Leveraging Ethnography To Predict Shifting Cultural Norms Chapter 7 From Disrupt Together

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Leveraging Ethnography to Predict Shifting Cultural Norms (Chapter 7 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Leveraging Ethnography to Predict Shifting Cultural Norms Chapter 7 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 61 pages
File Size : 46,9 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133950168

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Leveraging Ethnography to Predict Shifting Cultural Norms (Chapter 7 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Radical globalization, technological and economic change, and environmental pressures are revolutionizing cultural norms, generating powerful new opportunities for disruptive innovation. The techniques of ethnography are invaluable for innovators who need to make sense of today's ambiguities and chaos. Now, learn to apply these techniques, and integrate ethnography into a complete innovation framework that works. Leveraging Ethnography to Predict Shifting Cultural Norms is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next,Sarah Rottenberg shows how to use applied ethnographic methods to identify "white spaces": new, disruptive opportunities for innovation created by changing cultural norms. First, Rottenberg shows how to plan your ethnographic research: recruiting the right people, observing the right activities, and asking the right questions. Next, you'll learn how to follow the trails your participants lay down, wherever they lead — even when things get emotionally intense. Finally, you'll learn how to combine highly analytic techniques with those that prioritize your intuitive sensemaking, giving yourself multiple chances to see the world in new ways. Leveraging Ethnography to Predict Shifting Cultural Norms is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator — and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Sarah Rottenberg is the Associate Director of the Integrated Product Design Master's Program at the University of Pennsylvania, and a Lecturer in its School of Design. She trains clients in design research methodologies and helps teams design products, experiences, and businesses that are desirable, meaningful, feasible, and viable. Formerly a design researcher at Doblin and a Directing Associate at Jump Associates, she holds a Master of Arts in Social Sciences from the University of Chicago, where she studied anthropology; and a Bachelor of Science in Foreign Service from Georgetown University.

Disrupt Together

Stephen Spinelli Jr.,Heather McGowan
Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : Pearson Education
Page : 313 pages
File Size : 45,7 Mb
Release : 2013-12-04
Category : Business & Economics
ISBN : 9780133384130

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Disrupt Together by Stephen Spinelli Jr.,Heather McGowan Pdf

Spinelli and McGowan integrate a broad network of international leaders on innovation to demonstrate the tight linkages between innovation and opportunity recognition. Building on the award winning Philadelphia University curriculum redesign that is reshaping how innovation is taught worldwide, these experts highlight how to identify relevant opportunities more effectively than ever before. The team covers every facet of innovation, including design processes, team development, ethnography, audits and charrettes, opportunity shaping and assessment, business models, value delivery, systems thinking, and more. Master the art of innovation in teams! Disrupt Together introduces a breakthrough transdisciplinary, team-based approach to innovation that integrates business, design and engineering, and can deliver powerful results for both new ventures and existing companies with case study examples from education, healthcare, branding, and consumer product and service design. The book will serve as the definitive companion text for a growing number of innovation and entrepreneurship programs that either follow the Philadelphia University model or have been influenced by it. This guide will also be an indispensable resource for every business practitioner seeking to build innovative new organizations or reinvigorate innovation in existing firms. Contributors and Interviews from Haas School of Business at UC Berkeley, Continuum Innovation, Jump Associates, University of Pennsylvania, Becton Dickinson, Sapient Nitro, Ontario College of Art and Design, Massachusetts General Hospital, MIT Media Lab, Smart Design, and more. Foreword by Steve Blank.

Becoming a Strategic Organization (Chapter 2 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Becoming a Strategic Organization Chapter 2 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 28 pages
File Size : 49,7 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133950045

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Becoming a Strategic Organization (Chapter 2 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Sustaining effective innovation is today's #1 business challenge. Success begins with strategy. Effective strategy begins with becoming a strategic organization. Now, discover how to do this, and how to integrate strategy into a complete innovation framework that works. Becoming a Strategic Organization is part of Philadelphia University's breakthrough team-based approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. Geoffrey Cromarty drills down to focus specifically on organizational strategy. Drawing on Philadelphia University's own remarkable experience, Cromarty demonstrates how to create intentional, flexible strategic plans that promote innovation; and how to improve innovation preparation, execution, and adaptability throughout the organization. Becoming a Strategic Organization is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator -- and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Dr. Geoffrey Cromarty, Ed.D., is Vice President and Chief Operating Officer at Philadelphia University, where he has also served as Vice President of Planning and Institutional Research, Interim Dean of the School of Design and Engineering, and Executive Assistant to the President. He led the University's first strategic planning effort as well as its master plan, landscape plan, and capital plans.

