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International Craft Trade Fairs by Commonwealth Secretariat Pdf
Providing craft producers and exporters with a practical methodology to assess potential markets, this guide looks at national and individual enterprise capabilities, selecting an international trade fair to suit, and going to a fair.
Exhibitions, Trade Fairs and Industrial Events by Warwick Frost,Jennifer Laing Pdf
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Trade Shows in the 21st Century by Béliard, Anne-Sophie,Naulin, Sidonie Pdf
Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
Marketing Crafts and Visual Arts by International Trade Centre Pdf
This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.
Marketing Crafts and Visual Arts by International Trade Centre UNCTAD/WTO.,World Intellectual Property Organization Pdf
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Author : Alan Smart,Josephine Smart Publisher : State University of New York Press Page : 328 pages File Size : 50,6 Mb Release : 2012-02-01 Category : Social Science ISBN : 9780791483572
Petty Capitalists and Globalization by Alan Smart,Josephine Smart Pdf
Globalization is often seen as driven by large corporations and supranational organizations. Enterprises operated by petty capitalists may be small, but there is nothing petty about their significance for the operation of economies or our understanding of contemporary societies, families, and localities. Petty Capitalism and Globalization uses ethnographic research to examine how small firms in Europe, Asia, and Latin America have been compelled to operate and compete in a fast-moving transnational economic environment. From Nepalese rug makers to German bakers to Taiwanese memory chip designers, these fascinating case studies delve into the complex situation of petty capitalists, often ambiguously situated between capital and labor, cooperation and exploitation, family and economy, tradition and modernity, friends and competitors. Understanding the position of petty capitalists in a global economy provides lessons in the potential and limitations of promoting small firms and entrepreneurship as a route to sustainable development.
A Cultural Economic Analysis of Craft by Anna Mignosa,Priyatej Kotipalli Pdf
Are we aware of the values of craft? In this edited volume, cultural economists, researchers and professionals provide an interdisciplinary discussion of the relevance and contribution of the craft sector to the economy, as well as to society at large. Mignosa and Kotipalli bring together contributors to compare the craft sector across countries, analysing the role of institutions, educational bodies, organisations and market structure in its evolution and perception. The Western approach to craft and its subordinate position to the arts is contrasted with the prestige of craftmanship in Eastern countries, while the differing ways that craft has attracted the attention of policy agencies, museums, designers and private institutions across regions is also analysed. This volume is vital reading to those interested in the economic features of craft and craftsmanship around the world, as well as for those interested in the importance of policy in bringing about effective sustainable development.
Migration - Networks - Skills by Astrid Wonneberger,Mijal Gandelsman-Trier,Hauke Dorsch Pdf
Migration, networks, skills: these keywords not only denote three popular and important fields of current investigation in Social Sciences and Cultural Studies, they also mark the wide range of interests of cultural and social anthropologist Waltraud Kokot, who is to be honoured in this Festschrift. Internationally distinguished scholars from five European countries and various academic disciplines present their most recent research findings on topics such as diaspora and migration studies, urban anthropology and the anthropology of crafts, all of which are connected by the common themes of mobility and transformation.
