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Author : James Joseph Mahon
Publisher : John Wiley & Sons
Page : 232 pages
File Size : 50,7 Mb
Release : 1982
Category : Business & Economics
ISBN : UVA:X001444992
Author : William J. Winston
Publisher : Psychology Press
Page : 416 pages
File Size : 43,9 Mb
Release : 1995
Category : Accounting
ISBN : 1560248726
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)
Author : Robert J. Listman
Publisher : Irwin Professional Publishing
Page : 224 pages
File Size : 43,5 Mb
Release : 1988
Category : Business & Economics
ISBN : UVA:X001611648
Practical promotion for the public accountant.
Author : Troy Waugh
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 45,6 Mb
Release : 2004-04-26
Category : Business & Economics
ISBN : 9780471654759
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
Author : Robert W. Denney
Publisher : Van Nostrand Reinhold Company
Page : 296 pages
File Size : 50,6 Mb
Release : 1983
Category : Business & Economics
ISBN : UIUC:30112085934831
Includes index.
Author : Ehsan Zarei
Publisher : DMA4U
Page : 253 pages
File Size : 40,5 Mb
Release : 2024-07-02
Category : Business & Economics
ISBN : 8210379456XXX
Are you looking for a complete guide to accountant marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your accountant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your accountant marketing to the next level.
Author : N. C. Mangos,Bet Hayward Roffey,Jennifer Job
Publisher : Unknown
Page : 158 pages
File Size : 54,8 Mb
Release : 1995
Category : Accounting
ISBN : 0724808329
A guide book for accountants to assist with effective marketing of their services and practices. Discusses and explains the latest marketing techniques and how to apply them to the development and management of an accounting practice. Real-life examples from accounting firms are used to illustrate how marketing can be used to enhance performance. Includes a glossary, bibliography and an index. The authors have all had considerable experience in the field of management.
Author : Jo Ann Rosen
Publisher : Wiley
Page : 262 pages
File Size : 55,7 Mb
Release : 1995-09-20
Category : Business & Economics
ISBN : 0471111694
smart accounting professionals are justifiably concerned with finding and keeping clients. The competition is fiercer than ever, especially for small and medium-sized firms. Marketing Made Easy for the Small Accounting Firm is a valuable step-by-step guide for every accounting professional who has ever wondered where and how to find the next client. It's an eye-opener for those who have been reluctant to actively market their firm's services—either because they didn't know how to proceed or because they were afraid it would distract them from their accounting practice. In this concise, readable book, experienced marketer Jo Ann Rosen shares her knowledge of working with Big 6 as well as smaller accounting firms. She shows you techniques you can apply to improve your practice development efforts and expand your client base. Once you begin using these techniques, you'll start to see your practice in a new light and find business opportunities where you thought none existed before. Based on actual case studies, Marketing Made Easy for the Small Accounting Firm shows you why it is important to set specific goals and how to develop a realistic marketing plan. It explains why you need to organize your internal operations, how to establish a powerful database, and, most importantly, how to generate leads and turn prospects into clients. Without spending a dime on added staff or outside consultants, you'll learn essential marketing and public relations techniques that will give your firm greater visibility. You'll discover the amazing power of networking (when it's done correctly), the secrets of effective direct mail, and the best ways to use the media to your advantage. You'll also discover why some luncheons, seminars, and special events generate new business and why others fall short. By helping you organize the business development aspect of your work, Marketing Made Easy for the Small Accounting Firm will enable you to put in place the necessary goals that will strengthen and expand your client base. In addition, it will give you the freedom to concentrate on delivering the services for which your firm has been retained. Learn what the Big 6 accounting firms have known for years: There is no client development without marketing If you are concerned about finding and keeping new clients for your small or medium-sized accounting firm, Marketing Made Easy for the Small Accounting Firm will shed light on marketing methods that both large prestigious firms and small aspiring practices use to stay successful. With this invaluable guide, you'll learn: How to set goals, analyze research and demographics, target clients, and clearly identify the services you offer How to develop a realistic marketing plan—devising flexible strategies; choosing the right business development vehicles; understanding the importance of timing, follow-up, and tracking. Included is a sample marketing plan that can be adapted to your specific needs. How to organize your firm internally for the task of developing new business—working as a team, building and using a data base, and determining the marketing roles of each member of the firm How to harness the power of networking How to generate leads that turn prospects into clients—with tips on direct mail, special events, and using the media. Written in a friendly, readable style, Marketing Made Easy for the Small Accounting Firm is packed with real-world case studies that further enhance its value as a resource in your business development efforts.
Author : Carole A. Congram,Ruth J. Dumesic
Publisher : John Wiley & Sons
Page : 210 pages
File Size : 43,5 Mb
Release : 1986
Category : Business & Economics
ISBN : UOM:35128000934446
A practical guide to developing a client-based strategic marketing plan, including working with advertising agencies and public relations firms, and other useful aids to helping an accounting firm of any size understand the importance of marketing and the best methods of implementation.
Author : Ronald J. Baker
Publisher : John Wiley & Sons
Page : 78 pages
File Size : 40,5 Mb
Release : 2010-11-29
Category : Business & Economics
ISBN : 9780470929575
Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination
Author : Bob Stewart,Canadian Institute of Chartered Accountants
Publisher : Unknown
Page : 201 pages
File Size : 50,8 Mb
Release : 2002
Category : Accounting firms
ISBN : 1553850068
Author : Hitendra Patil
Publisher : CPA Trendlines
Page : 128 pages
File Size : 49,6 Mb
Release : 2021
Category : Electronic
ISBN : 1735412317
Author : N. C. Mangos,Neil R. Lewis,Bet Hayward Roffey,Flinders University. School of Commerce
Publisher : Unknown
Page : 128 pages
File Size : 54,8 Mb
Release : 1997
Category : Electronic
ISBN : OCLC:893346086
Author : Troy Waugh
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 54,6 Mb
Release : 2005-01-21
Category : Business & Economics
ISBN : 9780471703587
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.
Author : James J. Stapleton,Simon Cowley,Toby Mountford
Publisher : Lexis Law Publishing (Va)
Page : 588 pages
File Size : 44,7 Mb
Release : 1984
Category : Accounting
ISBN : CORNELL:31924079572164