Learning Servicenow

Learning Servicenow Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Learning Servicenow book. This book definitely worth reading, it is an incredibly well-written.

Learning ServiceNow

Author : Tim Woodruff
Publisher : Packt Publishing Ltd
Page : 389 pages
File Size : 43,5 Mb
Release : 2018-06-20
Category : Computers
ISBN : 9781788837378

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Learning ServiceNow by Tim Woodruff Pdf

IT service management automation at your fingertips Key Features Learn to leverage ServiceNow’s capabilities for improved IT automation by following step-by-step, practical instructions Build core administration, development, and maintenance skills with IT service management in ServiceNow Improve your workflow efficiency by designing and creating responsive and automated workflows, business logic, and front-end automation Book Description This book is an updated version of Learning ServiceNow, that will cover the new and updated features of the ServiceNow platform. It will show you how to put important ServiceNow features to work in the real world, while introducing key concepts via examples of managing and automating IT services. It'll help you build a solid foundation of knowledge, and will demonstrate how to effectively implement and configure modules within ServiceNow. We'll show you how to configure and administer your instance, and then move on to building strong user interfaces and creating powerful workflows. We also cover other key elements of ServiceNow, such as notifications, security, reporting, and custom development. You will learn how to improve and automate your business' workflow and processes. By the end of this book, you will be able to successfully configure and manage ServiceNow like a pro. What you will learn Read and write clear, effective code for the ServiceNow platform Identify and avoid common pitfalls and missteps that could seriously impact future progress and upgradeability Use debugging tools to troubleshoot when things go wrong Discover tips and tricks from top ServiceNow developers, architects, and administrators. Find out what the pros wish they knew when they were starting out Who this book is for This book is for IT professionals and administrators who are planning to or are already trying to implement ServiceNow in their organization for Enterprise IT service management tasks. Some familiarity with web technologies (JavaScript) would be helpful. Prior ServiceNow experience is not necessary.

Learning ServiceNow

Author : Tim Woodruff
Publisher : Packt Publishing Ltd
Page : 351 pages
File Size : 42,9 Mb
Release : 2017-03-30
Category : Computers
ISBN : 9781785887536

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Learning ServiceNow by Tim Woodruff Pdf

IT Service management at your fingertips About This Book Leverage ServiceNow's capabilities to achieve improved service management and excellent results in your IT operations by following step-by-step, practical instructions Build core administration, management, and maintenance skills with IT service management and IT operations management Improve your workflow efficiency by designing and creating responsive and automated workflows Who This Book Is For This book is for IT professionals and administrators who are planning to or are already trying to implement ServiceNow in their organization for Enterprise IT service management tasks. Some familiarity with web technologies (JavaScript) would be helpful. System administration experience is necessary. What You Will Learn Acquire and configure your own free personal developer instance of ServiceNow Read (and write!) clear, effective requirements for ServiceNow development Avoid common pitfalls and missteps that could seriously impact future progress and upgradeability Know how to troubleshoot when things go wrong using debugging tools Discover developer “tips and tricks” Pick up great tips from top ServiceNow development and administration professionals, and find out what they wish they knew when they were starting out In Detail This book shows you how to put important ServiceNow features to work in the real world. We will introduce key concepts and examples on managing and automating IT services, and help you build a solid foundation towards this new approach. We'll demonstrate how to effectively implement various system configurations within ServiceNow. We'll show you how to configure and administer your instance, and then move on to building strong user interfaces and creating powerful workflows. We also cover other key elements of ServiceNow, such as alerts and notifications, security, reporting, and custom development. You will learn how to improve your business' workflow, processes, and operational efficiency. By the end of this book, you will be able to successfully configure and manage ServiceNow within your organization. Style and approach This book is a step-by-step practical tutorial to help you quickly deploy and configure ServiceNow in your organization.

