Lessons From Trump S Political Communication

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Lessons from Trump’s Political Communication

Marco Morini
Lessons from Trump s Political Communication Book PDF

Author : Marco Morini
Publisher : Springer Nature
Page : 126 pages
File Size : 43,8 Mb
Release : 2020-02-22
Category : Political Science
ISBN : 9783030390105

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Lessons from Trump’s Political Communication by Marco Morini Pdf

This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.

Trump, Twitter, and the American Democracy

Yu Ouyang,Richard W. Waterman
Trump Twitter and the American Democracy Book PDF

Author : Yu Ouyang,Richard W. Waterman
Publisher : Springer Nature
Page : 172 pages
File Size : 49,8 Mb
Release : 2020-06-29
Category : Political Science
ISBN : 9783030442422

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Trump, Twitter, and the American Democracy by Yu Ouyang,Richard W. Waterman Pdf

This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.

Trump and the Media

Pablo J. Boczkowski,Zizi Papacharissi
Trump and the Media Book PDF

Author : Pablo J. Boczkowski,Zizi Papacharissi
Publisher : MIT Press
Page : 269 pages
File Size : 45,8 Mb
Release : 2018-03-16
Category : Language Arts & Disciplines
ISBN : 9780262037969

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Trump and the Media by Pablo J. Boczkowski,Zizi Papacharissi Pdf

The election of Donald Trump and the great disruption in the news and social media. Donald Trump's election as the 45th President of the United States came as something of a surprise—to many analysts, journalists, and voters. The New York Times's The Upshot gave Hillary Clinton an 85 percent chance of winning the White House even as the returns began to come in. What happened? And what role did the news and social media play in the election? In Trump and the Media, journalism and technology experts grapple with these questions in a series of short, thought-provoking essays. Considering the disruption of the media landscape, the disconnect between many voters and the established news outlets, the emergence of fake news and “alternative facts,” and Trump's own use of social media, these essays provide a window onto broader transformations in the relationship between information and politics in the twenty-first century. The contributors find historical roots to current events in Cold War notions of "us" versus "them," trace the genealogy of the assault on facts, and chart the collapse of traditional news gatekeepers. They consider such topics as Trump's tweets (diagnosed by one writer as “Twitterosis”) and the constant media exposure given to Trump during the campaign. They propose photojournalists as visual fact checkers (“lessons of the paparazzi”) and debate whether Trump's administration is authoritarian or just authoritarian-like. Finally, they consider future strategies for the news and social media to improve the quality of democratic life. Contributors Mike Ananny, Chris W. Anderson, Rodney Benson, Pablo J. Boczkowski, danah boyd, Robyn Caplan, Michael X. Delli Carpini, Josh Cowls, Susan J. Douglas, Keith N. Hampton, Dave Karpf, Daniel Kreiss, Seth C. Lewis, Zoey Lichtenheld, Andrew L. Mendelson, Gina Neff, Zizi Papacharissi, Katy E. Pearce, Victor Pickard, Sue Robinson, Adrienne Russell, Ralph Schroeder, Michael Schudson, Julia Sonnevend, Keren Tenenboim-Weinblatt, Tina Tucker, Fred Turner, Nikki Usher, Karin Wahl-Jorgensen, Silvio Waisbord, Barbie Zelizer

Donald Trump

Entrepreneurship Facts
Donald Trump Book PDF

Author : Entrepreneurship Facts
Publisher : Createspace Independent Publishing Platform
Page : 98 pages
File Size : 40,8 Mb
Release : 2016-09-09
Category : Electronic
ISBN : 1537571796

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Donald Trump by Entrepreneurship Facts Pdf

