Machine Trading

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Machine Trading

Ernest P. Chan
Machine Trading Book PDF

Author : Ernest P. Chan
Publisher : John Wiley & Sons
Page : 277 pages
File Size : 47,8 Mb
Release : 2017-02-06
Category : Business & Economics
ISBN : 9781119219606

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Machine Trading by Ernest P. Chan Pdf

Dive into algo trading with step-by-step tutorials and expert insight Machine Trading is a practical guide to building your algorithmic trading business. Written by a recognized trader with major institution expertise, this book provides step-by-step instruction on quantitative trading and the latest technologies available even outside the Wall Street sphere. You'll discover the latest platforms that are becoming increasingly easy to use, gain access to new markets, and learn new quantitative strategies that are applicable to stocks, options, futures, currencies, and even bitcoins. The companion website provides downloadable software codes, and you'll learn to design your own proprietary tools using MATLAB. The author's experiences provide deep insight into both the business and human side of systematic trading and money management, and his evolution from proprietary trader to fund manager contains valuable lessons for investors at any level. Algorithmic trading is booming, and the theories, tools, technologies, and the markets themselves are evolving at a rapid pace. This book gets you up to speed, and walks you through the process of developing your own proprietary trading operation using the latest tools. Utilize the newer, easier algorithmic trading platforms Access markets previously unavailable to systematic traders Adopt new strategies for a variety of instruments Gain expert perspective into the human side of trading The strength of algorithmic trading is its versatility. It can be used in any strategy, including market-making, inter-market spreading, arbitrage, or pure speculation; decision-making and implementation can be augmented at any stage, or may operate completely automatically. Traders looking to step up their strategy need look no further than Machine Trading for clear instruction and expert solutions.

Machine Learning for Algorithmic Trading

Stefan Jansen
Machine Learning for Algorithmic Trading Book PDF

Author : Stefan Jansen
Publisher : Packt Publishing Ltd
Page : 822 pages
File Size : 41,6 Mb
Release : 2020-07-31
Category : Business & Economics
ISBN : 9781839216787

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Machine Learning for Algorithmic Trading by Stefan Jansen Pdf

Leverage machine learning to design and back-test automated trading strategies for real-world markets using pandas, TA-Lib, scikit-learn, LightGBM, SpaCy, Gensim, TensorFlow 2, Zipline, backtrader, Alphalens, and pyfolio. Purchase of the print or Kindle book includes a free eBook in the PDF format. Key FeaturesDesign, train, and evaluate machine learning algorithms that underpin automated trading strategiesCreate a research and strategy development process to apply predictive modeling to trading decisionsLeverage NLP and deep learning to extract tradeable signals from market and alternative dataBook Description The explosive growth of digital data has boosted the demand for expertise in trading strategies that use machine learning (ML). This revised and expanded second edition enables you to build and evaluate sophisticated supervised, unsupervised, and reinforcement learning models. This book introduces end-to-end machine learning for the trading workflow, from the idea and feature engineering to model optimization, strategy design, and backtesting. It illustrates this by using examples ranging from linear models and tree-based ensembles to deep-learning techniques from cutting edge research. This edition shows how to work with market, fundamental, and alternative data, such as tick data, minute and daily bars, SEC filings, earnings call transcripts, financial news, or satellite images to generate tradeable signals. It illustrates how to engineer financial features or alpha factors that enable an ML model to predict returns from price data for US and international stocks and ETFs. It also shows how to assess the signal content of new features using Alphalens and SHAP values and includes a new appendix with over one hundred alpha factor examples. By the end, you will be proficient in translating ML model predictions into a trading strategy that operates at daily or intraday horizons, and in evaluating its performance. What you will learnLeverage market, fundamental, and alternative text and image dataResearch and evaluate alpha factors using statistics, Alphalens, and SHAP valuesImplement machine learning techniques to solve investment and trading problemsBacktest and evaluate trading strategies based on machine learning using Zipline and BacktraderOptimize portfolio risk and performance analysis using pandas, NumPy, and pyfolioCreate a pairs trading strategy based on cointegration for US equities and ETFsTrain a gradient boosting model to predict intraday returns using AlgoSeek's high-quality trades and quotes dataWho this book is for If you are a data analyst, data scientist, Python developer, investment analyst, or portfolio manager interested in getting hands-on machine learning knowledge for trading, this book is for you. This book is for you if you want to learn how to extract value from a diverse set of data sources using machine learning to design your own systematic trading strategies. Some understanding of Python and machine learning techniques is required.

