Marketing And The Common Good

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Marketing and the Common Good

Patrick E. Murphy,John F. Sherry Jr.
Marketing and the Common Good Book PDF

Author : Patrick E. Murphy,John F. Sherry Jr.
Publisher : Routledge
Page : 458 pages
File Size : 43,9 Mb
Release : 2013-07-24
Category : Business & Economics
ISBN : 9781134091140

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Marketing and the Common Good by Patrick E. Murphy,John F. Sherry Jr. Pdf

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Marketing and the Common Good

Patrick E. Murphy,John F. Sherry Jr.
Marketing and the Common Good Book PDF

Author : Patrick E. Murphy,John F. Sherry Jr.
Publisher : Routledge
Page : 353 pages
File Size : 41,5 Mb
Release : 2013-07-24
Category : Business & Economics
ISBN : 9781134091072

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Marketing and the Common Good by Patrick E. Murphy,John F. Sherry Jr. Pdf

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Business for the Common Good

Kenman L. Wong,Scott B. Rae
Business for the Common Good Book PDF

Author : Kenman L. Wong,Scott B. Rae
Publisher : InterVarsity Press
Page : 290 pages
File Size : 51,7 Mb
Release : 2011-01-28
Category : Business & Economics
ISBN : 9780830868414

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Business for the Common Good by Kenman L. Wong,Scott B. Rae Pdf

Is business just a way to make money? Or can the marketplace a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other critical business issues from a uniquely Christian perspective, offering up a vision for work and service that is theologically grounded and practically oriented. Among the specific questions they address along the way are these: What implications does the Christian story have for the vision, mission or sense of purpose that shapes business engagement? What parts of business can be affirmed and practiced "as is" and what parts need to be rejected or transformed? What challenges exist as attempts are made to live out Christian ideals in a broken world characterized by tight margins, fierce competition and short-term investor pressures? How do Christian values inform specific functional areas of business such as the management of people, marketing and environmental sustainability? Business can be even more than an environment through which individual Christians grow in Christlikeness. In this book you'll discover how it can also be a means toward serving the common good. The Christian Worldview Integration Series, edited by J. P. Moreland and Francis J. Beckwith, seeks to promote a robust personal and conceptual integration of Christian faith and learning, with textbooks focused on disciplines such as education, psychology, literature, politics, science, communications, biology, philosophy, and history.

Common Interest, Common Good

Shirley Sagawa,Eli Segal
Common Interest Common Good Book PDF

Author : Shirley Sagawa,Eli Segal
Publisher : Harvard Business Press
Page : 312 pages
File Size : 45,8 Mb
Release : 2000
Category : Business & Economics
ISBN : 0875848486

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Common Interest, Common Good by Shirley Sagawa,Eli Segal Pdf

With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. Common Interest, Common Good argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. Common Interest, Common Good showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances. A convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, Common Interest, Common Good is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities.

Business Ethics

Alejo José G. Sison,Ignacio Ferrero,Gregorio Guitián
Business Ethics Book PDF

Author : Alejo José G. Sison,Ignacio Ferrero,Gregorio Guitián
Publisher : Routledge
Page : 208 pages
File Size : 53,9 Mb
Release : 2018-03-09
Category : Business & Economics
ISBN : 9781315277837

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Business Ethics by Alejo José G. Sison,Ignacio Ferrero,Gregorio Guitián Pdf

Can business activities and decisions be virtuous? This is the first business ethics textbook to take a virtue ethics approach. It explains how virtue ethics compares with alternative approaches to business ethics, such as utilitarianism and deontology, and argues that virtue ethics best serves the common good of society. Looking across the whole spectrum of business—including finance, governance, leadership, marketing and production—each chapter presents the theory of virtue ethics and supports students’ learning with chapter objectives, in-depth interviews with professionals and real-life case studies from a wide range of countries. Business Ethics: A Virtue Ethics and Common Good Approach is a valuable text for advanced undergraduates and masters-level students on business ethics courses.

