Jump Point How Network Culture Is Revolutionizing Business

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Jump Point: How Network Culture is Revolutionizing Business

Tom Hayes
Jump Point How Network Culture is Revolutionizing Business Book PDF

Author : Tom Hayes
Publisher : McGraw Hill Professional
Page : 273 pages
File Size : 42,7 Mb
Release : 2008-02-23
Category : Business & Economics
ISBN : 9780071601177

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Jump Point: How Network Culture is Revolutionizing Business by Tom Hayes Pdf

Plug into the nonstop global economy of billion-selling products and trillion-dollar markets The Web 3.0 world of “pandemic economics” is a new economy that will function outside the traditional laws of commerce, free from today's impediments to business growth, and in a world where every person is connected to each other. Jump Point is the powerful guide that will help you to challenge old assumptions, rethink your business models, and take advantage of this fast-moving, unfettered, and fiercely competitive environment. Silicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 2011, bringing with it virulent market trends. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines The implications of collaborative behavior on the global market The human drive behind the “agency” impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites How to act on and react to real-time external events The pitfalls of “response latency,” and why too much information can kill a company How to create a “virion,” or marketmaking product, by tapping the power of person-to-person viral dynamics Don't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the jump point into exponential growth.

Flying Ahead of the Airplane

Nawal K. Taneja
Flying Ahead of the Airplane Book PDF

Author : Nawal K. Taneja
Publisher : Routledge
Page : 298 pages
File Size : 44,5 Mb
Release : 2016-04-15
Category : Business & Economics
ISBN : 9781317134749

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Flying Ahead of the Airplane by Nawal K. Taneja Pdf

Airlines willing to develop insight from foresight relating to the expected ’step phase changes’ will eventually improve their margins. However, the backward-looking airline, managed using old strategic levers and short-term metrics, will cease to exist, merge, shrink, become more dependent on government support, or become irrelevant. ’Management innovations’ are not going to deliver the required improvements; innovation within management is essential for airlines' survival. In Flying Ahead of the Airplane, Nawal Taneja analyzes global changes and thought-provoking scenarios to help airline executives adjust and adapt to the chaotic world. Drawing on his experience of real airline situations worldwide, the author concludes that there is a gulf between what executives are doing now and what they need to do to stay ahead of the curve. To close this gap, the author suggests that airline executives focus on just three relevant initiatives: a) aligning business and technology strategies, b) redesigning organization structures to centralize the role of the scheduling function, and c) developing relevant brands that integrate social networking technology. To support this third initiative, the book provides insights on branding from 20 fascinating non-aviation case studies from around the world. Flying Ahead of the Airplane will assist practitioners in airlines of every size to integrate future trends into their mainstream thinking and launch flexible business models to manage risk and compete effectively in the ’flattening world’.

Handbook of Research on Integrating Social Media into Strategic Marketing

Hajli, Nick
Handbook of Research on Integrating Social Media into Strategic Marketing Book PDF

Author : Hajli, Nick
Publisher : IGI Global
Page : 440 pages
File Size : 51,5 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466683549

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Handbook of Research on Integrating Social Media into Strategic Marketing by Hajli, Nick Pdf

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Smart Trust

Stephen M. R. Covey,Greg Link,Rebecca R. Merrill
Smart Trust Book PDF

Author : Stephen M. R. Covey,Greg Link,Rebecca R. Merrill
Publisher : Simon and Schuster
Page : 322 pages
File Size : 45,6 Mb
Release : 2012
Category : Business ethics
ISBN : 9781451651454

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Smart Trust by Stephen M. R. Covey,Greg Link,Rebecca R. Merrill Pdf

"Unleash the hidden power of trust and change lives and impact organization with proven, patented techniques. In a compelling and reader-friendly style, Stephen M.R. Covey and long-time business partner Greg Link share enlightening principles from people and organizations that are achieving unprecedented prosperity from high-trust relationships and--even more inspiring--also attaining elevated levels of energy and joy. With penetrating insights about the world's most successful leaders and organizations, the authors lay out a practical and actionable formula that makes trust a performance multiplier for leaders, teams, organizations, and even countries. They show why trust is fast becoming the most consequential life and leadership skill of our time--a career-critical competency required to navigate and compete in this perilous twenty-first-century interdependent, global economy. Covey and Link teach how to cut through traditional either/or thinking to extend Smart Trust, enabling you to exercise sound judgment in a low-trust world by minimizing risk and maximizing possibilities."--Publisher description.

