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Author : F. U. Evangelista
Publisher : Unknown
Page : 28 pages
File Size : 45,6 Mb
Release : 1995
Category : Export marketing
ISBN : 1863412298
Author : Shaoming Zou,Daekwan Kim
Publisher : Business Expert Press
Page : 150 pages
File Size : 54,9 Mb
Release : 2009-05-01
Category : Business & Economics
ISBN : 1606490095
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author : Anisur R. Faroque,Yoshi Takahashi
Publisher : Springer Science & Business Media
Page : 84 pages
File Size : 40,8 Mb
Release : 2011-09-15
Category : Business & Economics
ISBN : 9781461412960
“Born global” (BG) firms have attracted many researchers throughout the last decade. The emergence of this phenomenon initially posed a serious challenge to the validity and applicability of the traditional “stage” theory of internationalization; however, scholars have more recently been able to reconcile traditional and new theories into a single framework for studying the process of internationalization. This volume applies both network theory and knowledge-based theory to analyze export assistance in the context of internationalization of low-tech BG firms in developing countries (with an in-depth study of the apparel industry in Bangladesh). The findings that non-governmental network partners provide more useful advice than government agencies is one that may resonate through other countries, including developed economies. Government’s more useful role is confined to the financial support and incentives that are provided to such firms. It is, however, the commitment to exporting that emerges as critical for performance, more so than export strategy, suggesting that enhanced export performance is to attract, reassure and motivate entrepreneurs in ways that strengthen their commitment to international expansion.
Author : Craig C. Julian
Publisher : Edward Elgar Publishing
Page : 392 pages
File Size : 48,5 Mb
Release : 2005-01-01
Category : Business & Economics
ISBN : 1781956456
'This is a welcome addition to the body of work on IJV performance. The emphasis on marketing and on S.E. Asia is particularly timely.' - Paul Beamish, University of Western Ontario, Canada Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure. The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs.
Author : Rubens Pauluzzo,Bin Shen
Publisher : Springer
Page : 255 pages
File Size : 55,5 Mb
Release : 2018-03-24
Category : Business & Economics
ISBN : 9783319778815
This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by management in this process, the authors explore the implications of academic discourses on culture and its dimensions for company management. The influence of Chinese cultural roots and the country’s current cultural environment on management is then examined, with provision of guidance on response to the identified challenges. A key feature of the book is the presentation of important recent fieldwork in the main economic regions of China. This research further clarifies how business culture and cultural differences impact on company activities in China and casts light on various aspects of the adaptive capability of SMEs within the country, highlighting the value of cultural awareness and intelligence. The book will be of interest to academics and practitioners alike.
Author : Erdener Kaynak
Publisher : Routledge
Page : 156 pages
File Size : 47,6 Mb
Release : 2021-08-29
Category : Business & Economics
ISBN : 9781317955856
Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometrics—a benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalers—and the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports
Author : Anonim
Publisher : Cambria Press
Page : 275 pages
File Size : 42,5 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9781621969365
Author : T C Melewar,Suraksha Gupta
Publisher : Bloomsbury Publishing
Page : 336 pages
File Size : 53,8 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9780230356641
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Author : Craig C. Julian
Publisher : Edward Elgar Publishing
Page : 449 pages
File Size : 45,6 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781781954393
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 45,9 Mb
Release : 2022-05-13
Category : Computers
ISBN : 9781668462881
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author : Fabio Antoldi,Daniele Cerrato,Donatella Depperu
Publisher : Springer Science & Business Media
Page : 136 pages
File Size : 51,8 Mb
Release : 2012-01-05
Category : Business & Economics
ISBN : 9783642248788
The book analyzes export consortia from the strategic management perspective. It builds on an empirical analysis of nine export consortia promoted by UNIDO in developing countries between 2004 and 2007. The book is based heavily on actual export consortium experiences, in order to combine a rigorous research approach with a more pragmatic view of the phenomenon. The material will be of interest to a variety of readers. Scholars in the field of management represent the authors' primary target. The book includes a literature review which combines the topics of SME internationalization, strategic networks, and the issues which relate specifically to SME alliances in the form of export consortia. Entrepreneurs and executives will find useful business models and management tools for the successful design and implementation of export consortia. Insights into the functioning of export consortia may also be of interest to policy-makers and institutions that develop support programs for the growth of SMEs in developing countries.
Author : S. Raghunath,Elizabeth L. Rose
Publisher : Springer
Page : 476 pages
File Size : 48,9 Mb
Release : 2016-12-10
Category : Business & Economics
ISBN : 9781137544681
This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms.
Author : Shaoming Zou,Huifen Fu
Publisher : Emerald Group Publishing
Page : 322 pages
File Size : 47,9 Mb
Release : 2011-01-27
Category : Business & Economics
ISBN : 9780857244475
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Author : Bryan Jean,Jyh-Shen Chiou,Shaoming Zou
Publisher : Emerald Group Publishing
Page : 350 pages
File Size : 55,9 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781781908976
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
Author : Jean-Charles Chebat,A. Ben Oumlil
Publisher : Springer
Page : 538 pages
File Size : 44,9 Mb
Release : 2015-05-19
Category : Business & Economics
ISBN : 9783319173832
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