Learning Robotic Process Automation

Author : Alok Mani Tripathi
Publisher : Packt Publishing Ltd
Page : 349 pages
File Size : 41,7 Mb
Release : 2018-03-28
Category : Computers
ISBN : 9781788396516

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Learning Robotic Process Automation by Alok Mani Tripathi Pdf

Design RPA solutions to perform a wide range of transactional tasks with minimal cost and maximum ROI Key Features A beginner's guide to learn Robotic Process Automation and its impact on the modern world Design, test, and perform enterprise automation task with UiPath Create Automation apps and deploy them to all the computers in your department. Book Description Robotic Process Automation (RPA) enables automating business processes using software robots. Software robots interpret, trigger responses, and communicate with other systems just like humans do. Robotic processes and intelligent automation tools can help businesses improve the effectiveness of services faster and at a lower cost than current methods. This book is the perfect start to your automation journey, with a special focus on one of the most popular RPA tools: UiPath. Learning Robotic Process Automation takes you on a journey from understanding the basics of RPA to advanced implementation techniques. You will become oriented in the UiPath interface and learn about its workflow. Once you are familiar with the environment, we will get hands-on with automating different applications such as Excel, SAP, Windows and web applications, screen and web scraping, working with user events, as well as understanding exceptions and debugging. By the end of the book, you'll not only be able to build your first software bot, but also you'll wire it to perform various automation tasks with the help of best practices for bot deployment. What you will learn Understand Robotic Process Automation technology Learn UiPath programming techniques to deploy robot configurations Explore various data extraction techniques Learn about integrations with various popular applications such as SAP and MS Office Debug a programmed robot including logging and exception handling Maintain code version and source control Deploy and control Bots with UiPath Orchestrator Who this book is for If you would like to pursue a career in Robotic Process Automation or improve the efficiency of your businesses by automating common tasks, then this book is perfect for you. Prior programming knowledge of either Visual Basic or C# will be useful.

ServiceNow: Building Powerful Workflows

Author : Tim Woodruff,Ashish Rudra Srivastava,Martin Wood
Publisher : Packt Publishing Ltd
Page : 1330 pages
File Size : 43,8 Mb
Release : 2017-08-17
Category : Computers
ISBN : 9781788626903

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ServiceNow: Building Powerful Workflows by Tim Woodruff,Ashish Rudra Srivastava,Martin Wood Pdf

Master the management of IT Service using full potential of ServiceNow. About This Book Leverage ServiceNow's capabilities to achieve improved service management and excellent results in your IT operations by following step-by-step, practical instructions Build core administration, management, and maintenance skills with IT service management and IT operations management Improve your workflow efficiency by designing and creating responsive and automated workflows Who This Book Is For This course is for IT professionals, ServiceNow administrators, and developers who would like to gain greater control of ServiceNow and its architecture to design and create automated workflows. You should be familiar with JavaScript and basic computing technologies, but you can be new to ServiceNow. What You Will Learn Acquire and configure your own free personal developer instance of ServiceNow Read (and write!) clear, effective requirements for ServiceNow development Avoid common pitfalls and missteps that could seriously impact future progress and upgradeability Use the ServiceNow plugins to manage development Build and publish custom applications for service management Write efficient and effective client-side JavaScript Find out how to authenticate and secure Web Services Integrate and exchange data with people and systems Create and secure your systems with proper access control In Detail ServiceNow is a SaaS application that provides workflow form-based applications. It is an ideal platform for creating enterprise-level applications, giving requesters and fulfillers improved visibility and access to a process. ServiceNow-based applications often replace email by providing a better way to get work done. This course will show you how to put important ServiceNow features to work in the real world. We will introduce key concepts and examples on managing and automating IT services, and help you build a solid foundation towards this new approach. You will then learn more about the power of tasks, events, and notifications. We'll then focus on using web services and other mechanisms to integrate ServiceNow with other systems. Further on, you'll learn how to secure applications and data, and understand how ServiceNow performs logging and error reporting. At the end of this course, you will acquire immediately applicable skills to rectify everyday problems encountered on the ServiceNow platform. The course provides you with highly practical content explaining ServiceNow from the following Packt books: Learning ServiceNow ServiceNow Cookbook Mastering ServiceNow, Second Edition Style and approach This pragmatic guide follows problem-solution based approach to help you configure the ServiceNow and eliminate the challenges faced when implementing and using ServiceNow. It enables you to configure and manage ServiceNow, and learn the fundamentals of the ServiceNow platform.

