Involving Customers In New Service Development

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Involving Customers in New Service Development

Bo Edvardsson,Anders Gustafsson,Per Kristensson,Peter Magnusson,Jonas Matthing
Involving Customers in New Service Development Book PDF

Author : Bo Edvardsson,Anders Gustafsson,Per Kristensson,Peter Magnusson,Jonas Matthing
Publisher : World Scientific
Page : 332 pages
File Size : 52,6 Mb
Release : 2006-10-13
Category : Business & Economics
ISBN : 9781908979773

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Involving Customers in New Service Development by Bo Edvardsson,Anders Gustafsson,Per Kristensson,Peter Magnusson,Jonas Matthing Pdf

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process. Contents:Process of Customer Interaction in New Service Development (I Alam)The Role of the Customer in the Development Process (B Sandén et al.)Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance (U Mannervik & R Ramirez)Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach (E Gummesson)New Service Development: Learning from and with Customers (B Sandén et al.)Managing Ideas that are Unthinkable in Advance: A Matter of How and Where You Ask (P Kristensson)Learning from Experiments Involving Users in Service Innovation (P R Magnusson)Customer Involvement — Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars (F Dahlsten)Service Encounter Analysis Based on Customer Retrospection (P Echeverri)How to Better Learn from Users (H Björkman)Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes (P Echeverri)Customer-Oriented Service Engineering as a Success Factor — Findings of Case Studies of Customer Integration in the Service Development Process (R Nägele)Service Innovation, User Involvement and Intellectual Property Management (C Hipp & C Herstatt)Customer and Supplier Involvement in New Service Development (F Hull et al.) Readership: Researchers and professionals in the fields of marketing, business development, strategy as well as service and product development. Suitable as a textbook for postgraduate courses like quality management, marketing, service management, operations management, and product management. Keywords:Customer Involvement;User Involvement;Service Development;Product Development;Innovation;Understanding CustomersKey Features:Several internationally-distinguished scholars present their latest findings concerning customer-involvementProvides readers with useful presentation and explanation of theories, augmented by illustrative examplesReviews:“This is a comprehensive text that addresses competently the general lack of knowledge regarding new service development and the different tools and approaches required … it is a high value resource for most in the NPD field interested in either new service development or even co-creation with customers applied to either products or services.”Journal of Product Innovation Management

Involving Customers in New Service Development

Bo Edvardsson
Involving Customers in New Service Development Book PDF

Author : Bo Edvardsson
Publisher : World Scientific
Page : 333 pages
File Size : 47,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 9781860948893

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Involving Customers in New Service Development by Bo Edvardsson Pdf

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

New Service Development

James A. Fitzsimmons,Mona J. Fitzsimmons
New Service Development Book PDF

Author : James A. Fitzsimmons,Mona J. Fitzsimmons
Publisher : SAGE
Page : 348 pages
File Size : 42,8 Mb
Release : 2000
Category : Business & Economics
ISBN : 076191742X

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New Service Development by James A. Fitzsimmons,Mona J. Fitzsimmons Pdf

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.

Customer Involvement in New Service Development

Mathies Pohl
Customer Involvement in New Service Development Book PDF

Author : Mathies Pohl
Publisher : GRIN Verlag
Page : 32 pages
File Size : 52,9 Mb
Release : 2007-01-07
Category : Business & Economics
ISBN : 9783638589192

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Customer Involvement in New Service Development by Mathies Pohl Pdf

Seminar paper from the year 2006 in the subject Business economics - General, grade: 1,3, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, course: Seminar Wintersemester 2006, language: English, abstract: “There are three kinds of companies; those that simply ask customers what they want and end up as perpetual followers; those that succeed for a time in pushing customers in directions they do not want to go; and those that lead customers where they want to go before customers know it themselves” The perception of the customer in business has changed in the course of history, from a mere passive buyer and price taker to an active and vital participant in the market. Today consumers have access to a variety of information about companies and their products, therefore companies need to center their activities on this important market participant. Companies must take advantage of this development and include customers throughout their business model. Leading customers refers to discovering their current and future needs and engaging in joint activities. In the light of this, it is no longer enough to simply use marketing to create interest in the company and to built reputation; consumers have to be involved from the beginning of the process on, i.e. the innovation of new products and services. Therefore, companies face the challenge of creatinge an interface to their customer, thus enabling customers to shape products ac-cording to their needs. While possibilities of consumer involvement in new product development have received a lot of attention6, the opposite has to be said concerning new service development. This is surprising since in services the customer himself is an important part of the service delivery and thus is of great importance. Therefore, this paper aims at investigating the importance of customer involvement and the role customers can play in new service development as well as why and how a com-pany can benefit from this procedure.

