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Author : Saad Dubayyan Alshammari,Rabiul Islam,Ahmad Bashawir Abdul Ghani
Publisher : Unknown
Page : 146 pages
File Size : 51,8 Mb
Release : 2015
Category : Export marketing
ISBN : 8175418222
Author : Frank Bradley
Publisher : Unknown
Page : 584 pages
File Size : 54,8 Mb
Release : 1991
Category : Business & Economics
ISBN : 0133178927
International marketing strategies are examined, from an analysis of political, social, business and competitive environments, to the the development of strategies to enter international markets. The author assesses how to select international markets, customers and how to develop products. He explains how to develop marketing programmes for businesses in consumer products, industrial products and service industries. The book incorporates teaching and learning aids, case studies, end-of-chapter discussion questions and references.
Author : Shaoming Zou,Daekwan Kim
Publisher : Business Expert Press
Page : 150 pages
File Size : 51,7 Mb
Release : 2009-05-01
Category : Business & Economics
ISBN : 1606490095
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author : Anonim
Publisher : Emerald Group Publishing
Page : 304 pages
File Size : 52,6 Mb
Release : 2015-11-03
Category : Business & Economics
ISBN : 9781785602320
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
Author : John Shaw,Sak Onkvisit
Publisher : Routledge
Page : 619 pages
File Size : 54,6 Mb
Release : 2008-01-28
Category : Business & Economics
ISBN : 9781134386376
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Author : S. Tamer Cavusgil,Tiger Li
Publisher : Unknown
Page : 224 pages
File Size : 42,6 Mb
Release : 1992
Category : Business & Economics
ISBN : UCSD:31822015540768
Author : Anonim
Publisher : Cambria Press
Page : 275 pages
File Size : 51,9 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9781621969365
Author : Shaoming Zou,Hui Xu,Linda Hui Shi
Publisher : Emerald Group Publishing
Page : 344 pages
File Size : 40,9 Mb
Release : 2015-02-04
Category : Business & Economics
ISBN : 9781784414474
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Author : Colin Gilligan,Martin Hird
Publisher : Routledge
Page : 330 pages
File Size : 41,9 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781135133863
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author : Leonidas C. Leonidou,Constantine S. Katsikeas,Saeed Samiee,Bilge Aykol
Publisher : Springer
Page : 517 pages
File Size : 44,7 Mb
Release : 2017-10-20
Category : Business & Economics
ISBN : 9783319613857
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
Author : Viktor Tielmann
Publisher : GRIN Verlag
Page : 29 pages
File Size : 46,7 Mb
Release : 2010-09
Category : Electronic
ISBN : 9783640672158
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, course: International Marketing Management, language: English, abstract: Globalization has increased the competition amongst firms. There are more and more companies which are motivated to conquer foreign markets and enlarge their presence on these markets. For multiple reasons, companies adopt modes to enter foreign markets and find new channels of distribution. Choosing the right and appropriate market entry strategy has a growing importance. As a matter of fact, companies should align their strategy to their objectives and adapt them to the foreign markets environment. There are numerous different entry strategies which are all linked to different entry modes, different amounts of risks or costs. From the least costly mode to the most expensive one we distinguish three main strategies: Export is characterized by the transportation of finished goods from one country to another. The distribution on site is done by an intermediary or by foreign based distributors or agents. Joint Venturing includes different characteristics of various joint contracts with firms to produce or promote services or products. Direct investment is, when a company decides to invest directly into a foreign country by either establish an assembly operation, a wholly-owned operation as well as a merge or an acquisition. Each of the market entry strategy has both, advantages and disadvantages. The less costly the strategy is, the less control the company has over the distribution channel. Consequently, the company depends more or less on foreign institutions or foreign partners. All in all a company has to figure out for itself which strategy to choose, according to its particular situation, financial as well as economical and environmental. Therefore, before entering a market,
Author : Erdener Kaynak
Publisher : Routledge
Page : 156 pages
File Size : 44,5 Mb
Release : 2021-08-29
Category : Business & Economics
ISBN : 9781317955856
Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometrics—a benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalers—and the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports
Author : P. K. Vasudeva
Publisher : Excel Books India
Page : 656 pages
File Size : 51,9 Mb
Release : 2006
Category : Electronic
ISBN : 8174464956
With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.
Author : Erdener Kaynak
Publisher : Routledge
Page : 416 pages
File Size : 50,9 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9781136777639
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Author : Joris J.A. Leeman
Publisher : BoD – Books on Demand
Page : 250 pages
File Size : 49,5 Mb
Release : 2015-10-09
Category : Business & Economics
ISBN : 9783839137864
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
