Create Video Ads For Social Media Using Psychology

Author : Gemm Aragon
Publisher : Unknown
Page : 76 pages
File Size : 48,7 Mb
Release : 2020-02-19
Category : Electronic
ISBN : 9798615679346

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Create Video Ads for Social Media Using Psychology by Gemm Aragon Pdf

Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly-converting ads to drive immediate traffic and sales!Video ads are known to have some of the highest conversions of all the ads out there. That is because you can literally talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text based ad.In this book I teach you how to create your video ad, and walk you literally step by step in the process for your first ad. As I walk you through the process for your first ad, I explain all the elements of the ad that you will need to fill out in your ad. And when you finish the book, you can launch your first ad and begin observing results.WHY VIDEO ADS ARE SO POWERFULIf you can spend a dollar in the ads, and get a bigger amount of sales back, then you can increase your spending to get more and more profitable sales. And as you increase sales more and more, you will naturally grow your business more and more. So if you get the ads profitable, they can become the biggest growth channel for your business.WHO IS THIS BOOK FOR: - An entrepreneur who wants to promote his/her products or business online using video ads.- A freelancer who wants to learn how to create video ads in the most effective way to gain more clients.- An online marketer who wants to gain more traffic and leads for his/her website using video ads.- Anyone who wants to learn how video ads work and how it can skyrocket your business in all aspects.I design this book to answer the following questions: - What is Video Ads?- Why it's very important nowadays?- When businesses need video ads?- Where you can share your video ads?- Who is your target audience for your video ads?- How to create video ads that can boost your business?I will reveal the psychological secrets on how the best advertisers and marketers using online video advertisements to get people's attention, trust and to gain more sales. Plus pointers on how to maximize social media and the internet. All information are based on academic research and studies to answer those questions. Whether you are a professional or a complete beginner, you can find valuable takeaways.

Author : Carlos A. Cuevas,Callie Marie Rennison
Publisher : John Wiley & Sons
Page : 808 pages
File Size : 48,9 Mb
Release : 2016-01-20
Category : Psychology
ISBN : 9781118303122

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The Wiley Handbook on the Psychology of Violence by Carlos A. Cuevas,Callie Marie Rennison Pdf

The Wiley Handbook on the Psychology of Violence features a collection of original readings, from an international cast of experts, that explore all major issues relating to the psychology of violence and aggressive behaviors. Features original contributions from an interdisciplinary cast of scholars - leading experts in their fields of study Includes the latest violence research – and its implications for practice and policy Offers coverage of current issues relating to violence such as online violence and cybercriminal behavior Covers additional topics such as juvenile violence, sexual violence, family violence, and various violence issues relating to underserved and/or understudied populations

Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
Page : 459 pages
File Size : 55,6 Mb
Release : 2024-02-12
Category : Business & Economics
ISBN : 9781538167106

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Social Media Strategy by Keith A. Quesenberry Pdf

The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com

Author : Jon Roozenbeek,Sander van der Linden
Publisher : Cambridge University Press
Page : 193 pages
File Size : 55,9 Mb
Release : 2024-03-31
Category : Psychology
ISBN : 9781009214407

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The Psychology of Misinformation by Jon Roozenbeek,Sander van der Linden Pdf

Through rigorous psychological research, discover a balanced view on why we believe false information and how to prevent deception.

Author : Grant J. Rich
Publisher : Springer Nature
Page : 286 pages
File Size : 50,6 Mb
Release : 2024-06-17
Category : Electronic
ISBN : 9783031565373

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Handbook of Media Psychology by Grant J. Rich Pdf

Author : Daantje Derks,Arnold Bakker
Publisher : Psychology Press
Page : 279 pages
File Size : 49,8 Mb
Release : 2013-05-07
Category : Psychology
ISBN : 9781135106973

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The Psychology of Digital Media at Work by Daantje Derks,Arnold Bakker Pdf

In many professions daily work life has become unthinkable without the use of a computer with access to the Internet. As technological innovations progress rapidly and new applications of interactional media are invented, organizational behaviour continues to change. The central theme of this book is how new media affect organizational behavior and employee well-being. A variety of topics are considered: applications of new media in both personnel psychology and organizational psychology tools to improve selection and assessment issues arising in the context of training, learning and career development the use of online games for education and recreation the impact of mobile devices on organizational life the implications of new forms of collaboration by means of virtual teams. The research documented in this volume consists of high quality, quantitative studies illustrated by lively practical examples. The combination of science and practice ensures that new insights supported by empirical studies are translated into practical implications. The book will be essential reading for researchers and students in organizational psychology and related disciplines.