Framing the Vision for Engagement (Chapter 3 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Framing the Vision for Engagement Chapter 3 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 30 pages
File Size : 41,5 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133950076

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Framing the Vision for Engagement (Chapter 3 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Framing a powerful vision for engagement is critical to achieving sustainable, profitable business innovation. Now, discover how to do this, and how to integrate your vision into a complete innovation framework that works. Framing the Vision for Engagement is part of Philadelphia University's breakthrough team-based approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, McGowan introduces a powerful start-to-finish process for taking a strategic directive and making it actionable for the enterprise. Using this Discover, Formulate, Develop, Optimize methodology, you can engage all your talent to collectively position any organization for innovation. Through a powerful case study – the launch of Philadelphia University's Maurice Kanbar College of Design, Engineering and Commerce (DEC) – you'll learn how to systematically apply these techniques to create actionable visions you can then transform into value. Framing the Vision for Engagement is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation.

Assessing Your Innovation Capability (Chapter 4 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Assessing Your Innovation Capability Chapter 4 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 55 pages
File Size : 43,8 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133950113

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Assessing Your Innovation Capability (Chapter 4 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Before you can achieve sustainable, profitable business innovation, you need to understand where you stand now: your strengths, weaknesses, and best opportunities for improvement. Now, discover how to do this, and how to integrate assessment into a complete innovation framework that works. Assessing Your Innovation Capability is part of Philadelphia University's breakthrough team-based approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Ellen di Resta drills down to offer comprehensive, expert guidance for all facets of innovation assessment, including: Deciding where to start when you know you need to innovate Assessing your organization's current innovation skills, and identifying gaps Identifying the types of innovation your people naturally gravitate to – and the types they resist or never think about Recognizing the types of thinking your organization currently encourages Determining whether your team knows how to translate design into your finished product, service, or experience Assessing Your Innovation Capability is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Ellen di Resta specializes in creating new sources of revenue for companies seeking to reinvent themselves, and aligning market insight to create successful new products and services. She has worked in corporate and consulting capacities, currently with Becton Dickinson, and with clients such as P and G, Tetra Pak, and the Center for Creative Leadership. She founded Synaptics Group to apply broad educational and industry experience to academic, speaking, and writing venues. A frequent lecturer and advisor to university and corporate innovation programs, she holds degrees in design, engineering, and business.

Developing Sustainable Business Models (Chapter 11 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Developing Sustainable Business Models Chapter 11 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 55 pages
File Size : 42,8 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133950502

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Developing Sustainable Business Models (Chapter 11 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

To succeed, every innovation needs to be paired with the right business model. Now, discover how to create the best possible business model for every new opportunity – and integrate business modeling into a complete innovation framework that works! Developing Sustainable Business Models is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Nabil Harfoush drills down to focus specifically on business modeling for new innovations. Harfoush shows how to develop and evaluate several alternative business models, identify and pursue the most promising combinations, and then develop detailed business plans that widen your strategy options and offer higher ROI potential. Along the way, he introduces techniques that promote collaboration across various business lines, helping you overcome obstacles and inefficiencies that often slow down the process of taking innovations to market. Developing Sustainable Business Models is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Nabil Harfoush is Director of Strategic Innovation Lab at OCAD University in Toronto, and Assistant Professor in its Strategic Foresight and Innovation Masters Program. He leads a research group on Strongly Sustainable Business Models. He is a Fellow at Philadelphia University, where he teaches Business Model Innovation. He has over 40 years of experience as engineer, executive, entrepreneur, and educator. He has consulted for enterprises, governments, the World Bank, WHO, UNESCO, and IDRC, and has served as CIO of several technology companies. He holds a master's degree in computer engineering and a Ph.D. summa cum laude in digital data communications.

Design Process and Opportunity Development (Chapter 8 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Design Process and Opportunity Development Chapter 8 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 61 pages
File Size : 41,6 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133950212

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Design Process and Opportunity Development (Chapter 8 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Most great opportunities fail. The #1 reason: companies can't effectively scope their best opportunities. Scoping is where failure rates are highest. Now, discover how to use design thinking to radically improve the way you scope opportunities, and integrate opportunity development into a complete innovation framework that works. Design Process and Opportunity Development is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Tod Corlett drills down to focus specifically on using team-based design thinking to clarify your challenges, articulate your value propositions, and reach new markets. You'll learn why design processes are so well-suited to today's fast-moving world of diverse teams, accelerated product life cycles, disruptive innovation, and social media – and how to apply them in your environment. Corlett shows how to rapidly iterate and improve your ideas... use helical thinking to move forward, not "in circles"... and use funnels to consistently select your best conceptual options. Design Process and Opportunity Development is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Tod Corlett, Associate Professor of Industrial Design at Philadelphia University, directs its Master of Science in Industrial Design program, and oversees its innovation-research and technology initiatives. Previously an award-winning lead designer for Cloud Gehshan Associates in Philadelphia, he maintains a design practice, Public Works, focused on design for public spaces. He holds a BA from Yale University, and BFA and M.I.D. degrees from the University of the Arts in Philadelphia.

