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Author : Holly Berkley
Publisher : Self-Counsel Press
Page : 0 pages
File Size : 40,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 1551808900
This book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use and bring more revenue into their business.
Author : Annie Tsai
Publisher : John Wiley & Sons
Page : 136 pages
File Size : 49,9 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781118770139
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author : Dee Blick
Publisher : Authorhouse UK
Page : 0 pages
File Size : 42,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 1438937539
If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.
Author : Scott Bridges
Publisher : CreateSpace
Page : 32 pages
File Size : 43,9 Mb
Release : 2015-08-13
Category : Electronic
ISBN : 1516861191
The Ultimate Guide To Marketing On A Budget! This book contains proven steps and strategies on how to use the best on a budget marketing techniques to get the most bang for your buck, both online and offline. Today only, get this Amazing Amazon book for this limited time low price! The age of limited marketing methods is long gone. With the introduction of online marketing strategies, we're offered a wider opportunity to market our business, and to make our brand reach out to wider set of audiences. But the sudden shift towards online marketing efforts should not totally discount the power of offline marketing strategies. In fact, both types of strategies are meant to complement each other. Admittedly, both methods have their own shortcomings, and this is where integrated marketing efforts need to be harnesses for optimum results. Make Money Online Or Offline With These Proven Marketing On A Budget Techniques! Big businesses usually don't have a problem designing their marketing plans to integrate both online and offline marketing principles and methods. What if you're a small business? And more, what if you're a small business with limited funds? The latter is typical among startup business these days. The good news is online and offline marketing strategies don't necessarily have to take a huge slice in your business budget. In fact, the simplest methods discussed in this book will help you slowly gain traction. The concept of having a new marketing strategy proves exciting. This drives small businesses to eye for results almost immediately. But that's just your excitement overwhelming you knowing that you want positive results to happen. As we go through the different marketing methods in this book, you'll eventually realize that one factor controls the emergence of such results: time. So don't expect a miracle. Instead, slowly tide with time and integrate one valuable concept attributed to results: measurability. Yes, to ascertain that you're not giving away money from your business, you need to tie results to measurability. This way, you can identify which methods are effective and which ones are not. And that of course is dependent on your business. So sit tight and keep an open mind. Some methods discussed in this book might appear to be beyond what you can do. But keep one thought all throughout: how will you know if you haven't even tried? Here Is A Preview Of What You'll Learn... Online Marketing On A Budget Strategies For Small Businesses 101 Offline Marketing On A Budget Strategies For Small Businesses 101 Online Marketing On A Budget Strategies For Small Business 201 Offline Marketing On A Budget Strategies For Small Business 201 How To Pick The Right Marketing Strategies For Your Business! How To Plan And Implement Marketing Strategies For Your Business Get your copy today!
Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 50,7 Mb
Release : 2011-03-04
Category : Business & Economics
ISBN : 9781118054451
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author : Carolyn Tate
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 47,5 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 9781742469959
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business
Author : Gabriela Taylor
Publisher : Global & Digital
Page : 151 pages
File Size : 45,6 Mb
Release : 2013-09-25
Category : Business & Economics
ISBN : 9781909924185
Learn How to Start and Market an Online Business with Little or Zero Marketing Budget The Internet literally offers thousands of free solutions that will support your marketing and advertising campaign. Why pay for online tools when there are fantastic free ones available that will greatly benefit your business and that cost you absolutely nothing? Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget will take you through some of the best tools available to build and market your business online--as opposed to those that appear free, but that have hidden costs if you want to use them for effective commercial purposes. It also provides the top tips you need to digitally succeed and gives you a host of useful links to online resources. "In the information age even small businesses need a web presence. If that entire statement is gibberish to you, you need this book," says reviewer S. Coyne."Packed with information ranging from why your small business needs a website, all the way to what social network you should spend you time on, this book is a great primer." Reviewer Liam Ringmol states, "This book is a complete guide for putting your business on the internet, from buying a domain name and putting up a site, to marketing the site with all the variety of ways available on the web today. If you are a complete newby when it comes to this, an ebook like this gives you an overview of the way it is being done today. The author does a good job of taking you step by step through the process. I like how she explained each step, and listed the items you needed to take care of. This is a good place to start."
Author : Paul Lancaster
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 44,6 Mb
Release : 2013-11-12
Category : Business & Economics
ISBN : 9781118730805
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company’s profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business
Author : Khizer Ishtiaq
Publisher : Wikigenius
Page : 13 pages
File Size : 52,9 Mb
Release : 2024-06-15
Category : Computers
ISBN : 8210379456XXX
"Digital Marketing for Small Businesses: Big Impact on a Budget" is your essential guide to succeeding in the digital age without breaking the bank. Packed with practical tips, real-life case studies, and budget-friendly strategies, this book equips small business owners with the tools and knowledge needed to thrive in the competitive world of digital marketing. Learn how to maximize your online presence, engage your audience, and achieve a strong return on investment, all while maintaining ethical and sustainable practices. If you're ready to make a significant impact in the digital landscape, this book is your roadmap to success.