Mastering ServiceNow Scripting

Author : Andrew Kindred
Publisher : Packt Publishing Ltd
Page : 217 pages
File Size : 54,7 Mb
Release : 2018-02-27
Category : Computers
ISBN : 9781788624206

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Mastering ServiceNow Scripting by Andrew Kindred Pdf

Understand the ServiceNow scripting and build an efficient customized ServiceNow instance Key Features Customize your ServiceNow instance according to your organization’s needs Learn to work with inbuilt JavaScript APIs in ServiceNow Take your ServiceNow experience to the next level by learning to script Book Description Industry giants like RedHat and NetApp have adopted ServiceNow for their operational needs, and it is evolving as the number one platform choice for IT Service management. ServiceNow provides their clients with an add-on when it comes to baseline instances, where scripting can be used to customize and improve the performance of instances. It also provides inbuilt JavaScript API for scripting and improving your JavaScript instance. This book will initially cover the basics of ServiceNow scripting and the appropriate time to script in a ServiceNow environment. Then, we dig deeper into client-side and server-side scripting using JavaScipt API. We will also cover advance concepts like on-demand functions, script actions, and best practices. Mastering ServiceNow Scripting acts as an end-to-end guide for writing, testing, and debugging scripts of ServiceNow. We cover update sets for moving customizations between ServiceNow instances, jelly scripts for making custom pages, and best practices for all types of script in ServiceNow. By the end of this book, you will have hands-on experience in scripting ServiceNow using inbuilt JavaScript API. What you will learn Customize your ServiceNow instance according to your organization's needs Explore the ServiceNow-exposed JavaScript APIs and libraries Discover the method for using ServiceNow scripting functions Take your ServiceNow experience to the next level by understanding advanced scripting Learn to build, test, and debug custom applications Use your customized instance efficiently with the help of best practices Who this book is for This book is targeted toward ServiceNow administrators or anyone willing to learn inbuilt JavaScript APIs used to script and customize ServiceNow instances. Prior experience with ServiceNow is required.

Mastering ServiceNow

Author : Martin Wood
Publisher : Packt Publishing Ltd
Page : 647 pages
File Size : 42,7 Mb
Release : 2016-10-27
Category : Computers
ISBN : 9781786467423

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Mastering ServiceNow by Martin Wood Pdf

Unleash the full potential of ServiceNow from foundations to advanced functions, with this hands-on expert guide fully revised for the Helsinki version About This Book Give your ServiceNow Helsinki implementation a powerful kick-start by understanding the deep capabilities of the platform, Learn by doing with an extended, comprehensive example, creating a feature-rich, secure and automated application from the ground up Interact with your whole organization by integrating with REST web services and build a custom Service Portal interface Who This Book Is For This book is aimed at advanced ServiceNow System Administrators and developers who would like to gain greater control of ServiceNow and its architecture. The book expects you to be new to ServiceNow, but have a good grounding in internet and computing technologies, like HTML, JSON, REST and database systems. Readers should be especially familiar with JavaScript, and be keen to extend and alter the platform. With this book, they will be able to develop a new application for their company. What You Will Learn Build custom scoped applications that access the full ServiceNow API Build a modern, responsive self-service interface with Service Portal Design feature-rich, responsive, automated workflow systems Design powerful data-driven applications Control information flow and apply business logic with Business Rules Write efficient and effective client-side JavaScript Learn how to authenticate and secure Web Services Integrate and exchange data with people and systems Create and secure your systems with proper access control In Detail ServiceNow is a SaaS application that provides workflow form-based applications. It is an ideal platform for creating enterprise-level applications giving requesters and fulfillers improved visibility and access to a process. ServiceNow-based applications often replace email by providing a better way to get work done. The book steps through the main aspects of the ServiceNow platform, from the ground up. It starts by exploring the core architecture of ServiceNow, including building the right data structure. To add business logic and control data, and interactivity to user interaction, you will be shown how to code on both server and the client. You will then learn more about the power of tasks, events and notifications. The book will then focus on using web services and other mechanisms to integrate ServiceNow with other systems. Furthermore, you will learn how to secure applications and data, and understand how ServiceNow performs logging and error reporting. You will then be shown how to package your applications and changes, so they can be installed elsewhere and ways to maintain them easily. If you wish to create an alternative simple interface, then explore ways to make ServiceNow beautiful using Service Portal. By the end of the book, you will know the fundamentals of the ServiceNow platform, helping you be a better ServiceNow System Administrator or developer. Style and approach Explore how to implement business logic and automated workflows and write effective code by flexible choices for client-side scripting

