Managing Market Share When Consumers Seek Variety

Author : Fred M. Feinberg
Publisher : Forgotten Books
Page : 46 pages
File Size : 46,8 Mb
Release : 2018-02-09
Category : Business & Economics
ISBN : 0656173807

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Managing Market Share When, Consumers Seek Variety (Classic Reprint) by Fred M. Feinberg Pdf

Excerpt from Managing Market Share When, Consumers Seek Variety We consider the managerial implications of a first-order Markov model of variety-seeking behavior. Construing the resulting equilibrium probabilities as expected choice shares. We examine the stability of these shares relative to changes in variety-seeking intensity. Brand preferences. And perceptions of shared features. Complete model solutions are presented for two and three brand cases; in the n - brand case. Approximations are analyzed. We find. Regardless of the number of brands considered. That smaller preference brands tend to benefit most from variety-seeking and should try to appear unique; conversely. Dominant brands benefit by subsuming the unique features of their smaller competitors. These theoretical results are illustrated by an empirical example. Analyzing the soft-drink consumption histories of variety - seeking. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Fred M Feinberg,Sloan School of Management,Leigh McAlister
Publisher : Legare Street Press
Page : 0 pages
File Size : 47,8 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 1019953896

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Managing Market Share When Consumers Seek Variety by Fred M Feinberg,Sloan School of Management,Leigh McAlister Pdf

This book is a must-read for anyone interested in managing market share in an environment where consumers seek variety. Drawing on extensive research, the authors provide practical advice on how to build and maintain a competitive advantage in a crowded marketplace. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : Teck-Hua Ho,Christopher S. Tang
Publisher : Springer Science & Business Media
Page : 247 pages
File Size : 54,7 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781461555797

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Product Variety Management by Teck-Hua Ho,Christopher S. Tang Pdf

Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.

Author : Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy
Publisher : Pearson UK
Page : 986 pages
File Size : 52,6 Mb
Release : 2019
Category : Consumer behavior
ISBN : 9781292245430

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Consumer Behaviour by Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy Pdf

La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"

Author : Farzana Quoquab,Jihad Mohammad
Publisher : Partridge Publishing Singapore
Page : 172 pages
File Size : 51,8 Mb
Release : 2016-07-11
Category : Social Science
ISBN : 9781482866100

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Is Loyalty Dead? by Farzana Quoquab,Jihad Mohammad Pdf

This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.

Author : Anonim
Publisher : Unknown
Page : 892 pages
File Size : 40,5 Mb
Release : 1989-07
Category : City Planning
ISBN : NWU:35556019722743

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Environment & Planning by Anonim Pdf

Author : Xuejing Ma
Publisher : Springer Nature
Page : 200 pages
File Size : 53,6 Mb
Release : 2023-09-28
Category : Business & Economics
ISBN : 9789819967377

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Social Influence on Digital Content Contribution and Consumption by Xuejing Ma Pdf

This book examines users’ digital content contribution and consumption behavior from a social perspective. Digital content is everywhere—from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users’ digital content contribution and consumption decisions. Further, using a large volume of data from online platforms, the author empirically studies the role of social interaction in digital content provision and monetization from the supply side. Also, regarding the digital content demand side, this book explores how to boost content consumption via social motives and social norms. The book enriches the understanding of social influence in digital content contribution and consumption and provides practical suggestions for digital platforms’ mechanism design.

Author : Tavana, Madjid
Publisher : IGI Global
Page : 561 pages
File Size : 50,7 Mb
Release : 2014-11-30
Category : Computers
ISBN : 9781466672734

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Handbook of Research on Organizational Transformations through Big Data Analytics by Tavana, Madjid Pdf

Big data analytics utilizes a wide range of software and analytical tools to provide immediate, relevant information for efficient decision-making. Companies are recognizing the immense potential of BDA, but ensuring the data is appropriate and error-free is the largest hurdle in implementing BDA applications. The Handbook of Research on Organizational Transformations through Big Data Analytics not only catalogues the existing platforms and technologies, it explores new trends within the field of big data analytics (BDA). Containing new and existing research materials and insights on the various approaches to BDA; this publication is intended for researchers, IT professionals, and CIOs interested in the best ways to implement BDA applications and technologies.

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
Page : 942 pages
File Size : 52,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9788125942597

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Marketing Management, 2nd Edition by Arun Kumar & N. Meenakshi Pdf

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Author : Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt
Publisher : Springer Science & Business Media
Page : 627 pages
File Size : 52,6 Mb
Release : 2013-01-31
Category : Business & Economics
ISBN : 9783834937223

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Quantitative Marketing and Marketing Management by Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt Pdf

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Author : Barton A Weitz,Robin Wensley
Publisher : SAGE
Page : 618 pages
File Size : 41,8 Mb
Release : 2006-08-11
Category : Business & Economics
ISBN : 1412921201

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Handbook of Marketing by Barton A Weitz,Robin Wensley Pdf

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Author : Anonim
Publisher : Unknown
Page : 668 pages
File Size : 45,7 Mb
Release : 2000
Category : Industrial management
ISBN : UOM:39015048225638

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Management Science by Anonim Pdf

Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.

Author : Bas Verplanken
Publisher : Springer
Page : 418 pages
File Size : 48,5 Mb
Release : 2018-10-30
Category : Psychology
ISBN : 9783319975290

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The Psychology of Habit by Bas Verplanken Pdf

This unique reference explores the processes and nuances of human habits through social psychology and behavioral lenses. It provides a robust definition and theoretical framework for habit as well as up-to-date information on habit measurement, addressing such questions as which mechanisms are involved in habitual action and whether people can report accurately on their own habits. Specialized chapters pay close attention to how habits can be modified, as well as widely varying manifestations of habitual thoughts and behaviors, including the mechanisms of drug addiction and recovery, the repetitive characteristics of autism, and the unwitting habits of health professionals that may impede patient care. And across these pages, contributors show the potential for using the processes of maladaptive habits to replace them with positive and health-promoting ones. Throughout this volume attention is also paid to the practice of conducting habit research. Among the topics covered: Habit mechanisms and behavioral complexity. Complexities and controversies of physical activity habit. Habit discontinuities as vehicles for behavior change. Habits in depression: understanding and intervention. A critical review of habit theory of drug dependence. Questions about the automaticity of habitual behaviors. The Psychology of Habit will interest psychologists across a wide spectrum of domains: habit researchers in broader areas of social and health psychology, professionals working in (sub)clinical areas, interested scholars in marketing, consumer research, communication, and education, and public policymakers dealing with questions of behavioral change in the areas of health, sustainability, and/or education.

Author : Yigang Pan
Publisher : Psychology Press
Page : 224 pages
File Size : 55,6 Mb
Release : 2000
Category : Business & Economics
ISBN : 0789011883

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Greater China in the Global Market by Yigang Pan Pdf

Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

Author : Anonim
Publisher : Unknown
Page : 642 pages
File Size : 55,5 Mb
Release : 2009
Category : Industrial relations
ISBN : CORNELL:31924112348804

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Management and Labour Studies by Anonim Pdf