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Author : Robert J. Elster
Publisher : Gale Cengage
Page : 300 pages
File Size : 47,5 Mb
Release : 1987-01-01
Category : Exhibitions
ISBN : 0810321246
Author : Anonim
Publisher : Unknown
Page : 1168 pages
File Size : 47,9 Mb
Release : 1988
Category : Exhibitions
ISBN : PSU:000014934292
Author : Anonim
Publisher : Unknown
Page : 560 pages
File Size : 40,5 Mb
Release : 1985
Category : Trade shows
ISBN : UOM:39015031706933
Author : Robert L. King
Publisher : Springer
Page : 161 pages
File Size : 40,9 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9783319173924
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Barry Siskind
Publisher : John Wiley & Sons
Page : 323 pages
File Size : 47,7 Mb
Release : 2010-02-23
Category : Business & Economics
ISBN : 9780470675496
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author : Untener
Publisher : Gale Cengage
Page : 1600 pages
File Size : 40,7 Mb
Release : 1995-09-01
Category : Exhibitions
ISBN : 0810356759
Author : Lisa Masiello
Publisher : Unknown
Page : 128 pages
File Size : 45,5 Mb
Release : 2022-01-24
Category : Electronic
ISBN : 1737487802
"Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must-read. It's a perfect balance of experienced insights and explanations to help you understand the mysteries and mechanics of successful trade show marketing." - Patricia Hammond, Co-founder and CEO, The Business GuildAre you pulling your hair out in frustration trying to manage your company's trade show exhibit? Discover the insider tips and actual steps you can take to maximize trade show results. Trade Show 411 gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you'll get the most out of your sales and marketing efforts and maximize your trade show results. In Trade Show 411, you'll discover: - What revenue generating tactics you can implement on a limited budget- How to secure valuable media outlets for in-booth interviews- Tips on assembling the perfect staff- Hidden expenses that can cost you if you don't know how to manage them effectively- The way to stay on track when your trade show gets turned upside down by issues outside your control- Four steps to selecting the perfect show- How to transform your leads from ho-hum to sales qualified with the right questions- . . . And so much moreIf you like the help of a step-by-step roadmap but want to be able to tailor the insights to meet your challenges and achieve your objectives, then this essential guide is a must have.
Author : Matthew Miskelly
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2008-06
Category : Electronic
ISBN : 0787699977
Each edition of this annual resource includes listings for more than 10,000 trade shows; approximately 6,000 trade show sponsoring organizations; and more than 5,900 facilities, services and information sources on trade shows and exhibitions held in the United States and around the globe.
Author : Anonim
Publisher : Unknown
Page : 1342 pages
File Size : 51,8 Mb
Release : 1985
Category : Directories
ISBN : PSU:000010017135
Author : Thomas Slavens
Publisher : CRC Press
Page : 674 pages
File Size : 41,6 Mb
Release : 2004-03-11
Category : Language Arts & Disciplines
ISBN : 9780824755379
Description
Author : Rhonda M. Abrams,Eugene Kleiner
Publisher : The Planning Shop
Page : 458 pages
File Size : 52,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 9780966963564
Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today's business climate. Includes up-to-date information on what's being funded now.
Author : Matthew Miskelly
Publisher : Unknown
Page : 128 pages
File Size : 55,7 Mb
Release : 2011
Category : Fairs
ISBN : 1414466684
Author : Anonim
Publisher : Unknown
Page : 44 pages
File Size : 48,5 Mb
Release : 1970
Category : Exhibitions
ISBN : IND:30000113950038
Author : John Wiley Spiers
Publisher : John Spiers Company
Page : 383 pages
File Size : 50,7 Mb
Release : 2001
Category : International trade
ISBN : 9780979551505
Author : United States Travel Service
Publisher : Unknown
Page : 44 pages
File Size : 55,9 Mb
Release : 1970
Category : Congresses and conventions
ISBN : MINN:31951D032962809