International Marketing Fourth Edition

Author : John Shaw,Sak Onkvisit
Publisher : Routledge
Page : 619 pages
File Size : 43,7 Mb
Release : 2008-01-28
Category : Business & Economics
ISBN : 9781134386376

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International Marketing by John Shaw,Sak Onkvisit Pdf

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

Author : Pervez Ghauri,Philip Cateora
Publisher : McGraw Hill
Page : 657 pages
File Size : 52,6 Mb
Release : 2014-01-16
Category : Business & Economics
ISBN : 9780077148164

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EBOOK: International Marketing by Pervez Ghauri,Philip Cateora Pdf

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.

Author : Ghauri,Pervez N. Ghauri,Philip R. Cateora
Publisher : McGraw-Hill Higher Education
Page : 682 pages
File Size : 51,8 Mb
Release : 2014
Category : Business & Economics
ISBN : 0077148150

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International Marketing by Ghauri,Pervez N. Ghauri,Philip R. Cateora Pdf

The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.

Author : Sak Onkvisit,John J. Shaw
Publisher : Unknown
Page : 774 pages
File Size : 47,5 Mb
Release : 1997
Category : Business & Economics
ISBN : 0132724510

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International Marketing by Sak Onkvisit,John J. Shaw Pdf

This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an emphasis on the management perspective. International Marketing: Analysis and Strategypresents broad and deep coverage of international business topics. There are two chapters for each of the 4 Ps of marketing. There are also in depth discussions of topics such as marketing barriers, foreign exchange, physical distribution, documentation, bribery, counterfeiting, intellectual property, gray marketing, dumping, political risks, services, free-trade zones, countertrade, and more. The book employs a rigorous approach that cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers. It covers the latest theoretical developments, empirical findings, and management practices. This integrated approach enables readers to keep up with the latest research and practice. The third edition of International Marketing: Analysis and Strategyhas been revised to include the latest scholarly and management practices, several new cases and advertisements, and the latest available statistics. In addition, the book employs" boxes" for the first time to highlight different areas of discussion: "cultural dimension," "it's the law," and "marketing strategy."A valuable reference book for any professional whose business is involved with international marketing.

Author : Kate Gillespie
Publisher : Routledge
Page : 1140 pages
File Size : 50,5 Mb
Release : 2015-07-03
Category : Business & Economics
ISBN : 9781317508328

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Global Marketing by Kate Gillespie Pdf

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

Author : Frank Bradley
Publisher : Prentice Hall
Page : 448 pages
File Size : 55,8 Mb
Release : 2002
Category : Business & Economics
ISBN : CORNELL:31924099218566

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International Marketing Strategy by Frank Bradley Pdf

This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples. New to this edition: 46 case exhibits illustrating real-life examples A Part-map to help readers navigate through the text Implications of the Internet and other new technologies integrated throughout Two new chapters - ' Pricing in international markets' and ' Vision and strategy for International Markets' More global coverage with data on Asia-Pacific and African countries " International Marketing Strategy" is essential reading to students studying International Marketing at advanced undergraduate, MBA or MSc/MA levels as well as managers of firms considering entry to or already in international markets. For tutors: There are an Instructor' s Manual and PowerPoint slides to accompany this text atwww.booksites.net/bradley Frank Bradley is R & A Bailey Professor of International Marketing based at the Michael Smurfit Graduate School of Business, University College, Dublin and has served on the editorial boards of the Journal of International Marketing, the Journal of International Business Studies, the Journal of Business Research and International Marketing Review.

Author : Philip R. Cateora
Publisher : Unknown
Page : 734 pages
File Size : 47,8 Mb
Release : 1979
Category : Electronic
ISBN : LCCN:78061188

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International Marketing by Philip R. Cateora Pdf

Author : Pervez Ghauri,Philip Cateora
Publisher : McGraw Hill
Page : 659 pages
File Size : 42,7 Mb
Release : 2021-08-16
Category : Business & Economics
ISBN : 9781526848604

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EBOOK: International Marketing, 5e by Pervez Ghauri,Philip Cateora Pdf

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Author : Marieke de Mooij
Publisher : SAGE
Page : 603 pages
File Size : 53,5 Mb
Release : 2018-10-27
Category : Business & Economics
ISBN : 9781526453518

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Global Marketing and Advertising by Marieke de Mooij Pdf

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
Page : 268 pages
File Size : 45,6 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9788120352384

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INTERNATIONAL MARKETING ,Fourth Edition by SRINIVASAN, R. Pdf

This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

Author : P. K. Vasudeva
Publisher : Excel Books India
Page : 656 pages
File Size : 42,7 Mb
Release : 2006
Category : Electronic
ISBN : 8174464956

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International Marketing by P. K. Vasudeva Pdf

With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.

Author : Philip R. Cateora,John Graham,Clare D'Souza,Gillian Sullivan Mort,Mehdi Taghian,Jay Weerawardena
Publisher : Unknown
Page : 691 pages
File Size : 55,9 Mb
Release : 2011
Category : Export marketing
ISBN : 0071014837

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International Marketing by Philip R. Cateora,John Graham,Clare D'Souza,Gillian Sullivan Mort,Mehdi Taghian,Jay Weerawardena Pdf

The second edition of International Marketing includes greater coverage of digital marketing, social and interactive marketing.For example, Sri Lankan farmers connecting to markets via mobile phones, Indonesia and intellectual property rights violations and how high fashion is harnessing the internet to become more accessible. It also benefits from increased focus on ethics and sustainability as well as more content relating to emerging markets as a direct result of market feedback.In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important.This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia Pacific region and their importance in the wider global context.

Author : Pervez N. Ghauri,Philip R. Cateora
Publisher : Unknown
Page : 682 pages
File Size : 41,9 Mb
Release : 2010
Category : Export marketing
ISBN : 0077122852

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International Marketing by Pervez N. Ghauri,Philip R. Cateora Pdf

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

Author : Philip R. Cateora
Publisher : McGraw-Hill Companies
Page : 736 pages
File Size : 47,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 0072941642

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International Marketing by Philip R. Cateora Pdf

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Author : Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Publisher : Human Kinetics
Page : 490 pages
File Size : 53,7 Mb
Release : 2021-03-12
Category : Sports
ISBN : 9781492594628

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Sport Marketing by Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton Pdf

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--