Author : Dan Stiff
Publisher : Unknown
Page : 128 pages
File Size : 51,7 Mb
Release : 2006
Category : Electronic
ISBN : OCLC:958508562
Sell the Brand First
Dan Stiff
Sell The Brand First How To Sell Your Brand And Create Lasting Customer Loyalty
Sell The Brand First How To Sell Your Brand And Create Lasting Customer Loyalty Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Sell The Brand First How To Sell Your Brand And Create Lasting Customer Loyalty book. This book definitely worth reading, it is an incredibly well-written.
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Dan Stiff
Author : Dan Stiff
Publisher : McGraw Hill Professional
Page : 286 pages
File Size : 53,7 Mb
Release : 2010-06-07
Category : Business & Economics
ISBN : 9780071491648
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty by Dan Stiff Pdf
A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations. Even the most experienced salespeople tend to simply adopt their marketing department's version of their brand. Stiff helps you become a “Brand Ambassador” by making your brand your own, finding the emotional connection between your customer and your brand, and speaking “Brand Language” to serve buyers' needs. The Brand Staircase gives you the tools you need to Discover the inherent value in your brand and sell from it Avoid “hollow brand promises” and break through the “glass ceiling of price” Build on marketing efforts to leverage your brand's identity and positioning in the marketplace Stiff illustrates key points through practical selling experience at NCR, DeWALT, and Black & Decker. He combines that knowledge with engaging real-life case studies and proven examples from Fortune 500 companies within multiple industries. His sample dialogues and common brand examples in the marketplace make selling the brand come alive. Whether you're selling B2B or B2C, or you're a sales manager leading the charge, Sell the Brand First will change the way you look at selling and the way you sell for the better-and for good!
It’s Not What You Sell—It’s How You Sell It: Outshine Your Competition & Create Loyal Customers
Michael Saraf
Author : Michael Saraf
Publisher : Lulu.com
Page : 149 pages
File Size : 51,7 Mb
Release : 2014-12-15
Category : Business & Economics
ISBN : 9781483423043
It’s Not What You Sell—It’s How You Sell It: Outshine Your Competition & Create Loyal Customers by Michael Saraf Pdf
Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: - build a sales and marketing program that speaks to your target audience; - take advantage of open doors left behind by competitors; - boost "mind share" in order to get more market share; - deliver value repeatedly by focusing on the little things. You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service. When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.
How to Sell Anything to Anybody: Become a Lion of Marketing
Jasper Caprese
Author : Jasper Caprese
Publisher : Online Trendy Store
Page : 71 pages
File Size : 51,5 Mb
Release : 2024-07-01
Category : Business & Economics
ISBN : 8210379456XXX
How to Sell Anything to Anybody: Become a Lion of Marketing by Jasper Caprese Pdf
The art of selling anything to anyone requires a deep understanding of your target market, a compelling value proposition, and a well-thought-out marketing strategy. In this book, "How to Sell Anything to Anybody: Become a Lion of Marketing", you will learn how to identify your ideal customer, create a unique selling point, and develop a marketing mix that resonates with your target market. A strong brand identity and a compelling message are essential elements of any successful marketing campaign. You will learn how to craft a story that sells and write effective copy that persuades your target audience to take action. By utilizing a variety of marketing channels, including traditional, digital, and influencer marketing, you can reach a wider audience and increase your visibility. Customer reviews and testimonials play a critical role in building trust and credibility with potential customers. You will learn how to encourage customers to leave reviews, turn negative reviews into opportunities, and leverage the power of word-of-mouth marketing to drive sales. Closing the sale and building customer loyalty are two critical aspects of any successful business. In this book, you will learn how to close the sale and create a lasting relationship with your customers. You will also learn how to measure your results, track key metrics, and continuously improve your marketing efforts to achieve better results over time. Whether you are an experienced marketer or just starting out, "How to Sell Anything to Anybody: Become a Lion of Marketing" provides practical tips and expert advice to help you succeed in any industry. Whether you are selling products, services, or ideas, this book will help you become a guru of marketing and achieve your business goals.
Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top
Nicholas A. C. Read,Stephen J. Bistritz
Author : Nicholas A. C. Read,Stephen J. Bistritz
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 45,6 Mb
Release : 2018-02-21
Category : Business & Economics
ISBN : 9781260116403
Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top by Nicholas A. C. Read,Stephen J. Bistritz Pdf
THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster. Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.
Branding and Marketing
Gavin Turner
Author : Gavin Turner
Publisher : Erwin Ronel Cruz
Page : 155 pages
File Size : 44,6 Mb
Release : 2019-05-17
Category : Business & Economics
ISBN : PKEY:6610000199419
Branding and Marketing by Gavin Turner Pdf
If you want to discover how to build your brand and establish brand loyalty on social media for more sales, then keep reading... Did you know: -The brand worth the most in the entire world is Alphabet—better known as Google, and it`s worth $286 billion. -It takes 5 to 7 impressions to produce a fragment of brand awareness. -It takes just 10 seconds for people to form an impression of your brand. When people see the most popular brands, they form a mental shortcut associating their brands to the qualities the company's products and services are known for. For example, when buyers see the Apple logo printed on a smartphone, they're likely thinking "functional to use" and "reliable" which leads them to buy the product. Unfortunately, to think that just creating a cool looking logo for their website would immediately translate to sales is not the case; it takes a strategical approach to build a brand that buyers would love and continue coming back to. Aside from strategic planning, building a brand also means promoting it to where your target audience is. Gary Vee always says "If you're not putting relevant content in relevant places, you don't exist." Did you know that: The average person spends 142 minutes of their day using social media. In 2019, there were 3.8 billion social media users. On average, people have 7.6 social media accounts. It is no surprise, social media is the most lucrative and beneficial marketplace to target and create your audience. This is why social media is the key to exposure for big brands as well as small brands. In this complete step-by-step guide, Branding and Marketing: Practical Step-by-Step Strategies on How to Build your Brand and Establish Brand Loyalty using Social Media Marketing to Gain More Customers and Boost your Business, you will discover: -The single most critical element in your branding that leaves a lasting impression for buyers -How to build the "golden gate bridge" of alignment between your business and your branding objectives so it leads to more sales -The difference between 'marketing' and 'branding' and which of these two methods is more efficient and valuable for your business -The 4 most important social media networks to use to promote your brand -The common mistake that almost all businesses make when posting content on social media -How to portray your vision through a brand image that people will love, share and stick to ...and much, much more! Added BONUS: Includes a Bonus Chapter on the crucial time when rebranding is necessary to maintain business success Scroll up and click the "Buy Now" button to instantly increase your sales by building your brand for your customer.
Monster Loyalty
Jackie Huba
Author : Jackie Huba
Publisher : Penguin
Page : 226 pages
File Size : 40,9 Mb
Release : 2013-05-02
Category : Business & Economics
ISBN : 9781101630990
Monster Loyalty by Jackie Huba Pdf
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.
Market Your Business
Jeanette Maw McMurtry
Author : Jeanette Maw McMurtry
Publisher : Entrepreneur Press
Page : 212 pages
File Size : 54,9 Mb
Release : 2024-09-10
Category : Business & Economics
ISBN : 9781613084793
Market Your Business by Jeanette Maw McMurtry Pdf
Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace. Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You'll discover how to: Define your value and distinguish your brand in the marketplace. Comprehend the trends, attitudes, and purchase criteria influencing your customers. Gain insights into the psychology driving consumer behavior and choices. Develop and implement a marketing plan to achieve revenue goals. Create engaging content and optimize digital advertising strategies. This book caters to entrepreneurs aiming to establish a standout business, grasp customer psychology, and generate tangible revenue using effective marketing techniques tailored to your business.
