International Marketing The Tesla Brand

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International Marketing. The Tesla Brand

Tobias Hinterwimmer

Author : Tobias Hinterwimmer
Publisher : GRIN Verlag
Page : 26 pages
File Size : 42,7 Mb
Release : 2018-05-29
Category : Business & Economics
ISBN : 9783668713215

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International Marketing. The Tesla Brand by Tobias Hinterwimmer Pdf

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: Tesla’s CEO Elon Musk, together with Amazon’s Jeff Bezos, are probably the greatest entrepreneurs to date. Besides Tesla, Elon Musk also coordinates the companies SpaceX, Hyperloop and SolarCity. To understand Musk’s ambition and goals we need to see all of these companies as one unit and approach. Each company underlies the concept of the usage of renewable energies or to achieve sustainability with the unified goal to protect or safe our world. In terms of SpaceX this is established due to the goal to colonize the mars as a living alternative to our earth, SolarCity aims at creating homes fully running with solar energy, Hyperloop is an approach to shift and accelerate traffic and transportation under the ground and lastly, Tesla is manufacturing electric vehicles in order to reduce CO2-Emissions. As it could be seen, all these companies, founded or coordinated by Elon Musk, are operating in different areas, but are combined in their unified goal to make the world better. Therefore, we must say that Elon Musk is the greatest and most important asset or capital all of these firms possess. This explains, why the majority of the American citizens have high hopes in him and for what reason business analysts are rating Tesla in the range of general motors and ford, some well-established car manufacturers since years, as stated in the case study. Nonetheless, some people are wondering why Tesla is meant to have such a bright future despite of their recent struggles in terms of production difficulties, which made them neglect their forecasts and demands, and occurred accidents due to failures of their autonomous driving software. The answer to all this, and why Tesla doesn’t have to deal with severe downgrading of Tesla’s stock price, is due to the fact that to a high percentage the ratings are dependent on their CEO Elon Musk.

Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla

Anna Rüttger

Author : Anna Rüttger
Publisher : GRIN Verlag
Page : 31 pages
File Size : 53,8 Mb
Release : 2017-09-12
Category : Business & Economics
ISBN : 9783668522695

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Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla by Anna Rüttger Pdf

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Essen, language: English, abstract: This paper will focus on the Tesla’s international marketing activities in order to find out why the company is considered to be different. Moreover, the objective of this assignment is to find out if and how Tesla is establishing confidence among its potential customers. In this work, the focus will be on Tesla’s vehicles as this is the company’s main product. Certainly, in some parts of this paper other products will also be mentioned to convey a comprehensive understanding of the company’s activities.

Marketing Case Study Tesla

Ricardo Escoda

Author : Ricardo Escoda
Publisher : GRIN Verlag
Page : 24 pages
File Size : 44,7 Mb
Release : 2018-05-18
Category : Business & Economics
ISBN : 9783668706200

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Marketing Case Study Tesla by Ricardo Escoda Pdf

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Tesla increased formidable during the last years, it is a highly discussed automotive brand, which is becoming more and more important. In August 2017, the Bernstein Research Institute published a study dealing with brand enjoyment and service experiences of 286 Tesla owners, which resulted in a fanatical brand loyalty autonomous of the region the participants lived in. This paper deals with aspects of Global Marketing Management and Customer Relationship Management, which on the one hand include growth drivers and complexities that underpin the strategy of Tesla in its quest to exercise market power in a very competitive automotive market place, and on the other hand examine how Tesla was able to connect its customers as prominent iconic luxury brand. In the end of this paper a “blue print” model on how Tesla might build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customers and delivering added value will be proposed.

EBOOK: International Marketing, 5e

Pervez Ghauri,Philip Cateora

Author : Pervez Ghauri,Philip Cateora
Publisher : McGraw Hill
Page : 659 pages
File Size : 55,9 Mb
Release : 2021-08-16
Category : Business & Economics
ISBN : 9781526848604

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EBOOK: International Marketing, 5e by Pervez Ghauri,Philip Cateora Pdf

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Handbook on Cross-Cultural Marketing

Glen H. Brodowsky,Camille P. Schuster

Author : Glen H. Brodowsky,Camille P. Schuster
Publisher : Edward Elgar Publishing
Page : 304 pages
File Size : 53,7 Mb
Release : 2020-09-25
Category : Business & Economics
ISBN : 9781788978545

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Handbook on Cross-Cultural Marketing by Glen H. Brodowsky,Camille P. Schuster Pdf

This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

Marketing Report on "Tesla Motors"

