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Author : Xi Li,Qingyu Zhang,Luluo Peng,Tomoki Sekiguchi,Kui Yi
Publisher : Frontiers Media SA
Page : 348 pages
File Size : 40,7 Mb
Release : 2023-11-02
Category : Science
ISBN : 9782832538111
Author : Marieke de Mooij
Publisher : SAGE
Page : 558 pages
File Size : 54,8 Mb
Release : 2019-06-10
Category : Business & Economics
ISBN : 9781526471604
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Author : Sharon Ng,Angela Y. Lee
Publisher : Frontiers in Culture and Psych
Page : 369 pages
File Size : 44,6 Mb
Release : 2015
Category : Business & Economics
ISBN : 9780199388523
"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field."--Résumé de l'éditeur.
Author : Marco Hierling,Yu-Chen Yeh,Chloe S.Y. Tai,Jennie Lang Yu
Publisher : GRIN Verlag
Page : 21 pages
File Size : 50,9 Mb
Release : 2007-07-01
Category : Business & Economics
ISBN : 9783638823678
Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, The University of Sydney, language: English, abstract: The culture concept evolved to conceptualize humankind’s diversity, it asserts that we socially construct different understandings of nature and hence of the reality that surrounds us (Buchanan & Huczynski, 2004). Culture is ubiquitous, exists everywhere and has a significant influence. It affects not only the visible parts of individuals (behaviour and action) but also the invisible ones (beliefs and values). This complex interaction, which takes place on different levels, between individuals and groups within and with other organisations, can be seen as the primary determinant of behaviour in the workplace. The patterns of interaction between people and the external surroundings represent a complex environment which influences behaviour in organisations. Therefore, more and more managers are talking about changing their culture, creating a new culture, figuring out the impact of their culture, or preserving their culture. In this paper, the main focus is to define organizational culture and determine its influences on companies’ performance. Firstly, there are several related questions that will be discussed: What is organizational culture? What are the key elements of it? How is it formed and can it be managed to contribute to a firm’s performance? Secondly, we take a closer look at Google’s organizational culture and research, to discover whether there is a link between its culture and its performance. Finally, a conclusion is drawn about the culture-performance link and the difficulties associated with this topic.
Author : Susanne Tietze,Laurie Cohen,Gill Musson
Publisher : SAGE
Page : 202 pages
File Size : 52,5 Mb
Release : 2003-08-20
Category : Business & Economics
ISBN : 9781446239599
`Makes fascinating reading and at the same time provides a good grounding in the study of the language of organizations, both for those who know little of the area and for those who are looking for a comprehensive overview of the field. Overall I would warmly recommend this book as an asset for students and teachers of organizational behaviour and for those with a general interest in the way in which language shapes our lives and work′ - Organization Studies `The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective′ - Virginia Valentine, Semiotic Solutions, London `The authors are able to apply their personal fascination with language to give students insights into organisational behaviour that significantly surpasses what is normally achieved by the tired old rituals of standard organizational behaviour texts and teaching′ - Tony Watson, Nottingham Trent University Taking issue with functional approaches to communication, Understanding Organizations through Language offers a viable alternative based on `webs of meaning′. Instead of viewing communication as a thing that can be unproblematically controlled and managed, the authors use semiology as a theoretical bedrock to develop a new metaphor for communication. Understanding Organizations through Language applies this approach to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication. Spanning the gap between highly theoretical organization studies texts and highly prescriptive communication texts, the book talks to the reader in a sophisticated yet approachable style. This style is complemented by a range of examples, activities and mini case studies. Also included are chapter summaries and further reading suggestions, making this a useful text for both academics and students. Advanced undergraduates and postgraduates will utilize this book for any course dealing with communication, particularly courses in HRM and organizational behaviour.
Author : Fabiano Larentis,Claudia Simone Antonello,Luiz Antonio Slongo
Publisher : Springer
Page : 105 pages
File Size : 43,9 Mb
Release : 2018-12-13
Category : Business & Economics
ISBN : 9783030003920
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries. The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes. The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.