Algorithmic Trading

Ernie Chan
Algorithmic Trading Book PDF

Author : Ernie Chan
Publisher : John Wiley & Sons
Page : 230 pages
File Size : 44,8 Mb
Release : 2013-05-28
Category : Business & Economics
ISBN : 9781118460146

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Algorithmic Trading by Ernie Chan Pdf

Praise for Algorithmic TRADING “Algorithmic Trading is an insightful book on quantitative trading written by a seasoned practitioner. What sets this book apart from many others in the space is the emphasis on real examples as opposed to just theory. Concepts are not only described, they are brought to life with actual trading strategies, which give the reader insight into how and why each strategy was developed, how it was implemented, and even how it was coded. This book is a valuable resource for anyone looking to create their own systematic trading strategies and those involved in manager selection, where the knowledge contained in this book will lead to a more informed and nuanced conversation with managers.” —DAREN SMITH, CFA, CAIA, FSA, Managing Director, Manager Selection & Portfolio Construction, University of Toronto Asset Management “Using an excellent selection of mean reversion and momentum strategies, Ernie explains the rationale behind each one, shows how to test it, how to improve it, and discusses implementation issues. His book is a careful, detailed exposition of the scientific method applied to strategy development. For serious retail traders, I know of no other book that provides this range of examples and level of detail. His discussions of how regime changes affect strategies, and of risk management, are invaluable bonuses.” —ROGER HUNTER, Mathematician and Algorithmic Trader

Hands-On Machine Learning for Algorithmic Trading

Stefan Jansen
Hands On Machine Learning for Algorithmic Trading Book PDF

Author : Stefan Jansen
Publisher : Packt Publishing Ltd
Page : 668 pages
File Size : 48,9 Mb
Release : 2018-12-31
Category : Computers
ISBN : 9781789342710

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Hands-On Machine Learning for Algorithmic Trading by Stefan Jansen Pdf

Explore effective trading strategies in real-world markets using NumPy, spaCy, pandas, scikit-learn, and Keras Key FeaturesImplement machine learning algorithms to build, train, and validate algorithmic modelsCreate your own algorithmic design process to apply probabilistic machine learning approaches to trading decisionsDevelop neural networks for algorithmic trading to perform time series forecasting and smart analyticsBook Description The explosive growth of digital data has boosted the demand for expertise in trading strategies that use machine learning (ML). This book enables you to use a broad range of supervised and unsupervised algorithms to extract signals from a wide variety of data sources and create powerful investment strategies. This book shows how to access market, fundamental, and alternative data via API or web scraping and offers a framework to evaluate alternative data. You'll practice the ML workflow from model design, loss metric definition, and parameter tuning to performance evaluation in a time series context. You will understand ML algorithms such as Bayesian and ensemble methods and manifold learning, and will know how to train and tune these models using pandas, statsmodels, sklearn, PyMC3, xgboost, lightgbm, and catboost. This book also teaches you how to extract features from text data using spaCy, classify news and assign sentiment scores, and to use gensim to model topics and learn word embeddings from financial reports. You will also build and evaluate neural networks, including RNNs and CNNs, using Keras and PyTorch to exploit unstructured data for sophisticated strategies. Finally, you will apply transfer learning to satellite images to predict economic activity and use reinforcement learning to build agents that learn to trade in the OpenAI Gym. What you will learnImplement machine learning techniques to solve investment and trading problemsLeverage market, fundamental, and alternative data to research alpha factorsDesign and fine-tune supervised, unsupervised, and reinforcement learning modelsOptimize portfolio risk and performance using pandas, NumPy, and scikit-learnIntegrate machine learning models into a live trading strategy on QuantopianEvaluate strategies using reliable backtesting methodologies for time seriesDesign and evaluate deep neural networks using Keras, PyTorch, and TensorFlowWork with reinforcement learning for trading strategies in the OpenAI GymWho this book is for Hands-On Machine Learning for Algorithmic Trading is for data analysts, data scientists, and Python developers, as well as investment analysts and portfolio managers working within the finance and investment industry. If you want to perform efficient algorithmic trading by developing smart investigating strategies using machine learning algorithms, this is the book for you. Some understanding of Python and machine learning techniques is mandatory.

