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Author : David Ulrich,W. Norman Smallwood
Publisher : Harvard Business Review Press
Page : 296 pages
File Size : 55,5 Mb
Release : 2007
Category : Business & Economics
ISBN : IND:30000116529367
leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.
Author : David Magellan Horth,Lynn B. Miller,Portia R. Mount
Publisher : Center for Creative Leadership
Page : 34 pages
File Size : 49,9 Mb
Release : 2016-12-15
Category : Business & Economics
ISBN : 9781604916294
Author : Susan Hodgkinson
Publisher : iUniverse
Page : 141 pages
File Size : 46,7 Mb
Release : 2005-09-09
Category : Business & Economics
ISBN : 9781475948189
“The Leader’s Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader’s Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P’s framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it. “Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one’s own destiny.” —David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America “Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader’s Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence.” —Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation “Every leader at every level needs to read this book.” —Deborah Merrill-Sands, Former Dean, Simmons School of Management “Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson’s advice will bring quick, high impact results to your work.” —James G. Connolly, Former President, Citizens Financial Group “With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of ‘personal branding.’” —Donna D’Cruz, Founder and CEO of Rasa Music
Author : Hubert K. Rampersad
Publisher : IAP
Page : 285 pages
File Size : 48,8 Mb
Release : 2009-05-01
Category : Business & Economics
ISBN : 9781607521815
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Author : Larry Light,Joan Kiddon
Publisher : FT Press
Page : 311 pages
File Size : 41,9 Mb
Release : 2015-05-23
Category : Business & Economics
ISBN : 9780134194516
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.
Author : PRABHU TL
Publisher : NestFame Creations Pvt Ltd.
Page : 263 pages
File Size : 43,6 Mb
Release : 2024-06-19
Category : Business & Economics
ISBN : 8210379456XXX
The art of encouraging a group of individuals to work together toward a single goal is known as leadership. This can entail directing workers and colleagues with a strategy to suit the company's needs in a corporate setting. Here's all you need to know about leadership, as well as some examples of how it may help your company. What is the definition of leadership? The essentials of being able and prepared to inspire others are captured by leadership. Effective leadership is built on unique and borrowed ideas that are effectively communicated to others in a way that entices people to perform in the way the leader desires. A leader motivates people to take action while also directing their actions. They must be likeable enough for others to follow their directions, and they must be able to think critically enough to know how to best use the resources available to an organisation. A different definition is: The management structure of an organisation can also be referred to as leadership. The art of encouraging a group of individuals to work together toward a single goal is known as leadership. Leadership is a term used by organisations to describe upper-level individuals in their management systems. To be a successful corporate leader, you must have qualities that go beyond management responsibilities. Leadership abilities can be learned, and leaders can change over time.
Author : Roger Gill
Publisher : SAGE
Page : 554 pages
File Size : 52,5 Mb
Release : 2011-12-15
Category : Business & Economics
ISBN : 9781446289297
Electronic Inspection Copy available for instructors here Praise for the first edition: 'At last a well-written, balanced and insightful British book on leadership. It is probable that every theory and assertion of consequence is commented upon. A real tour-de-force.' - Emeritus Professor Gerry Randell, University of Bradford School of Management 'Theory and Practice of Leadership is an all encompassing, global review of examples and case studies that is both comprehensive and easily adaptable to almost any situation one would encounter in leading people.' - Richard J. Conwell, Nova Southeastern University, Journal of Applied Management and Entrepreneurship If you are looking for a more holistic and critical take on the field of leadership, look no further! The second edition of this engaging and highly-respected text offers an exploration of leadership in a variety of contexts, both profit-orientated and non-profit. New to this edition: Refined to capture and delineate the essential theories more clearly, with broader coverage taking in the latest developments in areas such as change, politics, assessment and development of leadership, and multiple intelligences. Further development of a new integrative model of core leadership themes and practices. Abundant examples and illustrations, together with detailed explanations of how they apply in practice. A companion website with an Instructor's Manual, PowerPoint slides, links to additional case studies and full-text journal articles. Theory and Practice of Leadership will prove a highly-stimulating read for undergraduate and postgraduate students of leadership and related subjects as well as management consultants and practising managers. Visit the Theory and Practice of Leadership companion website www.sagepub.co.uk/gill to take advantage of additional resources for students and lecturers.
Author : Scott Bedbury,Stephen Fenichell
Publisher : Penguin
Page : 244 pages
File Size : 53,7 Mb
Release : 2003-02-25
Category : Business & Economics
ISBN : 0142001902
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Author : Seth B. Young,Mindy Price
Publisher : Unknown
Page : 329 pages
File Size : 41,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780309259071
"TRB's Airport Cooperative Research Program (ACRP) Report 75: Airport Leadership Development Program is designed to assist existing and future airport leaders to assess, obtain, and refine airport-industry leadership skills. The program includes forms for a full 360-degree individual assessment of core leadership traits. A complete facilitator guide with Microsoft PowerPoint presentations and participant workbooks and materials are also included on the CD-ROM that accompanies the print version of the report. The CD-ROM is also available for download from TRB's website as an ISO image. Links to the ISO image and instructions for burning a CD-ROM from an ISO image are provided below."--Publication info.
