Managing Festivals For Destination Marketing And Branding

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Managing Festivals for Destination Marketing and Branding

Kulshreshtha, Sharad Kumar
Managing Festivals for Destination Marketing and Branding Book PDF

Author : Kulshreshtha, Sharad Kumar
Publisher : IGI Global
Page : 394 pages
File Size : 53,5 Mb
Release : 2023-04-11
Category : Business & Economics
ISBN : 9781668463581

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Managing Festivals for Destination Marketing and Branding by Kulshreshtha, Sharad Kumar Pdf

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Festivals and Tourism

Philip Long,Mike Robinson
Festivals and Tourism Book PDF

Author : Philip Long,Mike Robinson
Publisher : Unknown
Page : 240 pages
File Size : 44,8 Mb
Release : 2004
Category : Event management
ISBN : PSU:000056700732

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Festivals and Tourism by Philip Long,Mike Robinson Pdf

Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.

Destination Brands

Nigel Morgan,Annette Pritchard,Roger Pride
Destination Brands Book PDF

Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Routledge
Page : 370 pages
File Size : 51,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136346637

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Destination Brands by Nigel Morgan,Annette Pritchard,Roger Pride Pdf

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Destination Marketing

Steven Pike
Destination Marketing Book PDF

Author : Steven Pike
Publisher : Routledge
Page : 423 pages
File Size : 41,6 Mb
Release : 2012-08-06
Category : Business & Economics
ISBN : 9781136002663

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Destination Marketing by Steven Pike Pdf

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Destination Branding

Nigel Morgan,Annette Pritchard,Roger Pride
Destination Branding Book PDF

Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Routledge
Page : 327 pages
File Size : 52,8 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136411106

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Destination Branding by Nigel Morgan,Annette Pritchard,Roger Pride Pdf

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Tourism Destination Marketing and Management

Youcheng Wang,Abraham Pizam
Tourism Destination Marketing and Management Book PDF

Author : Youcheng Wang,Abraham Pizam
Publisher : CABI
Page : 370 pages
File Size : 48,6 Mb
Release : 2011-03-01
Category : Electronic books
ISBN : 1845937007

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Tourism Destination Marketing and Management by Youcheng Wang,Abraham Pizam Pdf

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

The Branding of Tourist Destinations

Mark Anthony Camilleri
The Branding of Tourist Destinations Book PDF

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 264 pages
File Size : 53,9 Mb
Release : 2018-12-04
Category : Business & Economics
ISBN : 9781787693739

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The Branding of Tourist Destinations by Mark Anthony Camilleri Pdf

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Tourism Events in Asia

Azizul Hassan,Anukrati Sharma
Tourism Events in Asia Book PDF

Author : Azizul Hassan,Anukrati Sharma
Publisher : Routledge
Page : 209 pages
File Size : 49,6 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9781351105729

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Tourism Events in Asia by Azizul Hassan,Anukrati Sharma Pdf

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.

The Routledge Handbook of Destination Marketing

Dogan Gursoy,Christina G. Chi
The Routledge Handbook of Destination Marketing Book PDF

Author : Dogan Gursoy,Christina G. Chi
Publisher : Routledge
Page : 710 pages
File Size : 50,6 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351588270

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The Routledge Handbook of Destination Marketing by Dogan Gursoy,Christina G. Chi Pdf

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Advances in Tourism Destination Marketing

Metin Kozak,Juergen Gnoth,Luisa L.A Andreu
Advances in Tourism Destination Marketing Book PDF

Author : Metin Kozak,Juergen Gnoth,Luisa L.A Andreu
Publisher : Routledge
Page : 280 pages
File Size : 42,6 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135218911

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Advances in Tourism Destination Marketing by Metin Kozak,Juergen Gnoth,Luisa L.A Andreu Pdf

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Urban Events, Place Branding and Promotion

Waldemar Cudny
Urban Events Place Branding and Promotion Book PDF

Author : Waldemar Cudny
Publisher : Routledge
Page : 208 pages
File Size : 51,8 Mb
Release : 2019-10-01
Category : Business & Economics
ISBN : 9780429756214

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Urban Events, Place Branding and Promotion by Waldemar Cudny Pdf

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.

Destination Marketing and Management

Youcheng Wang,Abraham Pizam
Destination Marketing and Management Book PDF

Author : Youcheng Wang,Abraham Pizam
Publisher : CABI
Page : 380 pages
File Size : 47,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781845937621

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Destination Marketing and Management by Youcheng Wang,Abraham Pizam Pdf

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Management and Practices of Pilgrimage Tourism and Hospitality

Gupta, S.K.,Aragon, Lilibeth C.,Kumar, Pankaj,S., Madhurima,Ramasamy, Rajesh
Management and Practices of Pilgrimage Tourism and Hospitality Book PDF

Author : Gupta, S.K.,Aragon, Lilibeth C.,Kumar, Pankaj,S., Madhurima,Ramasamy, Rajesh
Publisher : IGI Global
Page : 282 pages
File Size : 43,7 Mb
Release : 2023-10-09
Category : Business & Economics
ISBN : 9798369314159

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Management and Practices of Pilgrimage Tourism and Hospitality by Gupta, S.K.,Aragon, Lilibeth C.,Kumar, Pankaj,S., Madhurima,Ramasamy, Rajesh Pdf

Pilgrimage is one of the oldest extant and most basic forms of population mobility known to human society, and its political, social, cultural, and economic implications have always been, and continue to be substantial. In recent decades, a new focus on pilgrimage has emerged through the lens of tourism, which explores the political, cultural, behavioral, economic, and geographical impacts. Therefore, the identification of challenges in transformation and emerging ways and means of managing pilgrimage and related destinations is critical in an era of crises and disastrous situations. Management and Practices of Pilgrimage Tourism and Hospitality identifies, understands, and recognizes the changing facts and facets of pilgrimage tourism around the world. It develops and promotes pilgrimage tourism for community integration, faith-sharing, perseverance, tolerance, and pace for secular and sustainable futures. This book further identifies any new issues, scopes, challenges, and entrepreneurial opportunities for pilgrimage tourism as are found to be relevant and important for future pilgrimages with larger intensity and frequency. Covering topics such as behavioral challenges, community empowerment, and pilgrimage economy, this book is an essential resource for entrepreneurs, professionals, researchers, academicians, policymakers, students of higher education, sociologists, and more.

Destination Branding

Nigel Morgan,Annette Pritchard,Roger Pride
Destination Branding Book PDF

Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Butterworth-Heinemann
Page : 314 pages
File Size : 51,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780750659697

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Destination Branding by Nigel Morgan,Annette Pritchard,Roger Pride Pdf

Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market.

Destination Marketing

Steven Pike
Destination Marketing Book PDF

Author : Steven Pike
Publisher : Routledge
Page : 480 pages
File Size : 53,9 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781317430919

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Destination Marketing by Steven Pike Pdf

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.