Marketing Challenges In A Turbulent Business Environment

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Marketing Challenges in a Turbulent Business Environment

Mark D. Groza,Charles B. Ragland
Marketing Challenges in a Turbulent Business Environment Book PDF

Author : Mark D. Groza,Charles B. Ragland
Publisher : Springer
Page : 733 pages
File Size : 47,9 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9783319194288

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Marketing Challenges in a Turbulent Business Environment by Mark D. Groza,Charles B. Ragland Pdf

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Sponsorship in Marketing

T. Bettina Cornwell
Sponsorship in Marketing Book PDF

Author : T. Bettina Cornwell
Publisher : Routledge
Page : 213 pages
File Size : 44,9 Mb
Release : 2020-03-11
Category : Sports & Recreation
ISBN : 9781000036862

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Sponsorship in Marketing by T. Bettina Cornwell Pdf

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Contemporary Global Issues in Human Resource Management

Mehmet Ali Turkmenoglu,Berat Cicek
Contemporary Global Issues in Human Resource Management Book PDF

Author : Mehmet Ali Turkmenoglu,Berat Cicek
Publisher : Emerald Group Publishing
Page : 328 pages
File Size : 53,8 Mb
Release : 2020-11-18
Category : Business & Economics
ISBN : 9781800433946

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Contemporary Global Issues in Human Resource Management by Mehmet Ali Turkmenoglu,Berat Cicek Pdf

Focusing on current workplace issues and employee and employer expectations of Human Resource Management in a rapidly changing business environment, this book examines current trends of HR practices and expands on current literature.

HCI in Business, Government, and Organizations

Fiona Fui-Hoon Nah,Bo Sophia Xiao
HCI in Business Government and Organizations Book PDF

Author : Fiona Fui-Hoon Nah,Bo Sophia Xiao
Publisher : Springer
Page : 792 pages
File Size : 40,7 Mb
Release : 2018-07-09
Category : Computers
ISBN : 9783319917160

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HCI in Business, Government, and Organizations by Fiona Fui-Hoon Nah,Bo Sophia Xiao Pdf

This book constitutes the refereed proceedings of the 5th International Conference on HCI in Business, Government and Organizations, HCIBGO 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA. The 1171 full papers and 160 posters presented at the 14 co-located HCII 2018 conferences were carefully reviewed and selected from a total of 4346 submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers included in this volume cover the following topics: information systems in business; electronic commerce and consumer behavior; social media and social communities in business; social innovation; and business analytics and visualization.

Disruptive Technology and Digital Transformation for Business and Government

Sandhu, Kamaljeet
Disruptive Technology and Digital Transformation for Business and Government Book PDF

Author : Sandhu, Kamaljeet
Publisher : IGI Global
Page : 410 pages
File Size : 53,5 Mb
Release : 2021-05-07
Category : Business & Economics
ISBN : 9781799885856

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Disruptive Technology and Digital Transformation for Business and Government by Sandhu, Kamaljeet Pdf

With the far-reaching global impact of the COVID-19 pandemic, the demand and the necessity for digital enterprise transformation have accelerated exponentially. Management and strategies for the adoption and wider usage of newer digital technologies for the transformation of an enterprise through digital tools such as real-time video communications have shown that people no longer need to be required to be physically present in the same place; rather, they can be geographically dispersed. Technologies such as artificial intelligence, cloud computing, digital banking, and cloud data have taken over tasks that were initially done by human hands and have increased both the automation and efficiency of tasks and the accessibility of information and services. Inclusion of all these newer technologies has shown the fast pace at which the digital enterprise transformation is rapidly evolving and how new ecosystems are reshaping the digital enterprise model. Disruptive Technology and Digital Transformation for Business and Government presents interesting research on digital enterprise transformation at different stages and across different settings within government and industry, along with key issues and deeper insights on the core problems and developing solutions and recommendations for digital enterprise transformation. The chapters examine the three core leaders of transformation: the people such as managers, employees, and customers; the digital technology such as artificial intelligence and robotics; and the digital enterprise, including the products and services being transformed. They unravel the underlying process for management and strategies to fully incorporate new digital tools and technologies across all aspects of an enterprise undergoing transformation. This book is ideally intended for managers, executives, IT consultants, business professionals, government officials, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