Author : Casey J. Bedgood
Publisher : CRC Press
Page : 151 pages
File Size : 50,9 Mb
Release : 2022-11-30
Category : Business & Economics
ISBN : 9781000787481
The key to effective leadership is being fit for the challenge. Leadership is a perpetual boxing match in many respects in which preparation, stamina and skill are required. Only the strongest survive. Every decision and tollgate along the career journey is laden with risk. Those leaders who harness risk to their advantage will land the knockout punch in every fight. The only question is how many leaders will be fit enough for the challenge? The purpose of this book is to provide insight on how risk impacts every aspect of leadership, including the mundane, routine and nonglamorous aspects of leadership. This is important because often the small things can easily turn into big disruptors. Moreover, the end goal is to equip leaders with a journey map and quick guide to win in high-risk environments. Change is the new normal and only constant in today’s world. As change increases, so will risk and its subsequent impacts on humanity. This includes leaders, organizations and customers. No one is exempt. In this book, readers learn how to: Determine which career battles to fight and which ones to avoid Prepare to fight the unavoidable challenges along the career journey Leverage risk to choose the right leaders for the team Leverage risk to invest time wisely and avoid wasting it Leverage risk to predict, identify and resolve leadership burnout Risk assess leadership credentials so only those that produce a return are added to the portfolio Risk assess performance outcomes so the path ahead is smooth sailing instead of a rough ride Leverage risk so high performance is a reality instead of a pipe dream Leverage risk to find the right leadership sponsor
Author : David A. Aaker,Erich Joachimsthaler
Publisher : Simon and Schuster
Page : 550 pages
File Size : 47,6 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9781471104374
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
Author : David Ulrich,Jack Zenger,Norman Smallwood
Publisher : Harvard Business Press
Page : 250 pages
File Size : 55,6 Mb
Release : 1999-04-06
Category : Business & Economics
ISBN : 9781422160855
A landmark book, Results-Based Leadership challenges the conventional wisdom surrounding leadership. Authors Ulrich, Zenger, and Smallwood--world-renowned experts in human resources and training--argue that it is not enough to gauge leaders by personal traits such as character, style, and values. Rather, effective leaders know how to connect these leadership attributes with results. Results-Based Leadership shows executives how to deliver results in four specific areas: results for employees, for the organization, for its customers, and for its investors. The authors provide action-oriented guidelines that readers can follow to develop and hone their own results-based leadership skills. By shifting our focus to the connection between the attributes and the results of leadership, this perceptive new guide fundamentally improves our understanding of effective leadership. Results-Based Leadership brings a refreshing clarity and directness to the leadership discussion, providing a hands-on program to help executives succeed with their leadership challenges.
Author : Dave Ulrich,Norm Smallwood,Kate Sweetman
Publisher : Harvard Business Press
Page : 208 pages
File Size : 54,7 Mb
Release : 2009-01-08
Category : Business & Economics
ISBN : 9781422140307
What makes a great leader? It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any? Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions—to crack the code of leadership. Drawing on decades of research experience, the authors conducted extensive interviews with a variety of respected CEOs, academics, experienced executives, and seasoned consultants—and heard the same five essentials repeated again and again. These five rules became The Leadership Code. In The Leadership Code, the authors break down great leadership into day-to-day actions, so that you know what to do Monday morning. Crack the leadership code—and take your leadership to the next level.
Author : Pamela D. Smith,Randall R. Smith, Sr,Cha'Darius L. Spencer,Randall R. Smith, Jr,RaTiage J. Smith
Publisher : Pamela D. Smith
Page : 87 pages
File Size : 49,9 Mb
Release : 2022-07-02
Category : Art
ISBN : 9781737789659
African-American needs more representation. It's empowering to see those who look like you leading in their homes, communities, social circles, and careers. This is why building a personal brand is so important for black-faces. This book equips African-Americans with practical tools to build a personal brand develop as a leader, and serve with excellency. In this book you will learn: -Why it's vital for Blacks to think big, win big, and develop a big brand -Personal development tips to be a self-leader -How leadership at homes helps with leading in society -The importance of community service and it's impact -How to be an influencer in your social circle -How to stand out amongst your colleagues -the framework for creating a personal brand strategy that will elevate your life, business, ministry, and career
Author : Frances Hesselbein,Marshall Goldsmith
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 46,7 Mb
Release : 2011-02-17
Category : Business & Economics
ISBN : 9781118047255
The Leader of the Future 2 follows in the footsteps of the international bestseller The Leader of the Future, which has been translated into twenty-eight languages, and is one of the most widely distributed edited collections on leadership to date. In twenty-seven inspiring and insightful essays, this book celebrates the wisdom of some of the most recognized thought leaders of our day who share their unique vision of leadership for the future. Returning Contributors: Ken Blanchard with Dennis Carey, Stephen Covey, Marshall Goldsmith, Charles Handy, Sally Helgesen, Rosabeth Moss Kanter, Jim Kouzes & Barry Posner, Richard Leider, Ed Schein, Peter Senge, and Dave Ulrich with Norm Smallwood. New Contributors: John Alexander, Darlyne Bailey, Howard Gardner with Lynn Barendsen, Usman Ghani, Ronald Heifetz, Joe Maciariello, Jan Masaoka, John Mroz, Brian O'Connell, Jeff Pfeffer, Ponchitta Pierce, Srikumar Rao, General Eric Shinseki, R. Roosevelt Thomas, Noel Tichy with Chris DeRose, and Tom Tierney. "Hesselbein and Marshall Goldsmith, one of the USA's top executive coaches, edited the collection The Leader of the Future 2. Its 27 eloquent essays provide a kind of hopeful, idealistic best-case scenario for future leaders of non-profits and businesses. This is not a cookie-cutter, how-to approach. The job of the essayists is to provide food for thought and goals. The high quality of writing here should inspire anyone who has aspirations for leadership." —Bruce Rosenstein, USA Today
