Download Full eBooks in PDF
It S Transformation Contently Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of It S Transformation Contently book. This book definitely worth reading, it is an incredibly well-written.
Author : John McGreal
Publisher : Troubador Publishing Ltd
Page : 285 pages
File Size : 46,6 Mb
Release : 2017-04-18
Category : Art
ISBN : 9781788033558
John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Author : John McGreal
Publisher : Troubador Publishing Ltd
Page : 288 pages
File Size : 49,5 Mb
Release : 2017-04-18
Category : Art
ISBN : 9781788033534
John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Author : John McGreal
Publisher : Troubador Publishing Ltd
Page : 284 pages
File Size : 51,8 Mb
Release : 2017-04-18
Category : Art
ISBN : 9781788033541
John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Author : Shane Snow,Joe Lazauskas,Contently, Inc.
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 50,7 Mb
Release : 2018-01-15
Category : Business & Economics
ISBN : 9781119483472
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Author : Vee Anderson
Publisher : Lulu.com
Page : 415 pages
File Size : 47,6 Mb
Release : 2024-05-28
Category : Electronic
ISBN : 9781300699927
Author : Georgia-Zozeta Miliopoulou
Publisher : Taylor & Francis
Page : 218 pages
File Size : 46,9 Mb
Release : 2024-04-08
Category : Business & Economics
ISBN : 9781003858621
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
Author : Anders Breidlid,Roy Krøvel
Publisher : Routledge
Page : 216 pages
File Size : 54,7 Mb
Release : 2020-04-17
Category : Social Science
ISBN : 9781000061826
This book discusses the vital importance of including indigenous knowledges in the sustainable development agenda. In the wake of colonialism and imperialism, dialogue between indigenous knowledges and Western epistemology has broken down time and again. However, in recent decades the broader indigenous struggle for rights and recognition has led to a better understanding of indigenous knowledges, and in 2015 the Sustainable Development Goals (SDGs) outlined the importance of indigenous engagement in contributing to the implementation of the agenda. Drawing on experiences and field work from Africa, Asia, Latin America and Europe, Indigenous Knowledges and the Sustainable Development Agenda brings together authors who explore social, educational, institutional and ecological sustainability in relation to indigenous knowledges. In doing so, this book provides a comprehensive understanding of the concept of "sustainability", at both national and international levels, from a range of diverse perspectives. As the decolonizing debate gathers pace within mainstream academic discourse, this book offers an important contribution to scholars across development studies, environmental studies, education, and political ecology.
Author : Fred Dervin,Andreas Jacobsson
Publisher : Springer Nature
Page : 168 pages
File Size : 53,5 Mb
Release : 2021-05-25
Category : Education
ISBN : 9783030663377
This book deals with the importance of interculturality in teacher education and training. It is mostly through the concept of intercultural competence that interculturality has been constructed and problematized for educators. However, different approaches and paradigms are available and differ and/or share similarities in terms of ideology, method, practice, theoretical frameworks, and ethical considerations. There is no global agreement on the meanings of interculturality in teacher education and training, although some principles might be common across national borders. There is thus a need for educators to consider these aspects of interculturality in education to be able to become better teachers in a diverse world like ours.
Author : Jan H Dalhuisen
Publisher : Bloomsbury Publishing
Page : 485 pages
File Size : 46,9 Mb
Release : 2022-05-05
Category : Law
ISBN : 9781509949557
“... a highly valuable contribution to the legal literature. It adopts a useful, modern approach to teaching the young generation of lawyers how to deal with the increasing internationalisation of law. It is also helpful to the practising lawyer and to legislators.” (Uniform Law Review/Revue de Droit Uniforme) Volume 4 of this new edition deals with movable and intangible property law. The book addresses the transformation of the models of movable property in commercial and financial transactions between professionals in the international flow of goods, services, money, information, and technology. In this transnational legal order, the emphasis in the new law merchant or modern lex mercatoria of movable property turns to risk management, asset liquidity, and transactional and payment finality. Particular attention is given to the notion of assets and asset classes, the inclusion of monetary claims, the transformation of assets in production and distribution chains, and the type of user, income and enjoyment rights that can be established in them, when they become proprietary, what that means, the role of party autonomy in the creation and operation of these rights, and how they are handled between professional participants and upon a sale to consumers. The volume compares common law and civil law concepts - the one being geared to improving value, the other to consumption; it then identifies their relevance especially in modern finance, and concludes by indicating future directions. The complete set in this magisterial work is made up of 6 volumes. Used independently, each volume allows the reader to delve into a particular topic. Alternatively, all volumes can be read together for a comprehensive overview of transnational comparative commercial, financial and trade law.
Author : Henrique Sousa Antunes,Pedro Miguel Freitas,Arlindo L. Oliveira,Clara Martins Pereira,Elsa Vaz de Sequeira,Luís Barreto Xavier
Publisher : Springer Nature
Page : 457 pages
File Size : 47,8 Mb
Release : 2023-12-26
Category : Law
ISBN : 9783031412646
This open access book presents an interdisciplinary, multi-authored, edited collection of chapters on Artificial Intelligence (‘AI’) and the Law. AI technology has come to play a central role in the modern data economy. Through a combination of increased computing power, the growing availability of data and the advancement of algorithms, AI has now become an umbrella term for some of the most transformational technological breakthroughs of this age. The importance of AI stems from both the opportunities that it offers and the challenges that it entails. While AI applications hold the promise of economic growth and efficiency gains, they also create significant risks and uncertainty. The potential and perils of AI have thus come to dominate modern discussions of technology and ethics – and although AI was initially allowed to largely develop without guidelines or rules, few would deny that the law is set to play a fundamental role in shaping the future of AI.As the debate over AI is far from over, the need for rigorous analysis has never been greater. This book thus brings together contributors from different fields and backgrounds to explore how the law might provide answers to some of the most pressing questions raised by AI. An outcome of the Católica Research Centre for the Future of Law and its interdisciplinary working group on Law and Artificial Intelligence, it includes contributions by leading scholars in the fields of technology, ethics and the law.
