Making Ads Work

Author : Barry H Cohen
Publisher : Simon and Schuster
Page : 272 pages
File Size : 48,8 Mb
Release : 2018-05-22
Category : Business & Economics
ISBN : 9781507209301

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10 Ways To Screw Up An Ad Campaign by Barry H Cohen Pdf

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

Author : Roy H. Williams
Publisher : Unknown
Page : 0 pages
File Size : 53,6 Mb
Release : 2005
Category : Advertising
ISBN : 1932226273

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Making Ads Work by Roy H. Williams Pdf

compilation of the advertising advice of Roy H. Williams as compiled by the managing partner of Wizard of Ads - Australia, Craig Arthur, with witty Australian comments. G'day mate! 80 pagesSoftcover

Author : Howie Jacobson,Joel McDonald,Kristie McDonald
Publisher : John Wiley & Sons
Page : 451 pages
File Size : 48,5 Mb
Release : 2011-12-06
Category : Computers
ISBN : 9781118115619

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Google AdWords For Dummies by Howie Jacobson,Joel McDonald,Kristie McDonald Pdf

The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!

Author : Laura Maya
Publisher : Estalontech
Page : 96 pages
File Size : 42,9 Mb
Release : 2020-04-18
Category : Business & Economics
ISBN : 9788835810360

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Google Ads Mastery Guide by Laura Maya Pdf

Given its reach and authority, Google Ads should be a part of every marketer’s paid strategy. With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones. Using the strategy and information provided in this ; Google Ads Mastery Guide, ..you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising. Learn more about the cost-effectiveness of Google Ads with these statistics: • Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent • $9000-$10,000 is the average ad spend for small-to-midsized businesses • The Google Display Network reaches 90% of online consumers • 2+ million websites make up the Google Display Network • 55% of companies use display ads This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily. This eguide will covers: · All you need to know to get started with your Google Ads campaign. · Find out the latest hot trends and new features added to the Google Ads interface · Find out how to set up a Google AdWords campaign successfully! · How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights · Find out five easy steps to schedule your Google ads. · Find out how much does Google Ads cost and how much businesses spend. · Find out how to improve AdWords CTRS · Find out how To Set Up Google AdWords Extensions & Which ones To Use. · Find out all you need to know to add Negative Keywords to Google Ads and using them for better results. · Business case studies successfully using Google Ads Use the tips we covered to get started and remember to refine and iterate as you go. There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work. Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads. So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.

Author : Luke Sullivan
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 41,9 Mb
Release : 2016-02-01
Category : Business & Economics
ISBN : 9781119164005

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Hey, Whipple, Squeeze This by Luke Sullivan Pdf

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Author : John Philip Jones
Publisher : M.E. Sharpe
Page : 196 pages
File Size : 51,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 0765621711

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When Ads Work by John Philip Jones Pdf

The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...

Author : Roy H. Williams
Publisher : Wizard of Ads
Page : 0 pages
File Size : 44,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 1885167539

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Magical Worlds of the Wizard of Ads by Roy H. Williams Pdf

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

Author : Martin Lindstrom
Publisher : Currency
Page : 274 pages
File Size : 46,7 Mb
Release : 2010-02-02
Category : Business & Economics
ISBN : 9780385523899

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Buyology by Martin Lindstrom Pdf

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Author : V. Kumar,Werner Reinartz
Publisher : Springer
Page : 411 pages
File Size : 44,5 Mb
Release : 2018-05-15
Category : Business & Economics
ISBN : 9783662553817

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Customer Relationship Management by V. Kumar,Werner Reinartz Pdf

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Author : Jordan Brady
Publisher : Createspace Independent Publishing Platform
Page : 102 pages
File Size : 53,8 Mb
Release : 2018-03-03
Category : Electronic
ISBN : 1986181022

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Commercial Directing Voodoo by Jordan Brady Pdf

Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
Page : 130 pages
File Size : 51,5 Mb
Release : 2013-10-09
Category : Business & Economics
ISBN : 9781492180746

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The Mom Test by Rob Fitzpatrick Pdf

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Author : Anonim
Publisher : Unknown
Page : 112 pages
File Size : 42,6 Mb
Release : 1984
Category : Advertising
ISBN : UIUC:30112105079609

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Advertising Your Small Business by Anonim Pdf

Author : David M Jones
Publisher : Routledge
Page : 258 pages
File Size : 49,5 Mb
Release : 2015-03-26
Category : Business & Economics
ISBN : 9781317452119

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When Ads Work by David M Jones Pdf

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

Author : Gemm Aragon
Publisher : Unknown
Page : 76 pages
File Size : 46,8 Mb
Release : 2020-02-19
Category : Electronic
ISBN : 9798615679346

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Create Video Ads for Social Media Using Psychology by Gemm Aragon Pdf

Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly-converting ads to drive immediate traffic and sales!Video ads are known to have some of the highest conversions of all the ads out there. That is because you can literally talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text based ad.In this book I teach you how to create your video ad, and walk you literally step by step in the process for your first ad. As I walk you through the process for your first ad, I explain all the elements of the ad that you will need to fill out in your ad. And when you finish the book, you can launch your first ad and begin observing results.WHY VIDEO ADS ARE SO POWERFULIf you can spend a dollar in the ads, and get a bigger amount of sales back, then you can increase your spending to get more and more profitable sales. And as you increase sales more and more, you will naturally grow your business more and more. So if you get the ads profitable, they can become the biggest growth channel for your business.WHO IS THIS BOOK FOR: - An entrepreneur who wants to promote his/her products or business online using video ads.- A freelancer who wants to learn how to create video ads in the most effective way to gain more clients.- An online marketer who wants to gain more traffic and leads for his/her website using video ads.- Anyone who wants to learn how video ads work and how it can skyrocket your business in all aspects.I design this book to answer the following questions: - What is Video Ads?- Why it's very important nowadays?- When businesses need video ads?- Where you can share your video ads?- Who is your target audience for your video ads?- How to create video ads that can boost your business?I will reveal the psychological secrets on how the best advertisers and marketers using online video advertisements to get people's attention, trust and to gain more sales. Plus pointers on how to maximize social media and the internet. All information are based on academic research and studies to answer those questions. Whether you are a professional or a complete beginner, you can find valuable takeaways.

Author : Paul Austin Ardoin
Publisher : Paul Austin Ardoin
Page : 156 pages
File Size : 42,9 Mb
Release : 2023-06-13
Category : Language Arts & Disciplines
ISBN : 9781949082463

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From Zero to Four Figures by Paul Austin Ardoin Pdf

Starting out as an indie author can be daunting, especially if you don't have much money to invest in marketing. If you've published one or more books but are struggling to get sales, this is the book for you! In From Zero to Four Figures, USA TODAY Bestselling Author Paul Austin Ardoin shows you the strategy that helped him build an audience and grow his self-published fiction business to $1,000 a month within two years. Increasing your sales requires the right books, mindset, and marketing—many new authors lack one or more of these pillars. This book helps identify the gaps and mistakes that are holding you back. These guidelines are repeatable, proven, inexpensive, and attainable—and will help get your self-published fiction business off the ground. ------------- "Finally! A book that approaches an often overwhelming task with a genuinely realistic and yet hopeful approach to writer success. This is a book I'll be highly recommending not just to new authors, but also ones with some experience under their belts because it's authentic, comprehensive, and approachable. Highly recommended!" —Mark Leslie Lefebvre, author of Wide for the Win