Market Rebels

Author : Hayagreeva Rao
Publisher : Princeton University Press
Page : 216 pages
File Size : 55,7 Mb
Release : 2008-12-01
Category : Business & Economics
ISBN : 9781400829743

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Market Rebels by Hayagreeva Rao Pdf

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.

Author : Gerard Hastings,Christine Domegan
Publisher : Routledge
Page : 900 pages
File Size : 44,5 Mb
Release : 2017-11-02
Category : Business & Economics
ISBN : 9781317301479

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Social Marketing by Gerard Hastings,Christine Domegan Pdf

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.

Author : Linnea Sinclair
Publisher : Bantam
Page : 450 pages
File Size : 55,7 Mb
Release : 2010-03-23
Category : Fiction
ISBN : 9780553907384

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Rebels and Lovers by Linnea Sinclair Pdf

It’s been two years since Devin Guthrie last saw Captain Makaiden Griggs. But time has done little to dampen his ardor for the beautiful take-charge pilot who used to fly yachts for his wealthy family. While Devin’s soul still burns for Kaidee, she isn’t the kind of woman a Guthrie is allowed to marry—especially in a time of intergalactic upheaval, with the family’s political position made precarious by Devin’s brother Philip, now in open revolt against the Empire. And when Devin’s nineteen-year-old nephew, Trip, inexplicably goes missing after his bodyguard is murdered, this most dutiful of Guthrie sons finds every ounce of family loyalty put to the test. Only by joining forces with Kaidee can Devin complete the mission to bring Trip back alive. And only by breaking every rule can these two renegades redeem the promise of a passion they were never permitted to explore. At risk? A political empire, a personal fortune, and both their hearts and lives. From the Paperback edition.

Author : Katherine Paterson
Publisher : Groundwood Books Ltd
Page : 266 pages
File Size : 50,8 Mb
Release : 2008-09-01
Category : Juvenile Fiction
ISBN : 9780888998859

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Rebels of the Heavenly Kingdom by Katherine Paterson Pdf

Mei Lin, a woman warrior, and pigboy Wang Lee find love, intrigue, adventure, and danger as rebels seeking to overthrow the Chinese emperor during the 1850s amid the Taiping Rebellion.

Author : Christian Caryl
Publisher : Basic Books
Page : 432 pages
File Size : 42,5 Mb
Release : 2014-03-11
Category : History
ISBN : 9780465065646

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Strange Rebels by Christian Caryl Pdf

Few moments in history have seen as many seismic transformations as 1979. That single year marked the emergence of revolutionary Islam as a global political force, the beginning of market revolutions in China and Britain that would radically alter the international economy, and the first stirrings of the resistance movements in Eastern Europe and Afghanistan that ultimately led to the collapse of the Soviet Union. In Strange Rebels, veteran journalist Christian Caryl shows how the world we live in today and the problems that plague it began to take shape in this pivotal year. Weaving the story of each of these counterrevolutions into a brisk, gripping narrative, Strange Rebels is a groundbreaking account of how these upheavals marked a startling conservative challenge to communist and socialist systems around the globe, giving birth to our modern age in the process.

Author : Joseph Heath,Andrew Potter
Publisher : Unknown
Page : 376 pages
File Size : 54,8 Mb
Release : 2004
Category : Business & Economics
ISBN : STANFORD:36105119935471

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The Rebel Sell by Joseph Heath,Andrew Potter Pdf

"With the incredible popularity of Michael Moore's books and movies, and the continuing success of anti-consumer critiques like ADBUSTERS and Naomi Klien's NO LOGO, it is hard to ignore the growing tide of resistance to the corporate-dominated world. But do these vocal opponents of the status quo offer us a real political alternative?" "In this work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture, a world outside the consumer-dominated one that encompasses us, pervades everything from the anti-globalization movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose." "In a blend of pop culture, history and philosophical analysis, Heath and Potter offer a startling, clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different."--Book jacket.

