Internationalisation And The Marketing Of Higher Education Australian Universities Best Practices

Author : Michelangelo Balicco
Publisher : GRIN Verlag
Page : 167 pages
File Size : 41,9 Mb
Release : 2019-08-30
Category : Business & Economics
ISBN : 9783346006837

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Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices by Michelangelo Balicco Pdf

Professorial Dissertation from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, Università degli Studi di Milano, language: English, abstract: This study aims to explore the internationalisation in higher education in Australia. The increasing globalisation and interdependence of world economies, and the revolution in ICTs (information and communication technologies) have made it imperative for universities to be truly international in character and outlook. The result of this study on the Australian educational scenario has revealed that internationalisation of higher education is a complex, multidimensional and often fragmented process that includes different rationales varying greatly according to cultural and economic insights: it ranges from international research collaboration, to horizontal mobility for both international and national students as well as a focus on a more interdisciplinary and international curricula. Overall, by comparison with the other Anglo-Saxon countries, the results of this study have shown that the development of internationalisation in higher education in Australia has three peculiar features: the first is the unambiguously commercial nature, according to which innovative strategies (such as a proper destination branding borrowed from the tourism industry) were put in place through promotional recruiting agencies abroad and other national entities that sponsored a massive participation in student recruitment fairs. Secondly, there was an exponential market growth of non-academic student servicing, which surpassed academic and research capacity: as a result of this marketing and recruitment as well as complimentary services are managed by commercial companies associated with the university. The third and final feature specific to Australia is its ability to be a pioneer in the provision of educational opportunities overseas through the development of offshore campuses particularly active in the Asia-Pacific region, with the aim of awarding students under the foreign university name.

Author : Terry Wu
Publisher : Springer
Page : 262 pages
File Size : 51,9 Mb
Release : 2016-09-15
Category : Education
ISBN : 9781137542915

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International Marketing of Higher Education by Terry Wu Pdf

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

Author : Hans de Wit
Publisher : Unknown
Page : 194 pages
File Size : 55,7 Mb
Release : 1995
Category : Comparative education
ISBN : UOM:39015045619288

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Strategies for Internationalisation of Higher Education by Hans de Wit Pdf

Author : Timothy Hall,Tonia Gray,Greg Downey,Michael Singh
Publisher : Springer
Page : 467 pages
File Size : 44,8 Mb
Release : 2018-06-26
Category : Education
ISBN : 9783319745794

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The Globalisation of Higher Education by Timothy Hall,Tonia Gray,Greg Downey,Michael Singh Pdf

This book argues that the neoliberal globalisation of higher education faces a need for recalibration. In light of increased concerns from universities in cultivating globalisation, this volume brings together a multi-ethnic and multilingual team of researchers who argue that the continued development of internationalized education now requires new research and practices. As university leaders seek to build the best programs to help students to go abroad, they can face a number of challenges – risk management, negotiating with diverse partners, designing rich experience-based learning and the hopes, fears and limitations of the students themselves. Consequently, the authors argue that changes are particularly important given the current US-centric and UK-centric structural readjustments to globalization policies across all fields of higher education and knowledge production. This multi-perspectival edited collection will appeal to students and scholars of global education, globalization and international education.

Author : Ravinder Kaur Sidhu
Publisher : Routledge
Page : 378 pages
File Size : 52,8 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 9781135612511

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Universities and Globalization by Ravinder Kaur Sidhu Pdf

Universities and Globalization: To Market, To Market examines the operations of power and knowledge in international education under conditions of globalization, with a focus on the three biggest exporters of higher education--the United States, Australia, and the United Kingdom. An interdisciplinary approach based on the core social sciences is used to explore the power relations that shape global education networks. The role of nation-states in creating the conditions for education markets and the desire for a Westernized template of international education in the postcolonial world is discussed. The volume offers a sophisticated attempt to recast international education as a series of geopolitical and geoeconomic engagements that transcend simple supply and demand dynamics. Engaging with the theoretical debates about education and globalization, this book examines global cultural "flows" and boundary crossings, the cultural economy of education networks, and the possibilities for supra-territorial subjectivities. International education markets are examined from the perspectives of both first world producers and postcolonial consumers. By investigating how first world universities imagine and enact the global in their marketing practices, the expressions of cultural diversity valued by education markets, and the types of individual and institutional subjectivities merging from markets, Universities and Globalization: To Market, To Market offers students, faculty, administrators, marketing consultants, and others who work in the area a highly nuanced account of the global relations fostered by education markets. This original, critical examination of the forms and cultural politics of international education is a significant contribution to the field.