Dark Pools

Scott Patterson
Dark Pools Book PDF

Author : Scott Patterson
Publisher : Crown Currency
Page : 386 pages
File Size : 53,9 Mb
Release : 2012-06-12
Category : Business & Economics
ISBN : 9780307887191

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Dark Pools by Scott Patterson Pdf

A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the "bots"--artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them. In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables. By then, the market that Levine had sought to fix had turned upside down, birthing secretive exchanges called dark pools and a new species of trading machines that could think, and that seemed, ominously, to be slipping the control of their human masters. Dark Pools is the fascinating story of how global markets have been hijacked by trading robots--many so self-directed that humans can't predict what they'll do next.

The Science of Algorithmic Trading and Portfolio Management

Robert Kissell
The Science of Algorithmic Trading and Portfolio Management Book PDF

Author : Robert Kissell
Publisher : Academic Press
Page : 496 pages
File Size : 54,9 Mb
Release : 2013-10-01
Category : Business & Economics
ISBN : 9780124016934

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The Science of Algorithmic Trading and Portfolio Management by Robert Kissell Pdf

The Science of Algorithmic Trading and Portfolio Management, with its emphasis on algorithmic trading processes and current trading models, sits apart from others of its kind. Robert Kissell, the first author to discuss algorithmic trading across the various asset classes, provides key insights into ways to develop, test, and build trading algorithms. Readers learn how to evaluate market impact models and assess performance across algorithms, traders, and brokers, and acquire the knowledge to implement electronic trading systems. This valuable book summarizes market structure, the formation of prices, and how different participants interact with one another, including bluffing, speculating, and gambling. Readers learn the underlying details and mathematics of customized trading algorithms, as well as advanced modeling techniques to improve profitability through algorithmic trading and appropriate risk management techniques. Portfolio management topics, including quant factors and black box models, are discussed, and an accompanying website includes examples, data sets supplementing exercises in the book, and large projects. Prepares readers to evaluate market impact models and assess performance across algorithms, traders, and brokers. Helps readers design systems to manage algorithmic risk and dark pool uncertainty. Summarizes an algorithmic decision making framework to ensure consistency between investment objectives and trading objectives.

Quantitative Trading

Ernest P. Chan
Quantitative Trading Book PDF

Author : Ernest P. Chan
Publisher : Unknown
Page : 181 pages
File Size : 48,5 Mb
Release : 2009
Category : Investment analysis
ISBN : 1119203376

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Quantitative Trading by Ernest P. Chan Pdf

"While institutional traders continue to implement quantitative (or algorithmic) trading, many independent traders have wondered if they can still challenge powerful industry professionals at their own game? The answer is "yes," and in Quantitative Trading, Dr. Ernest Chan, a respected independent trader and consultant, will show you how. Whether you're an independent "retail" trader looking to start your own quantitative trading business or an individual who aspires to work as a quantitative trader at a major financial institution, this practical guide contains the information you need to succeed"--Resource description page.

Advances in Financial Machine Learning

Marcos Lopez de Prado
Advances in Financial Machine Learning Book PDF

Author : Marcos Lopez de Prado
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 55,7 Mb
Release : 2018-01-23
Category : Business & Economics
ISBN : 9781119482116

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Advances in Financial Machine Learning by Marcos Lopez de Prado Pdf

Machine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. Readers will learn how to structure Big data in a way that is amenable to ML algorithms; how to conduct research with ML algorithms on that data; how to use supercomputing methods; how to backtest your discoveries while avoiding false positives. The book addresses real-life problems faced by practitioners on a daily basis, and explains scientifically sound solutions using math, supported by code and examples. Readers become active users who can test the proposed solutions in their particular setting. Written by a recognized expert and portfolio manager, this book will equip investment professionals with the groundbreaking tools needed to succeed in modern finance.