Author : Anonim
Publisher : Stanford University Press
Page : 340 pages
File Size : 51,9 Mb
Release : 1980-06
Category : Electronic
ISBN : 9780804766524

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Rebels and Revolutionaries in North China, 1845-1945 by Anonim Pdf

Why do peasants rebel? In particular, why do some peasants rebel and not others? Starting from the fact that only in certain geographical areas does rebellion seem to recur persistently, the author examines three notable rebel movements in one such area in China: Huaipei, a region of poor soil and unstable weather bounded by the Huai and Yellow (Huang He) rivers. The Nien rebels of the 1850s and 1860s and the Red Spear Society of the Republican era are described as representing traditional forms of violent competition for scarce economic resources. The Nien were essentially "predatory," using violence as a way of obtaining food and other necessities; the Red Spears essentially "protective," concerned to defend peasant homes and property against bandits, warlord armies, and state efforts at taxation. The communist movement of the 1930s and 1940s, by contrast, looked beyond these traditional patterns to a national social revolution that would render local rebellions unnecessary. The author throws new light on the role of secret societies in peasant protest, and offers a new interpretation of the relationship between rebellion and revolution.

Author : Chaz Weaver
Publisher : Lulu.com
Page : 200 pages
File Size : 45,7 Mb
Release : 2014-05-29
Category : History
ISBN : 9781483411378

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The Valley Baseball League: A History of Baseball In the Shenandoah Valley by Chaz Weaver Pdf

Answers to the questions: Who hit the most homeruns in a VBL season? What is the highest batting average in VBL history? Has anyone ever thrown a perfect game? What is the record for strikeouts in a game? When did the VBL begin? Which team won the most VBL championships? Which team has won the most VBL games? What is the best (or worst) record in VBL history? Which coach won the most VBL championships? Histories of All Current and Past Teams All-Time League Records Standings for Every Season Valley Baseball League Hall of Fame

Author : Jon Najarian
Publisher : Unknown
Page : 128 pages
File Size : 52,8 Mb
Release : 2018-10-29
Category : Electronic
ISBN : 1732911304

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Follow the Smart Money by Jon Najarian Pdf

Author : Douglas R. Egerton
Publisher : Routledge
Page : 269 pages
File Size : 46,7 Mb
Release : 2013-09-13
Category : History
ISBN : 9781136701535

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Rebels, Reformers, and Revolutionaries by Douglas R. Egerton Pdf

This collection of essays examines the lives and thoughts of three interrelated Southern groups - enslaved rebels, conservative white reformers, and white revolutionaries -presenting a clear and cogent understanding of race, reform, and conservatism in early American history.

Author : Matthew Reed
Publisher : Routledge
Page : 180 pages
File Size : 55,5 Mb
Release : 2010-09-23
Category : Technology & Engineering
ISBN : 9781136531866

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Rebels for the Soil by Matthew Reed Pdf

This book investigates the emergence of organic food and farming as a social movement. Using the tools of political sociology it analyzes and explains how both people and ideas have shaped a movement that from its inception aimed to change global agriculture. Starting from the British Empire in the 1930's, where the first trans-national roots of organic farming took hold, through to the internet-mediated social protests against genetically modified crops at the end of the twentieth century, the author traces the rise to prominence of the movement. As well as providing a historical account, the book explains the movement's on-going role in fostering and organising alternatives to the dominant intensive and industrial forms of agriculture, such as promoting local food produce and animal welfare. By considering it as a trans-national movement from its inception, aiming at cultural and social change, the book highlights what is unique about the organic movement and why it has risen only relatively recently to public attention. The author reports original research findings, focusing largely on the English-speaking world. The work is grounded in academic enquiry and theory, but also provides a narrative through which the movement can be understood by the more general interested reader.