Interdisciplinarity, Innovation, and Transforming Healthcare (Chapter 14 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Interdisciplinarity Innovation and Transforming Healthcare Chapter 14 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 60 pages
File Size : 48,6 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133961119

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Interdisciplinarity, Innovation, and Transforming Healthcare (Chapter 14 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Healthcare presents unique challenges for innovators. Its problems are complex, and resist single-domain solutions, and require an interdisciplinary, system-level perspective. This challenges comfortable patterns of work and thought, and long-standing organizational arrangements. Now, discover a complete framework and powerful techniques for designing and implementing healthcare innovation that works. Interdisciplinarity, Innovation, and Transforming Healthcare is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. James E. Stahl drills down to focus specifically on innovation in healthcare. Dr. Stahl explains how to facilitate the true interdisciplinarity at the heart of healthcare innovation, rather than simply throwing people from different disciplines together and hoping for the best. He introduces key tools drawn from multiple disciplines, showing how to solve "wicked problems" by improving interaction amongst clinicians, engineers, economists, designers, social scientists, entrepreneurs, nurses, psychologists, and others. He also presents a complete case study: creating the Operating Room of the future, which required taking two ORs offline to identify, test, and prototype solutions in a real-world simulation. Interdisciplinarity, Innovation, and Transforming Healthcare is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. James E. Stahl, M.D., C.M., M.P.H., is a practicing board-certified internist at Massachusetts General Hospital, Senior Scientist at the MGH-Institute for Technology Assessment, Research Director for the MGH Outpatient RFID project, and Adjunct Professor in Mechanical and Industrial Engineering at Northeastern University. He is an outcomes researcher with expertise in decision science, health technology assessment, and simulation modeling. His research focuses on redesigning clinical processes, applying and implementing new technologies in the clinical environment, interdisciplinary collaboration, and ethics.

Navigating Spaces - Tools for Discover (Chapter 9 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Navigating Spaces Tools for Discover Chapter 9 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 68 pages
File Size : 54,9 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133950250

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Navigating Spaces - Tools for Discover (Chapter 9 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

To successfully innovate, teams need to become more intentionally observant of their surroundings, and more empathetic to the needs of those they seek to serve. Now, master a new set of discovery tools for doing all this – and integrate them into a complete innovation framework that works. Navigating Spaces - Tools for Discovery is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. Natalie Nixon drills down to focus specifically on the discovery process. Reflecting new research and interviews with 12 diverse innovation practitioners, Nixon introduces a deep inventory of tools and tactics you can use to probe for discovery, iteratively assess interactions, and create a complete "map of understanding." By creating this map, you can observe whether your innovations will achieve the outcomes you intend, shape better solutions, and unearth powerful new opportunities – both in incremental improvements and in entirely new systems. Navigating Spaces - Tools for Discovery is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Natalie Nixon, Ph.D., is a hybrid thinker, synthesizing creative and analytical approaches to arrive at innovative opportunities. A design-thinking researcher, she has 15+ years of experience as an educator, and has worked in the fashion industry as an entrepreneurial hat designer and in sourcing for The Limited Brands in Sri Lanka and Portugal. Her consulting interests are in business design and in extending fashion strategies to other industries. She earned her BA (cum laude) from Vassar College, Anthropology and Africana Studies; M.S. from Philadelphia University, Global Textile Marketing; and Ph.D. from the University of Westminster, London, Design Management.