Python for Algorithmic Trading

Yves Hilpisch
Python for Algorithmic Trading Book PDF

Author : Yves Hilpisch
Publisher : O'Reilly Media
Page : 380 pages
File Size : 43,6 Mb
Release : 2020-11-12
Category : Computers
ISBN : 9781492053323

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Python for Algorithmic Trading by Yves Hilpisch Pdf

Algorithmic trading, once the exclusive domain of institutional players, is now open to small organizations and individual traders using online platforms. The tool of choice for many traders today is Python and its ecosystem of powerful packages. In this practical book, author Yves Hilpisch shows students, academics, and practitioners how to use Python in the fascinating field of algorithmic trading. You'll learn several ways to apply Python to different aspects of algorithmic trading, such as backtesting trading strategies and interacting with online trading platforms. Some of the biggest buy- and sell-side institutions make heavy use of Python. By exploring options for systematically building and deploying automated algorithmic trading strategies, this book will help you level the playing field. Set up a proper Python environment for algorithmic trading Learn how to retrieve financial data from public and proprietary data sources Explore vectorization for financial analytics with NumPy and pandas Master vectorized backtesting of different algorithmic trading strategies Generate market predictions by using machine learning and deep learning Tackle real-time processing of streaming data with socket programming tools Implement automated algorithmic trading strategies with the OANDA and FXCM trading platforms

Financial Data Resampling for Machine Learning Based Trading

Tomé Almeida Borges,Rui Neves
Financial Data Resampling for Machine Learning Based Trading Book PDF

Author : Tomé Almeida Borges,Rui Neves
Publisher : Springer Nature
Page : 93 pages
File Size : 51,7 Mb
Release : 2021-02-22
Category : Mathematics
ISBN : 9783030683795

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Financial Data Resampling for Machine Learning Based Trading by Tomé Almeida Borges,Rui Neves Pdf

This book presents a system that combines the expertise of four algorithms, namely Gradient Tree Boosting, Logistic Regression, Random Forest and Support Vector Classifier to trade with several cryptocurrencies. A new method for resampling financial data is presented as alternative to the classical time sampled data commonly used in financial market trading. The new resampling method uses a closing value threshold to resample the data creating a signal better suited for financial trading, thus achieving higher returns without increased risk. The performance of the algorithm with the new resampling method and the classical time sampled data are compared and the advantages of using the system developed in this work are highlighted.

MACHINE LEARNING FOR ALGORITHMIC TRADING

Jason Test,Mark Broker
MACHINE LEARNING FOR ALGORITHMIC TRADING Book PDF

Author : Jason Test,Mark Broker
Publisher : Unknown
Page : 424 pages
File Size : 40,8 Mb
Release : 2020-11-20
Category : Computers
ISBN : 9918608005

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MACHINE LEARNING FOR ALGORITHMIC TRADING by Jason Test,Mark Broker Pdf