The Handbook of Innovation and Services

F. Gallouj,F. Djellal
The Handbook of Innovation and Services Book PDF

Author : F. Gallouj,F. Djellal
Publisher : Edward Elgar Publishing
Page : 823 pages
File Size : 51,8 Mb
Release : 2011-11-01
Category : Technology & Engineering
ISBN : 9781849803304

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The Handbook of Innovation and Services by F. Gallouj,F. Djellal Pdf

'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it approaches its task from a variety of directions.' From the foreword by William J. Baumol, New York University, US 'The Handbook of Innovation and Services is an exceptional volume. Its contributors, including Faïz Gallouj, William Baumol, Jean Gadrey, and Pascal Petit, are among the major thinkers in both the fields of the economics of services and the economics of innovation. Selected topics include the "cost disease", services innovation in the global economy, social innovation in the services, and innovation and employment in services. The book, I am sure, will become a standard reference volume in both these fields in the ensuing years.' Edward Wolff, New York University, US This Handbook brings together 49 international specialists to address an issue of increasing importance for the world's post-industrial economies; innovation as it relates to services. Contemporary economies have two fundamental characteristics. Firstly, they are service economies in as much as services account for more than 70 per cent of the wealth and jobs in most developed countries. Secondly, they are innovation economies as recent decades have seen an unprecedented development of scientific, technological, organisational and social innovations. This Handbook expertly links these two major characteristics in order to investigate the role of innovation in services, an issue that until now has been inadequately explored and one that poses many theoretical and operational challenges. This comprehensive volume encompasses the views of eminent scholars from a range of disciplines including economics, management, sociology and geography, and draws on a number of different analytical and methodological perspectives. With its multi-disciplinary approach this Handbook will be an invaluable reference source for academics and students in the fields of economics, management and the geography of services and innovation. Public authorities and managers in the service sector will also find this book fascinating.

Service Innovation

Anders Gustafsson,Per Kristensson,Gary R. Schirr,Lars Witell
Service Innovation Book PDF

Author : Anders Gustafsson,Per Kristensson,Gary R. Schirr,Lars Witell
Publisher : Business Expert Press
Page : 174 pages
File Size : 43,7 Mb
Release : 2016-04-15
Category : Business & Economics
ISBN : 9781631574962

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Service Innovation by Anders Gustafsson,Per Kristensson,Gary R. Schirr,Lars Witell Pdf

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.

Customer Value Creation Behavior

Youjae Yi
Customer Value Creation Behavior Book PDF

Author : Youjae Yi
Publisher : Routledge
Page : 224 pages
File Size : 42,5 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9781317676614

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Customer Value Creation Behavior by Youjae Yi Pdf

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value facilitators. Firms must now change their paradigm from treating customers as mere buyers to engaging customers as value creators. This book sheds insight into the essentiality of understanding customer value creation behavior for enhancing firm performance. This book is also a comprehensive reference critically analyzing the current state of customer value creation behavior. It covers theoretical foundations, measurement, antecedents and consequences of customer value creation behavior, in addition to applications in specific and various contexts. The book also highlights the importance of understanding the dimensional structure of customer value creation behaviour for accurate results of empirical research. In addition, the book also examines customer value destruction behavior or dysfunctional customer behavior. This book challenges the conventional belief that handling customer complaints equates with handling dysfunctional customer behavior and provides useful insights for handling employees and customers.

Advances in Information Systems Development:

Anders G. Nilsson,Remigijus Gustas,Gregory Wojtkowski,Wita Wojtkowski,Stanislaw Wrycza,Joze Zupancic
Advances in Information Systems Development Book PDF

Author : Anders G. Nilsson,Remigijus Gustas,Gregory Wojtkowski,Wita Wojtkowski,Stanislaw Wrycza,Joze Zupancic
Publisher : Springer Science & Business Media
Page : 1078 pages
File Size : 45,5 Mb
Release : 2010-07-15
Category : Computers
ISBN : 9780387364025

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Advances in Information Systems Development: by Anders G. Nilsson,Remigijus Gustas,Gregory Wojtkowski,Wita Wojtkowski,Stanislaw Wrycza,Joze Zupancic Pdf

The two-volume Advances in Information Systems Development: Bridging the Gap between Academia and Industry constitutes the collected proceedings of the Fourteenth International Conference on Information Systems Development: Methods and Tools, Theory and Practice – ISD’2005 Conference. The focus of these volumes is to examine the exchange of ideas between academia and industry and aims to explore new solutions. The proceedings follow the seven conference tracks highlighted at the Conference: Co-design of Business and IT; Communication and Methods; Human Values of Information Technology; Service Development and IT; Requirements Engineering in the IS Life-Cycle; Semantic Web Approaches and Applications; and Management and IT.

