Making Your Website Work

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Making Your Website Work

Gill Andrews
Making Your Website Work Book PDF

Author : Gill Andrews
Publisher : Unknown
Page : 199 pages
File Size : 43,6 Mb
Release : 2019-11-08
Category : Internet marketing
ISBN : 1706664680

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Making Your Website Work by Gill Andrews Pdf

Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.

Creating a Website: The Missing Manual

Matthew MacDonald
Creating a Website The Missing Manual Book PDF

Author : Matthew MacDonald
Publisher : "O'Reilly Media, Inc."
Page : 622 pages
File Size : 40,7 Mb
Release : 2015-06-18
Category : Computers
ISBN : 9781491936177

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Creating a Website: The Missing Manual by Matthew MacDonald Pdf

You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: Master the basics. Learn HTML5, the language of the Web. Design good-looking pages. Use styles to build polished layouts. Get it online. Find a reliable web host and pick a good web address. Use time-saving tools. Learn free tools for creating web pages and tracking your visitors. Attract visitors. Make sure people can find your site through popular search engines like Google. Build a community. Encourage repeat visits with social media. Bring in the cash. Host Google ads, sell Amazon’s wares, or push your own products that people can buy via PayPal. Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.

Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners

Gill Andrews
Making Your Website Work 100 Copy Design Tweaks for Smart Business Owners Book PDF

Author : Gill Andrews
Publisher : Gill Andrews
Page : 167 pages
File Size : 51,7 Mb
Release : 2019-11-08
Category : Business & Economics
ISBN : 8210379456XXX

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Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners by Gill Andrews Pdf

Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales. It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips. Among other things, you’ll learn: * How to spot (and fix) vague and self-centered copy * How to sound trustworthy even without testimonials * How to structure your homepage to make your message clear * Why you should delete your Testimonials and FAQ pages * Where to place call-to-action buttons to get more people to click * What design mistakes get in the way of your message WHO IS THIS BOOK FOR? This book is for you if you're: * A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message. * A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. * A web designer who wants to design not only pretty websites but also websites that convert. * A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.

Create Your Own Website The Easy Way

Alannah Moore
Create Your Own Website The Easy Way Book PDF

Author : Alannah Moore
Publisher : Ilex Press
Page : 176 pages
File Size : 42,8 Mb
Release : 2016-06-02
Category : Computers
ISBN : 9781781573846

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Create Your Own Website The Easy Way by Alannah Moore Pdf

Every small business or organisation needs a website, whether it is a simple online portfolio or a complex online shop. Expert web design teacher Alannah Moore makes this subject accessible for everyone, even those with no technical or design experience. Avoiding technical language, Alannah provides a summary of the web platforms available, covering, among others, WordPress, Squarespace, Weebly and Shopify. From these the reader can choose the right platform for them, and very quickly get up and running. Drawing on her vast experience of what a novice website builder really needs to know, Alannah covers all the topics they will come across in their online experience: how to choose a good domain name; what content you need for your site; how to work with images and even create your own logo. The reader will also learn how to integrate social media and a blog, so they are set up and in control of their virtual presence from every aspect. This is the perfect book for anyone who doesn't want to pay for an expensive web designer. In Alannah's safe and capable hands, they will find the process of building their site easy and enjoyable, and they'll soon have a successful online presence.

Build Your Own Website for Beginners

Laura Cowan
Build Your Own Website for Beginners Book PDF

Author : Laura Cowan
Publisher : Unknown
Page : 0 pages
File Size : 52,6 Mb
Release : 2020
Category : Web site development
ISBN : 147495071X

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Build Your Own Website for Beginners by Laura Cowan Pdf

A simple user-friendly book which helps complete beginners of all ages get started using the web languages, HTML, CSS and JavaScript. After finishing this book, readers will have built their own website from scratch. With step-by-step instructions at every stage and quirky illustrations throughout. * Computer coding is now a compulsory topic on the UK National Primary Curriculum and this book backs up what is being taught 'Code Clubs' in schools. HTML, CSS and JavaScript are the essential languages for web design. This book acts as a handy guidebook providing the most relevant and useful instructions, terminology and examples. No one is too old to build their own website and this book is accessible to anyone interested in web design with simple instructions and stylish illustrations provided to make your website pop.