Author : Marieke K. de Mooij
Publisher : SAGE
Page : 361 pages
File Size : 43,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780761926696
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Author : Laura Lake
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 52,9 Mb
Release : 2009-04-22
Category : Business & Economics
ISBN : 0470526394
Learn to: Understand how consumers make purchase decisions Develop more effective marketing campaigns Speak directly to your customers' needs Gain customer loyalty in a competitive marketplace Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more. Why do they buy? understand the decision-making process consumers go through when considering a purchase Apply behavior to marketing learn the 4Ps of marketing and how consumer behavior plays a role in each Gain a deeper understanding of the individual consumer gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions Explore external influences on customers from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected Craft your marketing strategy use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets Implement your plan create powerful positioning strategies and reach customers where they're at with a message that motivates them Open the book and find: Actionable, real-world insight and advice Tips to help you lead consumers from attention to action Research techniques and marketing tips How self-concepts and lifestyle change consumer behavior Methods for cultivating repeat business and loyalty Ways to protect against consumer misbehavior Advice on encouraging new product adoption Ten ways to enhance customer satisfaction
Author : Chi-yue Chiu,Letty Y.-Y. Kwan,Dongmei Li,Luluo Peng,Siqing Peng
Publisher : Unknown
Page : 86 pages
File Size : 40,6 Mb
Release : 2014-03
Category : Business & Economics
ISBN : 1601988249
Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of cultures on consumer behaviors.
Author : Anita Finkelman,Carole Kenner
Publisher : Jones & Bartlett Publishers
Page : 583 pages
File Size : 46,5 Mb
Release : 2010-10-22
Category : Medical
ISBN : 9781449656102
Professional Nursing Concepts: Competencies for Quality Leadership takes a patient-centered, traditional approach to the topic of nursing education and professional development. This dynamic text engages students in recognizing the critical role that nurses play in healthcare delivery. Divided into four sections, this text has a unique framework and exclusively covers the Institute of Medicine’s (IOM) five core competencies on quality and healthcare for all healthcare professionals. The first section introduces students to the history of the nursing profession, and covers such topics as nursing education, regulation, and accreditation. Section two explores the healthcare context in which nursing is practiced including continuum of care, health promotion, disease prevention, and illness, nursing ethics, and the nurse’s role in health policy. The third section focuses on each of the five core competencies set forth by the IOM, and the final section focuses on the practice of nursing today and in the future particularly exploring the critical issue of the nursing shortage and the transformation of nursing practice.
Author : Kevin Allen
Publisher : Routledge
Page : 157 pages
File Size : 49,6 Mb
Release : 2016-10-21
Category : Business & Economics
ISBN : 9781351861687
Each of us pitches ideas every day. Regardless of what idea we're selling-or who we're selling it to-it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally to speak to the Hidden Agenda to win business unfailingly, every time.
Author : J. Steven Ott
Publisher : Unknown
Page : 260 pages
File Size : 52,7 Mb
Release : 1989
Category : Business & Economics
ISBN : UIUC:30112081658475
Author : Thatcher, Barry
Publisher : IGI Global
Page : 418 pages
File Size : 44,7 Mb
Release : 2011-12-31
Category : Business & Economics
ISBN : 9781613504512
"This book explores the theory and practice of rhetoric and professional communication in intercultural contexts, providing a framework for translating, localizing, and internationalizing communications and information products around the world"--Provided by publisher.
Author : Larry Percy,Richard H. Elliott
Publisher : Oxford University Press
Page : 455 pages
File Size : 55,9 Mb
Release : 2016
Category : Advertising
ISBN : 9780198703655
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Author : Martin Parker
Publisher : SAGE
Page : 276 pages
File Size : 46,8 Mb
Release : 2000-01-28
Category : Business & Economics
ISBN : 0761952438
Organizational Culture and Identity discusses the literature concerned with culture in organizations and explains why the term has been invoked with such enthusiasm. Martin Parker presents further ways of thinking about organizations and culture which suggest that organizational cultures should be seen as `fragmented unities' in which members identify themselves as collective at some times and divided at others.
