Introducing Multimodality

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Introducing Multimodality

Carey Jewitt,Jeff Bezemer,Kay O'Halloran
Introducing Multimodality Book PDF

Author : Carey Jewitt,Jeff Bezemer,Kay O'Halloran
Publisher : Routledge
Page : 231 pages
File Size : 53,5 Mb
Release : 2016-03-22
Category : Language Arts & Disciplines
ISBN : 9781317269786

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Introducing Multimodality by Carey Jewitt,Jeff Bezemer,Kay O'Halloran Pdf

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Introducing Multimodality

Carey Jewitt,Jeff Bezemer,Kay O'Halloran
Introducing Multimodality Book PDF

Author : Carey Jewitt,Jeff Bezemer,Kay O'Halloran
Publisher : Routledge
Page : 220 pages
File Size : 42,5 Mb
Release : 2016-03-22
Category : Language Arts & Disciplines
ISBN : 9781317269793

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Introducing Multimodality by Carey Jewitt,Jeff Bezemer,Kay O'Halloran Pdf

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Multimodality

John Bateman,Janina Wildfeuer,Tuomo Hiippala
Multimodality Book PDF

Author : John Bateman,Janina Wildfeuer,Tuomo Hiippala
Publisher : Walter de Gruyter GmbH & Co KG
Page : 424 pages
File Size : 49,5 Mb
Release : 2017-04-10
Category : Language Arts & Disciplines
ISBN : 9783110480047

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Multimodality by John Bateman,Janina Wildfeuer,Tuomo Hiippala Pdf

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Introducing Researching English for Specific Purposes

Lindy Woodrow
Introducing Researching English for Specific Purposes Book PDF

Author : Lindy Woodrow
Publisher : Taylor & Francis
Page : 204 pages
File Size : 44,8 Mb
Release : 2022-06-30
Category : Foreign Language Study
ISBN : 9781000582598

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Introducing Researching English for Specific Purposes by Lindy Woodrow Pdf

Introducing Researching English for Specific Purposes is an accessible and practical guide to research in ESP. It’s for novice researchers, graduate students and for ESP practitioners who want to do some research themselves. The author takes the reader step by step through the stages of research, starting with choosing a topic and reviewing the literature through to writing up research findings. Examples are taken from academic journals and dissertations to highlight aspects of the research process. The book covers the following areas: developing a research project research design theoretical approaches to ESP research choosing a research topic quantitative, qualitative and mixed methods in ESP research validity, reliability and ethics writing up research in ESP The book includes recommendations for further reading and tasks. There is also a glossary and a chapter providing advice, templates and links to useful research sources. Introducing Researching English for Specific Purposes is essential reading for anyone wanting to conduct research in ESP.

Introduction to Multimodal Analysis

Per Ledin,David Machin
Introduction to Multimodal Analysis Book PDF

Author : Per Ledin,David Machin
Publisher : Bloomsbury Publishing
Page : 256 pages
File Size : 55,9 Mb
Release : 2020-01-09
Category : Language Arts & Disciplines
ISBN : 9781350069169

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Introduction to Multimodal Analysis by Per Ledin,David Machin Pdf

Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Multimodality

John Bateman,Janina Wildfeuer,Tuomo Hiippala
Multimodality Book PDF

Author : John Bateman,Janina Wildfeuer,Tuomo Hiippala
Publisher : Walter de Gruyter GmbH & Co KG
Page : 424 pages
File Size : 50,9 Mb
Release : 2017-04-10
Category : Language Arts & Disciplines
ISBN : 9783110479898

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Multimodality by John Bateman,Janina Wildfeuer,Tuomo Hiippala Pdf

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Multimodality

Janina Wildfeuer,Jana Pflaeging,John Bateman,Ognyan Seizov,Chiao-I Tseng
Multimodality Book PDF

Author : Janina Wildfeuer,Jana Pflaeging,John Bateman,Ognyan Seizov,Chiao-I Tseng
Publisher : Walter de Gruyter GmbH & Co KG
Page : 343 pages
File Size : 50,9 Mb
Release : 2019-11-18
Category : Language Arts & Disciplines
ISBN : 9783110608052