ServiceNow IT Operations Management

Author : Ajaykumar Guggilla
Publisher : Packt Publishing Ltd
Page : 258 pages
File Size : 54,5 Mb
Release : 2017-04-27
Category : Computers
ISBN : 9781785889813

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ServiceNow IT Operations Management by Ajaykumar Guggilla Pdf

Align your business requirements with IT by implementing ServiceNow IT Operations with ease. About This Book Written to the latest specification, it will cover basic to advanced concepts and architecture. Take a service-centric approach to operations management and consolidate all your resource data into a single system IT record. Beat the key challenge of managing multiple business operations (even running globally) over a complex IT infrastructure and see immediate results. Who This Book Is For The book is aimed at System administrators, IT operations and IT managers who plan to implement ServiceNow IT Operations Management for their organization. They have no knowledge of ServiceNow ITOM. What You Will Learn Step by step guide in setting up each features with in ServiceNow ITOM Install and configure the required application or plugin Integrate with other provider services as deemed appropriate Explore Orchestration capabilities and how to analyze the data Learn about the ServiceNow graphical interface Integrate with other applications within ServiceNow Aims to cover the fundamentals concepts to advanced concepts Best practices and advanced features In Detail ServiceNow ITOM enables infrastructure and processes to be managed in a highly automated manner. It contains various segments that ensure its applications and enterprise infrastructures are optimized for high performance and helps in creating a lean and agile organization through service-level visibility and automation. This book will be a comprehensive guide that will be based on Geneva release and will help you discover how IT activities can be connected to your business needs, rather than just focusing on internal IT process. It will take a service-centric approach to operations management and consolidate all your resource data into a single system IT record. You will learn about discovery, orchestration, MID server and cloud management, helping you take full advantage of ServiceNow IT Operations Management to improve the quality of service & increasing the service availability. By the end of the book, you will be able to achieve improved service availability, immediate visibility of vital business services and much more, all from the convenience of your single screen. Style and approach This will be a step by step learning guide helping readers to implement ServiceNow IT Operations Management for their organization.

Deep Learning in Smart eHealth Systems

Author : Asma Channa,Nirvana Popescu
Publisher : Springer Nature
Page : 102 pages
File Size : 40,6 Mb
Release : 2023-12-07
Category : Computers
ISBN : 9783031450037

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Deep Learning in Smart eHealth Systems by Asma Channa,Nirvana Popescu Pdf

One of the main benefits of this book is that it presents a comprehensive and innovative eHealth framework that leverages deep learning and IoT wearable devices for the evaluation of Parkinson's disease patients. This framework offers a new way to assess and monitor patients' motor deficits in a personalized and automated way, improving the efficiency and accuracy of diagnosis and treatment. Compared to other books on eHealth and Parkinson's disease, this book offers a unique perspective and solution to the challenges facing patients and healthcare providers. It combines state-of-the-art technology, such as wearable devices and deep learning algorithms, with clinical expertise to develop a personalized and efficient evaluation framework for Parkinson's disease patients. This book provides a roadmap for the integration of cutting-edge technology into clinical practice, paving the way for more effective and patient-centered healthcare. To understand this book, readers should have a basic knowledge of eHealth, IoT, deep learning, and Parkinson's disease. However, the book provides clear explanations and examples to make the content accessible to a wider audience, including researchers, practitioners, and students interested in the intersection of technology and healthcare.