Author : Jane Roberts
Publisher : Springer
Page : 271 pages
File Size : 50,7 Mb
Release : 2017-01-06
Category : Political Science
ISBN : 9783319397023
Based on in-depth interviews conducted with British politicians, this book analyses the different impacts of leaving political office. Representative democracy depends on politicians exiting office, and yet while there is considerable interest in who stands for and gains office, there is curiously little discussed about this process. Jane Roberts seeks to address this gap by asking: What is the experience like? What happens to politicians as they make the transition from office? What is the impact on their partners and family? Does it matter to anyone other than those immediately affected? Are there any wider implications for our democratic system? This book will appeal to academics in the fields of leadership, political science, public management and administration and psychology. It will also be of interest to elected politicians in central, devolved and local government (current and former), policy makers and political commentators, and more widely, the interested general reader.
Author : Tommy Kyllonen
Publisher : Zondervan
Page : 193 pages
File Size : 40,6 Mb
Release : 2009-08-30
Category : Religion
ISBN : 9780310866961
From its roots in the South Bronx over thirty years ago, hip-hop has swept across continents and oceans, shaping the music and mores of urban culture. It is more than just music. Hip-hop is a lifestyle that encompasses attitude, fashion, and a largely counter-Christian worldview. Transcending ethnic, geographic, generational, and economic barriers, hip-hop places one of the church’s biggest mission opportunities right outside our windows.Un.orthodox equips church leaders and parents alike to understand and engage a culture that is as near as our schools, our communities, and even our homes. Author Tommy Kyllonen has seen hip-hop from the inside as a recording artist, as well as through the eyes of a pastor whose congregation has set the model for a groundswell of young urban churches focusing on hip-hop culture. Offering unique perspectives on the history, current state, and future of the hip-hop movement, Kyllonen shows what a hip-hop targeted ministry can look like in worship, outreach, evangelism, service, and discipleship.Using his own story as an example, Tommy shows how you can combine the hip-hop culture with faith.
Author : Yinong Xu
Publisher : University of Hawaii Press
Page : 520 pages
File Size : 50,8 Mb
Release : 2000-01-01
Category : History
ISBN : 0824820762
Drawing on a wealth of primary materials detailing the city's history, customs, and urban construction as well as on recent work in Chinese history, culture, and religion, Yinong Xu examines characteristics of building and transformation in pre-modern Suzhou, characteristics that, while particular to the city's own historical development, reflect or were determined by factors representative of China's urban history in general.".
Author : Henry Veltmeyer,Paul Bowles
Publisher : Routledge
Page : 512 pages
File Size : 46,6 Mb
Release : 2021-09-30
Category : Political Science
ISBN : 9781000442281
The Essential Guide to Critical Development Studies provides an up-to-date and authoritative introduction to the field, challenging mainstream development discourse and the assumptions that underlie it. Critical development studies lays bare the economic, political, social, and environmental crises that characterise the current global capitalist system, proposing instead systemic change and different pathways for moving beyond capitalism into a new world of genuine progress where economic and social justice and ecological integrity prevail. In this book, the authors challenge market-driven, neoliberal development agendas, incorporating analyses of class, gender, race, and the dynamics of uneven capitalist development. This thoroughly revised and expanded second edition includes: • 18 new chapters, including on topics such as philanthrocapitalism, race, the energy transition, Indigenous resistance and resilience, and global health • Expanded global coverage, including new chapters on South Africa, North Africa, and the Gulf Arab states • A new section on resistance and alternatives • Additional pedagogical features, including a glossary of key terms, discussion questions, and expanded guides for further reading. This textbook will be essential reading for students of global development, political science, sociology, economics, gender studies, geography, history, anthropology, agrarian studies, international political economy, and area studies. It will also be an important resource for development researchers, practitioners, and policymakers.
Author : William Leiss
Publisher : McGill-Queen's Press - MQUP
Page : 119 pages
File Size : 44,9 Mb
Release : 2022-11-18
Category : Science
ISBN : 9780228009863
Pandemics, massive earthquakes, war, and other catastrophes inspire immediate action because their casualties and destruction are immediately visible. Climate change is an unyielding problem because its long-range dangers are hidden, and thus it is a global risk unlike anything in human experience. The federal government recently announced aggressive climate targets for Canada. We have committed to producing net-zero greenhouse gas emissions by 2050, which will require major changes for our economy and way of life. Canadian citizens need to understand why our most distinguished climate scientists and our senior political leaders think that we must meet this target. Canada and Climate Change explains the importance of policies that will ensure we meet the net-zero emissions target. William Leiss provides a firm grasp on what climate change is and how scientists have described shifts in the earth’s climate as they have occurred over hundreds of millions of years and as they are likely to occur in the near future, especially by the end of this century. Leiss argues that citizens have a right to place their trust in what climate scientists tell us. Canada and Climate Change is an essential primer on where we stand on the issue of climate change in Canada and what will unfold in the years ahead.