Advancing the Common Good

Philip Kotler
Advancing the Common Good Book PDF

Author : Philip Kotler
Publisher : Bloomsbury Publishing USA
Page : 196 pages
File Size : 51,6 Mb
Release : 2019-09-30
Category : Business & Economics
ISBN : 9781440872457

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Advancing the Common Good by Philip Kotler Pdf

These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."

Greater Good

John A. Quelch,Katherine E. Jocz
Greater Good Book PDF

Author : John A. Quelch,Katherine E. Jocz
Publisher : Harvard Business Press
Page : 339 pages
File Size : 42,8 Mb
Release : 2007-12-28
Category : Business & Economics
ISBN : 9781422163672

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Greater Good by John A. Quelch,Katherine E. Jocz Pdf

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Strike for the Common Good

Rebecca Kolins Givan,Amy Schrager Lang
Strike for the Common Good Book PDF

Author : Rebecca Kolins Givan,Amy Schrager Lang
Publisher : University of Michigan Press
Page : 287 pages
File Size : 52,5 Mb
Release : 2020-10-08
Category : Education
ISBN : 9780472054725

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Strike for the Common Good by Rebecca Kolins Givan,Amy Schrager Lang Pdf

In February 2018, 35,000 public school educators and staff walked off the job in West Virginia. More than 100,000 teachers in other states—both right-to-work states, like West Virginia, and those with a unionized workforce—followed them over the next year. From Arizona, Kentucky, and Oklahoma to Colorado and California, teachers announced to state legislators that not only their abysmal wages but the deplorable conditions of their work and the increasingly straitened circumstances of public education were unacceptable. These recent teacher walkouts affirm public education as a crucial public benefit and understand the rampant disinvestment in public education not simply as a local issue affecting teacher paychecks but also as a danger to communities and to democracy. Strike for the Common Good gathers together original essays, written by teachers involved in strikes nationwide, by students and parents who have supported them, by journalists who have covered these strikes in depth, and by outside analysts (academic and otherwise). Together, the essays consider the place of these strikes in the broader landscape of recent labor organizing and battles over public education, and attend to the largely female workforce and, often, largely non-white student population of America’s schools.

The Common Good

Jonas Norgaard Mortensen
The Common Good Book PDF

Author : Jonas Norgaard Mortensen
Publisher : Vernon Press
Page : 172 pages
File Size : 53,6 Mb
Release : 2019-01-18
Category : Philosophy
ISBN : 9781622735457

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The Common Good by Jonas Norgaard Mortensen Pdf

Our traditional ways of thinking about politics and society are becoming obsolete. We need some new points of reference in order to re-imagine the possible character, growth, and functioning of our private and common life. Such re-imagination would imply doing away with every-man-for-himself individualism as well as consumption-makes-me-happy materialism and the-state-will-take-care-of-it passivity. There is an alternative: Personalism is a forgotten, yet golden perspective on humanity that seeks to describe what a human being is and to then draw the social consequences. Personalism builds upon the thinking of Martin Buber and Emmanuel Levinas, among others, and has been a source of inspiration for Martin Luther King, Desmond Tutu, and other important personalities in recent history. According to personalism, humans are relational and engaged and possess dignity. The person and the relationship amongst persons are the universal point of departure: Human beings have inherent dignity, and good relationships amongst humans are crucial for the good, engaged life and for a good society. Personalism has been greatly neglected in Western political thought. In this book, Jonas Norgaard Mortensen attempts to introduce personalism while simultaneously demonstrating its historical origins, acquainting the reader with its thinkers and those who have practiced it, and showing that personalism has a highly relevant contribution to make in the debate about today’s social and political developments.

Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

Ana Maria Soares,Beatriz Casais
Uniting Marketing Efforts for the Common Good A Challenge for the Fourth Sector Book PDF

Author : Ana Maria Soares,Beatriz Casais
Publisher : Springer Nature
Page : 277 pages
File Size : 53,6 Mb
Release : 2023-06-16
Category : Business & Economics
ISBN : 9783031290206

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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector by Ana Maria Soares,Beatriz Casais Pdf

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.

