Luxurious Networks

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Luxurious Networks

Yulian Wu
Luxurious Networks Book PDF

Author : Yulian Wu
Publisher : Stanford University Press
Page : 316 pages
File Size : 42,6 Mb
Release : 2017-01-04
Category : History
ISBN : 9781503600799

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Luxurious Networks by Yulian Wu Pdf

From precious jade articles to monumental stone arches, Huizhou salt merchants in Jiangnan lived surrounded by objects in eighteenth-century China. How and why did these businessmen devote themselves to these items? What can we learn about eighteenth-century China by examining the relationship between merchants and objects? Luxurious Networks examines Huizhou salt merchants in the material world of High Qing China to reveal a dynamic interaction between people and objects. The Qianlong emperor purposely used objects to expand his influence in economic and cultural fields. Thanks to their broad networks, outstanding managerial skills, and abundant financial resources, these salt merchants were ideal agents for selecting and producing objects for imperial use. In contrast to the typical caricature of merchants as mimics of the literati, these wealthy businessmen became respected individuals who played a crucial role in the political, economic, social, and cultural world of eighteenth-century China. Their life experiences illustrate the dynamic relationship between the Manchu and Han, central and local, and humans and objects in Chinese history.

Sustainability in Luxury Fashion Business

Chris K. Y. Lo,Jung Ha-Brookshire
Sustainability in Luxury Fashion Business Book PDF

Author : Chris K. Y. Lo,Jung Ha-Brookshire
Publisher : Springer
Page : 194 pages
File Size : 46,5 Mb
Release : 2018-05-12
Category : Business & Economics
ISBN : 9789811088780

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Sustainability in Luxury Fashion Business by Chris K. Y. Lo,Jung Ha-Brookshire Pdf

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.

Developing Successful Global Strategies for Marketing Luxury Brands

Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Developing Successful Global Strategies for Marketing Luxury Brands Book PDF

Author : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publisher : IGI Global
Page : 351 pages
File Size : 45,8 Mb
Release : 2021-03-26
Category : Business & Economics
ISBN : 9781799858836

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Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia Pdf

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Luxury Retail and Digital Management

Michel Chevalier,Michel Gutsatz
Luxury Retail and Digital Management Book PDF

Author : Michel Chevalier,Michel Gutsatz
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 42,5 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781119542353

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Luxury Retail and Digital Management by Michel Chevalier,Michel Gutsatz Pdf

Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.

Know Your Remedies

He Bian
Know Your Remedies Book PDF

Author : He Bian
Publisher : Princeton University Press
Page : 264 pages
File Size : 45,5 Mb
Release : 2020-04-14
Category : History
ISBN : 9780691179049

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Know Your Remedies by He Bian Pdf

The last pharmacopeia -- Converting tribute -- The nature of drugs -- Virtuosity and orthodoxy -- The marketplace and the shop -- Eating exotica.

The CIA and the Marshall Plan

Sallie Pisani
The CIA and the Marshall Plan Book PDF

Author : Sallie Pisani
Publisher : Unknown
Page : 208 pages
File Size : 54,9 Mb
Release : 1991
Category : Business & Economics
ISBN : STANFORD:36105041261004

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The CIA and the Marshall Plan by Sallie Pisani Pdf

Pisani shows how the U. S. added a Cold War Corollary to the principle of self-determination: massive foreign aid and nonmilitary covert operations to reshape war-torn Europe in the image of the U. S. She tells, for the first time, the story of the top CIA operatives who were instrumental in developing the non-military covert intervention policies of the early Cold War years and the Office of Policy Coordination that carried them out.

Digital Marketing Strategies for Fashion and Luxury Brands

Ozuem, Wilson,Azemi, Yllka
Digital Marketing Strategies for Fashion and Luxury Brands Book PDF

Author : Ozuem, Wilson,Azemi, Yllka
Publisher : IGI Global
Page : 460 pages
File Size : 51,5 Mb
Release : 2017-10-31
Category : Business & Economics
ISBN : 9781522526988

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Digital Marketing Strategies for Fashion and Luxury Brands by Ozuem, Wilson,Azemi, Yllka Pdf

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Handbook of Sustainable Luxury Textiles and Fashion

Miguel Angel Gardetti,Subramanian Senthilkannan Muthu
Handbook of Sustainable Luxury Textiles and Fashion Book PDF

Author : Miguel Angel Gardetti,Subramanian Senthilkannan Muthu
Publisher : Springer
Page : 167 pages
File Size : 43,8 Mb
Release : 2015-09-10
Category : Science
ISBN : 9789812877420

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Handbook of Sustainable Luxury Textiles and Fashion by Miguel Angel Gardetti,Subramanian Senthilkannan Muthu Pdf

The second volume of handbook explores different dimensions of the sustainable luxury textiles and fashion, broadly based on the following topics: Sustainable luxury Luxury and consumption Luxury, innovation and design potential Luxury and entrepreneurship Sustainable Luxury Management

Connecting Communities in Archaic Greece

Michael Loy
Connecting Communities in Archaic Greece Book PDF

Author : Michael Loy
Publisher : Cambridge University Press
Page : 351 pages
File Size : 45,9 Mb
Release : 2023-08-03
Category : Social Science
ISBN : 9781009343800