Author : Glenn Elliott,Debra Corey
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 46,9 Mb
Release : 2018-02-01
Category : Business & Economics
ISBN : 9781119390077

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Build It by Glenn Elliott,Debra Corey Pdf

The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades. Now you can learn their secrets and discover The Engagement BridgeTM model, proven to build bottom line value for companies through sustainable employee engagement. Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo. Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader. The book follows the clear and proven Engagement BridgeTM model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success. Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn: How employee engagement helps companies perform The key factors that drive engagement, and how they work together What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement How to implement The Engagement BridgeTM model to boost productivity, innovation, and better decision-making Unique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology. Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

Author : Priya Atwal
Publisher : Oxford University Press
Page : 326 pages
File Size : 49,5 Mb
Release : 2021-01-15
Category : History
ISBN : 9780197566947

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Royals and Rebels by Priya Atwal Pdf

In late-eighteenth-century India, the glory of the Mughal emperors was fading, and ambitious newcomers seized power, changing the political map forever. Enter the legendary Maharajah Ranjit Singh, whose Sikh Empire stretched throughout northwestern India into Afghanistan and Tibet. Priya Atwal shines fresh light on this long-lost kingdom, looking beyond its founding father to restore the queens and princes to the story of this empire's spectacular rise and fall. She brings to life a self-made ruling family, inventively fusing Sikh, Mughal and European ideas of power, but eventually succumbing to gendered family politics, as the Sikh Empire fell to its great rival in the new India: the British. Royals and Rebels is a fascinating tale of family, royalty and the fluidity of power, set in a dramatic global era when new stars rose and upstart empires clashed.

Author : Brian Brennan
Publisher : Unknown
Page : 244 pages
File Size : 49,5 Mb
Release : 2015
Category : Biography & Autobiography
ISBN : 088977398X

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Rogues and Rebels by Brian Brennan Pdf

Rogues and Rebels introduces us to dozens of larger-than-life Westerners--some infamous, some obscure--who dared to be different. Brian Brennan chronicles the mavericks, iconoclasts, and adventurers who threw away the rulebook, thumbed their noses at convention, and let their detractors howl. They never retracted, never explained, never apologized, and they got things done. Discover the unforgettable characters who made the West what it is today. You know some by name: Jack Webster, Nellie McClung, and Tommy Douglas. Others are less well-known: the inventor of the Bloody Caesar; those who assumed fake identities to further their ambitions; the mysterious cult leader Brother XII, and more.

Author : Kendall Jenner,Kylie Jenner
Publisher : Simon and Schuster
Page : 352 pages
File Size : 47,7 Mb
Release : 2014-06-03
Category : Juvenile Fiction
ISBN : 9781451694543

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Rebels: City of Indra by Kendall Jenner,Kylie Jenner Pdf

Kendall and Kylie Jenner, stars on the hit reality show Keeping Up with the Kardashians, present their debut novel—a thrilling dystopian story about two super-powered girls who embark on a journey together. In a world of the far future, the great City of Indra has two faces: a beautiful paradise floating high in the sky, and a nightmare world of poverty carved beneath the surface of the Earth. Lex grew up in an orphanage deep in the dark. But even as a child, she instinctively rebelled against her fate—the time when she would be judged either useful to Society or forced to live among the mutations in Rock Bottom, the lowest level. When she is chosen to become an elite cadet of the Population Control Forces, only her fellow cadet Kane truly understands her longing for freedom. Unknown to her, one girl secretly shares her defiance. Livia Cosmo, the Orphan Airess, may live on a sky island surrounded by wealth and privilege, but she is just as restricted as Lex. Rigid discipline governs her every movement, as she learns the art of becoming a Proper Young Woman, the belle of the Emergence Ball, ready to be picked for “cohabitation” by the finest of the Proper Young Men. Her future is assured, until an intriguing encounter with a young man named Kane changes everything. For that is when Lex’s and Livia’s destinies collide…. Approached by an old enemy to help save Kane from mortal danger, Lex sacrifices her Special Ops career to find him in the Islands among the clouds. Her search, high above in the beautiful spires of the City of Indra, brings her instead to the airgirl Livia. Lex and Livia should have nothing in common, and yet they share a kindred yearning for escape from the strict rules that bind them...and a mystifying identical mark. Brought together by danger, they set out to find Kane, but what they discover is even stranger than either dreams.