Don't Make Me Think

Steve Krug
Don t Make Me Think Book PDF

Author : Steve Krug
Publisher : Pearson Education
Page : 256 pages
File Size : 55,8 Mb
Release : 2009-08-05
Category : Computers
ISBN : 9780321648785

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Don't Make Me Think by Steve Krug Pdf

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

Creating a Web Site

Greg Rickaby
Creating a Web Site Book PDF

Author : Greg Rickaby
Publisher : John Wiley & Sons
Page : 128 pages
File Size : 43,8 Mb
Release : 2017-04-10
Category : Juvenile Nonfiction
ISBN : 9781119376514

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Creating a Web Site by Greg Rickaby Pdf

Speak to the world with your very own custom website! Creating a Web Site is the kids' guide to learning basic website design! From planning to perfecting, this book walks you through the entire process of building your own website, with easy-to-read instructions and plenty of pictures every step of the way. Good planning saves you a ton of work, so you'll begin by getting your ideas out of your head and onto paper. Next, you'll find a template that already has the basic features you want, so you can start working on the fun stuff right away. You'll learn all the HTML and CSS you need to make your site look and act the way you want it to, and you'll learn how to add video, images, widgets, and more to make the design your very own! Before you know it, you'll have your own custom-built website showcasing your talents and interests for the world. If you want your own website, why settle for a basic template that makes your page look like everyone else's? You don't need to build it from scratch—with a few simple lines of code, you can transform a basic template into the site of your dreams. This book shows you how to have fun from page one as you: Figure out just what kind of site you want to build Create a mood board to bring your ideas into reality Choose your favorite template and customize it with CSS and HTML Add widgets, pictures, video, and more to make your site your very own Easy instruction with a dose of humor have made the For Dummies books a leading resource for adults around the globe. The Dummies Junior series brings that learning to kids, with projects designed specifically for your interests, skills, and abilities. Creating a Web Site helps you build your digital home base, with fun instruction every step of the way.

Make Your Website Sell

Jed Wylie
Make Your Website Sell Book PDF

Author : Jed Wylie
Publisher : Marshall Cavendish
Page : 354 pages
File Size : 51,5 Mb
Release : 2012-02
Category : Consumer behavior
ISBN : 9789814382601

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Make Your Website Sell by Jed Wylie Pdf

Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. This practical and sales-oriented book aims to resolve two simple problems most web owners face: how to get a website built well and then how to market the site in order to generate sales. The author presents a non-technical, easy-to-implement blueprint to help any business achieve online sales success. Starting with choosing the right web developer, to understanding the key principles of web marketing, to getting long lasting traffic, to writing compelling online copy, to more advanced marketing strategies and analytics, this book will make a lasting difference to a company's web-based sales.

Making the World Work Better

Kevin Maney,Steve Hamm,Jeffrey O'Brien
Making the World Work Better Book PDF

Author : Kevin Maney,Steve Hamm,Jeffrey O'Brien
Publisher : Pearson Education
Page : 495 pages
File Size : 45,9 Mb
Release : 2011-06-10
Category : Business & Economics
ISBN : 9780132755139

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Making the World Work Better by Kevin Maney,Steve Hamm,Jeffrey O'Brien Pdf

Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself... and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.

Build Your Own Website

Nate Cooper
Build Your Own Website Book PDF

Author : Nate Cooper
Publisher : No Starch Press
Page : 267 pages
File Size : 47,5 Mb
Release : 2014-09-02
Category : Computers
ISBN : 9781593275228

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Build Your Own Website by Nate Cooper Pdf

Build Your Own Website is a fun, illustrated introduction to the basics of creating a website. Join Kim and her little dog Tofu as she learns HTML, the language of web pages, and CSS, the language used to style web pages, from the Web Guru and Glinda, the Good Witch of CSS. Once she figures out the basics, Kim travels to WordPress City to build her first website, with Wendy, the WordPress Maven, at her side. They take control of WordPress® themes, install useful plugins, and more. As you follow along, you’ll learn how to: –Use HTML tags –Make your site shine with CSS –Customize WordPress to fit your needs –Choose a company to host your site and get advice on picking a good domain name The patient, step-by-step advice you’ll find in Build Your Own Website will help you get your website up and running in no time. Stop dreaming of your perfect website and start making it!

Making Websites Win

Karl Blanks,Ben Jesson
Making Websites Win Book PDF

Author : Karl Blanks,Ben Jesson
Publisher : Conversion Rate Experts
Page : 128 pages
File Size : 44,6 Mb
Release : 2017-10-17
Category : Electronic
ISBN : 154450053X

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Making Websites Win by Karl Blanks,Ben Jesson Pdf

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.

