Likeable Social Media Third Edition How To Delight Your Customers Create An Irresistible Brand Be Generally Amazing On All Social Networks That Matter

Author : Dave Kerpen,Michelle Greenbaum,Rob Berk
Publisher : McGraw Hill Professional
Page : 320 pages
File Size : 51,9 Mb
Release : 2019-02-22
Category : Business & Economics
ISBN : 9781260453294

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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen,Michelle Greenbaum,Rob Berk Pdf

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more

Author : Dave Kerpen
Publisher : McGraw Hill Professional
Page : 289 pages
File Size : 40,6 Mb
Release : 2011-06-07
Category : Business & Economics
ISBN : 0071769501

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen Pdf

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Author : Dave Kerpen,Robert Berk,Michelle Greenbaum
Publisher : Unknown
Page : 304 pages
File Size : 48,8 Mb
Release : 2019
Category : Electronic books
ISBN : OCLC:1111645402

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Likeable Social Media by Dave Kerpen,Robert Berk,Michelle Greenbaum Pdf

Packed with expert advice and new case studies that demonstrate the latest best practices, this book reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. --

Author : Anonim
Publisher : Unknown
Page : 8 pages
File Size : 40,8 Mb
Release : 2017
Category : Electronic
ISBN : OCLC:1078374872

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Likeable Social Media by Anonim Pdf

Author : Dave Kerpen
Publisher : Unknown
Page : 296 pages
File Size : 41,8 Mb
Release : 2019
Category : Branding (Marketing)
ISBN : 9813158441

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Likeable Social Media by Dave Kerpen Pdf

Author : Dave Kerpen
Publisher : McGraw Hill Professional
Page : 304 pages
File Size : 50,9 Mb
Release : 2015-03-20
Category : Business & Economics
ISBN : 9780071836333

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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, by Dave Kerpen Pdf

The New York Times and USA Today bestseller—updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media. Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.

Author : Whitney Lehmann
Publisher : Routledge
Page : 282 pages
File Size : 40,7 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 9781351261906

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The Public Relations Writer’s Handbook by Whitney Lehmann Pdf

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

Author : Mallorie Rosenbluth,Dave Kerpen,Meg Riedinger,Carrie Kerpen
Publisher : McGraw-Hill Education
Page : 304 pages
File Size : 54,9 Mb
Release : 2015-03-19
Category : Business & Economics
ISBN : 0071836322

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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Mallorie Rosenbluth,Dave Kerpen,Meg Riedinger,Carrie Kerpen Pdf

The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Author : Sruthi S, Bhawana Raghav, V.MURUGAN
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 51,9 Mb
Release : 2024-06-10
Category : Antiques & Collectibles
ISBN : 9789390996179

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Marketing in 2021 by Sruthi S, Bhawana Raghav, V.MURUGAN Pdf

Author : Karen E. Sutherland
Publisher : Springer Nature
Page : 431 pages
File Size : 53,5 Mb
Release : 2020-12-21
Category : Business & Economics
ISBN : 9789811546587

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Strategic Social Media Management by Karen E. Sutherland Pdf

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Author : Whitney Lehmann
Publisher : Taylor & Francis
Page : 192 pages
File Size : 47,9 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000900682

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Social Media Theory and Communications Practice by Whitney Lehmann Pdf

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

Author : Richard McGregor
Publisher : Penguin
Page : 432 pages
File Size : 43,5 Mb
Release : 2017-09-05
Category : Political Science
ISBN : 9780399562686

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Asia's Reckoning by Richard McGregor Pdf

A Financial Times Best Book of 2017 “A shrewd and knowing book.” —Robert D. Kaplan, The Wall Street Journal “A compelling and impressive read.” —The Economist “Skillfully crafted and well-argued.” —Jeffrey Wasserstrom, Financial Times “An excellent modern history. . . . provides the context needed to make sense of the region’s present and future.” —Joyce Lau, South China Morning Post A history of the combative military, diplomatic, and economic relations among China, Japan, and the United States since the 1970s—and the potential crisis that awaits them Richard McGregor’s Asia’s Reckoning is a compelling account of the widening geopolitical cracks in a region that has flourished under an American security umbrella for more than half a century. The toxic rivalry between China and Japan, two Asian giants consumed with endless history wars and ruled by entrenched political dynasties, is threatening to upend the peace underwritten by Pax Americana since World War II. Combined with Donald Trump’s disdain for America’s old alliances and China's own regional ambitions, east Asia is entering a new era of instability and conflict. If the United States laid the postwar foundations for modern Asia, now the anchor of the global economy, Asia’s Reckoning reveals how that structure is falling apart. With unrivaled access to archives in the United States and Asia, as well as to many of the major players in all three countries, Richard McGregor has written a tale that blends the tectonic shifts in diplomacy with bitter domestic politics and the personalities driving them. It is a story not only of an overstretched America, but also of the rise and fall and rise of the great powers of Asia. The about-turn of Japan—from a colossus seemingly poised for world domination to a nation in inexorable decline in the space of two decades—has few parallels in modern history, as does the rapid rise of China—a country whose military is now larger than those of Japan, South Korea, Taiwan and southeast Asia's combined. The confrontational course on which China and Japan are set is no simple spat between neighbors: the United States would be involved on the side of Japan in any military conflict between the two countries. The fallout would be an economic tsunami, affecting manufacturing centers, trade routes, and political capitals on every continent. Richard McGregor’s book takes us behind the headlines of his years reporting as the Financial Times’s Beijing and Washington bureau chief to show how American power will stand or fall on its ability to hold its ground in Asia.

Author : Fauzia Burke
Publisher : Berrett-Koehler Publishers
Page : 168 pages
File Size : 47,7 Mb
Release : 2016-04-19
Category : Language Arts & Disciplines
ISBN : 9781626567870

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Online Marketing for Busy Authors by Fauzia Burke Pdf

If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Author : Shama Hyder
Publisher : BenBella Books, Inc.
Page : 280 pages
File Size : 44,8 Mb
Release : 2016-08-16
Category : Business & Economics
ISBN : 9781942952404

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The Zen of Social Media Marketing by Shama Hyder Pdf

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Author : Chris Brogan,Julien Smith
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 41,5 Mb
Release : 2020-06-30
Category : Business & Economics
ISBN : 9781119666011

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Trust Agents by Chris Brogan,Julien Smith Pdf

The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of