Author : Phan Le Ha,Doan Ba Ngoc
Publisher : Springer Nature
Page : 418 pages
File Size : 44,6 Mb
Release : 2020-09-01
Category : Education
ISBN : 9783030469122

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Higher Education in Market-Oriented Socialist Vietnam by Phan Le Ha,Doan Ba Ngoc Pdf

This book inspects higher education reform in market-oriented socialist Vietnam, with a focus on newness narratives and enquiry. Engaging in dialogic conversations with global and regional forces and exploring convergences in the domains of policy, curriculum, research, pedagogy, and society, chapter authors analyse ideologies that have entered Vietnam’s educational landscape. Chapters include discussions of post-Soviet legacies, socialist thought, privatization, neoliberalism, global rankings, academic freedom, autonomy, and elitism, as well as the actors, discourses and practices through which they manifest. In so doing, authors’ commentaries juxtapose phenomena in Vietnam with other national contexts such as the Philippines, Brunei Darussalam, Japan, Australia, and Trinidad and Tobago.

Author : Pamela Burnard,Tatjana Dragovic,Julia Flutter,Julie Alderton
Publisher : Springer
Page : 166 pages
File Size : 44,5 Mb
Release : 2016-07-27
Category : Education
ISBN : 9789463006309

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Transformative Doctoral Research Practices for Professionals by Pamela Burnard,Tatjana Dragovic,Julia Flutter,Julie Alderton Pdf

The purpose and impact of the professional doctorate – or EdD (Doctor of Education) – has long been debated. What should it be? Who should do it? Why is it worth doing? How should it be taught? What makes the EdD distinctive, unique and worthwhile? Internationally, at the level of program development and provision, universities are increasing the range of transformative professional doctorate practices while recruiting larger numbers of students from a wider range of professions. Transformative Doctoral Research Practices for Professionals offers unique insight into the teaching, learning, thinking and doing of doctoral education. In the form of a collaboratively authored volume this book offers the first institutional-specific collection that focuses on doctoral research practices. It showcases: the practices of researching professionals at different phases and stages of a five year doctoral journey; the imperative of reflexivity as one moves from practitioner to researching professional and scholar; and the placing of ‘practice’ at the centre of a doctoral program specifically designed for professionals. This book shares the lived-through debates, deliberations, challenges and experiences of a group of professional (practitioner) doctoral students, their supervisors and lecturers. The critical perspectives and examples explored offer a wealth of insights on the distinct practices and unique journeying of professional practitioners embarking on professional doctorates. This volume invites you to reflect on and enter into dialogue with your peers and professional learning and research communities about the distinctiveness of the professional doctorate. /div

Author : Felix Maringe,Nick Foskett
Publisher : A&C Black
Page : 336 pages
File Size : 43,8 Mb
Release : 2012-11-06
Category : Education
ISBN : 9781441166739

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Globalization and Internationalization in Higher Education by Felix Maringe,Nick Foskett Pdf

Universities all over the world are increasingly recognising the challenges of globalization and the pressures towards internationalization. This collection draws together a wealth of international experience to explore the emerging patterns of strategy and practice in internationalizing Higher Education. Questions considered include: • How is the concept of globalization in the context of higher education understood by those who lead universities across the world? • What new challenges are being created as universities seek to become more international? • Which forms of leadership are needed and will be needed in the future in these transforming institutions and how are they going about preparing for and achieving this?

Author : Yin Cheong Cheng,Alan Chi Keung Cheung,Shun Wing Ng
Publisher : Springer
Page : 210 pages
File Size : 42,5 Mb
Release : 2015-11-03
Category : Education
ISBN : 9789812876676

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Internationalization of Higher Education by Yin Cheong Cheng,Alan Chi Keung Cheung,Shun Wing Ng Pdf

This book reviews and analyses the issues and policies of internationalization and exportation of higher education and investigates the strategies and models of education hub development in the context of globalization, with Hong Kong in the Asia-Pacific region as a case study. It examines the close relationship between education hubs and higher education, as well as the strategic functions of an education hub in the future development of a society in a competitive global environment. It also analyses the major strengths, weaknesses, opportunities, and threats of Hong Kong’s higher education in relation to its potential for exporting higher education to Asian markets. In particular, it reviews the current state of higher education services offered by Hong Kong in three target markets and their segmentation and proposes the most appropriate market entry strategies for education service providers.

Author : Tim Mazzarol,Geoffrey N. Soutar
Publisher : Edward Elgar Publishing
Page : 216 pages
File Size : 51,7 Mb
Release : 2001
Category : Business & Economics
ISBN : UOM:39015053126416

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The Global Market for Higher Education by Tim Mazzarol,Geoffrey N. Soutar Pdf

Mazzarol and Soutar (management, University of Western Australia) consider the education industry from a strategic and services marketing perspective, proposing a model for competitive advantage. Based on primary and secondary data, they argue that an educational institution's internal resources are the major determinants of its best strategy. Chapters consider the marketability of education, the ingredients of success, the student's perspective, global marketing, the model of competitive advantage, implications of the model, and policy prescriptions. Annotation copyrighted by Book News, Inc., Portland, OR

Author : OECD
Publisher : OECD Publishing
Page : 288 pages
File Size : 43,7 Mb
Release : 2017-03-15
Category : Electronic
ISBN : 9789264268531

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Reviews of National Policies for Education Higher Education in Kazakhstan 2017 by OECD Pdf

Higher education policy is the key to lifelong learning and this is particularly important as the ageing population is increasing in many countries. It is a major driver of economic competitiveness in an increasingly knowledge-driven global economy and it also brings social cohesion and ...