Business Model Execution - Navigating with the Pivot (Chapter 12 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Business Model Execution Navigating with the Pivot Chapter 12 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 56 pages
File Size : 45,5 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133961072

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Business Model Execution - Navigating with the Pivot (Chapter 12 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

When business models collide with the real world, it's often necessary to make rapid and decisive changes. Entrepreneurs call this pivoting – and it is not easy. Now, learn how to leverage design and learning skills to prepare for pivots, manage them effectively, and integrate them into a complete innovation framework that works! Business Model Execution - Navigating with the Pivot is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, David Charron drills down to focus specifically on the pivot. Charron covers pivoting at both key phases of the innovation process: the early search phase (before you've already made massive investments in your innovation or business model) and the execution phase (while these investments are already underway). You'll systematically review why pivots often fail – and how to overcome the obstacles that cause them to fail. Business Model Execution - Navigating with the Pivot is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. David Charron, Senior Fellow and Lecturer in Entrepreneurship at the Haas School of Business, teaches in its MBA, EWMBA, and executive programs. Berkeley's NSF ICorps faculty lead, he has served as Executive Director of the Lester Center for Entrepreneurship and Innovation and of the Berkeley Innovative Leader Development initiative. An entrepreneur, investor, mentor, and consultant in Silicon Valley, he has spent 25 years focusing on technology commercialization and entrepreneurship with Stanford, MIT, Xerox PARC, and others. He holds a B.S. in Mechanical Engineering from Stanford and an MBA from Berkeley.

Disrupting Yourself - Launching New Business Models from Within Established Enterprises (Chapter 15 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Disrupting Yourself Launching New Business Models from Within Established Enterprises Chapter 15 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 52 pages
File Size : 43,7 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133961164

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Disrupting Yourself - Launching New Business Models from Within Established Enterprises (Chapter 15 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Most innovators don't have the luxury of starting from scratch: they must launch new business models within existing enterprises. Now, discover powerfully effective ways to do this, integrating new business models into a complete innovation framework that works. Disrupting Yourself - Launching New Business Models from Within Established Enterprises is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Brandy Fowler drills down to focus specifically on bringing business model innovation into existing organizations. Fowler provides specific tools and strategies for mitigating risks to the existing business, determining where to innovate with business models, and developing new business model innovations with strong chances of success. She illuminates these with a complete case example: a pharmaceutical company that sought to complement its traditional "blockbuster drug" model with a health-and-wellness program that would be paid for by large employers through a per-member-per-month subscription fee. Disrupting Yourself - Launching New Business Models from Within Established Enterprises is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Brandy Fowler has been an innovation consultant to Fortune® 500 companies for the past 8 years, helping them define innovation strategy, build capabilities, and launch new businesses. She is currently an Associate Director of Insights and Strategy at Smart Design, where she straddles the worlds of consumer-focused design and business design. She helps teams analyze and synthesize primary and secondary research and pull out the most compelling insights to inform developing new innovations. She received her Master's degree from the Institute of Design in Chicago, where she studied user research methodologies, business strategy, and design.

Value Creation through Shaping Opportunity - The Business Model (Chapter 10 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Value Creation through Shaping Opportunity The Business Model Chapter 10 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 67 pages
File Size : 44,8 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133950298

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Value Creation through Shaping Opportunity - The Business Model (Chapter 10 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

To successfully innovate, you must bridge the gulf between back-of-the-napkin sketches and business success. It's called "opportunity shaping": taking your ideas from theoretical greatness to real value delivery and capture. Now, learn how to successfully shape your opportunities – and how to integrate opportunity shaping into a complete innovation framework that works. Value Creation through Shaping Opportunity - The Business Model is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, D. R. Widder drills down to focus specifically on the crucial opportunity shaping tasks that must be performed well in order to successfully execute on your new product, service, or venture. Widder shows how to forge and reshape your idea as it contacts more of the real-world environment, reflecting feedback from customers, advisors, suppliers, stakeholders, and the competitive and macroeconomic environment. You'll learn how to use continual feedback to refine and retool... gain objectivity and highlight weak spots... systematically strengthen your idea as is moves towards the marketplace. Value Creation through Shaping Opportunity - The Business Model is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. D. R. Widder, Vice President of Innovation at Philadelphia University, is a catalyst for innovation in areas such as entrepreneurship, online learning, analytics, and partnership development. His 20-year career in industry has included multiple high-tech ventures and patents spanning artificial intelligence, medical imaging, and sustainable products, as well as an entrepreneur-in-residence role at IBM. D. R. is on the executive committee of the early-stage venture investment and advisory group RVI. He holds an M.S. degree in Engineering with a focus on Applied Mathematics, and an MBA in Entrepreneurship from Babson College.

