Market Research In Practice

Author : Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague
Publisher : Kogan Page Publishers
Page : 400 pages
File Size : 48,6 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9780749475864

Get Book

Market Research in Practice by Matthew Harrison,Julia Cupman,Oliver Truman,Paul Hague Pdf

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Author : Paul N Hague,Nicholas Hague,Carol-Ann Morgan
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 54,8 Mb
Release : 2004-03-03
Category : Business & Economics
ISBN : 9780749445942

Get Book

Market Research in Practice by Paul N Hague,Nicholas Hague,Carol-Ann Morgan Pdf

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

Author : Matthew Harrison,Julia Cupman,Paul Hague,Oliver Truman
Publisher : Kogan Page
Page : 328 pages
File Size : 43,7 Mb
Release : 2016-03-03
Category : Electronic
ISBN : 0749475854

Get Book

Market Research in Practice by Matthew Harrison,Julia Cupman,Paul Hague,Oliver Truman Pdf

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences, along with case studies from companies such as Adidas, Marks & Spencer, Grohe and General Motors, are included throughout to ground the concepts in business reality. Accompanied by a range of online tools and templates, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

Author : Paul Hague
Publisher : Kogan Page Publishers
Page : 393 pages
File Size : 49,9 Mb
Release : 2021-11-03
Category : Business & Economics
ISBN : 9781398602830

Get Book

Market Research in Practice by Paul Hague Pdf

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

Author : Martin Callingham
Publisher : Kogan Page Publishers
Page : 238 pages
File Size : 53,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0749442018

Get Book

Market Intelligence by Martin Callingham Pdf

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.

Author : Anne E. Beall
Publisher : iUniverse
Page : 99 pages
File Size : 45,8 Mb
Release : 2010-07-14
Category : Business & Economics
ISBN : 9781936236176

Get Book

Strategic Market Research by Anne E. Beall Pdf

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.

Author : Merlin Stone,Alison Bond,Bryan Foss
Publisher : Kogan Page Publishers
Page : 308 pages
File Size : 53,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0749442921

Get Book

Consumer Insight by Merlin Stone,Alison Bond,Bryan Foss Pdf

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

Author : Yvonne McGivern
Publisher : Pearson Higher Ed
Page : 609 pages
File Size : 48,6 Mb
Release : 2013-05-20
Category : Business & Economics
ISBN : 9780273773153

Get Book

The Practice of Market Research eBook by Yvonne McGivern Pdf

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitative and quantitative aspects of market research, including research design, sampling, qualitative data analysis and research ethics Valuable insight into the day-to-day tasks of a researcher Guidance and examples on everything from writing a proposal and creating a project timetable to preparing a report and giving a presentation This book is an ideal companion to any student’s market research course or research project and an indispensable guidebook with a long shelf-life for market research practitioners and people in the industry.

Author : Riccardo Benzo,Marwa G. Mohsen,Chahid Fourali
Publisher : SAGE
Page : 484 pages
File Size : 44,6 Mb
Release : 2017-11-27
Category : Business & Economics
ISBN : 9781526422354

Get Book

Marketing Research by Riccardo Benzo,Marwa G. Mohsen,Chahid Fourali Pdf

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Author : Jie Xu
Publisher : iUniverse
Page : 204 pages
File Size : 55,8 Mb
Release : 2005
Category : Markedsanalysebranche
ISBN : 9780595364015

Get Book

Market Research Handbook by Jie Xu Pdf

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Author : Ian Brace
Publisher : Kogan Page Publishers
Page : 321 pages
File Size : 42,5 Mb
Release : 2008-08-03
Category : Business & Economics
ISBN : 9780749454999

Get Book

Questionnaire Design by Ian Brace Pdf

If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.

Author : Sheila Keegan
Publisher : Kogan Page Publishers
Page : 272 pages
File Size : 40,7 Mb
Release : 2009-10-03
Category : Business & Economics
ISBN : 9780749458607

Get Book

Qualitative Research by Sheila Keegan Pdf

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.

Author : Alan Wilson
Publisher : Bloomsbury Publishing
Page : 402 pages
File Size : 53,5 Mb
Release : 2018-09-18
Category : Business & Economics
ISBN : 9781352001129

Get Book

Marketing Research by Alan Wilson Pdf

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research. New to this Edition: - Expanded coverage of qualitative analysis, now with its own dedicated chapter - Fresh material on hot topics such as big data analytics, social media listening and data visualization - Updated content on online surveys, online group discussions and online samples, as well as data protection legislation - Added 'Industry Viewpoint' features setting out the latest thinking from practitioners on important topics - New author video introductions to each chapter and 'Careers in Marketing Research' video suite featuring the advice and experiences of a range of practitioners around the world - New opening cases featuring well-known, international organizations Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-research-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Author : Ruth McNeil
Publisher : Unknown
Page : 310 pages
File Size : 51,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 1423728793

Get Book

Business to Business Market Research by Ruth McNeil Pdf

Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their business customers, suppliers, or other parties involved in the running of their business. The value of business market research in the UK is estimated at pound]118 million per annum, yet there has been little published on this important area. This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively. Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking.

Author : Paul N. Hague,Peter Jackson
Publisher : Unknown
Page : 240 pages
File Size : 46,5 Mb
Release : 1994
Category : Electronic
ISBN : OCLC:59830351

Get Book

Market Research in Practice by Paul N. Hague,Peter Jackson Pdf