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Multimodality by Janina Wildfeuer,Jana Pflaeging,John Bateman,Ognyan Seizov,Chiao-I Tseng Pdf

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Multimodality Studies in International Contexts

Liliana Vásquez Rocca,Natasha Artemeva,Chloë Grace Fogarty-Bourget
Multimodality Studies in International Contexts Book PDF

Author : Liliana Vásquez Rocca,Natasha Artemeva,Chloë Grace Fogarty-Bourget
Publisher : Taylor & Francis
Page : 285 pages
File Size : 55,8 Mb
Release : 2023-12-28
Category : Language Arts & Disciplines
ISBN : 9781003825326

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Multimodality Studies in International Contexts by Liliana Vásquez Rocca,Natasha Artemeva,Chloë Grace Fogarty-Bourget Pdf

This collection responds to the need for theoretically informed and methodologically grounded empirical research on the global transformations in multimodal human communication and social practices in light of recent widespread change. The volume highlights the need to expand on the established approaches--Social Semiotics, Multimodal Discourse Analysis, and Multimodal (Inter)action Analysis--by complementing them with other analytical frameworks to better understand the impact of unprecedented global challenges, such as Covid-19, on the way humans communicate and make use of meaning-making resources. Bringing together established and emergent scholars from a variety of geographical, cultural, and linguistic contexts, the collection presents studies from both the Global North and Global South, including South Africa, Latin America, Brazil, and the Caribbean, to showcase new perspectives in multimodality research. This innovative book will be of interest to students and scholars in multimodality, social semiotics, and discourse analysis.

How to Do Critical Discourse Analysis

David Machin,Andrea Mayr
How to Do Critical Discourse Analysis Book PDF

Author : David Machin,Andrea Mayr
Publisher : SAGE
Page : 241 pages
File Size : 44,6 Mb
Release : 2012-08-16
Category : Social Science
ISBN : 9781446289587

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How to Do Critical Discourse Analysis by David Machin,Andrea Mayr Pdf

"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

A Multimodal Approach to Video Games and the Player Experience

Weimin Toh
A Multimodal Approach to Video Games and the Player Experience Book PDF

Author : Weimin Toh
Publisher : Routledge
Page : 241 pages
File Size : 45,5 Mb
Release : 2018-10-10
Category : Language Arts & Disciplines
ISBN : 9781351184755

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A Multimodal Approach to Video Games and the Player Experience by Weimin Toh Pdf

This volume puts forth an original theoretical framework, the ludonarrative model, for studying video games which foregrounds the empirical study of the player experience. The book provides a comprehensive introduction to and description of the model, which draws on theoretical frameworks from multimodal discourse analysis, game studies, and social semiotics, and its development out of participant observation and qualitative interviews from the empirical study of a group of players. The volume then applies this approach to shed light on how players’ experiences in a game influence how they understand and make use of game components in order to progress its narrative. The book concludes with a frame by frame analysis of a popular game to demonstrate the model’s principles in action and its subsequent broader applicability to analyzing video game interaction and design. Offering a new way forward for video game research, this volume is key reading for students and scholars in multimodality, discourse analysis, game studies, interactive storytelling, and new media.

Fictionality and Multimodal Narratives

Torsa Ghosal,Alison Gibbons
Fictionality and Multimodal Narratives Book PDF

Author : Torsa Ghosal,Alison Gibbons
Publisher : U of Nebraska Press
Page : 407 pages
File Size : 53,6 Mb
Release : 2023
Category : Literary Criticism
ISBN : 9781496236722

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Fictionality and Multimodal Narratives by Torsa Ghosal,Alison Gibbons Pdf

"Fictionality and Multimodal Narratives interrogates the multimodal relationship between fictionality and factuality. The contemporary discussion about fictionality coincides with an increase in anxiety regarding the categories of fact and fiction in popular culture and global media. Today's media-saturated historical moment and political climate give a sense of urgency to the concept of fictionality, distinct from fiction, specifically in relation to modes and media of discourse. Torsa Ghosal and Alison Gibbons explicitly interrogate the relationship of fictionality with multimodal strategies of narrative construction in the present media ecology. Contributors consider the ways narrative structures, their reception, and their theoretical frameworks in narratology are influenced and changed by media composition-particularly new media. By accounting for the relationship of multimodal composition with the ontological complexity of narrative worlds, Fictionality and Multimodal Narratives fills a critical gap in contemporary narratology-the discipline that has, to date, contributed most to the conceptualization of fictionality"--