Your First 100
Meera Kothand
Author : Meera Kothand
Publisher : Createspace Independent Publishing Platform
Page : 150 pages
File Size : 50,7 Mb
Release : 2018-04-02
Category : Electronic
ISBN : 1986802558
Your First 100 by Meera Kothand Pdf
What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products? What if you never had to chase or wonder where the next sale of your digital product is going to come from? What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again... Nodding YES? Your First 100 will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans. Brand loyalty isn't just for the big brands. Your First 100 will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products. Here's what's packed into this how-to guide: How to be TOP OF MIND every single time your ideal customer is ready to buy The 4C formula to writing emails that hook That ONE thing you need to get from your ideal customer (without this, the ASK gets so much harder) A DEAD SIMPLE way to structure your offers so that your customers keep coming back for more How the 5P Touch Framework will help you burn a single brand footprint into all interactions your audience has with your business (and why you need ALL 5!) How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product-based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans. Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from... Your offers (paid and free) become seductive magnets of YES! that your audience can't resist. Your audience is sold on whatever you put on sale because it's from YOU and they want it. Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe-your repeat customers and loyal, raving fans. That's the power of the process and promise behind Your First 100. Intrigued yet? Then scroll to the top and click or tap "Buy Now."
The British National Bibliography
Arthur James Wells
Author : Arthur James Wells
Publisher : Unknown
Page : 1884 pages
File Size : 42,5 Mb
Release : 2006
Category : Bibliography, National
ISBN : UOM:39015066099196
The British National Bibliography by Arthur James Wells Pdf
Fundamentals of Marketing
Dr.T.Selvam,Dr.P.Anandhan,Mr.M.Narendar Ram
Author : Dr.T.Selvam,Dr.P.Anandhan,Mr.M.Narendar Ram
Publisher : Leilani Katie Publication
Page : 279 pages
File Size : 51,8 Mb
Release : 2024-03-06
Category : Business & Economics
ISBN : 9788197059445
Fundamentals of Marketing by Dr.T.Selvam,Dr.P.Anandhan,Mr.M.Narendar Ram Pdf
Dr.T.Selvam, Assistant Professor, Department of Commerce, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India. Dr.P.Anandhan, Assistant Professor, Department of Management Studies, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India. Mr.M.Narendar Ram, Assistant Professor, Department of Commerce, Srinivasan College of Arts and Science, Perambalur, Tamil Nadu, India.
How to Sell Online
Christer Holloman
Author : Christer Holloman
Publisher : Pearson UK
Page : 243 pages
File Size : 40,8 Mb
Release : 2016-11-17
Category : Business & Economics
ISBN : 9781292148427
How to Sell Online by Christer Holloman Pdf
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business. • Discover how to grow your online business for short, medium and long term growth • Find out how to acquire, retain and understand your customers • Use cost-effective sales, marketing and social media to build revenue and profile • Understand how to shape the customer journey and convert browsers into buyers • Ensure technology works for you by using the right platforms and software Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more. Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.
EBOOK: Principles and Practice of Marketing, 9e
David Jobber,Fiona Ellis-Chadwick
Author : David Jobber,Fiona Ellis-Chadwick
Publisher : McGraw Hill
Page : 864 pages
File Size : 45,8 Mb
Release : 2019-08-01
Category : Business & Economics
ISBN : 9781526847249
EBOOK: Principles and Practice of Marketing, 9e by David Jobber,Fiona Ellis-Chadwick Pdf
EBOOK: Principles and Practice of Marketing, 9e
Selling Luxury
Robin Lent,Genevieve Tour
Author : Robin Lent,Genevieve Tour
Publisher : John Wiley & Sons
Page : 180 pages
File Size : 42,5 Mb
Release : 2009-05-27
Category : Business & Economics
ISBN : 9780470498378
Selling Luxury by Robin Lent,Genevieve Tour Pdf
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
Never Lose a Customer Again
Joey Coleman
Author : Joey Coleman
Publisher : Penguin
Page : 370 pages
File Size : 50,7 Mb
Release : 2018-04-03
Category : Business & Economics
ISBN : 9780735220041
Never Lose a Customer Again by Joey Coleman Pdf
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.