Aylin Kadriye Tansel

Author : Aylin Kadriye Tansel
Publisher : Unknown
Page : 28 pages
File Size : 47,6 Mb
Release : 2016-11-17
Category : Electronic
ISBN : 3668323860

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Marketing Report on "Tesla Motors" by Aylin Kadriye Tansel Pdf

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa

Tesla Motors. SWOT analysis and corporate strategy

Santiago Mas Mas

Author : Santiago Mas Mas
Publisher : GRIN Verlag
Page : 25 pages
File Size : 50,7 Mb
Release : 2018-08-27
Category : Business & Economics
ISBN : 9783668784062

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Tesla Motors. SWOT analysis and corporate strategy by Santiago Mas Mas Pdf

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: In an era in which disruption is one of the most used words in business, Tesla Motors has been attracting media attention during the last few years, especially in North America and Europe, due to is innovative offering and the fresh air it has brought into the car manufacturing industry. This is the reason why we have decided to choose this company for our reflections on corporate strategy in the MBA. Our methodology in this assignment will be to critically analyze Tesla’s current market approach as part of its global corporate strategy to be able to latter see how harmonized they both are and how likely they are to finally succeed given the current market conditions and competition. For this task we will firstly determine Tesla’s potential market and then we will use one of marketing’s most known tools, the SWOT analysis, divided up into an internal and external analysis of its strategic advantages and disadvantages, to get a clear picture of the company’s competing position. We will also comment Tesla’s pricing strategy using some of the pricing concepts reviewed during the MBA course syllabus. Lastly, we will adopt the role of a business analyst to make some forecasts on the company future development and recommendations based on the outcomes of our analysis.

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Simon Glandien

Author : Simon Glandien
Publisher : GRIN Verlag
Page : 25 pages
File Size : 47,6 Mb
Release : 2020-11-18
Category : Business & Economics
ISBN : 9783346298034

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Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by Simon Glandien Pdf

Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Marketing Research

Mike Nguyen

Author : Mike Nguyen
Publisher : Bookdown
Page : 737 pages
File Size : 52,5 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Research by Mike Nguyen Pdf

Embark on a captivating journey through the world of marketing research with a touch of humor in the informative book, "Marketing Research." This resource gathers an array of information from the marketing academic literature, tailored to meet the needs of marketing professionals, students, and marketing professors alike. "Marketing Research" is a humble attempt to provide a comprehensive understanding of the field. With a unique blend of professional insights and a dash of humor, this book aims to offer an enjoyable and educational experience as you expand your knowledge. Within "Marketing Research," you'll explore various topics such as consumer behavior, market segmentation, branding strategies, and competitive analysis. The clear and concise explanations strive to break down complex concepts into digestible insights, with the goal of keeping your marketing research skills up-to-date and relevant. Throughout the book, you'll also encounter subtle humor, making the learning experience engaging and entertaining. Enhance your marketing research expertise with "Marketing Research," a modest yet insightful guide that balances valuable information with lighthearted humor. While the author does not claim to be the ultimate authority on the subject, this book serves as an honest effort to provide valuable insights into the captivating world of marketing research. Whether you're a marketing professional, a curious student, or an esteemed professor, "Marketing Research" aims to be a helpful resource on your marketing research journey.

Evaluation of the Marketing Strategy of Tesla Motors Inc

Dominic Birk

Author : Dominic Birk
Publisher : Unknown
Page : 32 pages
File Size : 48,6 Mb
Release : 2015-11-25
Category : Electronic
ISBN : 3668082693

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Evaluation of the Marketing Strategy of Tesla Motors Inc by Dominic Birk Pdf

Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla's business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor's current marketing strategy. Therefore, the focus will be again on the company's domestic market: the United States of America. Furthermore, only Tesla's automotive products will be taken into consideration - its recently launched home battery will not be object of this work.

Global Marketing Management

Masaaki (Mike) Kotabe,Kristiaan Helsen

Author : Masaaki (Mike) Kotabe,Kristiaan Helsen
Publisher : John Wiley & Sons
Page : 802 pages
File Size : 40,5 Mb
Release : 2022-10-04
Category : Business & Economics
ISBN : 9781119888765

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Global Marketing Management by Masaaki (Mike) Kotabe,Kristiaan Helsen Pdf

An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

Vilas Gaikar,Min Hou,Sikandar Ali Qalati

Author : Vilas Gaikar,Min Hou,Sikandar Ali Qalati
Publisher : Springer Nature
Page : 830 pages
File Size : 45,7 Mb
Release : 2023-02-10
Category : Business & Economics
ISBN : 9789464630541