Author : Joshua Lee Bryant
Publisher : Joshua Lee Bryant
Page : 84 pages
File Size : 55,5 Mb
Release : 2023-04-03
Category : Business & Economics
ISBN : 8210379456XXX

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The Psychology of Selling: Mastering the Art of Influence by Joshua Lee Bryant Pdf

"The Psychology of Selling: Mastering the Art of Influence" offers readers a comprehensive guide to the psychological principles and strategies that underpin the art of selling. As the modern marketplace becomes increasingly competitive, sales professionals must continually adapt and refine their approach to stay ahead. This book delves into the critical elements of the sales process, exploring the mindset, techniques, and tactics that can propel a salesperson to success. Drawing on insights from psychology, neuroscience, and behavioral economics, Joshua Lee Bryant sheds light on the cognitive and emotional factors that drive decision-making and influence the dynamics of sales interactions. Readers will learn how to build trust and rapport, harness the power of persuasion, and navigate complex negotiations with skill and finesse. Throughout the book, practical strategies and actionable techniques are presented to help sales professionals effectively connect with their prospects, overcome objections, and ultimately close deals. In addition, the role of technology and its impact on the sales landscape is examined, with discussions on digital sales channels, social media marketing, and the growing influence of artificial intelligence. Whether you are a seasoned sales veteran or new to the field, "The Psychology of Selling: Mastering the Art of Influence" will equip you with the knowledge and tools to enhance your sales performance, deepen your understanding of the sales process, and ultimately, achieve greater success in the world of selling.

Author : Joe Federer
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 44,5 Mb
Release : 2020-09-15
Category : Business & Economics
ISBN : 9781260460230

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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us by Joe Federer Pdf

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud’s Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when you’re home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn: how to create content that drives sharing and word-of-mouth how brands can fit natively into different types of social channels how to balance branded social presences across different networks why authenticity will only grow in importance to consumers Fascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.

Author : Nadia Pomirleanu,Babu John-Mariadoss,John Schibrowsky
Publisher : Cambridge Scholars Publishing
Page : 180 pages
File Size : 47,9 Mb
Release : 2022-02-22
Category : Business & Economics
ISBN : 9781527580350

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Experiential Marketing in an Age of Hyper-Connectivity by Nadia Pomirleanu,Babu John-Mariadoss,John Schibrowsky Pdf

This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory reading for experiential marketing courses and seminars, and as a playbook for future research development in the experiential marketing domain. This book will help readers learn the state of customer experience and experiential marketing, understand the use of experiential marketing in specific contexts such as fashion or e-retail, and how to reach and expand a firm’s customer base using experiential promotional products. It includes cutting-edge sensory marketing developments that can be used in a firm’s customer experience strategy to create hedonic experiences. Overall, this book captures the essence of experiential marketing, the newest marketing paradigm.

Author : Wuke Zhang,Peter Ping Li,Jie Yu,Liuting Diao,Senqing Qi
Publisher : Frontiers Media SA
Page : 319 pages
File Size : 42,9 Mb
Release : 2023-03-03
Category : Science
ISBN : 9782832516355

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Managerial Decision-Making From the Perspectives of Behavioral Science and Neuroscience by Wuke Zhang,Peter Ping Li,Jie Yu,Liuting Diao,Senqing Qi Pdf

Author : Pietro Cipresso,Jason C. Immekus
Publisher : Frontiers Media SA
Page : 218 pages
File Size : 47,8 Mb
Release : 2020-02-14
Category : Electronic
ISBN : 9782889633692

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Parsing Psychology: Statistical and Computational Methods using Physiological, Behavioral, Social, and Cognitive Data by Pietro Cipresso,Jason C. Immekus Pdf

This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.

Author : Gerald P. Koocher,Patricia Keith-Spiegel
Publisher : Oxford University Press
Page : 673 pages
File Size : 55,7 Mb
Release : 2016
Category : Business & Economics
ISBN : 9780199957699

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Ethics in Psychology and the Mental Health Professions by Gerald P. Koocher,Patricia Keith-Spiegel Pdf

Revised edition of the authors' Ethics in psychology and the mental health professions, 2008.

Author : J. Jonathan Gabay
Publisher : Taylor & Francis
Page : 347 pages
File Size : 40,6 Mb
Release : 2024-08-05
Category : Business & Economics
ISBN : 9781040098929

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Practical Digital Marketing and AI Psychology by J. Jonathan Gabay Pdf

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.

Author : Suki, Norazah Mohd,Suki, Norbayah Mohd
Publisher : IGI Global
Page : 299 pages
File Size : 47,9 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781799830436

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Leveraging Consumer Behavior and Psychology in the Digital Economy by Suki, Norazah Mohd,Suki, Norbayah Mohd Pdf

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Author : Nicholas David Bowman
Publisher : Routledge
Page : 318 pages
File Size : 53,8 Mb
Release : 2018-07-16
Category : Language Arts & Disciplines
ISBN : 9781351235242

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Video Games by Nicholas David Bowman Pdf

This entry in the BEA Electronic Media Research Series, born out of the April 2017 BEA Research Symposium, takes a look at video games, outlining the characteristics of them as cognitive, emotional, physical, and social demanding technologies, and introduces readers to current research on video games. The diverse array of contributors in this volume offer bleeding-edge perspectives on both current and emerging scholarship. The chapters here contain radical approaches that add to the literature on electronic media studies generally and video game studies specifically. By taking such a forward-looking approach, this volume aims to collect foundational writings for the future of gaming studies.