Luxury And Fashion Marketing

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Luxury and Fashion Marketing

Satyendra Singh
Luxury and Fashion Marketing Book PDF

Author : Satyendra Singh
Publisher : Routledge
Page : 140 pages
File Size : 48,8 Mb
Release : 2020-12-06
Category : Business & Economics
ISBN : 9781351269582

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Luxury and Fashion Marketing by Satyendra Singh Pdf

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.

Fashion & Luxury Marketing

Michael R. Solomon,Mona Mrad
Fashion Luxury Marketing Book PDF

Author : Michael R. Solomon,Mona Mrad
Publisher : SAGE
Page : 517 pages
File Size : 43,7 Mb
Release : 2022-04-14
Category : Business & Economics
ISBN : 9781529765403

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Fashion & Luxury Marketing by Michael R. Solomon,Mona Mrad Pdf

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

The Art of Digital Marketing for Fashion and Luxury Brands

Wilson Ozuem,Silvia Ranfagni
The Art of Digital Marketing for Fashion and Luxury Brands Book PDF

Author : Wilson Ozuem,Silvia Ranfagni
Publisher : Springer Nature
Page : 471 pages
File Size : 50,5 Mb
Release : 2021-07-17
Category : Business & Economics
ISBN : 9783030703240

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The Art of Digital Marketing for Fashion and Luxury Brands by Wilson Ozuem,Silvia Ranfagni Pdf

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Luxury Fashion Branding

U. Okonkwo
Luxury Fashion Branding Book PDF

Author : U. Okonkwo
Publisher : Springer
Page : 481 pages
File Size : 51,5 Mb
Release : 2016-01-18
Category : Business & Economics
ISBN : 9780230590885

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Luxury Fashion Branding by U. Okonkwo Pdf

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Storytelling in Luxury Fashion

Amanda Sikarskie
Storytelling in Luxury Fashion Book PDF

Author : Amanda Sikarskie
Publisher : Routledge
Page : 211 pages
File Size : 48,8 Mb
Release : 2020-11-22
Category : Design
ISBN : 9781000259681

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Storytelling in Luxury Fashion by Amanda Sikarskie Pdf

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

Luxury Fashion Branding

U. Okonkwo
Luxury Fashion Branding Book PDF

Author : U. Okonkwo
Publisher : Springer
Page : 352 pages
File Size : 40,6 Mb
Release : 2016-01-18
Category : Business & Economics
ISBN : 9780230590885

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Luxury Fashion Branding by U. Okonkwo Pdf

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Digitalization in the Luxury Fashion Industry

Anna Cabigiosu
Digitalization in the Luxury Fashion Industry Book PDF

Author : Anna Cabigiosu
Publisher : Springer Nature
Page : 252 pages
File Size : 43,7 Mb
Release : 2020-07-13
Category : Business & Economics
ISBN : 9783030488109

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Digitalization in the Luxury Fashion Industry by Anna Cabigiosu Pdf

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

Digital Marketing Strategies for Fashion and Luxury Brands

Ozuem, Wilson,Azemi, Yllka
Digital Marketing Strategies for Fashion and Luxury Brands Book PDF

Author : Ozuem, Wilson,Azemi, Yllka
Publisher : IGI Global
Page : 460 pages
File Size : 49,8 Mb
Release : 2017-10-31
Category : Business & Economics
ISBN : 9781522526988

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Digital Marketing Strategies for Fashion and Luxury Brands by Ozuem, Wilson,Azemi, Yllka Pdf

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Understanding Luxury Fashion

Isabel Cantista,Teresa Sádaba
Understanding Luxury Fashion Book PDF

Author : Isabel Cantista,Teresa Sádaba
Publisher : Springer Nature
Page : 294 pages
File Size : 46,7 Mb
Release : 2019-11-08
Category : Business & Economics
ISBN : 9783030256548

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Understanding Luxury Fashion by Isabel Cantista,Teresa Sádaba Pdf

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Rethinking Luxury Fashion

Thomaï Serdari
Rethinking Luxury Fashion Book PDF

Author : Thomaï Serdari
Publisher : Springer Nature
Page : 191 pages
File Size : 47,5 Mb
Release : 2020-09-01
Category : Business & Economics
ISBN : 9783030453015

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Rethinking Luxury Fashion by Thomaï Serdari Pdf

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

The Luxury Strategy

Jean-Noël Kapferer,Vincent Bastien
The Luxury Strategy Book PDF

Author : Jean-Noël Kapferer,Vincent Bastien
Publisher : Kogan Page Publishers
Page : 408 pages
File Size : 50,7 Mb
Release : 2012-09-03
Category : Business & Economics
ISBN : 9780749464929

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The Luxury Strategy by Jean-Noël Kapferer,Vincent Bastien Pdf

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Luxury Fashion Marketing and Branding

ALICE. DALLABONA
Luxury Fashion Marketing and Branding Book PDF

Author : ALICE. DALLABONA
Publisher : Routledge
Page : 0 pages
File Size : 42,6 Mb
Release : 2024-08-22
Category : Business & Economics
ISBN : 1032206888

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Luxury Fashion Marketing and Branding by ALICE. DALLABONA Pdf

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank.

Luxury Fashion and Culture

Arch G. Woodside,Eunju Ko
Luxury Fashion and Culture Book PDF

Author : Arch G. Woodside,Eunju Ko
Publisher : Emerald Group Publishing
Page : 160 pages
File Size : 44,8 Mb
Release : 2013-03-14
Category : Social Science
ISBN : 9781781902103

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Luxury Fashion and Culture by Arch G. Woodside,Eunju Ko Pdf

Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.

Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

Wilson Ozuem,Elena Patten,Yllka Azemi
Harnessing Omni Channel Marketing Strategies for Fashion and Luxury Brands Book PDF

Author : Wilson Ozuem,Elena Patten,Yllka Azemi
Publisher : Universal-Publishers
Page : 386 pages
File Size : 40,5 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781627347402

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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands by Wilson Ozuem,Elena Patten,Yllka Azemi Pdf

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.

Luxury Fashion Retail Management

Tsan-Ming Choi,Bin Shen
Luxury Fashion Retail Management Book PDF

Author : Tsan-Ming Choi,Bin Shen
Publisher : Springer
Page : 200 pages
File Size : 50,5 Mb
Release : 2016-11-26
Category : Business & Economics
ISBN : 9789811029769

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Luxury Fashion Retail Management by Tsan-Ming Choi,Bin Shen Pdf

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.