Master the best methods for PYTHON. Learn how to programming as a pro and get positive ROI in 7 days with data science and machine learning Are you looking for a super-fast computer programming course? Would you like to learn the Python Programming Language in 7 days? Do you want to increase your trading thanks to the artificial intelligence? If so, keep reading: this bundle book is for you! Today, thanks to computer programming and PYTHON we can work with sophisticated machines that can study human behavior and identify underlying human behavioral patterns. Scientists can predict effectively what products and services consumers are interested in. You can also create various quantitative and algorithmic trading strategies using Python. It is getting increasingly challenging for traditional businesses to retain their customers without adopting one or more of the cutting-edge technology explained in this book. MACHINE LEARNING FOR ALGORITHM TRADING will introduce you many selected tips and breaking down the basics of coding applied to finance. You will discover as a beginner the world of data science, machine learning and artificial intelligence with step-by-step guides that will guide you during the code-writing learning process. The following list is just a tiny fraction of what you will learn in this bundle PYTHON FOR BEGINNERS ✅ Differences among programming languages: Vba, SQL, R, Python ✅ 3 reasons why Python is fundamental for Data Science ✅ Introduction to some Python libraries like NumPy, Pandas, Matplotlib, ✅ 3 step system why Python is fundamental for Data Science ✅Describe the steps required to develop and test an ML-driven trading strategy. PYTHON DATA SCIENCE ✅ A Proven Method to Write your First Program in 7 Days ✅ 3 Common Mistakes to Avoid when You Start Coding ✅ Fit Python Data Analysis to your business ✅ 7 Most effective Machine Learning Algorithms ✅ Describe the methods used to optimize an ML-driven trading strategy. OPTIONS TRADING FOR BEGINNERS ✅ Options Trading Strategies that guarantee real results in all market conditions ✅ Top 7 endorsed indicators of a successful investment ✅ The Bull & Bear Game ✅ Learn about the 3 best charts patterns to fluctuations of stock prices DAY AND SWING TRADING ✅ How Swing trading differs from Day trading in terms of risk-aversion ✅ How your money should be invested and which trade is more profitable ✅ Swing and Day trading proven indicators to learn investment timing ✅ The secret DAY trading strategies leading to a gain of $ 9,000 per month and more than $100,000 per year. Even if you have never written a programming code before, you will quickly grasp the basics thanks to visual charts and guidelines for coding. Today is the best day to start programming like a pro. For those trading with leverage, looking for a way to take a controlled approach and manage risk, a properly designed trading system is the answer If you really wish to learn MACHINE LEARNING FOR ALGORITHMIC TRADING and master its language, please click the BUY NOW button.

Machine Learning and Data Science Blueprints for Finance

Hariom Tatsat,Sahil Puri,Brad Lookabaugh
Machine Learning and Data Science Blueprints for Finance Book PDF

Author : Hariom Tatsat,Sahil Puri,Brad Lookabaugh
Publisher : "O'Reilly Media, Inc."
Page : 432 pages
File Size : 48,6 Mb
Release : 2020-10-01
Category : Computers
ISBN : 9781492073000

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Machine Learning and Data Science Blueprints for Finance by Hariom Tatsat,Sahil Puri,Brad Lookabaugh Pdf

Over the next few decades, machine learning and data science will transform the finance industry. With this practical book, analysts, traders, researchers, and developers will learn how to build machine learning algorithms crucial to the industry. You’ll examine ML concepts and over 20 case studies in supervised, unsupervised, and reinforcement learning, along with natural language processing (NLP). Ideal for professionals working at hedge funds, investment and retail banks, and fintech firms, this book also delves deep into portfolio management, algorithmic trading, derivative pricing, fraud detection, asset price prediction, sentiment analysis, and chatbot development. You’ll explore real-life problems faced by practitioners and learn scientifically sound solutions supported by code and examples. This book covers: Supervised learning regression-based models for trading strategies, derivative pricing, and portfolio management Supervised learning classification-based models for credit default risk prediction, fraud detection, and trading strategies Dimensionality reduction techniques with case studies in portfolio management, trading strategy, and yield curve construction Algorithms and clustering techniques for finding similar objects, with case studies in trading strategies and portfolio management Reinforcement learning models and techniques used for building trading strategies, derivatives hedging, and portfolio management NLP techniques using Python libraries such as NLTK and scikit-learn for transforming text into meaningful representations

Statistically Sound Machine Learning for Algorithmic Trading of Financial Instruments

David Aronson,Timothy Masters
Statistically Sound Machine Learning for Algorithmic Trading of Financial Instruments Book PDF

Author : David Aronson,Timothy Masters
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 54,9 Mb
Release : 2013
Category : Algorithmus
ISBN : 148950771X

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Statistically Sound Machine Learning for Algorithmic Trading of Financial Instruments by David Aronson,Timothy Masters Pdf

This book serves two purposes. First, it teaches the importance of using sophisticated yet accessible statistical methods to evaluate a trading system before it is put to real-world use. In order to accommodate readers having limited mathematical background, these techniques are illustrated with step-by-step examples using actual market data, and all examples are explained in plain language. Second, this book shows how the free program TSSB (Trading System Synthesis & Boosting) can be used to develop and test trading systems. The machine learning and statistical algorithms available in TSSB go far beyond those available in other off-the-shelf development software. Intelligent use of these state-of-the-art techniques greatly improves the likelihood of obtaining a trading system whose impressive backtest results continue when the system is put to use in a trading account. Among other things, this book will teach the reader how to: Estimate future performance with rigorous algorithms Evaluate the influence of good luck in backtests Detect overfitting before deploying your system Estimate performance bias due to model fitting and selection of seemingly superior systems Use state-of-the-art ensembles of models to form consensus trade decisions Build optimal portfolios of trading systems and rigorously test their expected performance Search thousands of markets to find subsets that are especially predictable Create trading systems that specialize in specific market regimes such as trending/flat or high/low volatility More information on the TSSB program can be found at TSSBsoftware dot com.