EBOOK: Services Marketing: Integrating Customer Focus Across the Firm

Alan Wilson,Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler
EBOOK Services Marketing Integrating Customer Focus Across the Firm Book PDF

Author : Alan Wilson,Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler
Publisher : McGraw Hill
Page : 558 pages
File Size : 55,7 Mb
Release : 2016-01-16
Category : Business & Economics
ISBN : 9780077169329

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EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by Alan Wilson,Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler Pdf

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

Networked Digital Technologies, Part I

Filip Zavoral,Jakub Yaghob,Pit Pichappan,Eyas El-Qawasmeh
Networked Digital Technologies Part I Book PDF

Author : Filip Zavoral,Jakub Yaghob,Pit Pichappan,Eyas El-Qawasmeh
Publisher : Springer
Page : 580 pages
File Size : 47,8 Mb
Release : 2010-06-29
Category : Language Arts & Disciplines
ISBN : 9783642142925

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Networked Digital Technologies, Part I by Filip Zavoral,Jakub Yaghob,Pit Pichappan,Eyas El-Qawasmeh Pdf

On behalf of the NDT 2010 conference, the Program Committee and Charles University in Prague, Czech Republic, we welcome you to the proceedings of the Second International Conference on ‘Networked Digital Technologies’ (NDT 2010). The NDT 2010 conference explored new advances in digital and Web technology applications. It brought together researchers from various areas of computer and information sciences who addressed both theoretical and applied aspects of Web technology and Internet applications. We hope that the discussions and exchange of ideas that took place will contribute to advancements in the technology in the near future. The conference received 216 papers, out of which 85 were accepted, resulting in an acceptance rate of 39%. These accepted papers are authored by researchers from 34 countries covering many significant areas of Web applications. Each paper was evaluated by a minimum of two reviewers. Finally, we believe that the proceedings document the best research in the studied areas. We express our thanks to the Charles University in Prague, Springer, the authors and the organizers of the conference.

Stakeholder thinking in marketing

Michael Jay Polonsky
Stakeholder thinking in marketing Book PDF

Author : Michael Jay Polonsky
Publisher : Emerald Group Publishing
Page : 277 pages
File Size : 47,5 Mb
Release : 2005
Category : Corporations
ISBN : 9781845445928

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Stakeholder thinking in marketing by Michael Jay Polonsky Pdf

Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academicmarketing related articles with stakeholder as a key term. The interest in stakeholdertheory has however grown rapidly, between January 2000 and November 2004 therewere 228 articles using stakeholder theory in the title and 140 academic marketingrelated journal articles that examined stakeholder issues. In fact the American Marketing Association's (AMA, 2004) new definition ofmarketing expressly incorporates our responsibility to consider how marketingactivities impact stakeholders:Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways thatbenefit the organization and its stakeholders. Thus the AMA has recognised the core role of stakeholder thinking. While there is an increased interest in stakeholder thinking in marking, anexamination of the literature would seem to suggest that there is no unified view ofhow stakeholder thinking can be or should be integrated into theory or practice. Manyof the stakeholder works, marketing and in other disciplines, still focus on the socialand ethical impacts of stakeholders. This may have been where much off stakeholderthinking initially gained its prominence, but it is a broader strategic tool that canbenefit a range of areas and was in fact the focus of Freeman's (1984) original work inthe area. This is not to suggest that the general strategic implications of stakeholderthinking are not being consider, as an increasingly number of works are looking atstakeholder implications in regards to exchange networks, relationship marketing, andother issues related to strategy development. The papers in this special issue have considered a range of varying perspectivesincluding: corporate social responsibility, the impact of interacting with stakeholders, relationship issues, and broader discussions of stakeholder theory as a strategic tool. These papers have taken a diverse range of perspectives including conceptual works, case studies, qualitative approaches, and various empirical approaches to examiningthe issues of interest within various pieces. The scope of papers included in the special, as well as those not included, identifies the breadth of relevance stakeholder thinkinghas for the application of all aspects of marketing theory and practice. The question of how stakeholders and stakeholder theory can be considered inorganisational activities and marketing theory is an issue that most certainly seems towarrant further consideration. The works in this special issue have advanced thisdebate and identified some directions that could be considered. Stakeholder thinking ishowever not necessarily a paradigm shift in marketing thinking, although some mightbelieve it is, but rather it broadens existing concepts such as relationship marketing, network theory, organisational social responsibility and other areas. Hopefully thepapers presented in this special issue will encourage others to consider the inclusion ofstakeholders into broader areas of marketing. Any special issue editor has to thank a range of people for assistance withdeveloping the special issue. I would like to thank Audrey Gilmore and David Carson, editors of EJM, for allowing the special issue to be developed. Their input through theprocess has been invaluable. I would also like to thank the many authors ofunsuccessful papers for submitting their work. It was of course impossible to includeall papers in the special issue, but the breadth of coverage, in regards to topics andgeographic areas would seem to demonstrate the growing interest in stakeholderthinking within marketing. Lastly, it is imperative that I thank the reviewers, withouttheir assistance the special issue would not have been possible. The following peoplereviewed papers for the special issue:. Anupam Jaju - Gorge Mason University;. Bill Kilbourn - Clemson University;. Bob Heiser - New Mexico State University;. Catherine Elder, [email protected] . ;. Cathy L. Hartman - Utah State University;. David Waller - University of Technology Sydney;. David Stewart - Monash University;. Devashish Pujari - McMaster University;. Dr Russell Casey - Clayton State University;. Duane Windsor - Rice University;. Edwin R. Stafford - Utah State University;. Felix Mavondo - Monsah University;. Frank de Bakker - University of Amsterdam;. Hamish Ratten - University of Queensland;. J. Tomas Gomez Arias - St Mary's College of California;. Jeanne M. Logsdon - University of New Mexico; . John F. Mahon - University of Main;. John Stanton - University of Western Sydney;. Kamal Ghose - University of South Australia;. Kelly Strong - Iowa State University;. Kirk Davidson - Mount St Mary's University;. Kim E. Schatzel - University of Michigan-Dearborn;. Les Carlson - Clemson University;. Linda McGilvray - Massey University;. Marie-Louise Fry - University of Newcastle, Australia;. Mary McKinley - ESCEM School of Business and Management;. Michael Beverland - Monsah University;. Michael Hyman - New Mexico State University;. Mike McCardle - Western Michigan University;. Mike Reid - Monash University;. Nick Grigoriou - Royal Melbourne Institute of Technology;. Peter Scholem - Monash University;. Rita Ferreira - University of Navarra;. Romana Garma - Victoria University, Australia;. Ruhi Yahan - Victoria University, Australia;. Rujirutana Mandhachitara - Long Island University;. Sabrina Helm - Heinrich-Heine University, Duesseldorf;. Scott Vitell - The University of Mississippi;. Sema Sakarya - Bogazici University;. Srikanth Beldona - University of Delaware;. Stacey Hills - Utah State University;. Taras Danko - National Technical University;. Ulrich Orth - Oregon State University; and. William E. Martello - St Edwards University. Michael Jay PolonskyGuest EditorPreviously published in: European Journal of Marketing, Volume 39, Number 9/10, 2005

Service Business Development

Thomas Fischer,Heiko Gebauer,Elgar Fleisch
Service Business Development Book PDF

Author : Thomas Fischer,Heiko Gebauer,Elgar Fleisch
Publisher : Cambridge University Press
Page : 319 pages
File Size : 52,8 Mb
Release : 2012-05-24
Category : Business & Economics
ISBN : 9781107022454

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Service Business Development by Thomas Fischer,Heiko Gebauer,Elgar Fleisch Pdf

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick
What Customers Want Using Outcome Driven Innovation to Create Breakthrough Products and Services Book PDF

Author : Anthony Ulwick
Publisher : McGraw Hill Professional
Page : 240 pages
File Size : 48,6 Mb
Release : 2005-09-06
Category : Business & Economics
ISBN : 9780071501125

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick Pdf

A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: Obtain unique customer inputs that make predictable innovation possible Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.

Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives

Silva, Arlindo,Simoes, Ricardo
Handbook of Research on Trends in Product Design and Development Technological and Organizational Perspectives Book PDF

Author : Silva, Arlindo,Simoes, Ricardo
Publisher : IGI Global
Page : 608 pages
File Size : 48,7 Mb
Release : 2010-07-31
Category : Computers
ISBN : 9781615206186

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Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives by Silva, Arlindo,Simoes, Ricardo Pdf

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

Open Innovation

Anne-Laure Mention
Open Innovation Book PDF

Author : Anne-Laure Mention
Publisher : World Scientific
Page : 708 pages
File Size : 55,7 Mb
Release : 2016
Category : Diffusion of innovations
ISBN : 9789814719186

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Open Innovation by Anne-Laure Mention Pdf

"Open Innovation: A Multifaceted Perspective unveils research on open innovation from multidisciplinary perspectives and with practical insights from leaders and policy-makers. The first section addresses the links between open innovation and various disciplines, methods, concepts and policy instruments. The second section reviews selectively the literature, focusing essentially on open service innovation and innovation in financial services industries. It also explores different forms and types of practices reflecting the adoption and implementation of open innovation. The third section focuses on the management of open innovation, paying specific attention to the individual, intra- and inter-organizational levels."--Provided by publisher.