Market Research Handbook

Author : Christian Homburg,Martin Klarmann,Arnd Vomberg
Publisher : Springer
Page : 0 pages
File Size : 49,6 Mb
Release : 2021-12-03
Category : Business & Economics
ISBN : 3319574116

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Handbook of Market Research by Christian Homburg,Martin Klarmann,Arnd Vomberg Pdf

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Author : Jie Xu
Publisher : iUniverse
Page : 204 pages
File Size : 46,8 Mb
Release : 2005
Category : Markedsanalysebranche
ISBN : 9780595364015

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Market Research Handbook by Jie Xu Pdf

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
Page : 617 pages
File Size : 53,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781848447448

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Handbook of Pricing Research in Marketing by Vithala R. Rao Pdf

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Author : Rajiv Grover,Marco Vriens
Publisher : SAGE Publications
Page : 721 pages
File Size : 51,6 Mb
Release : 2006-06-23
Category : Business & Economics
ISBN : 9781452261539

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The Handbook of Marketing Research by Rajiv Grover,Marco Vriens Pdf

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 41,5 Mb
Release : 1969
Category : Electronic
ISBN : OCLC:925966152

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Market Research Handbook [of Canada] by Anonim Pdf

Author : Robin Birn
Publisher : Kogan Page Publishers
Page : 6 pages
File Size : 47,6 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438657

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The International Handbook of Market Research Techniques by Robin Birn Pdf

Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third edition provides new insights into international market research techniques and modelling.

Author : Paul N Hague,Nicholas Hague,Carol-Ann Morgan
Publisher : Kogan Page Publishers
Page : 257 pages
File Size : 42,6 Mb
Release : 2004-03-03
Category : Business & Economics
ISBN : 9780749445942

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Market Research in Practice by Paul N Hague,Nicholas Hague,Carol-Ann Morgan Pdf

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

Author : Jean-Francois Denault
Publisher : Productivity Press
Page : 0 pages
File Size : 44,8 Mb
Release : 2017
Category : Biotechnology industries
ISBN : 1138713562

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The Handbook of Market Research for Life Science Companies by Jean-Francois Denault Pdf

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.

Author : Susan Dobscha
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 43,7 Mb
Release : 2019
Category : Electronic
ISBN : 9781788115384

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Handbook of Research on Gender and Marketing by Susan Dobscha Pdf

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Author : Bogueva, Diana,Marinova, Dora,Raphaely, Talia
Publisher : IGI Global
Page : 453 pages
File Size : 52,7 Mb
Release : 2018-03-02
Category : Business & Economics
ISBN : 9781522547587

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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by Bogueva, Diana,Marinova, Dora,Raphaely, Talia Pdf

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Author : Holly Edmunds
Publisher : McGraw Hill Professional
Page : 290 pages
File Size : 49,7 Mb
Release : 2000-05-22
Category : Business & Economics
ISBN : 9780071394536

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The Focus Group Research Handbook by Holly Edmunds Pdf

The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

Author : Ray Poynter,Navin Williams,Sue York
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 41,7 Mb
Release : 2014-10-06
Category : Business & Economics
ISBN : 9781118935620

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The Handbook of Mobile Market Research by Ray Poynter,Navin Williams,Sue York Pdf

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time. Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn: The characteristics, scope, and importance of mobile market research Purposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technology How mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveys Aspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communities The significance of the mobile ecosystem, market research ethics, and research on research Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.

Author : Richard Bagozzi
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 55,5 Mb
Release : 1994-07-19
Category : Business & Economics
ISBN : 9781557865496

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Advanced Marketing Research by Richard Bagozzi Pdf

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Author : William O. Bearden,Richard G. Netemeyer
Publisher : SAGE
Page : 568 pages
File Size : 47,6 Mb
Release : 1999-11-12
Category : Business & Economics
ISBN : 076191000X

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Handbook of Marketing Scales by William O. Bearden,Richard G. Netemeyer Pdf

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Author : Rajiv Grover,Marco Vriens
Publisher : SAGE
Page : 721 pages
File Size : 54,7 Mb
Release : 2006-06-23
Category : Business & Economics
ISBN : 9781412909976

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The Handbook of Marketing Research by Rajiv Grover,Marco Vriens Pdf

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.