Leading Advertisers Showing Advertising Investments Of Advertisers Spending 20 000 Or More In Thirty Five Leading National Publications In The Calendar Year 1936

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Catalog of Copyright Entries

Author : Anonim
Publisher : Unknown
Page : 766 pages
File Size : 47,7 Mb
Release : 1936
Category : American literature
ISBN : UTEXAS:059172119878240

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Catalog of Copyright Entries by Anonim Pdf

Leading Advertisers Showing Advertising Investments of Advertisers Spending $20,000 Or More in Thirty-five Leading National Publications in the Calendar Year 1936

Author : Curtis Publishing Company
Publisher : Unknown
Page : 156 pages
File Size : 51,5 Mb
Release : 1937
Category : Advertising
ISBN : MINN:31951002131103L

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Leading Advertisers Showing Advertising Investments of Advertisers Spending $20,000 Or More in Thirty-five Leading National Publications in the Calendar Year 1936 by Curtis Publishing Company Pdf

Soft Soap, Hard Sell

Author : Vincent Vinikas
Publisher : Iowa State Press
Page : 202 pages
File Size : 51,8 Mb
Release : 1992
Category : Business & Economics
ISBN : IND:30000027335110

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Soft Soap, Hard Sell by Vincent Vinikas Pdf

Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

The National Union Catalog, Pre-1956 Imprints

Author : Library of Congress,American Library Association. Committee on Resources of American Libraries. National Union Catalog Subcommittee
Publisher : Unknown
Page : 712 pages
File Size : 53,5 Mb
Release : 1971
Category : Catalogs, Union
ISBN : UOM:39015082906259

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The National Union Catalog, Pre-1956 Imprints by Library of Congress,American Library Association. Committee on Resources of American Libraries. National Union Catalog Subcommittee Pdf

Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office

Author : Library of Congress. Copyright Office
Publisher : Unknown
Page : 1774 pages
File Size : 46,8 Mb
Release : 1936
Category : American drama
ISBN : UOM:39015076106833

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Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office by Library of Congress. Copyright Office Pdf

Catalog of Copyright Entries

Author : Anonim
Publisher : Unknown
Page : 1726 pages
File Size : 43,5 Mb
Release : 1936
Category : American literature
ISBN : UIUC:30112100649109

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Catalog of Copyright Entries by Anonim Pdf

Advertising

Author : Richard Donald Millican
Publisher : Unknown
Page : 4 pages
File Size : 51,7 Mb
Release : 1965
Category : Advertising
ISBN : UIUC:30112101573720

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Advertising by Richard Donald Millican Pdf

Standard Directory of Advertisers 1999

Author : National Register Publishing,National Register Publishing Co. Staff
Publisher : Unknown
Page : 1604 pages
File Size : 40,8 Mb
Release : 1999-01
Category : Advertising
ISBN : 0872172872

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Standard Directory of Advertisers 1999 by National Register Publishing,National Register Publishing Co. Staff Pdf

Get in-depth business intelligence with the Standard Directory of Advertisers "TM" . In an instant, you can determine an advertiser's sales, advertising budget, current agency, products, and key decision-makers. The Advertiser Red Book "TM" gives you vital business-prospecting intelligence on over 20,000 advertisers. It's your one-of-a-kind resource on where today's most powerful advertisers in the U.S. and Canada are spending their money.

A Table of Leading Advertisers

Author : Anonim
Publisher : Unknown
Page : 290 pages
File Size : 55,5 Mb
Release : 1919
Category : Advertising, Magazine
ISBN : UIUC:30112057139476

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A Table of Leading Advertisers by Anonim Pdf

Inside the Minds

Author : Aspatore Books,M. T. Rainey,Tim Love,Brendan Ryan
Publisher : Unknown
Page : 0 pages
File Size : 52,8 Mb
Release : 2001
Category : Advertising
ISBN : 1587620545

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Inside the Minds by Aspatore Books,M. T. Rainey,Tim Love,Brendan Ryan Pdf

Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.

The JSE Handbook

Author : Anonim
Publisher : Unknown
Page : 406 pages
File Size : 41,7 Mb
Release : 1998
Category : Corporations
ISBN : STANFORD:36105070768739

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The JSE Handbook by Anonim Pdf

Advertising Charts ...

Author : Curtis Publishing Company
Publisher : Unknown
Page : 80 pages
File Size : 46,7 Mb
Release : 1923
Category : Advertising
ISBN : OSU:32435058107129

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Advertising Charts ... by Curtis Publishing Company Pdf