For the Common Good

Christine Harman
For the Common Good Book PDF

Author : Christine Harman
Publisher : Upper Room Books
Page : 108 pages
File Size : 49,8 Mb
Release : 2021-07-01
Category : Religion
ISBN : 9780881779608

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For the Common Good by Christine Harman Pdf

For the Common Good reminds us that the Holy Spirit gives each Christian one or more spiritual gifts to be used for the common good. It guides readers to discover their own particular gifts and learn to use their gifts to serve others. Examining key passages in Paul's writings, author Christine Harman leads readers through a personal spiritual gift assessment. She names 25 distinct spiritual gifts—such as discernment, hospitality, compassion, evangelism, or music—and helps people explore scripture references on each one. After identifying their particular gifts, clergy and laypeople will learn how to apply them for the good of their church, community, and the world. This book is ideal for both group study and self-discovery. The book also includes suggestions for how to build a ministry team based on the gifts of each individual. This book is the text for a Lay Servant Ministries advanced course on spiritual gifts. It also can be used for a small-group study.

Shameless Exploitation in Pursuit of the Common Good

Paul Newman,A.E. Hotchner
Shameless Exploitation in Pursuit of the Common Good Book PDF

Author : Paul Newman,A.E. Hotchner
Publisher : Nan A. Talese
Page : 272 pages
File Size : 47,6 Mb
Release : 2003-11-04
Category : Business & Economics
ISBN : 9780385511599

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Shameless Exploitation in Pursuit of the Common Good by Paul Newman,A.E. Hotchner Pdf

“There are three rules for running a business; fortunately, we don’t know any of them.” In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

Social Responsibility, Entrepreneurship and the Common Good

C. Bonanni,F. Lépineux,J. Roloff
Social Responsibility Entrepreneurship and the Common Good Book PDF

Author : C. Bonanni,F. Lépineux,J. Roloff
Publisher : Springer
Page : 313 pages
File Size : 46,9 Mb
Release : 2011-12-13
Category : Business & Economics
ISBN : 9780230354890

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Social Responsibility, Entrepreneurship and the Common Good by C. Bonanni,F. Lépineux,J. Roloff Pdf

An exploration of the interplay between social responsibility, entrepreneurship and the common good which is organized into four sections: business and the common good; educating responsible entrepreneurs; corporate social responsibility (CSR) challenges and the common good; and CSR and entrepreneurship in emerging economies

From Commodification to the Common Good

Hans Radder
From Commodification to the Common Good Book PDF

Author : Hans Radder
Publisher : University of Pittsburgh Press
Page : 442 pages
File Size : 50,7 Mb
Release : 2019-09-24
Category : Science
ISBN : 9780822987093

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From Commodification to the Common Good by Hans Radder Pdf

The commodification of science—often identified with commercialization, or the selling of expertise and research results and the “capitalization of knowledge” in academia and beyond—has been investigated as a threat to the autonomy of science and academic culture and criticized for undermining the social responsibility of modern science. In From Commodification to the Common Good, Hans Radder revisits the commodification of the sciences from a philosophical perspective to focus instead on a potential alternative, the notion of public-interest science. Scientific knowledge, he argues, constitutes a common good only if it serves those affected by the issues at stake, irrespective of commercial gain. Scrutinizing the theory and practices of scientific and technological patenting, Radder challenges the legitimacy of commercial monopolies and the private appropriation and exploitation of research results. His book invites us to reevaluate established laws and to question doctrines and practices that may impede or even prohibit scientific research and social progress so that we might achieve real and significant transformations in service of the common good.

Advancing the Common Good

Philip Kotler
Advancing the Common Good Book PDF

Author : Philip Kotler
Publisher : Bloomsbury Publishing USA
Page : 191 pages
File Size : 53,8 Mb
Release : 2019-09-30
Category : Business & Economics
ISBN : 9798216042549

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Advancing the Common Good by Philip Kotler Pdf

These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."