Standing on the Sun

Christopher Meyer,Julia Kirby
Standing on the Sun Book PDF

Author : Christopher Meyer,Julia Kirby
Publisher : Harvard Business Press
Page : 342 pages
File Size : 51,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781422131688

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Standing on the Sun by Christopher Meyer,Julia Kirby Pdf

"That global commerce is undergoing a tectonic shift is no secret. What you haven't yet heard, and are probably looking for, is a clear-eyed and cogent view of what the world will look like as this transformation takes shape, including the specific opportunities that will emerge. This book scans the world landscape to provide a vision for the future, and delivers the so-what action items that businesses so desperately need. . This is not a book about the recent great recession or the best policy moves. It's about economic change drawn on a larger canvas, and how it is ushering in a whole new future for capitalism. . Standing on the Sun does not discuss marketing to the "bottom of the pyramid" or success models for doing business in the emerging economies. Instead, it identifies the innovations that will disrupt the patterns of business and governance around the world. It will reveal the nascent, market-leading management solutions that are the very beginning of the next wave. It will offer compelling stories and examples that describe the new measurement of value, the changing nature of scarcity, the value of sustainability, and the pricing of externalities that are all suddenly wide open to reinterpretation"-- Provided by publisher.

Film Music: A Journey of Felt Meaning

Thomas Hohstadt
Film Music A Journey of Felt Meaning Book PDF

Author : Thomas Hohstadt
Publisher : Lulu.com
Page : 183 pages
File Size : 52,6 Mb
Release : 2016-01-06
Category : Art
ISBN : 9780967294445

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Film Music: A Journey of Felt Meaning by Thomas Hohstadt Pdf

Film Music reveals the immense possibilities of both films and film music that may well lead to re-imagining civilization. The book is a provocative deep dive into the nature of media, felt meaning, and our relationship to both. Paired with the new world of virtual reality, Film Music examines the primary art form of this century with new eyes and ears, and offers a road map to the future. Readers will be stunned beyond disbelief.

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Management Association, Information Resources
Sports Media Marketing and Management Breakthroughs in Research and Practice Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 558 pages
File Size : 42,7 Mb
Release : 2018-03-02
Category : Business & Economics
ISBN : 9781522554769

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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

...And the Clients Went Wild!

Maribeth Kuzmeski
And the Clients Went Wild Book PDF

Author : Maribeth Kuzmeski
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 41,9 Mb
Release : 2010-07-30
Category : Business & Economics
ISBN : 9780470769904

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...And the Clients Went Wild! by Maribeth Kuzmeski Pdf

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

...And the Clients Went Wild!, Revised and Updated

Maribeth Kuzmeski
And the Clients Went Wild Revised and Updated Book PDF

Author : Maribeth Kuzmeski
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 52,7 Mb
Release : 2011-12-27
Category : Business & Economics
ISBN : 9781118156292

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...And the Clients Went Wild!, Revised and Updated by Maribeth Kuzmeski Pdf

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

The Age of Virtual Reality

Thomas Hohstadt
The Age of Virtual Reality Book PDF

Author : Thomas Hohstadt
Publisher : Lulu.com
Page : 149 pages
File Size : 55,6 Mb
Release : 2011-07-18
Category : Art
ISBN : 9781257923595

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The Age of Virtual Reality by Thomas Hohstadt Pdf

Something big is happening. Virtual Reality is not only becoming the driving wheel of the new world economy, it is building a new cultural order. The "Age of Virtual Reality" is in its infancy, yet we already live in a virtual world. Through video games, iPods, iPhones, online social networking, and movies, we are migrating toward ""virtual space."" We must understand this moment in history. Through provoked discoveries, engaging artistic journeys, and creative dialogues with the "language" of virtual reality, this book explores both the pre-digital history of VR and its sobering-yet inspiring-future. Readers will learn to test, discern, and ground the ""evidence"" of their experience. In "The Age of Virtual Reality," they will discover where we're going by confronting where VR is going. More important, they will engage the skills necessary to participate constructively and creatively in an increasingly ""virtual"" world-a world that demands their participation. They will be stunned beyond disbelief.

