Making Your Website Work 100 Copy Design Tweaks For Smart Business Owners

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Making Your Website Work

Gill Andrews
Making Your Website Work Book PDF

Author : Gill Andrews
Publisher : Unknown
Page : 199 pages
File Size : 51,8 Mb
Release : 2019-11-08
Category : Internet marketing
ISBN : 1706664680

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Making Your Website Work by Gill Andrews Pdf

Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.

Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners

Gill Andrews
Making Your Website Work 100 Copy Design Tweaks for Smart Business Owners Book PDF

Author : Gill Andrews
Publisher : Gill Andrews
Page : 167 pages
File Size : 40,9 Mb
Release : 2019-11-08
Category : Business & Economics
ISBN : 8210379456XXX

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Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners by Gill Andrews Pdf

Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales. It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips. Among other things, you’ll learn: * How to spot (and fix) vague and self-centered copy * How to sound trustworthy even without testimonials * How to structure your homepage to make your message clear * Why you should delete your Testimonials and FAQ pages * Where to place call-to-action buttons to get more people to click * What design mistakes get in the way of your message WHO IS THIS BOOK FOR? This book is for you if you're: * A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message. * A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. * A web designer who wants to design not only pretty websites but also websites that convert. * A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.

Making Websites Win

Karl Blanks,Ben Jesson
Making Websites Win Book PDF

Author : Karl Blanks,Ben Jesson
Publisher : Conversion Rate Experts
Page : 128 pages
File Size : 51,7 Mb
Release : 2017-10-17
Category : Electronic
ISBN : 154450053X

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Making Websites Win by Karl Blanks,Ben Jesson Pdf

Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.

Web Copy That Sells

Maria Veloso
Web Copy That Sells Book PDF

Author : Maria Veloso
Publisher : AMACOM
Page : 322 pages
File Size : 41,9 Mb
Release : 2013-02-15
Category : Business & Economics
ISBN : 9780814432525

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Web Copy That Sells by Maria Veloso Pdf

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Design for Hackers

David Kadavy
Design for Hackers Book PDF

Author : David Kadavy
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 47,7 Mb
Release : 2011-08-08
Category : Computers
ISBN : 9781119999010

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Design for Hackers by David Kadavy Pdf

Discover the techniques behind beautiful design by deconstructing designs to understand them The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design Illustrates cultural and contextual considerations in communicating to a specific audience Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind Dissects the elements of color, size, scale, proportion, medium, and form Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

How to Write Copy That Sells

Ray Edwards
How to Write Copy That Sells Book PDF

Author : Ray Edwards
Publisher : Morgan James Publishing
Page : 186 pages
File Size : 52,8 Mb
Release : 2016-02-16
Category : Business & Economics
ISBN : 9781630475024

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How to Write Copy That Sells by Ray Edwards Pdf

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Don't Make Me Think

Steve Krug
Don t Make Me Think Book PDF

Author : Steve Krug
Publisher : Pearson Education
Page : 256 pages
File Size : 41,8 Mb
Release : 2009-08-05
Category : Computers
ISBN : 9780321648785

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Don't Make Me Think by Steve Krug Pdf

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

The Complete Website Planning Guide

Darryl King
The Complete Website Planning Guide Book PDF

Author : Darryl King
Publisher : Unknown
Page : 118 pages
File Size : 53,5 Mb
Release : 2020-03-08
Category : Computers
ISBN : 0648053741

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The Complete Website Planning Guide by Darryl King Pdf

A step by step guide for website owners and agencies on how to create a practical and successful scope of works for your next web design project

Presentation Zen

Garr Reynolds
Presentation Zen Book PDF

Author : Garr Reynolds
Publisher : Pearson Education
Page : 316 pages
File Size : 47,9 Mb
Release : 2009-04-15
Category : Business & Economics
ISBN : 9780321601896

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Presentation Zen by Garr Reynolds Pdf

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

The Emotional Edge

Crystal Andrus Morissette
The Emotional Edge Book PDF

Author : Crystal Andrus Morissette
Publisher : Harmony
Page : 338 pages
File Size : 52,9 Mb
Release : 2015
Category : Emotions
ISBN : 9780553418422

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The Emotional Edge by Crystal Andrus Morissette Pdf

"The Emotional Edge empowers you to stop knee-jerk reacting in ways that hurt and instead start expanding your life to become the greatest expression of you possible. Once you know your Emotional Age, you can take any needed steps to become more fully grown-up so you stop giving your power away. You'll now see when you're inadvertently sabotaging yourself and understand why. You'll be able to channel your fear and anger into courage and willingness, and live your best life without guilt, shame, or blame, "--Amazon.com.

Smart Talk

Lisa B. Marshall
Smart Talk Book PDF

Author : Lisa B. Marshall
Publisher : St. Martin's Griffin
Page : 288 pages
File Size : 43,7 Mb
Release : 2013-01-22
Category : Self-Help
ISBN : 9781250029584

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Smart Talk by Lisa B. Marshall Pdf

Have you ever lost out on a promotion? Struggled with a difficult conversation? Been put on the spot and blanked? Imagine if... ...you were better at persuading others and negotiating for what you want. ...you were more fluent at introducing yourself, making conversation, and following up. ...you were better at delivering feedback, receiving criticism, and using positive language. ...you were perceived as more diplomatic and charismatic. Smart Talk applies up-to-date communication research to everyday situations and gives smart, practical, step-by-step directions to achieve results. Smart Talk is no ordinary book— it's the Swiss Army Knife of communication—a comprehensive set of tools to build strong relationships and avoid communication breakdowns. With proven strategies and practical action plans, Smart Talk will help you resolve conflicts, strengthen your natural charisma, and master the art of persuasion. Never again will you dread a holiday party or be rendered speechless at a business meeting. Backed by solid research and written in an engaging narrative style with a warm sense of humor, communication expert Lisa B. Marshall translates her wealth of experience into practical, fresh advice to help you navigate any complex situation, and achieve professional success.

The Million-Dollar, One-Person Business, Revised

Elaine Pofeldt
The Million Dollar One Person Business Revised Book PDF

Author : Elaine Pofeldt
Publisher : Lorena Jones Books
Page : 274 pages
File Size : 54,8 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9780399578977

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The Million-Dollar, One-Person Business, Revised by Elaine Pofeldt Pdf

The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

Design for how People Learn

Julie Dirksen
Design for how People Learn Book PDF

Author : Julie Dirksen
Publisher : New Riders
Page : 272 pages
File Size : 44,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780321768438

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Design for how People Learn by Julie Dirksen Pdf

Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems. In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

Running a Web Design Business from Home

Rob Cubbon
Running a Web Design Business from Home Book PDF

Author : Rob Cubbon
Publisher : Createspace Independent Publishing Platform
Page : 104 pages
File Size : 42,8 Mb
Release : 2014-02-27
Category : Home-based businesses
ISBN : 1494366282

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Running a Web Design Business from Home by Rob Cubbon Pdf

A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.

Net Words: Creating High-Impact Online Copy

Nick Usborne
Net Words Creating High Impact Online Copy Book PDF

Author : Nick Usborne
Publisher : McGraw Hill Professional
Page : 274 pages
File Size : 43,8 Mb
Release : 2001-12-17
Category : Business & Economics
ISBN : 9780071415774

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Net Words: Creating High-Impact Online Copy by Nick Usborne Pdf

A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.