Make Your Small Business Website Work

Author : Gill Andrews
Publisher : Unknown
Page : 199 pages
File Size : 40,5 Mb
Release : 2019-11-08
Category : Internet marketing
ISBN : 1706664680

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Making Your Website Work by Gill Andrews Pdf

Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.

Author : Anna Hipkiss
Publisher : Teach Yourself
Page : 203 pages
File Size : 40,8 Mb
Release : 2010-01-29
Category : Business & Economics
ISBN : 9781444129557

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Make Your Small Business A Winner: Teach Yourself by Anna Hipkiss Pdf

Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular ""checklist"" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Author : Rob Cubbon
Publisher : Createspace Independent Publishing Platform
Page : 104 pages
File Size : 43,7 Mb
Release : 2014-02-27
Category : Home-based businesses
ISBN : 1494366282

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Running a Web Design Business from Home by Rob Cubbon Pdf

A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.

Author : Nick Loper
Publisher : Createspace Independent Publishing Platform
Page : 160 pages
File Size : 53,6 Mb
Release : 2014-01-19
Category : Business & Economics
ISBN : 1495260100

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The Small Business Website Checklist by Nick Loper Pdf

Why Your Business Needs a Website If you're doing business today - online OR offline - you need a website. It's that simple. Every day, Google completes more than 5 billion searches. Think some of those people, even just a tiny fraction, might be searching for what you sell? If you don't have a website, how will they ever find you? This book is about setting up your web presence the right way, or optimizing your existing website to reach more visitors. Ultimately it's about generating more traffic, more leads, and more sales and profit for your small business. Who is This Book For? This book is for small business owners who: -Have a website, but feel like it's not delivering the results it could. -Need a website, but aren't sure where to start or who to trust for advice. -Are confused and intimidated when dealing with technical problems or contracting with programmers. Have you been overpromised or oversold by web developers in the past? You're not alone. In fact, it happened to me. It seems like there's an entire industry out there trying to milk small business owners out of their hard-earned cash. But you don't need to be another victim. Armed with this checklist, you'll have a working knowledge of all the important elements of a truly awesome website; one that presents your brand to the world and helps achieve your goals online. After all, isn't that what it's all about? Why This List? There is no shortage of resources when it comes to getting started online. Some of these are genuinely helpful, and many of those will be mentioned in the pages ahead. But others just want to sell you some service you don't really need, or get you to sign up for a hosting package through their affiliate link so they can earn a commission. Do they really have your best interest in mind? Many only give you part of the story, or leave you with more questions than answers. What's missing is a comprehensive checklist for small businesses to use when evaluating their current website or when planning out their new site. That's where this book comes in. I'm a small business owner myself, and have been working online for nearly 10 years. In that time, I've come across too many amazing businesses with amazingly bad websites. Or worse, local businesses I wanted to find information on and patronize but that had no website at all. This checklist is my effort to help give small business owners the information they need to succeed online. From one entrepreneur to another, let's get started! What are you waiting for? Hit the Buy Now button and get started today.

Author : Lisa Spann
Publisher : How To Books
Page : 114 pages
File Size : 48,9 Mb
Release : 2014-05-15
Category : Business & Economics
ISBN : 9781845285593

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Owner's Guide to a Small Business Website by Lisa Spann Pdf

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Author : Samuel M Lam
Publisher : JP Medical Ltd
Page : 962 pages
File Size : 54,5 Mb
Release : 2014-02-28
Category : Health & Fitness
ISBN : 9789351520702

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Hair Transplant 360 - Volume 3 by Samuel M Lam Pdf

Provides latest advances in hair transplantation. Extensive internationally recognised author team. Includes DVDs demonstrating procedures.

Author : Herbert B. Malone
Publisher : Herbert B. Malone
Page : 22 pages
File Size : 43,5 Mb
Release : 2020-08-23
Category : Computers
ISBN : 8210379456XXX

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Why Having a Website Is Important For A Small Business In Ottawa? by Herbert B. Malone Pdf

Today we all know technology is not stopping progressing. So much so, that when everybody lived without the internet before, there are many people today that would be impossible to live without. And the thing is that the internet opens up a variety of opportunities for us. Whether it's to meet a need, find information, acquire products or services, find opinions, or advise us on something, it also helps us offer it to ourselves. And it's because a web page is a real plus for our company, brand or individual. It is a sector not stopping growing, and having a website is a smart decision for any Small business.