Detecting Regime Change in Computational Finance

Jun Chen,Edward P K Tsang
Detecting Regime Change in Computational Finance Book PDF

Author : Jun Chen,Edward P K Tsang
Publisher : CRC Press
Page : 138 pages
File Size : 53,9 Mb
Release : 2020-09-14
Category : Computers
ISBN : 9781000220162

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Detecting Regime Change in Computational Finance by Jun Chen,Edward P K Tsang Pdf

Based on interdisciplinary research into "Directional Change", a new data-driven approach to financial data analysis, Detecting Regime Change in Computational Finance: Data Science, Machine Learning and Algorithmic Trading applies machine learning to financial market monitoring and algorithmic trading. Directional Change is a new way of summarising price changes in the market. Instead of sampling prices at fixed intervals (such as daily closing in time series), it samples prices when the market changes direction ("zigzags"). By sampling data in a different way, this book lays out concepts which enable the extraction of information that other market participants may not be able to see. The book includes a Foreword by Richard Olsen and explores the following topics: Data science: as an alternative to time series, price movements in a market can be summarised as directional changes Machine learning for regime change detection: historical regime changes in a market can be discovered by a Hidden Markov Model Regime characterisation: normal and abnormal regimes in historical data can be characterised using indicators defined under Directional Change Market Monitoring: by using historical characteristics of normal and abnormal regimes, one can monitor the market to detect whether the market regime has changed Algorithmic trading: regime tracking information can help us to design trading algorithms It will be of great interest to researchers in computational finance, machine learning and data science. About the Authors Jun Chen received his PhD in computational finance from the Centre for Computational Finance and Economic Agents, University of Essex in 2019. Edward P K Tsang is an Emeritus Professor at the University of Essex, where he co-founded the Centre for Computational Finance and Economic Agents in 2002.

The MVP Machine

Ben Lindbergh,Travis Sawchik
The MVP Machine Book PDF

Author : Ben Lindbergh,Travis Sawchik
Publisher : Basic Books
Page : 428 pages
File Size : 45,6 Mb
Release : 2019-06-04
Category : Sports & Recreation
ISBN : 9781541698956

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The MVP Machine by Ben Lindbergh,Travis Sawchik Pdf

Move over, Moneyball -- this New York Times bestseller examines major league baseball's next cutting-edge revolution: the high-tech quest to build better players. As bestselling authors Ben Lindbergh and Travis Sawchik reveal in The MVP Machine, the Moneyball era is over. Fifteen years after Michael Lewis brought the Oakland Athletics' groundbreaking team-building strategies to light, every front office takes a data-driven approach to evaluating players, and the league's smarter teams no longer have a huge advantage in valuing past performance. Lindbergh and Sawchik's behind-the-scenes reporting reveals: How undersized afterthoughts José Altuve and Mookie Betts became big sluggers and MVPs How polarizing pitcher Trevor Bauer made himself a Cy Young contender How new analytical tools have overturned traditional pitching and hitting techniques How a wave of young talent is making MLB both better than ever and arguably worse to watch Instead of out-drafting, out-signing, and out-trading their rivals, baseball's best minds have turned to out-developing opponents, gaining greater edges than ever by perfecting prospects and eking extra runs out of older athletes who were once written off. Lindbergh and Sawchik take us inside the transformation of former fringe hitters into home-run kings, show how washed-up pitchers have emerged as aces, and document how coaching and scouting are being turned upside down. The MVP Machine charts the future of a sport and offers a lesson that goes beyond baseball: Success stems not from focusing on finished products, but from making the most of untapped potential.