It S Not What You Sell It S How You Sell It Outshine Your Competition Create Loyal Customers

Author : Michael Saraf
Publisher : Lulu.com
Page : 149 pages
File Size : 50,9 Mb
Release : 2014-12-15
Category : Business & Economics
ISBN : 9781483423043

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It’s Not What You Sell—It’s How You Sell It: Outshine Your Competition & Create Loyal Customers by Michael Saraf Pdf

Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: - build a sales and marketing program that speaks to your target audience; - take advantage of open doors left behind by competitors; - boost "mind share" in order to get more market share; - deliver value repeatedly by focusing on the little things. You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service. When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.

Author : Lapo Boost
Publisher : Lapo Boost
Page : 151 pages
File Size : 52,9 Mb
Release : 2024-06-29
Category : Self-Help
ISBN : 8210379456XXX

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StoryBranding by Lapo Boost Pdf

★ THE ORIGINAL - New Edition 2023 - AMAZON BEST SELLER - Over 50,000 copies sold ★ ⚠️ SECRET BONUS INSIDE THE BOOK ⚠️ MASTER YOUR BRAND STORYTELLING - BOOST YOUR BUSINESS! ❌ Struggling to deliver your brand's message effectively? ❌ Want to stand out from your competition but don't know how? ❌ How would your business change if you could master the art of storytelling and skyrocket your sales? Discover the comprehensive guide to creating captivating brand narratives, engaging your audience, and leading your market... No one can deny the power of storytelling. It's the key to capturing attention, sparking emotion, and driving action - all elements necessary for a successful brand. However, crafting a compelling brand story is not always an easy task. ⚠ If you're reading these lines, chances are you're looking for ways to tell your brand story more effectively, engage with your customers in a more meaningful way, and differentiate yourself in a competitive marketplace. Here's the good news: your search ends here. Instead of struggling to find your brand voice and engage your audience, you can learn the secrets of successful brand storytelling and turn your business into a market leader. So, how can you craft compelling narratives, engage your audience, outshine your competitors, and boost your sales? ✅ Your answer lies within this book! With an engaging and straight-to-the-point approach, this book explores the art of storytelling for brands, offering practical strategies for creating relatable and engaging narratives that connect with your audience and boost your sales. Finally, you have the chance to access the valuable information that has allowed thousands of businesses to revolutionize their branding and marketing strategies. And it's all in this guide. Here's what you'll have learned after reading this book: Basics of Brand Storytelling: Understand the principles of effective brand storytelling and how to apply them to your business Crafting Your Brand Narrative: Learn how to create compelling and engaging stories that resonate with your target audience Engaging Your Audience: Discover strategies and techniques to captivate your audience and build meaningful connections Differentiate Your Brand: Learn how to stand out from your competitors through unique and innovative brand storytelling Boost Sales Through Storytelling: Find out how to effectively use storytelling to drive customer engagement and increase sales Stay Ahead of Trends: Understand the latest trends in brand storytelling and how to incorporate them into your marketing strategy And much, much more… Stop worrying about how to deliver your brand's message and start captivating your audience with compelling narratives. The keys to successful brand storytelling are just a click away... DON'T KEEP STRUGGLING WITH YOUR BRAND'S IDENTITY - Buy your copy NOW and master the art of storytelling for brands TODAY..

Author : Dimitri Sych
Publisher : Dimitri Sych
Page : 352 pages
File Size : 40,7 Mb
Release : 2023-06-08
Category : Antiques & Collectibles
ISBN : 8210379456XXX

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Digital Sales Domination by Dimitri Sych Pdf

