Admen Mad Men And The Real World Of Advertising

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Admen, Mad Men, and the Real World of Advertising

Dave Marinaccio
Admen Mad Men and the Real World of Advertising Book PDF

Author : Dave Marinaccio
Publisher : Simon and Schuster
Page : 232 pages
File Size : 51,6 Mb
Release : 2015-11-03
Category : Business & Economics
ISBN : 9781628726213

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Admen, Mad Men, and the Real World of Advertising by Dave Marinaccio Pdf

A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

The Real Mad Men

Andrew Cracknell
The Real Mad Men Book PDF

Author : Andrew Cracknell
Publisher : Quercus Books
Page : 0 pages
File Size : 42,9 Mb
Release : 2011
Category : Advertising
ISBN : 0857384279

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The Real Mad Men by Andrew Cracknell Pdf

Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

Lucky Strikes and a Three Martini Lunch

Jennifer C. Dunn,Jimmie Manning,Danielle M. Stern
Lucky Strikes and a Three Martini Lunch Book PDF

Author : Jennifer C. Dunn,Jimmie Manning,Danielle M. Stern
Publisher : Cambridge Scholars Publishing
Page : 415 pages
File Size : 48,6 Mb
Release : 2015-10-05
Category : Social Science
ISBN : 9781443884228

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Lucky Strikes and a Three Martini Lunch by Jennifer C. Dunn,Jimmie Manning,Danielle M. Stern Pdf

This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ concepts of the present; the compelling (and often heartbreaking) relationships between characters trying to make their way in an ever-changing and increasingly complex world; and the titillation of the characters’ discovery of the power of mass-mediated communication and its abilities to allow learning, information sharing, manipulation, and connection, not to mention how their journeys reflect our own in contemporary society. The essays collected in this volume speak to both fans of the show who may not typically embrace theory and criticism, as well as those who do. Additionally, this version was designed with educators in mind. It still includes engaging essays that critically analyze the show from a multitude of perspectives, but now they are organized in way to facilitate easy use in the classroom. This structure allows educators to simply construct and conduct a course using this book as a primary textbook and organize the course according to the way it is laid out. Each chapter provides any type of reader with the opportunity to think about and enjoy the show even after it is no longer on the air.

The Real Mad Men

Andrew Cracknell
The Real Mad Men Book PDF

Author : Andrew Cracknell
Publisher : Running Press
Page : 224 pages
File Size : 55,7 Mb
Release : 2012-02-28
Category : Business & Economics
ISBN : 9780762442430

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The Real Mad Men by Andrew Cracknell Pdf

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.

The Insanity of Advertising

Fred S. Goldberg
The Insanity of Advertising Book PDF

Author : Fred S. Goldberg
Publisher : Chicago Review Press
Page : 651 pages
File Size : 54,5 Mb
Release : 2019-05-28
Category : Biography & Autobiography
ISBN : 9781641602792

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The Insanity of Advertising by Fred S. Goldberg Pdf

Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

Kings of Madison Avenue

Jesse McLean
Kings of Madison Avenue Book PDF

Author : Jesse McLean
Publisher : ECW Press
Page : 248 pages
File Size : 47,9 Mb
Release : 2009-09
Category : Performing Arts
ISBN : 9781554904457

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Kings of Madison Avenue by Jesse McLean Pdf

Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

Frenemies

Ken Auletta
Frenemies Book PDF

Author : Ken Auletta
Publisher : Penguin
Page : 384 pages
File Size : 43,9 Mb
Release : 2018-06-05
Category : Social Science
ISBN : 9780735220874

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Frenemies by Ken Auletta Pdf

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Madboy

Richard Kirshenbaum
Madboy Book PDF

Author : Richard Kirshenbaum
Publisher : Open Road Media
Page : 305 pages
File Size : 44,8 Mb
Release : 2011-09-20
Category : Biography & Autobiography
ISBN : 9781453211410

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Madboy by Richard Kirshenbaum Pdf

DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today /divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div

Confessions of an Advertising Man

David Ogilvy
Confessions of an Advertising Man Book PDF

Author : David Ogilvy
Publisher : Unknown
Page : 0 pages
File Size : 49,5 Mb
Release : 2011
Category : Advertising
ISBN : 190491537X