***SPECIAL DEAL!!! Buy the paperback version of the book NOW to receive the kindle version ($2.99) for FREE! Since the 1988 presidential election, Donald Trump has been considered a potential candidate for President in nearly every election. However, he was never serious about it until the 2016 election. Donald Trump formally announced his candidacy on June 16, 2015, with a campaign rally and speech at Trump Tower in New York City. He declared that he would self-fund his presidential campaign, and would refuse any money from donors and lobbyists. With seemingly no real previous political aspirations or experience, he transitioned his expertise from the business world to carve out a new niche in the political arena. Regardless of your place on the political spectrum, it's hard to deny the marketing prowess Donald Trump has exhibited throughout the course of his political campaign. Using the background and expertise he garnered in the marketing world, Trump has strategically applied this knowledge to bolster his political success in running for President of the United States. Trump's tactics have captured the world's attention as they watch a business mogul take on the political arena, and his unconventional approach has undeniably changed both the political landscape and the expectations of the voting public. Throughout the course of his campaign, the strategies Donald Trump has exhibited offer an interesting perspective in how long-standing business and marketing strategies can transition perfectly into a different context, namely the political realm. This book will delve into the primary marketing strategies Trump has employed in driving his campaign forward, and explore why these strategies have been successful, specifically focusing on Getting Attention at All Costs, Knowing All the Players in the Game, Keeping an Authentic and Consistent Brand, Dominating Social Media, and Adopting a Clear and Simple Mission Statement. "[Trump's campaign] is such a very interesting marketing story and fascinating to watch from that lens. Politics is always about positions, but at its core, about marketing." ~ Tim Calkins, Kellogg School of Management TABLE OF CONTENTS Introduction Donald Trump - The Man Strategy #1 - Get Attention at All Costs! Be Noticeable! Create Messaging That Incites a Reaction Define the Brands of Your Rivals Take a Stand Spin Controversy! Strategy #2 - Know All the Players in the Game! Media Competition Target Market Raving Fans Non-Supporters or "Haters" Strategy #3 - Keep an Authentic and Consistent Brand! The Authentic Trump Attitude The Authentic Trump Style The Authentic Trump "Diplomacy" Authenticity Builds Relationships Strategy #4 - Adopt a Clear and Simple Mission Statement Choose the Wording Carefully Focus on Being Inclusive Strategy #5 - Dominate Social Media! Departure from Television Advertising Twitter Marketing Facebook and Internet Marketing Promotional Products Consistency and the Personal Touch through Digital Communications Conclusion 10 Most Outrageous Donald Trump Quotes

Trump and Us

Roderick P. Hart
Trump and Us Book PDF

Author : Roderick P. Hart
Publisher : Cambridge University Press
Page : 281 pages
File Size : 42,8 Mb
Release : 2020-02-14
Category : Business & Economics
ISBN : 9781108490818

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Trump and Us by Roderick P. Hart Pdf

Trump won the presidency not because of partisanship, policy, or economic factors but because of how he makes people feel.

The Dynamics of Political Communication

Richard M. Perloff
The Dynamics of Political Communication Book PDF

Author : Richard M. Perloff
Publisher : Routledge
Page : 489 pages
File Size : 41,6 Mb
Release : 2013-12-04
Category : Computers
ISBN : 9781136294600

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The Dynamics of Political Communication by Richard M. Perloff Pdf

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

Media Relations and the Modern First Lady

Lisa M. Burns
Media Relations and the Modern First Lady Book PDF

Author : Lisa M. Burns
Publisher : Rowman & Littlefield
Page : 341 pages
File Size : 45,6 Mb
Release : 2020-02-06
Category : Language Arts & Disciplines
ISBN : 9781793611253

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Media Relations and the Modern First Lady by Lisa M. Burns Pdf

Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.

Developments in American Politics 9

Gillian Peele,Bruce E. Cain,Jon Herbert,Andrew Wroe
Developments in American Politics 9 Book PDF

Author : Gillian Peele,Bruce E. Cain,Jon Herbert,Andrew Wroe
Publisher : Springer Nature
Page : 356 pages
File Size : 53,6 Mb
Release : 2022-02-26
Category : Political Science
ISBN : 9783030897406

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Developments in American Politics 9 by Gillian Peele,Bruce E. Cain,Jon Herbert,Andrew Wroe Pdf

This textbook provides students of US Politics with an informed scholarly analysis of recent developments in the American political environment, using historical background to contextualize contemporary issues. As the ninth edition, this book reviews a time of political controversy in the United States, touching on topics such as gender, economic policy, gun control, immigration, the media, healthcare, the COVID-19 pandemic, and the widespread social protests against police brutality. The book looks both backwards to Trump's presidency and forward to Biden's. Ultimately, the editors and contributors evaluate the significance of these events on the future of American politics, providing a perspective that is at once broad and meticulous.