ServiceNow Development Handbook - Third Edition

Author : Tim Woodruff
Publisher : Independently Published
Page : 177 pages
File Size : 45,5 Mb
Release : 2021-08-11
Category : Electronic
ISBN : 9798685967015

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ServiceNow Development Handbook - Third Edition by Tim Woodruff Pdf

ServiceNow is a powerful ITSM (IT Service Management) software solution with a massively configurable back-end. One of the greatest benefits of ServiceNow is that it lets you do just about anything you could want to do, to suit the needs of your business. On that same note, one of the most dangerous things about ServiceNow, is that it lets you do just about anything! With such freedom and capacity for customization, comes risk, but that risk is not without great reward, which you can realize with a strong understanding of best-practice. Description The goal of this book is to explore the pitfalls, standards, and best-practices that most ServiceNow ITSM developers either learn the hard way, or never learn at all. These are the things that every developer wishes they knew from day one, and which - once learned - will make you a more effective and efficient developer. This book will teach you how to avoid pitfalls, and empower you with knowledge that will allow you to build much more robust, resilient, powerful, and efficient solutions within the platform. Having an understanding of why a given standard is what it is (and why it's important), will not only make you more likely to adhere to it, but will empower you to apply the logic and underlying concepts behind those standards to other areas of the platform and development. It'll make you a more effective administrator, developer, or architect. That's that spirit in which this compendium was written: Teaching and explaining, not simply listing out a series of arcane edicts under the heading of "best-practice". The ServiceNow Development handbook will serve to boost your knowledge, your confidence, and your career. What to expect The ServiceNow Development Handbook covers a wide range of topics including (but not limited to): Coding guidelines Writing DRY code Pass-by-reference Controlling fields in the client AJAX and asynchronicity When not to code Debugging Naming conventions List and form design Testing Execution paths Impersonation Handling Errors Code documentation Update sets Batching and merging What is (and isn't) tracked Tracking scoped records Performance Query efficiency Nested queries Service portal Widgets and option schema Portal coding best-practices Security Who this book is for Administrators and developers at any level of their ITSM development career would find the information in this handbook useful. However, this is a condensed "developer guide", and not a complete ServiceNow training course. If you are just starting out your ServiceNow development career, consider reading the more beginner-friendly "Learning ServiceNow, Second Edition" (ISBN-13: 978-1788837040) first. You can find Learning ServiceNow at http://lsn.snc.guru/ Note: This book's contents may be updated slightly over time, as new information becomes available. This is to prevent you from having to buy a new edition of this book, every time ServiceNow changes something about how their platform works, or for every minor addition to the contents. You can find details on the changes at http://changelog.snc.guru/. For this reason, we've made it so that if you buy the paperback version, you can get the Kindle version at a drastically reduced price, and can update your Kindle version for free whenever new content is available, by going to http://update.snc.guru/.

ServiceNow Cookbook

Author : Ashish Rudra Srivastava
Publisher : Packt Publishing Ltd
Page : 370 pages
File Size : 51,8 Mb
Release : 2017-02-28
Category : Computers
ISBN : 9781785884139

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ServiceNow Cookbook by Ashish Rudra Srivastava Pdf