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Connecting Communities in Archaic Greece by Michael Loy Pdf

This is a new history of Greece in the seventh and sixth centuries BC written for the twenty-first century. It brings together archaeological data from over 100 years of 'Big Dig' excavation in Greece, employing experimental data analysis techniques from the digital humanities to identify new patterns about Archaic Greece. By modelling trade routes, political alliances, and the formation of personal- and state-networks, the book sheds new light on how exactly the early communities of the Aegean basin were plugged into one another. Returning to the long-debated question of 'what is a polis?', this study also challenges Classical Archaeology more generally: that the discipline has at its fingertips significant datasets that can contribute to substantive historical debate -and that what can be done for the next generation of scholarship is to re-engage with old material in a new way.

Luxury Indian Fashion

Tereza Kuldova
Luxury Indian Fashion Book PDF

Author : Tereza Kuldova
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 42,7 Mb
Release : 2016-03-24
Category : Design
ISBN : 9781474220941

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Luxury Indian Fashion by Tereza Kuldova Pdf

This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

Products, Users, and Popular Luxury in Early Modern Greece

Artemis Yagou
Products Users and Popular Luxury in Early Modern Greece Book PDF

Author : Artemis Yagou
Publisher : Taylor & Francis
Page : 212 pages
File Size : 55,8 Mb
Release : 2024-08-05
Category : History
ISBN : 9781040110669

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Products, Users, and Popular Luxury in Early Modern Greece by Artemis Yagou Pdf

This book analyses aspects of the material culture of early modern Greece from an object-based perspective, using surviving artefacts from that period as primary sources. A printed book, a wine jug, an ecclesiastical embroidery, and a pocket watch are used as entry points to examine the consumer practices of the emerging Greek bourgeoisie under Ottoman rule in the long eighteenth century. The acquisition and usage of novel products – especially imported ones – by Greeks was connected to personal expression, identity building, and self-determination in the context of the Enlightenment. The enjoyment of innovative artefacts opened new horizons to them and facilitated their individual and collective empowerment. The originality of the book lies in its eclectic and interdisciplinary approach towards early modern Greek material culture, an under-researched topic. The study is embedded within contemporary discourses on transnational trade, the materiality of everyday life, pleasurable consumption, and the negotiation of identities. This volume will appeal to students and scholars of early modern and modern Greek history, Ottoman history, European history, material culture, history of technology, museum studies, and cultural heritage studies, as well as museum professionals, collectors, and the wider educated public.

The Value of Luxury

Beata Stępień
The Value of Luxury Book PDF

Author : Beata Stępień
Publisher : Springer Nature
Page : 431 pages
File Size : 43,8 Mb
Release : 2020-10-12
Category : Business & Economics
ISBN : 9783030512187

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The Value of Luxury by Beata Stępień Pdf

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

Consumers and Luxury

Maxine Berg,Helen Clifford
Consumers and Luxury Book PDF

Author : Maxine Berg,Helen Clifford
Publisher : Manchester University Press
Page : 276 pages
File Size : 55,7 Mb
Release : 1999
Category : Consumer goods
ISBN : 0719052742

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Consumers and Luxury by Maxine Berg,Helen Clifford Pdf

This volume charts the rise of consumer culture in Europe during the 17th and 18th centuries. Essays are included on France and Holland, but the focus is primarily on Britain. Themes discussed include art markets, collecting and display, and are set alongside those of value and luxury.

The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands

Marten Anton Wolters
The Damaging Effect of Brand Overexposure On Brand Equity Dimensions of Luxury Streetwear Brands Book PDF

Author : Marten Anton Wolters
Publisher : GRIN Verlag
Page : 108 pages
File Size : 44,9 Mb
Release : 2024-02-01
Category : Business & Economics
ISBN : 9783964877505

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The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands by Marten Anton Wolters Pdf

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Glasgow Caledonian University (GCU London), language: English, abstract: This study provides valuable recommendations for brand managers and media planners for controlling brand related content in social networks, and for future researchers when exploring the effects of social interactions on brand equity elements. Brand managers and researchers have limited understanding of overexposure and its impact on consumer’s perception of the brand. Particularly the segment of streetwear in fashion has not been assessed by research much, despite its commercial success and impact on the fashion market. This insightful book explores how excessive visibility and saturation in the market can adversely impact brand perception, customer loyalty, and overall brand equity. Drawing on comprehensive research and case studies, the author dissects the nuanced interplay between visibility, exclusivity, and authenticity in the realm of luxury streetwear. Readers can expect to gain a deep understanding of the challenges faced by these brands in maintaining a delicate balance between accessibility and exclusivity, shedding light on the potential pitfalls of overexposure that can erode the unique allure of luxury streetwear labels.

Global Luxury Trends

J. Hoffmann,I. Coste-Manière
Global Luxury Trends Book PDF

Author : J. Hoffmann,I. Coste-Manière
Publisher : Springer
Page : 320 pages
File Size : 40,6 Mb
Release : 2012-12-04
Category : Business & Economics
ISBN : 9781137287397

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Global Luxury Trends by J. Hoffmann,I. Coste-Manière Pdf

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.