Language in the Trump Era

Janet McIntosh,Norma Mendoza-Denton
Language in the Trump Era Book PDF

Author : Janet McIntosh,Norma Mendoza-Denton
Publisher : Cambridge University Press
Page : 323 pages
File Size : 53,5 Mb
Release : 2020-09-03
Category : Language Arts & Disciplines
ISBN : 9781108841146

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Language in the Trump Era by Janet McIntosh,Norma Mendoza-Denton Pdf

By examining Trump's verbal techniques, this book illuminates how he employs words to power his presidency whilst scandalizing the world.

Trump and Hitler

Henk de Berg
Trump and Hitler Book PDF

Author : Henk de Berg
Publisher : Springer Nature
Page : 350 pages
File Size : 49,6 Mb
Release : 2024
Category : Communication in politics
ISBN : 9783031518331

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Trump and Hitler by Henk de Berg Pdf

This book compares Trump and Hitler as political performance artists. It explores their populist self-staging and rhetorical strategies and explains how they connected with their respective audiences. It also analyses the two men's character, work ethic, and management style. In addition, the book addresses seemingly peripheral issues like the reasons behind Hitler's toothbrush moustache and Trump's hairstyle. By demystifying Hitler and Trump, the author throws new light on both of them received a Choice Outstanding Academic Title Award and has been translated into three European languages as well as Chinese.

A Discourse Analysis of the ‘Trumpusconi’ Phenomenon

Giuseppina Scotto di Carlo
A Discourse Analysis of the Trumpusconi Phenomenon Book PDF

Author : Giuseppina Scotto di Carlo
Publisher : Cambridge Scholars Publishing
Page : 161 pages
File Size : 49,7 Mb
Release : 2020-11-24
Category : Language Arts & Disciplines
ISBN : 9781527562714

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A Discourse Analysis of the ‘Trumpusconi’ Phenomenon by Giuseppina Scotto di Carlo Pdf

Is Trump our contemporary Berlusconi? In 2015, Frank Bruni coined the term ‘Trumpusconi’ when the media noticed some similarities between the then US presidential candidate Donald Trump and Italy’s former Prime Minister Silvio Berlusconi. At that time, while many Italians joked about Trump as a déjà-vu, scholars began to analyse these two political ‘outsiders’ in an attempt to imagine Trump’s probable presidency by studying Berlusconi’s career. Regardless of any political view, it is against this background that this work analyses these two political figures through discourse analysis, to understand whether their similarities go beyond their personality traits and lifestyles. The work is divided into two sections: the first part provides some information on Berlusconi and Trump’s socio-cultural origins and educational backgrounds, their first steps in their real-estate careers, their progression into the world of media and politics, and their relationships with women. The second part of the study proposes a discourse analysis performed on a corpus of speeches held by each politician at the beginning of their political career, in order to understand whether their personalities and lifestyles are reflected in their idiolects. The book partially confirms the media’s ideas about the ‘Trumpusconi’ phenomenon, acknowledging some similarities between the two moguls. However, it also shows that Berlusconi and Trump belong to two different eras: even if Berlusconi’s lifestyle, language, scandals, and politics will continue to negatively and positively influence Italy for many years to come, the era of social media is leading the world towards models that differ from those of his time. Western politics is becoming ever more similar to a form of infotainment, and Trump is the perfect incarnation of this evolution. Only time will reveal his long-term legacy.