Over 50 practical and immediately applicable recipes to help you manage services in your enterprise environment efficiently About This Book Solve problems and challenges encountered while implementing or using ServiceNow in your organization Helps you build core administration, management, and maintenance skills to automate and orchestrate your IT environment Comes with recipes to improve the way you design and create automated workflows Who This Book Is For This book targets IT professionals and administrators who have some experience of working with ServiceNow already and are looking to solve regular or unique problems that surface when using ServiceNow. It's advisable to have a basic level of administration experience with ServiceNow. Familiarity with JavaScript is assumed. What You Will Learn Grasp the basics, such as entering and navigation, required to implement ServiceNow Perform core configuration and management tasks Use the ServiceNow plugins to manage development Build and publish custom applications for service management Design data-driven apps to connect with outside worlds by getting into Client and server scripting Configure alerts and notifications and understand e-mail troubleshooting and watermarking Build and configure reports to set up your dashboard as per the requirement Create and configure workflow activities In Detail ServiceNow is the ideal platform for you to create enterprise-level applications, giving borh requesters and fulfillers better visibility and access to a process. With this title we'll guide you through the world of ServiceNow, letting you take on the best the platform offers you with the least amount of hassle. Starting with the core configuration and management tasks, this book will help you build data-driven apps and it will also explore development best practices. You will learn to set up email notifications for users and work with the database view for reporting. Next, the book will guide you through creating various tasks from the workflow and show you how to make the most of the workflow utilities available in ServiceNow. Finally, the book will drive you through the auditing and diagnosing aspects of ServiceNow. By the end of this book, you will acquire immediately applicable skills to rectify everyday problems encountered on the ServiceNow platform. Style and approach This book follows a recipe-based problem-solution approach to address and dispel challenges faced when implementing and using ServiceNow on a regular basis.It will act as a quick solution when trying to solve specific problems without having to read an exhaustive tutorial.

Managing the ServiceNow Platform

Author : Felix Acosta
Publisher : BPB Publications
Page : 372 pages
File Size : 44,7 Mb
Release : 2023-11-22
Category : Computers
ISBN : 9789355519382

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Managing the ServiceNow Platform by Felix Acosta Pdf

Everything you need to know about managing the ServiceNow platform, in one place KEY FEATURES ● Master the basics of ServiceNow administration and its features. ● Create and customize ServiceNow to meet the unique needs of your organization. ● Explore integrations and data migration approaches with ServiceNow to streamline workflows. DESCRIPTION The ServiceNow platform is a powerful tool for managing IT services, but it can be complex to manage. This book provides a comprehensive guide to managing the ServiceNow platform effectively, from the core architecture concepts to scripting and integration. Whether you're a beginner or an experienced administrator, this book will help you get the most out of the ServiceNow platform. You'll learn how to manage users and access, manage licensing, move configuration across environments, manage upgrades, and configure forms, workflows, business rules, and more. You'll also learn about foundational data such as locations and groups, how to configure notifications and the mobile app, and how to import and export data. And, of course, no book on managing the ServiceNow platform would be complete without a discussion of scripting and integration. In addition to the core topics, this book also covers some more advanced topics such as managing technical debt in the ServiceNow platform. By the end of the book, you will be able to manage the ServiceNow platform effectively and efficiently. WHAT YOU WILL LEARN ● Learn how to manage users, groups, access, settings, and integrations. ● Create and configure forms, workflows, business rules, and more. ● Integrate ServiceNow with other systems to streamline workflows and automate tasks. ● Learn how to import, export, and protect your ServiceNow data. ● Keep ServiceNow running smoothly by troubleshooting and resolving problems. WHO THIS BOOK IS FOR This book is for anyone who wants to learn about ServiceNow, whether you're a beginner or an experienced IT professional. It's a quick and easy way to get started with ServiceNow, and it can help you prepare for a ServiceNow career or simply gain a better understanding of the platform. TABLE OF CONTENTS 1. Overview of ServiceNow 2. The Platform Building Blocks 3. Managing Users, Foundational Data, and Platform Security 4. Configuring Forms and Lists 5. Configuring Workflows Using Flow Designer 6. Configuring Business Rules 7. Configuring for Mobile 8. Configuring and Creating Portals 9. Configuring and Managing Notifications 10. Importing and Exporting Data 11. Integration Concepts with ServiceNow 12. Scripting Concepts and Examples 13. Managing Releases and Troubleshooting the Platform 14. Additional Training and Resources

ServiceNow Application Development

Author : Sagar Gupta
Publisher : Packt Publishing Ltd
Page : 400 pages
File Size : 49,8 Mb
Release : 2017-09-25
Category : Computers
ISBN : 9781787129788

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ServiceNow Application Development by Sagar Gupta Pdf

