Market Share Analysis

Author : Lee G. Cooper,Masako Nakanishi
Publisher : Springer
Page : 304 pages
File Size : 49,5 Mb
Release : 2011-10-17
Category : Business & Economics
ISBN : 9400926820

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Market-Share Analysis by Lee G. Cooper,Masako Nakanishi Pdf

Foreword In April1971, Los Angeles and its satellite cities were treated to one of its least interesting and least publicized elections in years. Nothing seemed to be hotly contested. A few Los Angeles city councilmen were up for reelection as were some members of the Board of Ed ucation and the Board of Trustees of the Community Colleges. - Nakanishi, Cooper and Kassarjian [1974] Our colleague, Professor Harold H. Kassarjian, ran for one of the seats on the Board of Trustees and received 17,286 votes. While he lost the election, he had collected the data which he felt characterized voting in such /ow-invo/vement cases. He asked us to join him in writing a follow-up to a study of a similar election which had been published the previous faU in Public Opinion Quarter/y. Neither of us was content with the methods and models used in the prior study. Shares are different than other criteria, be they vote shares, market shares or retail stores' shares of customers. Different methods are needed to reflect their special nature. And thus began a research collaboration, running 17 years, so far. Though our combined research efforts have covered diverse areas of consumer choice behavior, in recent years we carne to the realization that our models and analytical methods might be very profitably employed in the analysis of market-share figures for consumer products.

Author : William Winston,Robert E Stevens,Philip K Sherwood,John Paul Dunn
Publisher : Routledge
Page : 262 pages
File Size : 45,8 Mb
Release : 2013-12-02
Category : Business & Economics
ISBN : 9781317765134

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Market Analysis by William Winston,Robert E Stevens,Philip K Sherwood,John Paul Dunn Pdf

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!

Author : Robert E Stevens,David L Loudon,Philip K Sherwood,John Paul Dunn
Publisher : Routledge
Page : 265 pages
File Size : 54,6 Mb
Release : 2006-05-03
Category : Business & Economics
ISBN : 9781136772528

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Market Opportunity Analysis by Robert E Stevens,David L Loudon,Philip K Sherwood,John Paul Dunn Pdf

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial market

Author : William Winston,Robert E Stevens,Philip K Sherwood,John Paul Dunn
Publisher : Routledge
Page : 255 pages
File Size : 55,9 Mb
Release : 2013-12-02
Category : Business & Economics
ISBN : 9781317765141

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Market Analysis by William Winston,Robert E Stevens,Philip K Sherwood,John Paul Dunn Pdf

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.Translated into Chinese!

Author : Glen L Urban,Sloan School of Management,Theresa Carter
Publisher : Legare Street Press
Page : 0 pages
File Size : 51,7 Mb
Release : 2023-07-18
Category : Electronic
ISBN : 1019953012

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Market Share Rewards to Pioneering Brands by Glen L Urban,Sloan School of Management,Theresa Carter Pdf

This book provides a detailed analysis of the market share rewards to pioneering brands and their strategic implications. Drawing on extensive research, the authors offer valuable insights into how pioneering brands can gain a competitive advantage and maintain it over time. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Author : David E. Bell
Publisher : Unknown
Page : 40 pages
File Size : 44,7 Mb
Release : 1974
Category : Marketing
ISBN : OCLC:14633825

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A Market Share Theorem by David E. Bell Pdf

Author : Neil Wrigley
Publisher : Routledge
Page : 287 pages
File Size : 48,9 Mb
Release : 2014-10-14
Category : Business & Economics
ISBN : 9781317567738

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Store Choice, Store Location and Market Analysis (Routledge Revivals) by Neil Wrigley Pdf

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.

Author : Kenneth D. Bahn
Publisher : Springer
Page : 532 pages
File Size : 47,5 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9783319170466

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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference by Kenneth D. Bahn Pdf

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Marlita A. Reddy,Robert S. Lazich
Publisher : Gale / Cengage Learning
Page : 602 pages
File Size : 51,9 Mb
Release : 1994-01-01
Category : Business & Economics
ISBN : 0810396416

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World Market Share Reporter by Marlita A. Reddy,Robert S. Lazich Pdf

This guide is aimed at those carrying out global competitive analysis, those seeking to diversify, senior management involved in strategic planning, marketing and market research professionals, and everyone involved in economic and policy study or research. Entries on a range of commercial markets includes such information as: ranking (best and worse, biggest and smallest, most respected and disliked); participants (the key players, market dominators, etc); market shares of companies, products, services and commodities; and size of market. In addition, there are: 800 market share reports; nearly 1000 tables and graphs; multi-year trend information; and market share reports on countries and regions.The information provided has been compiled from a range of domestic and international consumer and business journals, newspapers, trade periodicals, government reports, and other public and private sources of business information.

Author : J. B. Morison
Publisher : Unknown
Page : 48 pages
File Size : 41,5 Mb
Release : 1991
Category : Australia
ISBN : STANFORD:36105041143673

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A Market Share Analysis of Japanese Beef Imports by J. B. Morison Pdf

Author : Alejandro Cremades
Publisher : John Wiley & Sons
Page : 229 pages
File Size : 41,5 Mb
Release : 2016-04-11
Category : Business & Economics
ISBN : 9781119191834

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The Art of Startup Fundraising by Alejandro Cremades Pdf

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

Author : R. Eric Reidenbach
Publisher : CRC Press
Page : 205 pages
File Size : 43,6 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 1420093312

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Listening to the Voice of the Market by R. Eric Reidenbach Pdf

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus. Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships.

Author : Robert E. Stevens
Publisher : Psychology Press
Page : 286 pages
File Size : 50,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 0789024195

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Market Opportunity Analysis by Robert E. Stevens Pdf

This guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.

Author : George S. Day
Publisher : St. Paul : West Publishing Company
Page : 300 pages
File Size : 53,6 Mb
Release : 1986
Category : Business & Economics
ISBN : UVA:X001200965

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Analysis for Strategic Market Decisions by George S. Day Pdf

Author : Mckinsey Chief Marketing & Sales Officer Forum
Publisher : Createspace Independent Pub
Page : 156 pages
File Size : 42,7 Mb
Release : 2014-08-02
Category : Computers
ISBN : 1500721093

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Big Data, Analytics, and the Future of Marketing and Sales by Mckinsey Chief Marketing & Sales Officer Forum Pdf

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.