the interactive documentary, in the context of the different sociocultural and technological environments of China and the West. Accordingly, a comparative study on the evolution and integration of these two fields was carried out. The documentary genre brings with it a method of classification and various modes of representing reality, while new media provide new approaches to interactivity as well as the production and distribution of interactive documentaries. Interactive documentaries grow and change as a continuously evolving system, engaging the roles of the author and the user, such that their roles are mixed for better co-expression and the reshaping of their shared environment. In addition, an analytical approach based on the types of interactivity was adopted to explore this new form of documentary; both to deduce how the stories about our shared world can be told and to understand the impact of interactive documentaries on the construction of our versions of the reality as well as our role in it.

Media Convergence and Deconvergence

Sergio Sparviero,Corinna Peil,Gabriele Balbi
Media Convergence and Deconvergence Book PDF

Author : Sergio Sparviero,Corinna Peil,Gabriele Balbi
Publisher : Springer
Page : 341 pages
File Size : 55,7 Mb
Release : 2017-10-20
Category : Social Science
ISBN : 9783319512891

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Media Convergence and Deconvergence by Sergio Sparviero,Corinna Peil,Gabriele Balbi Pdf

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Internationalization of the Chinese TV Sector

Manfred Kops,Stefan Ollig
Internationalization of the Chinese TV Sector Book PDF

Author : Manfred Kops,Stefan Ollig
Publisher : LIT Verlag Münster
Page : 336 pages
File Size : 52,7 Mb
Release : 2007
Category : Foreign television programs
ISBN : 9783825807535

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Internationalization of the Chinese TV Sector by Manfred Kops,Stefan Ollig Pdf

In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million TV households and an estimated 180,000 hours of weekly broadcast time across all TV platforms), but that many economic peculiarities of the media that only can be read in the footnotes of economic text books are highly relevant in practice. To trade TV programs with China thus requires a solid knowledge about the TV business in general, but also about the Chinese media order and the Chinese society, and the Chinese way of business.

Policy and Marketing Strategies for Digital Media

Yu-li Liu,Robert G. Picard
Policy and Marketing Strategies for Digital Media Book PDF

Author : Yu-li Liu,Robert G. Picard
Publisher : Routledge
Page : 326 pages
File Size : 47,9 Mb
Release : 2014-04-16
Category : Social Science
ISBN : 9781317744115

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Policy and Marketing Strategies for Digital Media by Yu-li Liu,Robert G. Picard Pdf

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Media Literacy Education in China

Chi-Kim Cheung
Media Literacy Education in China Book PDF

Author : Chi-Kim Cheung
Publisher : Springer
Page : 179 pages
File Size : 54,8 Mb
Release : 2016-01-12
Category : Education
ISBN : 9789811000454

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Media Literacy Education in China by Chi-Kim Cheung Pdf

The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media. China has become a global superpower and in 2011 surpassed Japan as the world’s second largest economy, second only to the USA. China’s entertainment industry is also flourishing, and the market is large enough to attract foreign investors that either view China as an important market or are interested in Chinese capital. Today, more children in China watch television than in any other country in the world, and Internet usage is also increasing, making the implementation of media literacy education an important issue. This book presents the prevailing perspectives on media literacy education in China and describes how the current curriculum reform for implementing media literacy education is being developed. It will not only stimulate debate and further research, but will also influence policy decisions regarding media literacy education in China.

The Chinese Story in Global Order

Chen Liu
The Chinese Story in Global Order Book PDF

Author : Chen Liu
Publisher : Springer Nature
Page : 307 pages
File Size : 50,7 Mb
Release : 2023-06-29
Category : Social Science
ISBN : 9789811990205

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The Chinese Story in Global Order by Chen Liu Pdf

This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic model that the author constructs for evaluating national images, together with a historical review and quantitative analysis, it discusses the issues and challenges confronting China’s image around the world since the Opening Up. To help rectify the situation that most of the research on China’s reform efforts focuses on hard power (esp. economic power), this book, which mainly focuses on China’s soft power, reviews and assesses its global image from the three perspectives of politics, economy and culture. In the process, it sheds valuable new light on the presentation of China’s image and the world’s perceptions of China.