Develop and extend efficient cloud-native applications with ServiceNow About This Book Build and customize your apps and workflows to suit your organization's requirements Perform in-depth application development from designing forms to writing business rules, client-scripts, and workflows Comprehensive guide to the end-to-end implementation of designing and extending apps with ServiceNow Who This Book Is For If you are a ServiceNow administrator and developer and need to build and customize your service management solution (apps and workflows) with ServiceNow, then this book is for you. What You Will Learn Customize the ServiceNow dashboard to meet your business requirements Use Administration and Security Controls to add roles and ensure proper access Manage tables and columns using data dictionaries Learn how application scopes are defined within ServiceNow Configure different types of table to design your application Start using the different types of scripting options available in ServiceNow Design and create workflows for task tables Use debugging techniques available in ServiceNow to easily resolve script-related issues Run scripts at regular time intervals using the Scheduled Script Execution module In Detail ServiceNow provides service management for every department in the enterprise, including IT, Human Resources, Facilities, Field Service, and more. This book focuses on all the steps required to develop apps and workflows for any of your business requirements using ServiceNow. You will start with the first module, which covers the basics of ServiceNow and how applications are structured; how you can customize the dashboard as required; and also how to create users. After you get used to the dashboard, you will move on to the next module, Applications and Tables, where you will learn about working with different tables and how you can create a scope other than the global scope for your application. The next module is Scripting and APIs, where you will learn Scripting in ServiceNow and use powerful APIs to develop applications. The final module, Administration Essentials, covers debugging, advanced database features, and scheduled script creation. By the end of the book you will have mastered creating organized and customer-friendly applications Style and approach A step-by-step tutorial to designing applications and workflows with ServiceNow

Inbound PR

Author : Iliyana Stareva
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 42,7 Mb
Release : 2018-04-16
Category : Business & Economics
ISBN : 9781119462279

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Inbound PR by Iliyana Stareva Pdf

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Risk Management for Events

Author : Julia Rutherford Silvers,William O'Toole
Publisher : Routledge
Page : 460 pages
File Size : 52,8 Mb
Release : 2020-12-27
Category : Business & Economics
ISBN : 9781000299236

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Risk Management for Events by Julia Rutherford Silvers,William O'Toole Pdf

Risk Management for Events is a comprehensive and practical guide that supports academic and professional development programs to prepare individuals for entering or advancement in the international events industry. Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities — legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures that the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process. This new edition has been revised and updated to include: New case studies and examples from a wide range of international destinations and different types of events. Updated statistics and data throughout. New content on emergent risk, on-site decision-making, terrorism, and public health, including the COVID-19 pandemic, and corruption within events. Updated online material, including a case study archive and weblinks to useful resources. This will be an invaluable resource for all those studying events management.

The Inside Gig

Author : Edie Goldberg,Kelley Steven-Waiss
Publisher : LifeTree Media
Page : 224 pages
File Size : 49,9 Mb
Release : 2020-04-07
Category : Business & Economics
ISBN : 9781928055617

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The Inside Gig by Edie Goldberg,Kelley Steven-Waiss Pdf

Unlock the hidden skills within your organization to keep your employees happy and engaged, improve your organization’s agility, and lower your costs. What if the talent you're seeking to hire is already on your company's payroll but going untapped? Employees often have capabilities and aspirations that go far beyond their current job descriptions. The Inside Gig will show you how to optimize and energize your workforce by deploying the skills of the employees you already have inside your firm across organizational boundaries. Written by thought leaders and practitioners in the future of work, this book will explain how to: Uncover the hidden skills within your workforce Create a new "Talent Operating Model" to uncover and cost-effectively match the right talent to real-time business challenges Apply machine learning and AI to managing the allocation of resources across departments Bust the "functional silos" in your company to create agile, collaborative teams Improve employee retention by offering employees the opportunity to expand their careers within your organization rather than leaving in search of new challenges In a rapidly changing economy that demands the constant reskilling of workers, the future belongs to companies that can access and deploy talent quickly and efficiently. Read The Inside Gig to start gaining your competitive edge today.