The Marketplace of Attention

James G. Webster
The Marketplace of Attention Book PDF

Author : James G. Webster
Publisher : MIT Press
Page : 281 pages
File Size : 54,5 Mb
Release : 2016-09-02
Category : Business & Economics
ISBN : 9780262529891

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The Marketplace of Attention by James G. Webster Pdf

How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

Trends and Advances in Information Systems and Technologies

Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo
Trends and Advances in Information Systems and Technologies Book PDF

Author : Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo
Publisher : Springer
Page : 1204 pages
File Size : 47,6 Mb
Release : 2018-03-24
Category : Technology & Engineering
ISBN : 9783319777030

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Trends and Advances in Information Systems and Technologies by Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo Pdf

This book includes a selection of papers from the 2018 World Conference on Information Systems and Technologies (WorldCIST'18), held in Naples, Italy on March27-29, 2018. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and the challenges of modern information systems and technologies research together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.

SOCIAL MEDIA LEADERSHIP

Michael F. Lewis
SOCIAL MEDIA LEADERSHIP Book PDF

Author : Michael F. Lewis
Publisher : Social Strategy1
Page : 268 pages
File Size : 55,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780983243120

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SOCIAL MEDIA LEADERSHIP by Michael F. Lewis Pdf

Social Media Leadership is a practical guide for executives and managers who are ready to take their own company's social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his own lessons learned as well as the best practices and examples of those who are successfully using social media to build their businesses and their brands. Packed with usable tips and actionable advice on subjects like customer service, reputation management, group buying, online community building, policy and governance, and many more, Social Media Leadership will inform you, inspire you, and leave you eager to get into the game. Read what others are saying about Social Media Leadership: "When a serial entrepreneur with a $100-million-dollar company gives first-hand social media insights, I listen." - Erik Qualman, Author of "Socialnomics" "This book is a comprehensive look at the current trends in social media. Mike has done a good job of demonstrating the correct ways to use social media." - William Porter "Billy" Payne, CEO, Atlanta Olympic Games "Social media now affects every organization and Mike's book illustrates leadership from a leader's perspective." - Tom Coughlin, Head Coach, New York Giants "Mike Lewis' tale is a story for every business owner. He started as a skeptic, moved to learner, then he lived it by applying the principles of social media strategy to his businesses and now is teaching it. This is a must-read book for those individuals that want to get "into the game" but skip to the advanced steps quickly." - Eric Bradlow, The Wharton School, University of Pennsylvania

The Open Organization

Philip A. Foster
The Open Organization Book PDF

Author : Philip A. Foster
Publisher : CRC Press
Page : 213 pages
File Size : 50,7 Mb
Release : 2016-02-17
Category : Business & Economics
ISBN : 9781317022329

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The Open Organization by Philip A. Foster Pdf

What is it that makes certain organizations more successful? Organization design and its management has long been the fixation of leaders and scholars alike. Cracking the code to the perfect organizational ecosystem appears to be the dividing line between great success and mediocrity. The 21st century launched with great volatility and a level of cultural and global diversity unknown by previous generations. This instability demands new approaches and methods for the delivery of products, services and ideas. We can no longer afford to run organizations with 19th and 20th century ideas. The pressures of shifting demographics, culture and technology require new approaches to organizational leadership and structures. Welcome to the era of the Open Organization. The Open Organization: A New Era of Leadership and Organizational Development, by Dr Philip A Foster, is divided into three distinct parts; the first explores the foundations of an Open Organization, covering the evolution of leadership and organization theories from the beginning of known time through to the 21st century; the second discusses the elements of such an organization, presenting the ecosystem of an Open System with its structure, culture and decision-making functions, while the third examines the 21st century organization, questioning ‘who should go Open’ and reviewing the reality of creating this type of organization, understanding control and resistance and addressing the matter of bringing about change.

Fixing Everything

Nedland P Williams
Fixing Everything Book PDF

Author : Nedland P Williams
Publisher : AuthorHouse
Page : 648 pages
File Size : 43,8 Mb
Release : 2010-10-19
Category : Political Science
ISBN : 9781452051819

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Fixing Everything by Nedland P Williams Pdf

Fixing Everything provides citizens with a blueprint to retake control of the federal government and reassert American leadership in a world gone astray. This integrated solution will limit government spending to a reasonable percentage of GDP; close agencies responsible for 60% of government spending; dramatically simplify taxes; reduce, quantify, and manage entitlement commitments; present a new form of free market healthcare organization; confront pension liabilities; encourage legal immigration, while discouraging illegal immigration; contain legal awards and costs, while encouraging early settlement; reduce crime; and put an end to the "nanny" state. Citizens will assume personal and financial responsibility for their actions and well-being. A new form of safety-net will avoid mal-incentives, while encouraging effort and initiative.