Handbook of Research on Deception, Fake News, and Misinformation Online

Chiluwa, Innocent E.,Samoilenko, Sergei A.
Handbook of Research on Deception Fake News and Misinformation Online Book PDF

Author : Chiluwa, Innocent E.,Samoilenko, Sergei A.
Publisher : IGI Global
Page : 651 pages
File Size : 46,7 Mb
Release : 2019-06-28
Category : Language Arts & Disciplines
ISBN : 9781522585374

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Handbook of Research on Deception, Fake News, and Misinformation Online by Chiluwa, Innocent E.,Samoilenko, Sergei A. Pdf

The growing amount of false and misleading information on the internet has generated new concerns and quests for research regarding the study of deception and deception detection. Innovative methods that involve catching these fraudulent scams are constantly being perfected, but more material addressing these concerns is needed. The Handbook of Research on Deception, Fake News, and Misinformation Online provides broad perspectives, practices, and case studies on online deception. It also offers deception-detection methods on how to address the challenges of the various aspects of deceptive online communication and cyber fraud. While highlighting topics such as behavior analysis, cyber terrorism, and network security, this publication explores various aspects of deceptive behavior and deceptive communication on social media, as well as new methods examining the concepts of fake news and misinformation, character assassination, and political deception. This book is ideally designed for academicians, students, researchers, media specialists, and professionals involved in media and communications, cyber security, psychology, forensic linguistics, and information technology.

On Tyranny

Timothy Snyder
On Tyranny Book PDF

Author : Timothy Snyder
Publisher : Crown
Page : 130 pages
File Size : 45,9 Mb
Release : 2017-02-28
Category : Political Science
ISBN : 9780804190114

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On Tyranny by Timothy Snyder Pdf

#1 NEW YORK TIMES BESTSELLER • A “bracing” (Vox) guide for surviving and resisting America’s turn towards authoritarianism, from “a rising public intellectual unafraid to make bold connections between past and present” (The New York Times) “Timothy Snyder reasons with unparalleled clarity, throwing the past and future into sharp relief. He has written the rare kind of book that can be read in one sitting but will keep you coming back to help regain your bearings.”—Masha Gessen The Founding Fathers tried to protect us from the threat they knew, the tyranny that overcame ancient democracy. Today, our political order faces new threats, not unlike the totalitarianism of the twentieth century. We are no wiser than the Europeans who saw democracy yield to fascism, Nazism, or communism. Our one advantage is that we might learn from their experience. On Tyranny is a call to arms and a guide to resistance, with invaluable ideas for how we can preserve our freedoms in the uncertain years to come.

The Trump Presidency, Journalism, and Democracy

Robert E. Gutsche Jr.
The Trump Presidency Journalism and Democracy Book PDF

Author : Robert E. Gutsche Jr.
Publisher : Routledge
Page : 336 pages
File Size : 40,6 Mb
Release : 2018-01-19
Category : Language Arts & Disciplines
ISBN : 9781351392013

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The Trump Presidency, Journalism, and Democracy by Robert E. Gutsche Jr. Pdf

This book examines the disruptive nature of Trump news – both the news his administration makes and the coverage of it – related to dominant paradigms and ideologies of U.S. journalism. By relying on conceptualizations of media memory and "othering" through news coverage that enhances socio-conservative positions on issues such as immigration, the book positions this moment in a time of contestation. Contributors ranging from scholars, professionals, and media critics operate in unison to analyze today’s interconnected challenges to traditional practices within media spheres posed by Trump news. The outcomes should resonate with citizens who rely on journalism for civic engagement and who are active in social change

The Radical Right During Crisis

Eviane Leidig
The Radical Right During Crisis Book PDF

Author : Eviane Leidig
Publisher : BoD – Books on Demand
Page : 486 pages
File Size : 50,5 Mb
Release : 2021-09-21
Category : Political Science
ISBN : 9783838215761

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The Radical Right During Crisis by Eviane Leidig Pdf

While the COVID-19 pandemic overshadowed all else and would quickly have a lasting impact on our daily lives, other events related to the radical right in 2020 soon surfaced. From terrorist attacks in Germany and India to anti-mask protests across the U.S. and Europe, radical right violence escalated in the midst of circulating conspiracy theories and disinformation. The yearbook draws upon insightful analyses from an international network of scholars, policymakers, and practitioners who explore the dynamics and impact of the radical right. It explores a wide range of topics including reflections on authoritarianism and fascism, the role of ideology and (counter-)intellectuals, and radical-right responses to the pandemic and calls for police reform in the height of the Black Lives Matter protests. It ends with important assessments on best approaches towards countering the radical right, both online and offline. This timely overview provides a broad examination of the global radical right in 2020, which will be useful for scholars, students, policymakers, journalists, and the public.