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Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) by Vilas Gaikar,Min Hou,Sikandar Ali Qalati Pdf

This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. FMET is to bring together innovative academics and industrial experts in the field of Financial Management and Economic to a common forum. We will discuss and study about Financial marketing, Corporate finance, Management and administration of commercial Banks, International trade theory and practice, Economy and foreign economic management, Economic information management and other fields. FMET 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technical R & D personnel to share scientific research achievements and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. To adapt to this changing world and China's fast development in the new era, 2022 2nd International Conference on Financial Management and Economic Transition to be held in August 2022. This conference takes "bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on cutting-edge research fields including Financial Management and Economic Transition. FMET 2022 encourages the exchange of information at the forefront of research in different fields, connects the most advanced academic resources in China and the world, transforms research results into industrial solutions, and brings together talent, technology and capital to drive development. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange!

Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022)

Hrushikesh Mallick,Gaikar Vilas B.,Ong Tze San

Author : Hrushikesh Mallick,Gaikar Vilas B.,Ong Tze San
Publisher : Springer Nature
Page : 2160 pages
File Size : 51,5 Mb
Release : 2023-01-13
Category : Business & Economics
ISBN : 9789464630985

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Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) by Hrushikesh Mallick,Gaikar Vilas B.,Ong Tze San Pdf

This is an open access book. 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) to be held in Chongqing (Online) on October 14-16, 2022. As the leader of the global trend of scientific and technological innovation, China is constantly creating a more open scientific and technological innovation environment, expanding the depth and breadth of academic cooperation, and building a shared innovation community. These efforts are making new contributions to globalization and building a community with a shared future for mankind. ICEMCI aims to bring together innovative academics and industry experts in Economic Management and Cultural Industry into a common forum. We will discuss and research on areas such as International Economics and Trade, Sustainable Economic Development, Economic Statistics, Economic Policy, The impact of cultural industries on the economy, etc. ICEMCI 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technology R&D personnel to share scientific research results and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote cooperation in the industrialization of academic achievements . With the theme "Economic Management and Cultural Industry", ICEMCI 2022 aspires to keeping up with advances and changes to a consistently morphing field. Leading researchers and industry experts from around the globe will be presenting the latest studies through papers, keynote speeches and oral presentations. We warmly invite you to participate in ICEMCI 2022 and look forward to seeing you in Chongqing !

Strategic International Marketing

Carl Arthur Solberg,Håvard Huse

Author : Carl Arthur Solberg,Håvard Huse
Publisher : Taylor & Francis
Page : 404 pages
File Size : 54,5 Mb
Release : 2024-06-03
Category : Business & Economics
ISBN : 9781040032039

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Strategic International Marketing by Carl Arthur Solberg,Håvard Huse Pdf

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.

Tesla’s current state and brand potential. How to derive a brand meaning and create a future that inspires

Ivelin Dobrev

Author : Ivelin Dobrev
Publisher : GRIN Verlag
Page : 101 pages
File Size : 41,9 Mb
Release : 2020-11-25
Category : Business & Economics
ISBN : 9783964872616

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Tesla’s current state and brand potential. How to derive a brand meaning and create a future that inspires by Ivelin Dobrev Pdf

Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change

International Marketing The Tesla Brand

International Marketing. The Tesla Brand by Tobias Hinterwimmer Pdf

Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla by Anna Rüttger Pdf

Marketing Case Study Tesla by Ricardo Escoda Pdf

EBOOK: International Marketing, 5e by Pervez Ghauri,Philip Cateora Pdf

Handbook on Cross-Cultural Marketing by Glen H. Brodowsky,Camille P. Schuster Pdf

Marketing Report on "Tesla Motors" by Aylin Kadriye Tansel Pdf

Tesla Motors. SWOT analysis and corporate strategy by Santiago Mas Mas Pdf

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by Simon Glandien Pdf

Marketing Research by Mike Nguyen Pdf

Evaluation of the Marketing Strategy of Tesla Motors Inc by Dominic Birk Pdf

Global Marketing Management by Masaaki (Mike) Kotabe,Kristiaan Helsen Pdf

Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) by Vilas Gaikar,Min Hou,Sikandar Ali Qalati Pdf

Proceedings of the 2022 4th International Conference on Economic Management and Cultural Industry (ICEMCI 2022) by Hrushikesh Mallick,Gaikar Vilas B.,Ong Tze San Pdf

Strategic International Marketing by Carl Arthur Solberg,Håvard Huse Pdf

Tesla’s current state and brand potential. How to derive a brand meaning and create a future that inspires by Ivelin Dobrev Pdf

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