Developing Materials for Language Teaching

Brian Tomlinson
Developing Materials for Language Teaching Book PDF

Author : Brian Tomlinson
Publisher : Bloomsbury Publishing
Page : 585 pages
File Size : 40,6 Mb
Release : 2023-07-27
Category : Language Arts & Disciplines
ISBN : 9781350199705

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Developing Materials for Language Teaching by Brian Tomlinson Pdf

Viewing current developments in materials development through the eyes of developers, users and researchers from all over the world, this book applies principles to practice. It provides a comprehensive coverage of the main aspects and issues in the field as well as critical overviews of recent developments in materials development, and acts as a stimulus for innovation. Now revised and updated to take account of developments over the last decade, this 3rd edition features: - 8 new chapters, covering materials use, blended learning, multimodality, intercultural competence, communicative competence, the practical realisation of theoretical principles in the development of digital materials, the teaching of right to left languages and the commodification of grammar. - Fully updated chapters with contemporary examples and considering teaching second and foreign languages other than English. - New pedagogical resources, with the addition of tasks and further readings for each chapter. - New online resources, 2 new chapters on producing videos on teacher development courses and materials development on teacher training courses and 2 updated chapters on development courses for teachers and simulations in teacher development, alongside a range of additional tasks and further reading suggestions.

The Routledge Handbook of Language and Digital Communication

Alexandra Georgakopoulou,Tereza Spilioti
The Routledge Handbook of Language and Digital Communication Book PDF

Author : Alexandra Georgakopoulou,Tereza Spilioti
Publisher : Routledge
Page : 448 pages
File Size : 55,5 Mb
Release : 2015-07-16
Category : Language Arts & Disciplines
ISBN : 9781317439301

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The Routledge Handbook of Language and Digital Communication by Alexandra Georgakopoulou,Tereza Spilioti Pdf

The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.

Multimodal Communication

May Wong
Multimodal Communication Book PDF

Author : May Wong
Publisher : Springer
Page : 192 pages
File Size : 49,8 Mb
Release : 2019-04-29
Category : Literary Criticism
ISBN : 9783030154288

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Multimodal Communication by May Wong Pdf

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

Relational and Multimodal Higher Education

Nataša Lacković,Alin Olteanu
Relational and Multimodal Higher Education Book PDF

Author : Nataša Lacković,Alin Olteanu
Publisher : Taylor & Francis
Page : 258 pages
File Size : 43,9 Mb
Release : 2023-09-29
Category : Language Arts & Disciplines
ISBN : 9781000963236

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Relational and Multimodal Higher Education by Nataša Lacković,Alin Olteanu Pdf

This book proposes a relational turn in higher education by conceptualizing knowledge and pedagogy as relational and multimodal, analyzed through three dimensions of relationality: social, technological, and environmental. The volume draws on interdisciplinary approaches that make a case for integrating these interconnected and distinct dimensions in higher education theory and practice. Its novelty lies in combining such a variety of perspectives with Peircean semiotics to explore what it means to learn and live relationally. It emphasizes the importance of critical reflection, rooted in an environmental understanding of knowledge and digital media. This approach integrates materiality, place, and space in higher education, positioning caring, critically reflective and imaginative interactions and interpretations as central for knowledge growth. The volume features practical case studies of relational pedagogy through dialogues with diverse higher education practitioners, which embrace expression and creation through more than one dominant modality of communication and being. The book envisions students and educators as relational agents, with relational awareness and responsibility, aware of their multimodal identities. It highlights how a relational multimodal paradigm can serve as a way forward for universities to address global challenges concerning social, (post)digital, and environmental futures. This innovative book will be of interest to scholars, students, teachers, and policymakers in higher education, semiotics and multimodality, as well as postdigital, sociomaterial and futures studies.