Discover the ultimate guide to online success with "Digital Sales Domination." Written by Dimitri Sych, an entrepreneur, renowned digital marketing expert and founder of Covio agency, this book is your shortcut to achieving remarkable results online. Master Proven Strategies: Learn actionable techniques and real-world examples that will revolutionize your approach to driving online sales. From powerful SEO strategies to conversion optimization and persuasive content creation, you'll have the tools to dominate the digital landscape. Stay Ahead of the Competition: With the STAIRS Formula (Strategy, Technical, Analysis, Improvement, Research and Substance), you'll stay steps ahead in the digital marketplace. Leverage technical expertise, analyze data for continuous improvement, and create a user-centric experience that sets you apart. Transform Your Online Presence: Unlock the secrets of inclusive website design, effective copyrighting, and A/B testing to create a compelling brand presence. Let Dimitri's expertise and Covio's proven track record elevate your online success. Achieve Unparalleled Results: Benefit from Dimitri's comprehensive knowledge and practical insights that transcend industry boundaries. Take the first step towards digital sales domination and leave your competition behind.

Author : Thomas P Mauriello
Publisher : CRC Press
Page : 184 pages
File Size : 42,7 Mb
Release : 2020-07-06
Category : Law
ISBN : 9781000080636

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Public Speaking for Criminal Justice Professionals by Thomas P Mauriello Pdf

Public Speaking for Criminal Justice Professionals: A Manner of Speaking is a one-of-a-kind public speaking guide specifically written for criminal justice professionals, written by a criminal justice professional. Author Thomas Mauriello has worked his entire professional career both as a practitioner and as an educator in the fields of criminal justice and forensic science. This book outlines the public speaking skills he has learned, used, and taught to thousands of criminal justice, forensic science, security, and counterintelligence professionals over the years. The book can either be read from cover-to-cover—to fine tune the reader’s existing oral communication skills—or read in a modular fashion, as a reference guide to focus on certain skills and techniques. A list of over 55 proven, effective presentation tools will be listed, discussed, and demonstrated throughout the book—using illustrated criminal justice and forensic sciences topic examples. Contrary to popular believe, simply knowing your subject or being an expert in the subject does not guarantee a successful presentation. Aristotle, who many recognize as the Father of Public Speaking and Forensic Debate, said it best when he declared, "It is not enough to know what to say, one must know how to say it." This guide focuses on technique and the recognition that a speaker must have of both the subject and the listener. The purpose is to improve readers' skill level and ability to engage and, thereby, inform the listener. Whether preparing to speak to one person, or one thousand people, Public Speaking for Criminal Justice Professionals provides specific techniques for professionals to speaking with confidence, and present effective engaging presentations.

Author : RealToughCandy
Publisher : RealToughMedia
Page : 93 pages
File Size : 52,7 Mb
Release : 2019-02-01
Category : Business & Economics
ISBN : 9781794331327

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Freelance Newbie by RealToughCandy Pdf

Are you ready to jump-start your freelance career? Freelance Newbie has you covered! In this book, you’ll learn practical, actionable steps you can start using today to get your first client by the end of the week. Featuring all the methods, techniques, tips, tricks, and insights you need to succeed, Freelance Newbie was written by a working freelancer whose mission is to help people like you find personal success and financial independence. The material you’ll read here has never been featured at a lower price — you simply cannot get this kind of value for less. We go through everything step-by-step with real-world examples so you know exactly what you need to do to become a successful freelancer. In Freelance Newbie, you’ll learn how to: :• Develop a business plan from scratch• Establish a suitable work environment • Configure your own freelance website to generate quality leads • Determine what services to offer (and what to do if you don't know how to do something) • Figure out an appropriate pricing scheme for your services • Find “starter” clients that pave the way for 5-star social proof and full-paying, long-term clients • Draft effective proposals and contracts• Advertise for free (or very, very cheaply) • Deliver above-average customer service • Efficiently complete client projects — time runs out FAST • And much, much more! This book can also be used as the perfect companion manual to the video course available on Udemy by RealToughCandy.