Broad Thinking - Connecting Design and Innovation with What Women Want (Chapter 13 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Broad Thinking Connecting Design and Innovation with What Women Want Chapter 13 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 31 pages
File Size : 42,5 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133961096

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Broad Thinking - Connecting Design and Innovation with What Women Want (Chapter 13 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Women buy or influence 85% of all consumer purchases, control 73% of household spending, and make 69% of household health decisions. However, research consistently demonstrates that women are not satisfied with the product and service innovations offered to them. One possible reason: 85% of product designers and engineers are men. Whatever the reason, there is an immense opportunity for companies to create innovations that women will welcome. Now, learn how to do this, and integrate women's wants and needs into a complete innovation framework that works! Broad Thinking - Connecting Design and Innovation with What Women Want is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Yvonne Lin drills down to focus specifically on integrating the needs of women into your innovation processes. Lin shows how to go beyond "pink it and shrink it" strategies that only insult woman customers. You'll learn how to craft innovations that address "we, not me"… pay attention to the whole experience, not just the product… deliver real-life benefits, not just "theoretical" benefits… create objects with human traits… and more. By surfacing these issues, you're likely to create offerings that are more appealing to both women and men. Broad Thinking - Connecting Design and Innovation with What Women Want is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Yvonne Lin is an expert at considering gender in developing compelling and functional solutions to complex design problems. A founding member of 4B and the Femme Den, she was named a Master of Design by Fast Company, and is inventor on 20+ patents. She has designed products and experiences for Nike, Johnson and Johnson, HP, American Express, LEGO, Pyrex, Nissan, and Under Armour. Formerly Associate Director at Smart Design, she holds BA degrees in both Visual Art and Engineering from Brown University.

Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity (Chapter 16 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
Opportunities in Branding Benefits of Cross Functional Collaboration in Driving Identity Chapter 16 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 59 pages
File Size : 55,5 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780133961348

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Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity (Chapter 16 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

Collaborative innovation teams can deliver immense value by helping organizations create brand strategies that are more relevant, holistic, impactful, and actionable. Now, discover exactly how to bring innovation teams to branding, and integrate team-based branding into a complete enterprise innovation framework that works. Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Maryann Finiw drills down to focus specifically on applying team-based innovation to branding. Finiw shares real-world case studies, personal experiences, and interviews with key project collaborators that reveal how and why interdisciplinary teams can create better brand strategies. She presents process examples highlighting how well-managed teams are creating brands that consumers love, building brand loyalty, and increasing profits. Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Maryann Finiw has more than 20 years of experience managing innovation, research, and strategy programs. She is currently Senior Manager of Research and Marketing Strategy at SapientNitro, and is also Adjunct Professor at Philadelphia University, Emerson College, and Massachusetts College of Art and Design. In her previous position as Principal at Continuum, she led innovation strategy projects for major corporate clients, including Ford Motor Company, Procter and Gamble, Coca-Cola, Andersen Windows, Master Lock, L.L. Bean, and American Express. With an MBA from Harvard Business School and a Bachelor of Industrial Design from Pratt Institute, she thrives at the intersection of design and business; research and development; creativity and strategy.

The Role of Learning Styles in Innovation Team Design (Chapter 5 from Disrupt Together)

Stephen Spinelli Jr.,Heather McGowan
The Role of Learning Styles in Innovation Team Design Chapter 5 from Disrupt Together Book PDF

Author : Stephen Spinelli Jr.,Heather McGowan
Publisher : FT Press
Page : 56 pages
File Size : 54,9 Mb
Release : 2014-09-08
Category : Business & Economics
ISBN : 9780134052168

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The Role of Learning Styles in Innovation Team Design (Chapter 5 from Disrupt Together) by Stephen Spinelli Jr.,Heather McGowan Pdf

To build teams that can successfully innovate, you must understand the diverse learning styles your team will need, and how to get the best from each individual contributor. Now, discover how to successfully integrate diverse learning styles into a comprehensive, team-based innovation framework that works. The Role of Learning Styles in Innovation Team Design is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Dr. Sara Beckman drills down to focus specifically on team learning styles. You'll learn how to build a team that can smoothly navigate innovation processes, leveraging diverse skills, abilities, and styles. Beckman links phases and key activities of the innovation process directly to specific skills and styles. She offers expert guidance on designing innovation teams – and on determining who should lead each key activity, and when. The Role of Learning Styles in Innovation Team Design is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Dr. Sara Beckman, CLO of the Institute for Design Innovation, teaches design and innovation at University of California's Haas School of Business. There, she recently initiated a course on problem framing and solving that integrates approaches from critical thinking, systems thinking, and creative problem solving. Her research focuses on the value of design to business and the ability to collaborate to innovate. She also has worked at Hewlett-Packard and Booz and Co., and actively consults with several companies. She has B.S., M.S., and Ph.D. degrees in Industrial Engineering and an M.S. in Statistics from Stanford University.