Author : Tom Antion
Publisher : John Wiley & Sons
Page : 324 pages
File Size : 48,8 Mb
Release : 2005-06-17
Category : Business & Economics
ISBN : PSU:000058181034
Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.
Author : Nicholas E. Bade
Publisher : Halle House Pub
Page : 164 pages
File Size : 45,9 Mb
Release : 2005-01-01
Category : Business & Economics
ISBN : 1882923251
Anyone trying to build a business on a tight budget will appreciate this book. Its packed with 300 practical, proven ways to increase your sales and profits fastat low or NO COST! Youll find downtoearth ways to get free advertising, free publicity, free market research, free mailing lists and free professional marketing help. Youll also find street smart tips for telemarketing, direct mail, networking, generating referrals, shows and exhibits, preparing low cost sales material that really sells, website and Internet marketing ideasand more. This book is easy to read and easy to use. Best of all, its ideal for businesstobusiness marketing, service providers, retailers, homebased businesseseveryone! This is a nononsense book that will pay for itself in no time.
Author : Robert Hastings
Publisher : Businessman 101
Page : 218 pages
File Size : 48,9 Mb
Release : 2011-05-09
Category : Business & Economics
ISBN : 9781460984284
OVERVIEWMarketing remains one of the most important business disciplines and is a much needed business practise if you want to grow your business. So, how do you market and what is needed? Marketing is crucial to the growth of any business and witnessing the amount of marketing and promotions each day on any media form from TV to the Web is confusing as to what message works and why some of successful and others simply waste money.'Small Business Marketing' has been written with the small enterprise business person in focus and it offers an easy-to-understand review of marketing requirements including case examples of successful promotions, the fundamentals of marketing and how to apply a range of small investments which can gain a great return for any business.The fact remains that most successful businesses conduct extensive marketing as part of their growth requirements and that most coverted of all marketing processes in 'branding'This book discusses a range of marketing requirements from the '5 Ps' through to Web based marketing and how to create successful websites at a low cost.It discusses product and pricing as well as marketing strategy which can offer excellent value for investment.'Small Business Marketing' contains a range of ideas and everyday strategies that will offer value marketing at even the most basic level including networking, day to day use of your current IT process to market as well as tips to assist promotion in any business market.If you want to understand marketing for your business this is the book for you. 'A Guide to Successful Marketing in Small Business' is marketing for the small business owner made simple!
Author : Jeanette Maw McMurtry
Publisher : McGraw Hill Professional
Page : 322 pages
File Size : 43,5 Mb
Release : 2003-03-22
Category : Business & Economics
ISBN : 9780071425568
Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "smaller" than in the past, leaving local businesses scrambling to uncover new areas of differentiation and competitive advantage. Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers. This hands-on, how-to-do-it book features tricks and techniques of global marketers from Amazon.com to American Express that operations of all sizes can use to quickly and inexpensively: Develop precise, personalized marketing programs Incorporate the Internet with existing marketing activities Collect and utilize valuable customer preference data for marketing "individually" to customers In today's price-driven, "What's in it for me?" marketplace, developing and sustaining long-term customer relationships has become increasingly difficult for smaller businesses--but not impossible. Let Big Business Marketing for Small Business Budgets show you how to compete with your largest competitors--and adopt and adapt their well-researched tips and techniques to gain lifetime customers.
Author : David L. McKimmy
Publisher : WestBow Press
Page : 136 pages
File Size : 53,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781449736675
If you have spent too much money and time trying to discover the right marketing approach to growing your small business, this book will guide you in the right direction. I have spent the time and money to narrow down the correct marketing processes for any small business. I have discovered after interviewing many small business clients, the main reason for failure is not following through with the marketing process in place. If there is not immediate success, the owner will change gears and try something else, without ever really knowing if the marketing would have been a success. I have done the work, now take this book and put in place a great marketing system in your own business. Be thorough, be consistent, and most of all, be patient!
Author : Bobette Kyle
Publisher : Booklocker.com
Page : 248 pages
File Size : 53,5 Mb
Release : 2002
Category : Business & Economics
ISBN : PSU:000049766134
Learn how to effectively and economically incorporate the Web into your marketing strategies. This step-by-step marketing plan guide, with companion site WebSiteMarketingPlan.com, covers market research, industry analysis, SWOT analysis, segmenting, targeting, and more. Includes 300+ cost-categorized links to expert resources.