Author : Anonim
Publisher : Unknown
Page : 1146 pages
File Size : 43,5 Mb
Release : 2024-06-29
Category : Advertising
ISBN : UOM:35128000361400

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Standard Directory of Advertising Agencies by Anonim Pdf

Author : Dan Matthews
Publisher : John Wiley & Sons
Page : 687 pages
File Size : 49,9 Mb
Release : 2011-02-15
Category : Business & Economics
ISBN : 9781119998259

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Online Business All-In-One For Dummies by Dan Matthews Pdf

Turn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you’re starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.

Author : Atul Vir
Publisher : Atul Vir
Page : 209 pages
File Size : 54,9 Mb
Release : 2024-06-29
Category : Biography & Autobiography
ISBN : 8210379456XXX

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UNDERDOG THINKING: A Bold Idea, a Business Adventure and 101 Lessons Learned Along the Way by Atul Vir Pdf

Underdog Thinking is real-life business adventure story that follows the journey of an Indian Immigrant to the U.S. who was told he “didn’t know a damn thing about American business.” But as opportunity would have it, a short time later he found himself an accidental entrepreneur with a front row ticket to the ins and outs of launching and growing a business. He was flying high on his growing success—until a fateful moment when everything changed. As businesses rise and fall to the tune of supply and demand, sometimes the harshest betrayals come out of nowhere, when you least expect it—as do the surprising sparks of hope. When an unforeseen circumstance initiates a chain of events that leave him at a crossroads he must make the tough call: to give in and give up, or push through and win. CEO, business ethics thought leader, speaker and author Atul Vir has lived that story. And even in the darkest moments when failure seemed most imminent, he drew on the work ethic instilled from his earliest days, and his commitment to do right by his customers—to bring his dream up from the ashes and back to life. In his new book, Underdog Thinking, Vir inspires readers to face any challenge that comes their way—with practical business lessons for every step of the journey gleaned from his experience as both an immigrant building a business and as CEO of Equator Appliances for more than 25 years. The book dives into current themes dominating the business landscape, including: global business, overcoming failure, bootstrapping, securing financing, immigration and what innovation truly means. While many people offer sage advice on these topics, Vir’s lessons are paired with a unique, captivating story and more than two decades of entrepreneurial expertise in an industry dominated by much bigger players—major multinational corporations.

Author : Keith Abraham
Publisher : Maruki Books
Page : 168 pages
File Size : 50,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 0646375830

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Creating Loyal Profitable Customers by Keith Abraham Pdf

Creating Loyal Profitable Customers establishes that there are 6 simple steps to turning a one time buyer into a lifetime advocate. This book will help any business to stand out head and shoulders above any other who does not use customer service as part of their strategy for increasing sales, reducing marketing expenses and growing their business profitability. Keith also shares his 9- step formula for gaining endless supply of referrals from every customer. There are practical tips, tools and templates in this book that will revolutionise the way most companies develop their teams to sell and succeed in business using Customer Service as a key component in their marketing tool kit.

Author : Dan Stiff
Publisher : McGraw Hill Professional
Page : 286 pages
File Size : 45,9 Mb
Release : 2010-06-07
Category : Business & Economics
ISBN : 9780071491648

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Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty by Dan Stiff Pdf

A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations. Even the most experienced salespeople tend to simply adopt their marketing department's version of their brand. Stiff helps you become a “Brand Ambassador” by making your brand your own, finding the emotional connection between your customer and your brand, and speaking “Brand Language” to serve buyers' needs. The Brand Staircase gives you the tools you need to Discover the inherent value in your brand and sell from it Avoid “hollow brand promises” and break through the “glass ceiling of price” Build on marketing efforts to leverage your brand's identity and positioning in the marketplace Stiff illustrates key points through practical selling experience at NCR, DeWALT, and Black & Decker. He combines that knowledge with engaging real-life case studies and proven examples from Fortune 500 companies within multiple industries. His sample dialogues and common brand examples in the marketplace make selling the brand come alive. Whether you're selling B2B or B2C, or you're a sales manager leading the charge, Sell the Brand First will change the way you look at selling and the way you sell for the better-and for good!

