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Author : Ilenia Vidili
Publisher : Unknown
Page : 128 pages
File Size : 54,6 Mb
Release : 2021
Category : Business & Economics
ISBN : 9791220871594
Author : Ilenia Vidili
Publisher : Unknown
Page : 296 pages
File Size : 54,7 Mb
Release : 2021
Category : Business & Economics
ISBN : 8894663841
A timely roadmap for leaders to transform outdated business practices into truly customer-centric companies of the future. Improve customer focus, create value for all stakeholders, contribute to a sustainable business world.
Author : Josep F. Valls Giménez
Publisher : Cambridge Scholars Publishing
Page : 158 pages
File Size : 47,6 Mb
Release : 2018-10-12
Category : Business & Economics
ISBN : 9781527519138
The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach—fuelled by big data—that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock actionable insights can provide a competitive edge. Knowledge about shifts in customer behaviour, preferred channels or social media sentiment helps companies to respond proactively and with the right message. The digital transformation snake framework presented in this book examines the socio-economic changes and digital trends that are reshaping consumption, and what they portend for the future. It is complemented by an analysis of the new skills and workforce models, as well as the business models needed to succeed in the age of digital disruption.
Author : Annette Franz
Publisher : Unknown
Page : 219 pages
File Size : 41,9 Mb
Release : 2019-09-03
Category : Electronic
ISBN : 1686886810
Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that?! When they focus on growth, those customer acquisition numbers are pretty sweet, but they don't tell the real story. Prioritizing customer retention is critical. But you can't just throw technology at it, give it some lip service, and call it a day. Retention is hard work! You've got to understand who your customers are and what problems they are trying to solve or what jobs they are trying to do. Then you've got to use that understanding to design an experience that helps customers achieve their goals. That's the key to putting the customer in customer experience! Ultimately, you need to bring the customer voice into all meetings, decisions, processes, and designs. The customer must be at the center of all you do. After all, it's all about the customer! In this book, I cover the three approaches to customer understanding: surveys and data, personas, and journey mapping. I could've written the whole book about journey mapping, but there's so much more to building a customer-centric business than journey mapping. The culture must first be deliberately designed to put the customer at the heart of the business. And all foundational elements of a CX transformation must be in place to make that happen. With that knowledge, read this book and: Learn about the three approaches you must use to understand your customers, why you must use them, and how they work together. Create an action plan to ensure insights gleaned from these three approaches are implemented in your organization. Develop and assign personas to your customers in order to better understand their needs, goals, problems to solve, and jobs to be done. Learn the difference between touchpoint maps and journey maps and how touchpoint maps can still be a valuable asset in your customer experience toolbox. Understand why journey mapping is called the backbone of customer experience management - and how to make it so in your organization. Set up and facilitate your own current-state and future-state journey mapping workshops with customers. Set up and facilitate service blueprint workshops with internal stakeholders. Find out how to put the customer at the heart of your business. And more!
Author : Alkhatani Saad Zafer
Publisher : IAP
Page : 117 pages
File Size : 49,9 Mb
Release : 2015-06-01
Category : Business & Economics
ISBN : 9781623969141
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity. In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
Author : Peter Fader,Sarah E. Toms
Publisher : University of Pennsylvania Press
Page : 136 pages
File Size : 52,9 Mb
Release : 2018-10-30
Category : Business & Economics
ISBN : 9781613631416
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Author : Garvan Callan
Publisher : Walter de Gruyter GmbH & Co KG
Page : 383 pages
File Size : 51,8 Mb
Release : 2023-11-20
Category : Business & Economics
ISBN : 9783111034874
Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
Author : David D. Carbonara
Publisher : IGI Global
Page : 402 pages
File Size : 48,8 Mb
Release : 2005-01-01
Category : Education
ISBN : 9781591404798
"This book discusses the efficacy of instructional technology in various, global learning environments"--Provided by publisher.
