Mad For Ads

Author : Erica Fyvie
Publisher : Kids Can Press Ltd
Page : 64 pages
File Size : 53,8 Mb
Release : 2021-05-04
Category : Juvenile Nonfiction
ISBN : 9781525307782

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Mad for Ads by Erica Fyvie Pdf

A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!

Author : Erica Fyvie
Publisher : Kids Can Press Ltd
Page : 68 pages
File Size : 53,9 Mb
Release : 2021-05-04
Category : Juvenile Nonfiction
ISBN : 9781525301315

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Mad for Ads by Erica Fyvie Pdf

A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!

Author : Dave Marinaccio
Publisher : Simon and Schuster
Page : 232 pages
File Size : 53,7 Mb
Release : 2015-11-03
Category : Business & Economics
ISBN : 9781628726213

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Admen, Mad Men, and the Real World of Advertising by Dave Marinaccio Pdf

A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Author : Kerri P. Steinberg
Publisher : Rutgers University Press
Page : 232 pages
File Size : 55,8 Mb
Release : 2015-02-16
Category : Social Science
ISBN : 9780813573878

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Jewish Mad Men by Kerri P. Steinberg Pdf

It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.

Author : Christina Knight
Publisher : Unknown
Page : 183 pages
File Size : 41,9 Mb
Release : 2013
Category : Women in advertising
ISBN : 9185845884

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Mad Women by Christina Knight Pdf

Author : Jane Maas
Publisher : Random House
Page : 242 pages
File Size : 42,9 Mb
Release : 2013-01-17
Category : Advertising
ISBN : 9780857501318

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Mad Women by Jane Maas Pdf

Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.

Author : Robin Brunet
Publisher : Douglas & McIntyre
Page : 220 pages
File Size : 40,9 Mb
Release : 2018-02-17
Category : Biography & Autobiography
ISBN : 9781771621823

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Let's Get Frank by Robin Brunet Pdf

Frank Palmer is a legend in the Canadian advertising world. He not only developed Palmer Jarvis, one of the country’s most acclaimed marketing communications agencies (and then became chairman and CEO of DDB Canada after selling Palmer Jarvis to the multinational ad giant), he is also credited with changing the face of Canadian advertising. “He’s the only Western Canadian ad man who went to Toronto and wound up owning the town,” says former employee and now friendly rival Chris Staples. Fellow ad man Bob Bryant elaborates, “What Frank also did that no other agency owner was able to do was become a star. No one else personified a company the way he did. He became the iconic brand of his own business.” Palmer has earned a reputation for obtaining clients at any cost. He has clawed his way to prominence with wit, an uncanny knowledge of what constitutes effective advertising, and a business acumen nothing short of encyclopedic. Having started out as the boy last chosen for the baseball team by his peers, he set his sights on living his life in the role of the chooser—not the one waiting to be chosen. Palmer is a fascinating study in contrasts. Though he always took his role as an employer seriously, at times his private life was a mess. And while his bald head and thick neck give him the look of someone you wouldn’t want to encounter on a dark street, he’s a notorious trickster—be it by placing an octopus under a colleague’s pillow or lacing a friend’s coffee cup with dental anaesthesia. At the same time, Palmer is almost as well known for his philanthropic work as for his business acuity and practical jokes. In this lively biography, Robin Brunet captures the exhilarating experience of being in the presence of such a charismatic and driven man. Brunet’s wealth of interviews with the man himself and those who know him best get to the root of what it means to be Frank Palmer.

Author : Judy Foster Davis
Publisher : Taylor & Francis
Page : 236 pages
File Size : 46,8 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317421672

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Pioneering African-American Women in the Advertising Business by Judy Foster Davis Pdf

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

Author : Richard Kirshenbaum
Publisher : Open Road Media
Page : 305 pages
File Size : 43,9 Mb
Release : 2011-09-20
Category : Biography & Autobiography
ISBN : 9781453211410

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Madboy by Richard Kirshenbaum Pdf

DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today /divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div

Author : Fred S. Goldberg
Publisher : Council Oaks Distribution
Page : 374 pages
File Size : 52,7 Mb
Release : 2015-09-01
Category : Biography & Autobiography
ISBN : 1571783385

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The Insanity of Advertising by Fred S. Goldberg Pdf

Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names.The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

Author : Anonim
Publisher : Unknown
Page : 228 pages
File Size : 43,7 Mb
Release : 2005
Category : Humor
ISBN : 0823030814

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Madvertising by Anonim Pdf

"MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."

Author : Andrew Cracknell
Publisher : Quercus Books
Page : 0 pages
File Size : 44,5 Mb
Release : 2011
Category : Advertising
ISBN : 0857384279

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The Real Mad Men by Andrew Cracknell Pdf

Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

Author : The Editors Of Mad Magazine
Publisher : Liberty Street
Page : 0 pages
File Size : 42,6 Mb
Release : 2012-10-30
Category : Humor
ISBN : 1618930303

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Totally MAD by The Editors Of Mad Magazine Pdf

For the past six decades (that's 60 years-we did the math so you don't have to) MAD Magazine has keenly observed the American landscape and promptly made fun of everything in sight. Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS! Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.

Author : Roy H. Williams
Publisher : Wizard of Ads
Page : 0 pages
File Size : 54,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 1885167539

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Magical Worlds of the Wizard of Ads by Roy H. Williams Pdf

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

Author : Linda Urban
Publisher : Houghton Mifflin Harcourt
Page : 43 pages
File Size : 53,7 Mb
Release : 2009
Category : Juvenile Nonfiction
ISBN : 9780152053376

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Mouse was Mad by Linda Urban Pdf

Who knows the best way to be mad? Bear stomps. Hare hops. Bobcat screams. Mouse? He just can't get it right. But when he finds the way that works for him--still and quiet--he discovers that his own way might be the best of all. Linda Urban's story about self-expression is both sweet and sly, and Henry Cole's cast of animal friends is simply irresistible.