Author : Pii-Tuulia Nikula,Vincenzo Raimo,Eddie West
Publisher : Taylor & Francis
Page : 216 pages
File Size : 55,7 Mb
Release : 2023-05-30
Category : Education
ISBN : 9781000883206

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Student Recruitment Agents in International Higher Education by Pii-Tuulia Nikula,Vincenzo Raimo,Eddie West Pdf

With a focus on the growing number of institutions employing commercial agents to support international student recruitment, Student Recruitment Agents in International Higher Education provides an evidence-based exploration of this phenomenon, and will increase the reader’s understanding of the multiple dimensions of agent engagement, its contradictions and complexities. This book explores who and what these education agents are, what students and higher education institutions can expect from a good agent, how bad agents can be identified and avoided, and what we learn from the reasons for the development of these agents in the first place. Offering theoretical perspectives with practical applications, this volume features contributions from academics and scholar-practitioners, laying out fresh perspectives and insights on topics such as process transparency, developing agent policy and procedures, and government regulations. Providing the ideal reference for students embarking on international study, agents, higher educational institutions, government/accreditation agencies, researchers, and practitioners, this insightful book acts as a critical basis for further research and improvements in higher education practice.

Author : Huong Le Thanh Phan,Ly Thi Tran,Jill Blackmore
Publisher : Taylor & Francis
Page : 234 pages
File Size : 54,6 Mb
Release : 2024-07-05
Category : Education
ISBN : 9781040048900

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Internationalisation of the Curriculum by Huong Le Thanh Phan,Ly Thi Tran,Jill Blackmore Pdf

This book compares the nature and practice of internationalisation of the curriculum at the policy, institutional, and classroom levels in Vietnam and Australia: the former an Asian, developing, and sending country of international students, and the latter an Anglophone, developed country, and a major education export provider. By examining curriculum internationalisation practices in these two vastly different socio-cultural contexts, the book contributes to the understanding of the magnitude and the range of differences regarding national and institutional responses to the common call for curriculum internationalisation. It addresses the impacts of the latest technological, political, economic, and sociocultural developments and COVID-19 on higher education internationalisation, as well as the digitalisation of international education. Crucially, it responds to a critical gap in the literature by not only investigating curriculum internationalisation policies and their implementation, but how faculty staff and students experience and engage with internationalisation of the curriculum in their home context, and how they position themselves and are positioned by the structural conditions with regard to curriculum internationalisation. The authors utilise document analysis, in-depth interviews, and focus groups from a four-year research project. The research employs a unique conceptual framework combining practice architectures theory and Barnett and Coate’s conceptualisation of curriculum as knowing-acting-being. Providing rich inputs for new ways of thinking and doing to enhance educational quality and the learning experiences of all students, the book is a valuable resource for researchers, academic staff, practitioners, leaders, and students in higher education and international and comparative education.

Author : James L. Mullins
Publisher : Walter de Gruyter
Page : 385 pages
File Size : 55,7 Mb
Release : 2008-11-03
Category : Language Arts & Disciplines
ISBN : 9783598440267

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Library Management and Marketing in a Multicultural World by James L. Mullins Pdf

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Author : Marina Apaydin,John D Branch,Michael M. Dent,Otto Regalado-Pezúa
Publisher : IAP
Page : 312 pages
File Size : 40,7 Mb
Release : 2023-01-01
Category : Education
ISBN : 9798887301716

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The Internationalization of Higher Education by Marina Apaydin,John D Branch,Michael M. Dent,Otto Regalado-Pezúa Pdf

The internationalization of higher education is as old as the university itself. Indeed, the University of Karueein, which is the world’s oldest higher education institution, has welcomed Muslim students from across the Islamic world since its founding in 859. But the internationalization of higher education continues to be a subject of immense interest, to scholars and practitioners alike, as both its substance and scope transform and transfigure in concert with political, social, and economical changes. Consider the growth of the so-called ‘virtual exchange’ which has been enabled by the internet, and which has accelerated as a result of the COVID-19 pandemic. This anthology presents contemporary concepts, cases, and challenges of the internationalization of higher education. Its 14 chapters span the aim to contribute to our understanding of the nature of the internationalization of higher education, of the mechanisms of the internationalization of higher education, and of the applications of the internationalization of higher education. For scholars, the anthology will enliven the discourse on the internationalization of higher education; for both higher education policy-makers, administrators, and leaders, it will serve as both an inspiration and a practical guidebook.