Author : Sathit Parniangtong
Publisher : Springer
Page : 0 pages
File Size : 41,9 Mb
Release : 2018-12-12
Category : Business & Economics
ISBN : 9811351384
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
Author : Peter Fader
Publisher : Unknown
Page : 128 pages
File Size : 52,7 Mb
Release : 2012
Category : Business planning
ISBN : OCLC:1137351496
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Author : Dr. Qaisar Abbas Fatimi
Publisher : Notion Press
Page : 242 pages
File Size : 41,5 Mb
Release : 2024-05-06
Category : Business & Economics
ISBN : 9798893632767
In a world where the pace of business is unrelenting and competition is fierce, "Marketing Management" stands out as a guiding light for those determined to master the marketing domain. Authored by the distinguished Dr. Qaisar Abbas Fatimi, this book breaks free from the constraints of traditional textbooks to offer a powerful blueprint for marketing success. "Marketing Management" invites you on a deep dive into the art and science of marketing, delivering an unmatched understanding of consumer behavior, market segmentation, and brand positioning, all through Dr. Fatimi's seasoned lens. It goes beyond the basics, enriching readers with cutting-edge insights on using digital technologies to supercharge marketing efforts—from mastering social media to harnessing data analytics. Moreover, Dr. QAF ventures into the ethical and sustainable aspects of modern marketing, promoting strategies that benefit society and the planet. This book is more than a learning resource; it's a journey towards discovery, growth, and excellence in marketing, curated for students, educators, and professionals alike. Under Dr. Fatimi's mentorship, you're set to excel in the dynamic marketing landscape.
Author : ESOMAR
Publisher : John Wiley & Sons
Page : 878 pages
File Size : 43,9 Mb
Release : 2009-08-27
Category : Business & Economics
ISBN : 9780470687574
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.
Author : Terence T. Burton
Publisher : J. Ross Publishing
Page : 433 pages
File Size : 49,6 Mb
Release : 2011-01-15
Category : Business & Economics
ISBN : 9781604270549
This title provides real direction on organizational improvement initiatives. It includes sections on leadership, business infrastructure and new applications to key strategic areas of the business.
Author : Steven Brough
Publisher : GRASPED Digital
Page : 63 pages
File Size : 55,9 Mb
Release : 2024-02-29
Category : Business & Economics
ISBN : 8210379456XXX
"GRASPED Pathways to Entrepreneurial Mastery" unfolds as an insightful guide to mastering the dual realms of business and personal growth. With 20 essential strategies, it covers innovation, leadership, digital transformation, and personal well-being. The book is structured to offer practical advice, real-world examples, and actionable steps for entrepreneurs aiming for success in both their professional and personal lives. What sets this guide apart is its holistic approach, seamlessly blending business acumen with personal development. It's unique in offering a dual path to mastery, emphasizing the synergy between personal well-being and entrepreneurial success, thus equipping readers for the challenges of a rapidly evolving business landscape while also fostering personal integrity and growth. Embark on a transformative journey with "GRASPED Pathways to Entrepreneurial Mastery." This book is a beacon for ambitious individuals, guiding them through the complexities of entrepreneurship while also nurturing personal growth. It's designed not just as a business guide but as a comprehensive roadmap to achieving a harmonious balance between professional achievements and personal fulfillment.
Author : Constantine Stephanidis,Margherita Antona,Stavroula Ntoa,Gavriel Salvendy
Publisher : Springer Nature
Page : 738 pages
File Size : 47,7 Mb
Release : 2023-07-08
Category : Computers
ISBN : 9783031359897
The five-volume set CCIS 1832-1836 contains the extended abstracts of the posters presented during the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held as a hybrid event in Copenhagen, Denmark, in July 2023. The total of 1578 papers and 396 posters included in the 47 HCII 2023 proceedings volumes were carefully reviewed and selected from the 7472 contributions.The posters presented in these five volumes are organized in topical sections as follows: Part I: HCI Design: Theoretical Approaches, Methods and Case Studies; Multimodality and Novel Interaction Techniques and Devices; Perception and Cognition in Interaction; Ethics, Transparency and Trust in HCI; User Experience and Technology Acceptance Studies.Part II: Supporting Health, Psychological Wellbeing, and Fitness; Design for All, Accessibility and Rehabilitation Technologies; Interactive Technologies for the Aging Population.Part III: Interacting with Data, Information and Knowledge; Learning and Training Technologies; Interacting with Cultural Heritage and Art.Part IV: Social Media: Design, User Experiences and Content Analysis; Advances in eGovernment Services; eCommerce, Mobile Commerce and Digital Marketing: Design and Customer Behavior; Designing and Developing Intelligent Green Environments; (Smart) Product Design.Part V: Driving Support and Experiences in Automated Vehicles; eXtended Reality: Design, Interaction Techniques, User Experience and Novel Applications; Applications of AI Technologies in HCI.