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`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom′ - Jane Stokes, London Metropolitan University `McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public′ - Henry Jenkins, Massachusetts Institute of Technology This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent. Textual Analysis guides students away from finding the `correct′ interpretation of a text and explains why we can′t simply ask audiences about the interpretations they make of texts. Textual Analysis: - points to the importance of context, genre and modality - uses excellent examples drawn from popular culture - provides students with a solid grounding on many of the important concepts underlying media and cultural studies Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.
History, Ideology and Bible Interpretation in the Dead Sea Scrolls by Devorah Dimant Pdf
In this volume, Devorah Dimant assembles twenty-seven thoroughly updated and partly rewritten articles discussing various aspects of the Dead Sea Scrolls that she published over the past three decades. An introductory essay written especially for this volume surveys the present state of research on the Scrolls. Dealing with major themes developed in the Dead Sea Scrolls, the author reflects the rapid expansion and change of perspective that has taken place in research on the collection in recent years following its full publication. Among the topics treated are the nature and contents of the Scrolls collection as a whole, the specific literature of the community that owned this collection, the Aramaic texts and the apocryphal and pseudepigraphic works found therein. The volume also includes discussions of particular themes such as the history of the community related to the Scrolls, its self-image and particular interpretation of biblical prophecies, and its notion of time.
A History of Biblical Interpretation, Vol. 2 by Alan J. Hauser,Duane F. Watson Pdf
History of Biblical Interpretation provides detailed and extensive studies of the interpretation of the Scriptures by Jewish and Christian writers throughout the ages. Written by internationally renowned scholars, this multivolume work comprehensively treats the many different methods of interpretation, the many important interpreters from various eras, and the many key issues that have surfaced repeatedly over the long course of biblical interpretation.--This second installment contains essays by fifteen noted scholars discussing major methods, movements, and interpreters in the Jewish and Christian communities from the beginning of the Middle Ages until the end of the sixteenth-century Reformation. The authors examine such themes as the variety of interpretive developments within Judaism during this period, the monumental work of Rashi and his followers, the achievements of the Carolingian era, and the later scholastic developments within the universities, beginningin the twelfth century.
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
Dynamic Statutory Interpretation by William N. Eskridge Pdf
Contrary to traditional theories of statutory interpretation, which ground statutes in the original legislative text or intent, legal scholar William Eskridge argues that statutory interpretation changes in response to new political alignments, new interpreters, and new ideologies. It does so, first of all, because it involves richer authoritative texts than does either common law or constitutional interpretation: statutes are often complex and have a detailed legislative history. Second, Congress can, and often does, rewrite statutes when it disagrees with their interpretations; and agencies and courts attend to current as well as historical congressional preferences when they interpret statutes. Third, since statutory interpretation is as much agency-centered as judgecentered and since agency executives see their creativity as more legitimate than judges see theirs, statutory interpretation in the modern regulatory state is particularly dynamic. Eskridge also considers how different normative theories of jurisprudence--liberal, legal process, and antiliberal--inform debates about statutory interpretation. He explores what theory of statutory interpretation--if any--is required by the rule of law or by democratic theory. Finally, he provides an analytical and jurisprudential history of important debates on statutory interpretation.
How Cool Brands Stay Hot by Joeri Van den Bergh,Mattias Behrer Pdf
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. It will help you to re-connect with the new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Twenty-five per cent of this book's net royalties will be donated to the Staying Alive Foundation - a global HIV/AIDS charity empowering young people. http://foundation.staying-alive.org
Rethinking Advertising as Paratextual Communication by Hackley, Chris,Hackley, Rungpaka A. Pdf
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
The Idea of Biblical Interpretation by James L. Kugel,Judith H. Newman,Judith Hood Newman Pdf
In this Festschrift, James Kugel's creative scholarship in biblical interpretation provides the inspiration for a wide-ranging collection of essays that treat the history of Jewish and Christian scriptural interpretation from antiquity to the present
Verification, Model Checking, and Abstract Interpretation by Barbara Jobstmann,K. Rustan M. Leino Pdf
This book constitutes the refereed proceedings of the 17th International Conference on Verification, Model Checking, and Abstract Interpretation, VMCAI 2016, held in St. Petersburg, FL, USA, in January 2016. The 24 full papers together with 2 invited talks and 1 abstract presented were carefully reviewed and selected from 67 submissions. VMCAI provides topics including: program verification, model checking, abstractinterpretation and abstract domains, program synthesis, static analysis,type systems, deductive methods, program certification, debugging techniques,program transformation, optimization, hybrid and cyber-physical systems.
Studies in Musical Genesis, Structure, and Interpretation by William Kinderman Pdf
This study explores the evolution of the text and music of this inexhaustible yet highly controversial music drama across Wagner's entire career, and offers a reassessment of the ideological and political history of 'Parsifal' that illuminates the connection of Wagner's legacy to the rise of National Socialism in Germany. The compositional genesis is traced through many unfamiliar sketches and manuscript sources held at Bayreuth, revealing unsuspected models and veiled connections to Wagner's earlier works.
The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.
History of Interpretation by Frederic W. Farrar Pdf
This classic history of biblical interpretation has never been surpassed in thoroughness, completeness, and penetrating insight and scholarship. It is detailed and exhaustive, full of information about the Bible as well as its interpretation throughout the ages. This book is for the teacher and student of Scripture. It will be given an honored place on the Bible student's reference shelf. Seminaries have long included this book on their list for required or recommended reading. After a long and distinguished career in teaching and preaching, Frederic W. Farrar became Dean of Canterbury in 1895. Besides contributing to many Bible commentaries, he wrote the 'Life and Work of St. Paul, Life of Christ', and 'The Witness of History to Christ'.
A Companion to Biblical Interpretation in Early Judaism by Matthias Henze Pdf
Presents eighteen commissioned articles on biblical exegesis in early Judaism, covering the period after the Hebrew Bible was written and before the beginning of rabbinic Judaism. -- from publisher description