Author : John Heartfield
Publisher : Rockport Pub
Page : 160 pages
File Size : 55,9 Mb
Release : 2004
Category : Art
ISBN : 1592530532

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Make Your Small Business Website Work by John Heartfield Pdf

- Learn "how to build an integrate your website into your business- Advice and tips for what works online and how to get to most out it- Geared toward Web designers and small business owners and employees - Features extensive information on how to home in on the core message and construct effective homepages, how small business sites differ from others, and how to create navigation systems that don't frustrate

Author : Patricia Clayton
Publisher : Kogan Page Publishers
Page : 284 pages
File Size : 45,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749449551

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Law for the Small Business by Patricia Clayton Pdf

Whether you are setting up as a sole trader, a partnership or a limited company, it pays to ensure that you are operating within the law. This popular and rigorous guide provides you with the information you need to make decisions which are appropriate to your trading circumstances and which enable you to stay within the law.Tightly-written and easy to read, the book covers all the key issues which affect your legal standing, including taxation, intellectual property, debt collection, bankruptcy, employment law and so much more.Written by a practicing solicitor, who also lectures on business law, Law for the Small Business is fully up-to-date with current UK company law. It offers instant insight into all the key legal issues facing the typical small business and will provide ready reassurance to every business person who needs to know where they stand should a legal situation arise.

Author : Kelvin Worthington
Publisher : Pascal Press
Page : 68 pages
File Size : 48,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 1741251494

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Setting Up and Running a Successful Home Business by Kelvin Worthington Pdf

Author : Carolyn Tate
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 44,9 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 9781742469959

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Marketing Your Small Business For Dummies by Carolyn Tate Pdf

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Author : Julia Doherty
Publisher : In Easy Steps
Page : 264 pages
File Size : 45,5 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 8210379456XXX

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Online Marketing for Small Businesses in easy steps - covers social network marketing by Julia Doherty Pdf

Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

Author : John Rhea
Publisher : The Undead Institute
Page : 65 pages
File Size : 48,9 Mb
Release : 2022-01-14
Category : Computers
ISBN : 8210379456XXX

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Build Your First Website by John Rhea Pdf

Build your first website from scratch and actually have fun doing it. This book walks you through the process, teaching you everything you need to know along the way. Plus we throw in lots of silly jokes and zombie references to keep you entertained and engaged. Learning doesn’t have to bore you to death (because then you might come back as a zombie and it’d just be messy). First we’ll look at HTML, the structure or skeleton of a webpage and all the different tags you can use to show off your content. Then we’ll dive into CSS, the look and feel or flesh and clothes of a webpage, and show you how to make changes to the font size, the colors, and the layout. Plus we provide all the content and images so all you have to do is follow along, build your first website, and then move on to post-apocalyptic domination. By the end of the book you'll have a website to hold in your (virtual) hands and show off to your Mom. She'll be very proud of you.

Author : Julie V. Watson
Publisher : Dundurn
Page : 211 pages
File Size : 45,7 Mb
Release : 2006-09
Category : Business & Economics
ISBN : 9781550026238

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Great Tips for Your Small Business by Julie V. Watson Pdf

Entrepreneur Julie Watson offers up invaluable tips that can help you save time and money, create a rewarding business environment, and increase profitability.

Author : Jim Green
Publisher : How to Books
Page : 0 pages
File Size : 54,8 Mb
Release : 2007
Category : Electronic commerce
ISBN : 1845281594

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How to Grow Your Small Business Rapidly On-line by Jim Green Pdf

For the small business owner, the internet is the most powerful and cost effective marketing device of the 21st century. This book shows you how to: take full advantage of the web and the extensive and inexpensive range of electronic marketing tools and techniques available; resources that could make the difference between building a viable business or shutting up shop; use tried and tested strategies designed exclusively for modern small business and embryonic start-ups - to add to your existing local sales potential or to reach a global market; and, implement practical ideas for reaching new customers and increasing sales. CONTENTS: 1. Using the internet for the purpose it was devised 2. Why even the most unlikely small enterprises can prosper online 3. Why the internet is tailor-made for small business 4. How to convert your local business into a global concern 5. The power of recognition as an expert in your niche 6. How to become famous online as a small business owner 7. Creating your plan of action for the internet 8. Why marketing online is fast, easy, stress-free 9. Why niche marketing works best for small business 10. Why your domain name must reflect your enterprise 11. Building a website tailored to your precise needs 12. Creating content rich pages to lure the 'spiders' 13. How to write sales copy that sizzles 14. Why power keywords are germane to successful promotion 15. How to avoid search engine positioning mistakes 16. Snaring the 'spiders' to generate top ten rankings on demand 17. Creating site maps to feed the spiders 18. Flooding your site with low and no-cost traffic 19. Converting your expertise into digital produce 20. Using the amazing authority of zero cost articles to lure visitors 21. The power of linking to other websites 22. The changing face of email marketing 23. Why you must create your own newsletter 24. The influence of list building in attracting prospects 25. Create your own blog and send business messages 26. What RSS is and what it can do for you 27. Let google Adsense add to your oline income 28. Converting prospects into customers 29. How to set up an online payment system 30. Giving stuff away for free to attract visitors 31. Test marketing your online activities 32. How to analyse virtual footfall to improve your website 33. Servicing your customers online 34. What online marketing cannot do for you 35. Channelling your online fame into offline activity 36. Getting it all together to grow your small business rapidly Glossary Useful reading Resources Virtual bookmarks Index.