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Confessions of an Advertising Man by David Ogilvy Pdf

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Adland

Mark Tungate
Adland Book PDF

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 316 pages
File Size : 41,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749448377

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Adland by Mark Tungate Pdf

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Imagination + Technology

Phil Turner
Imagination Technology Book PDF

Author : Phil Turner
Publisher : Springer Nature
Page : 148 pages
File Size : 42,9 Mb
Release : 2020-02-17
Category : Computers
ISBN : 9783030373481

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Imagination + Technology by Phil Turner Pdf

Imagination is highly valued and sought-after, yet elusive and ill-defined. Definitions range from narrowly cognitive accounts to those which endow imagination with world-making powers. Imagination underpins our ability to speculate about the future and to re-experience the past. The everyday functioning of society relies on being able to imagine the perspectives of others; and our sense of who we are depends on the stories our imaginations create. Our soaring imaginations have taken us to the moon and allowed Einstein to race a light beam. Unsurprisingly, imagination underlies every aspect of human-computer interaction, from the earliest conceptual sketches, through the realistic possibilities portrayed variously in well-known tools as scenarios and storyboards, through to the wilder shores of design fictions. Yet, curiously, imagination is very rarely addressed directly in the design and HCI literature (and is wholly missing from virtual reality). This book addresses this gap in our accounts of how we imagine, conceptualise, design and use digital technologies. Drawing on many years of practical and academic experience in human computer-interaction, together with a wide range of material from psychology, design, cognitive science and HCI, seasoned with a little philosophy and anthropology, Imagination + Technology first considers imagination itself and the principal farthings of a new account. Later chapters discuss the role of imagination in the design, aesthetics, use and experience of digital technologies before the concluding chapter focusses on the provocative nature of imagination. The book will be stimulating reading for anyone working in the field of interactive technology and related areas, whether academics, students or practitioners.

Flower of Capitalism

Olga Fedorenko
Flower of Capitalism Book PDF

Author : Olga Fedorenko
Publisher : University of Hawaii Press
Page : 304 pages
File Size : 43,7 Mb
Release : 2022-07-31
Category : Social Science
ISBN : 9780824893255

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Flower of Capitalism by Olga Fedorenko Pdf

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.

A Big Life In Advertising

Mary Lawrence
A Big Life In Advertising Book PDF

Author : Mary Lawrence
Publisher : Simon and Schuster
Page : 322 pages
File Size : 52,5 Mb
Release : 2003-05-06
Category : Biography & Autobiography
ISBN : 9780743245869

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A Big Life In Advertising by Mary Lawrence Pdf

One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.

Mad Men on the Couch

Dr. Stephanie Newman
Mad Men on the Couch Book PDF

Author : Dr. Stephanie Newman
Publisher : St. Martin's Griffin
Page : 225 pages
File Size : 43,9 Mb
Release : 2012-02-28
Category : Performing Arts
ISBN : 9781250014436

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Mad Men on the Couch by Dr. Stephanie Newman Pdf

Mad Men has captured the imaginations of millions of viewers, winning fifteen golden globes and four Emmys. Perhaps more than the gorgeously stylized visuals and impeccably re-created history, it's the show's richly drawn characters stumbling through their personal and professional lives that get under our skin and keep us invested. In Mad Men on the Couch, Dr. Stephanie Newman analyzes the show's primary characters through the lens of modern psychology. Lending her trained professional eye, she poses and expertly answers pressing questions such as: Why does Don constantly sabotage himself? Why is Betty such a cold mother and desperately unhappy housewife? (Hint: It's not just because her "people are Nordic.") Why does Pete prevail in adversity when Roger crumbles? Why is Peggy able to rise profesionally in the male jungle of Madison Avenue when Joan can't? Can these characters ever really change? With critical commentary that is both entertaining and insightful, Mad Men on the Couch will provide viewers with a unique persepctive on the show.

Mid-Century Ads

Jim Heimann
Mid Century Ads Book PDF

Author : Jim Heimann
Publisher : Unknown
Page : 0 pages
File Size : 54,7 Mb
Release : 2012-03
Category : Advertising
ISBN : 3836528347

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Mid-Century Ads by Jim Heimann Pdf

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