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Author : Simone Weil Davis
Publisher : Duke University Press
Page : 268 pages
File Size : 55,8 Mb
Release : 2000
Category : Business & Economics
ISBN : 0822324466
Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Author : Ellen Wayland-Smith
Publisher : University of Chicago Press
Page : 280 pages
File Size : 43,6 Mb
Release : 2020-09-01
Category : History
ISBN : 9780226486468
The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
Author : Leslie Savan
Publisher : Temple University Press
Page : 367 pages
File Size : 50,8 Mb
Release : 2010-06-17
Category : Business & Economics
ISBN : 9781439904909
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Author : Michael L. Ross
Publisher : McGill-Queen's Press - MQUP
Page : 227 pages
File Size : 41,7 Mb
Release : 2015
Category : Business & Economics
ISBN : 9780773545366
From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising.
Author : Erin Chapman
Publisher : Oxford University Press
Page : 202 pages
File Size : 47,6 Mb
Release : 2012-03-15
Category : Health & Fitness
ISBN : 9780199758319
Prove It On Me explores the sexual politics of the modern racial ethos and reveals the exploitative underside of the New Negro era. Analyzing intersecting primitivism, consumerism, and New Negro patriarchal aspirations, this history investigates the uses made of black women in 1920s racial politics and popular culture.
Author : Anonim
Publisher : Unknown
Page : 490 pages
File Size : 47,9 Mb
Release : 1979
Category : Electronic
ISBN : WISC:89062387592
Author : Vickie Rutledge Shields
Publisher : University of Pennsylvania Press
Page : 225 pages
File Size : 54,5 Mb
Release : 2013-03-01
Category : Social Science
ISBN : 9780812204025
The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Author : RD king
Publisher : 大賢者外語
Page : 114 pages
File Size : 44,6 Mb
Release : 2024-06-15
Category : Business & Economics
ISBN : 8210379456XXX
There are over 2 billion people who log into Facebook every single day. They share updates with their families, friends, and acquaintances. But did you know, they also buy billions of dollars’ worth of products and services just from the ads they see on Facebook? With Facebook Ads Domination, you can crush your competitors by stealing their customers and converting them over to your business! Topics covered: How To Get Started With Facebook Ads Getting To Know The Facebook Ads Manager Facebook Ads VS. Boosted Posts How To Optimize Your Facebook Ad design Gain Maximum Exposure Using Custom Targeted Audiences How To Use Retarget Marketing With Facebook Split Testing Your Facebook Ads For Optimum Performance Boost Your Profits With Facebook Dynamic Ads How To Lower Your Overall Facebook Ad Budget How To Create A Facebook Lead Capture Funnel
Author : Rachele Dini
Publisher : Bloomsbury Publishing USA
Page : 377 pages
File Size : 43,9 Mb
Release : 2021-10-07
Category : Literary Criticism
ISBN : 9781501367366
Winner of the 2023 Emily Toth Award for Best Single Work in Women's Studies “All-Electric” Narratives is the first in-depth study of time-saving electrical appliances in American literature. It examines the literary depiction of refrigerators, vacuum cleaners, oven ranges, washing machines, dryers, dishwashers, toasters, blenders, standing and hand-held mixers, and microwave ovens between 1945, when the “all-electric” home came to be associated with the nation's hard-won victory, and 2020, as contemporary writers consider the enduring material and spiritual effects of these objects in the 21st century. The appropriation and subversion of the rhetoric of domestic electrification and time-saving comprises a crucial, but overlooked, element in 20th-century literary forms and genres including Beat literature, Black American literature, second-wave feminist fiction, science fiction, and postmodernist fiction. Through close-readings of dozens of literary texts alongside print and television ads from this period, Dini shows how U.S. writers have unearthed the paradoxes inherent to claims of appliances' capacity to “give back” time to their user, transport them into a technologically-progressive future, or “return” them to some pastoral past. In so doing, she reveals literary appliances' role in raising questions about gender norms and sexuality, racial exclusion and erasure, class anxieties, the ramifications of mechanization, the perils and possibilities of conformity, the limitations of patriotism, and the inevitable fallacy of utopian thinking-while both shaping and radically disrupting the literary forms in which they operated.
Author : United States. Congress. House. Committee on Government Operations. Intergovernmental Relations Subcommittee
Publisher : Unknown
Page : 104 pages
File Size : 48,9 Mb
Release : 1970
Category : Advertising
ISBN : LOC:00184301246
Author : Anonim
Publisher : Unknown
Page : 786 pages
File Size : 52,9 Mb
Release : 1897
Category : Advertising
ISBN : PSU:000066995005
Author : Lee Banville
Publisher : Bloomsbury Publishing USA
Page : 715 pages
File Size : 45,8 Mb
Release : 2016-12-12
Category : History
ISBN : 9798216066972
This encyclopedia provides a real-world guide to American political journalism and news coverage in the 21st century, from the most influential media organizations and pundits to the controversies and practices shaping modern-day political journalism. Over the last 20 years, political campaigns and the media that cover them have been fundamentally altered by a mix of technology and money. This timely work surveys the legal, financial, and technological changes that have swept through the political process, putting those changes in context to help readers appreciate how they affect what the public learns—and doesn't learn—about the candidates and lawmakers at the local, state, and federal levels. The encyclopedia offers a critical examination of a broad range of topics organized in a narrative, A-to-Z format. Written by journalists and political experts, the two volumes cover the major issues, organizations, and trends affecting both politics and the coverage of political campaigns. Some 200 entries treat everything from news organizations, think tanks, and significant individuals to questions concerning money, advertising, and campaign tactics. Objective, unbiased, and comprehensive, the encyclopedia is an unequaled resource for anyone seeking to understand American political journalism and news coverage in the 21st century.
Author : Michael Solomon
Publisher : Flat World Knowledge
Page : 316 pages
File Size : 48,5 Mb
Release : 2009
Category : Advertising
ISBN : 9780982043028
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author : James Zarsadiaz
Publisher : Univ of California Press
Page : 305 pages
File Size : 53,8 Mb
Release : 2022-10-18
Category : History
ISBN : 9780520345843
Between the 1980s and the first decade of the twenty-first century, Asian Americans in Los Angeles moved toward becoming a racial majority in the communities of the East San Gabriel Valley. By the late 1990s, their "model minority" status resulted in greater influence in local culture, neighborhood politics, and policies regarding the use of suburban space. In the "country living" subdivisions, which featured symbols of Western agrarianism including horse trails, ranch fencing, and Spanish colonial architecture, white homeowners encouraged assimilation and enacted policies suppressing unwanted "changes"—that is, increased density and influence of Asian culture. While some Asian suburbanites challenged whites' concerns, many others did not. Rather, white critics found support from affluent Asian homeowners who also wished to protect their class privilege and suburbia's conservative Anglocentric milieu. In Resisting Change in Suburbia, award-winning historian James Zarsadiaz explains how myths of suburbia, the American West, and the American Dream informed regional planning, suburban design, and ideas about race and belonging.
Author : Tom Altstiel,Jean Grow,Marcel Jennings
Publisher : SAGE Publications
Page : 503 pages
File Size : 42,6 Mb
Release : 2019-01-18
Category : Language Arts & Disciplines
ISBN : 9781506386959
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