Author : Lawrence L. Steinmetz,William T. Brooks
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 46,8 Mb
Release : 2005-11-11
Category : Business & Economics
ISBN : 9780471744832

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How to Sell at Margins Higher Than Your Competitors by Lawrence L. Steinmetz,William T. Brooks Pdf

Unternehmen in allen Branchen haben mit Billig-Konkurrenten zu kämpfen. Um jedoch eine wirtschaftlich verträgliche Gewinnspanne zu erhalten, können Unternehmen ihre Preise nicht endlos senken, sondern müssen einen Weg finden, ihr Produkt trotz des höheren Preises zu verkaufen. Dieses Buch ist ein praktischer Ratgeber, der Ihnen mit vielen cleveren Verkaufstaktiken zeigt, wie Sie Ihre Billig-Konkurrenten umsatzmäßig schlagen können. Er erklärt u.a., warum der Preis nicht das allein entscheidende Kriterium für einen Kunden ist, ein bestimmtes Produkt zu kaufen; wie man ein gutes Customer Service Programm aufbaut; wie man die Argumente von Kunden entkräftet, die sich für Billig-Produkte entscheiden und wie man einen angemessenen Preis für das jeweilige Produkt festsetzt. Mit einer Vielzahl von Beispielen und Situationen aus der Praxis, die Verkäufern anschaulich zeigen, wie sie jedes Produkt - unabhängig vom Preis - erfolgreich verkaufen können.

Author : Kim Gilmour,Dan Matthews,Greg Holden
Publisher : John Wiley & Sons
Page : 407 pages
File Size : 49,5 Mb
Release : 2011-09-20
Category : Business & Economics
ISBN : 9781119994237

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Starting and Running an Online Business For Dummies by Kim Gilmour,Dan Matthews,Greg Holden Pdf

The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

Author : Kay Miller
Publisher : Sound Wisdom
Page : 162 pages
File Size : 52,8 Mb
Release : 2022-05-17
Category : Business & Economics
ISBN : 9781640953642

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Uncopyable Sales Secrets by Kay Miller Pdf

Make more sales, grow your network, and become a top earner! Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base. Sales success isn’t the result of being good at selling a product or service…it comes from being good at selling yourself. That’s right—you, not your product or service, are the most valuable asset to the customer. To become a master salesperson, you have to make the relationship with the buyer uniquely valuable. You have to make yourself invaluable and irreplaceable. In short, you have to make yourself and the partnership you’re pitching Uncopyable. Learn how to reach buyers before your competition—and become their personal and professional ally—in this breakthrough book on high-performance selling. Kay Miller, a powerhouse sales guru who began her career as one of the first women hired by an industry leader in hardware and went on to become the No. 1 muffler salesperson in the world, shares the proven principles responsible for her sales success. Kay calls it the Uncopyable Sales Strategy, and it involves: Creating a win-win outlook for both you and your customers Stepping beyond fear to consistently expand your comfort zone Getting in the door by making an Uncopyable first impression Trading negotiation and persuasion for mutually profitable relationship-building Leveraging multiple contact platforms to maximize communication effectiveness Securing the order by asking the right questions, listening, and following up And more! Uncopyable Sales Secrets equips you with the techniques you need to enhance your prospecting skills, make more sales, grow your network, and become a top earner in your organization. When you execute this process, your customers will see you not only as delivering a superior product or service, but also as part of a high-value relationship they simply cannot get anywhere else. Read this book…before your competition does!

Author : Anonim
Publisher : Unknown
Page : 1530 pages
File Size : 50,8 Mb
Release : 1992
Category : Hotels
ISBN : CORNELL:31924060495235

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Hotels by Anonim Pdf

Author : Sandy Rogers,Leena Rinne,Shawn Moon
Publisher : AMACOM
Page : 223 pages
File Size : 52,6 Mb
Release : 2019-04-16
Category : Business & Economics
ISBN : 9780814439609

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Leading Loyalty by Sandy Rogers,Leena Rinne,Shawn Moon Pdf

In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.