Making a Living Without a Job

Barbara Winter
Making a Living Without a Job Book PDF

Author : Barbara Winter
Publisher : Bantam
Page : 272 pages
File Size : 43,8 Mb
Release : 2009-07-22
Category : Business & Economics
ISBN : 9780307567895

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Making a Living Without a Job by Barbara Winter Pdf

A guide to making money sans job offers insight-provoking interactive tests, self-evaluations, charts, and checklists, as well as numerous anecdotes about people who are successfully self-employed. “If you are ready to stretch your mind to the idea of making a living without a job, you’ll find plenty of encouragement and practical information here. Designing a lifestyle for yourself that nurtures and supports who you are and what you value won’t happen instantaneously, but this book will certainly make the process simpler and easier for you. Becoming joyfully jobless begins with a commitment to self-discovery, a curiosity about your potential, and a willingness to acquire the information and skills that will enhance your work. Your way will be unlike anyone else’s, although you will share a deep camaraderie with others on this path. Being your own boss is both heady and humbling, but it’s seldom boring.” —Barbara J. Winter, from the Introduction

Make Your Website a Money Machine

Howie Todoit
Make Your Website a Money Machine Book PDF

Author : Howie Todoit
Publisher : eBookIt.com
Page : 99 pages
File Size : 48,5 Mb
Release : 2024-06-26
Category : Business & Economics
ISBN : 9781456642327

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Make Your Website a Money Machine by Howie Todoit Pdf

Transform Your Website into a Profit-Generating Powerhouse Are you tired of having a website that doesn't deliver the results you want? Do you crave a site that effortlessly draws in potential customers and converts them into loyal purchasers? With the "Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" you can create a high-functioning online entity that will become a central component of your business's success. Peek Inside the Profitable Realm of Online BusinessThis comprehensive guide takes you from the ground floor to the executive suite of running an online business. From the basics like understanding e-commerce and the importance of a website in online marketing to advanced topics like the creation and optimization of a marketing funnel, this book has it all. Even if you're a beginner with no prior experience, you'll find the instruction accessible and straightforward.Demystify the World of Marketing FunnelsMarketing funnels might seem complex, but they don't have to be. This book simplifies the concept, providing clear and concise explanations of everything from the awareness and consideration stages to conversion and advocacy stages. You'll learn exactly how to implement and optimize a marketing funnel for your website.Build a High-Performance Website that ConvertsOnce you acquire the knowledge of marketing funnels, you'll delve into creating a website that charms visitors into becoming customers. This book gives you a step-by-step guide on choosing the right platform, designing an attractive layout, creating compelling web content, and implementing the all-important SEO.Master the Art of Email Marketing and Social Media MarketingIn the hyper-connected digital era, email and social media marketing are vital pieces of any successful online business. From defining your target market and creating valuable content to turning visitors into leads, this book offers hands-on strategies that work.Overcome the Inevitable Struggles of Online BusinessEvery venture comes with its own set of challenges, and online businesses are no different. This book equips you to handle customer objections, address technical issues, and stay abreast of market trends. Learn from Real-life Case StudiesAt the end, there are several case studies that add a practical aspect to everything you've learned. These case studies allow you to see how successful websites have implemented the strategies discussed and transformed their online presence into a profit-making powerhouse."Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" is a must-read for those who wish to escalate their online business and open the floodgates of online profits. Plan for your future growth and ensure continuous improvement by mastering a strategic approach to your web presence. It's time to revolutionize your website!

The Business of Being a Writer

Jane Friedman
The Business of Being a Writer Book PDF

Author : Jane Friedman
Publisher : University of Chicago Press
Page : 323 pages
File Size : 55,5 Mb
Release : 2018-03-16
Category : Language Arts & Disciplines
ISBN : 9780226393339

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The Business of Being a Writer by Jane Friedman Pdf

“Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)

Building a Web Site For Dummies

David A. Crowder
Building a Web Site For Dummies Book PDF

Author : David A. Crowder
Publisher : John Wiley & Sons
Page : 381 pages
File Size : 44,5 Mb
Release : 2010-05-25
Category : Computers
ISBN : 9780470646779

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Building a Web Site For Dummies by David A. Crowder Pdf

The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.