Convergence of Digitalization, Innovation, and Sustainable Development in Business

Erturk, Alper,Colbran, Stephen Edward,Co?kun, Erman,Theofanidis, Faidon,Abidi, Oualid
Convergence of Digitalization Innovation and Sustainable Development in Business Book PDF

Author : Erturk, Alper,Colbran, Stephen Edward,Co?kun, Erman,Theofanidis, Faidon,Abidi, Oualid
Publisher : IGI Global
Page : 318 pages
File Size : 45,6 Mb
Release : 2024-02-07
Category : Business & Economics
ISBN : 9798369307991

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Convergence of Digitalization, Innovation, and Sustainable Development in Business by Erturk, Alper,Colbran, Stephen Edward,Co?kun, Erman,Theofanidis, Faidon,Abidi, Oualid Pdf

In today's business landscape, a pressing challenge looms large – the harmonious integration of digitalization, innovation, and sustainable development. As organizations grapple with the dizzying pace of digital transformation, they also confront the imperative of sustainability. Yet, the synergy between these two crucial facets remains uncharted territory, leaving a void in both academic discourse and practical application. Convergence of Digitalization, Innovation, and Sustainable Development in Business emerges as the much-needed solution to the complex interplay of digitalization, innovation, and sustainable development. Drawing from the insights of leading scholars and practitioners convened at the International Conference on Digitalization, Innovations, and Sustainable Development, this book offers a meticulously curated selection of papers that illuminate the path forward. For university professors, researchers, students, and industry practitioners, this book is an indispensable resource. It offers a multifaceted exploration of the intersection between digitalization and sustainable development, empowering organizations with a diverse array of digital innovative solutions and strategies. With topics spanning sustainable supply chain management, renewable energy innovations, smart cities, sustainable finance, and more, this book is poised to make a profound impact on academia and real-world decision-making processes.

Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations

Bernardes, Oscar,Amorim, Vanessa,Moreira, António Carrizo
Handbook of Research on Cross Disciplinary Uses of Gamification in Organizations Book PDF

Author : Bernardes, Oscar,Amorim, Vanessa,Moreira, António Carrizo
Publisher : IGI Global
Page : 657 pages
File Size : 42,6 Mb
Release : 2022-01-28
Category : Computers
ISBN : 9781799892250

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Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations by Bernardes, Oscar,Amorim, Vanessa,Moreira, António Carrizo Pdf

Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experience from the game. Because of the saturation of gaming in global society, the gamification concept and its operationalization in non-gaming contexts has become a growing practice. This technological novelty is the basis for an innovative change in many types of environments such as education, commerce, marketing, work, health, governance, and sustainability, among others. The service sector especially has shown widespread adoption of the method as it seeks to increase and motivate audiences and promote brands. However, little research is available on the adoption of gamification in organizations, leading to a need for literature that investigates best practices for utilization and implementation. The Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations is a comprehensive and timely reference book that explores the field of gamification for economic and social development. This book provides dynamic research from this emerging field. Covering topics such as distance learning, health behaviors, and workplace training, this book is a valuable reference for researchers, marketing managers, students, managers, executives, software developers, IT specialists, technology developers, faculty of P-12 and higher education, teachers, professors, government officials, and academicians.

Bringing the Soul Back to Marketing

Vincent Jeseo,Juliann Allen
Bringing the Soul Back to Marketing Book PDF

Author : Vincent Jeseo,Juliann Allen
Publisher : Springer Nature
Page : 152 pages
File Size : 45,7 Mb
Release : 2024
Category : Electronic books
ISBN : 9783031532863

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Bringing the Soul Back to Marketing by Vincent Jeseo,Juliann Allen Pdf

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Enhancing Knowledge Discovery and Innovation in the Digital Era

Lytras, Miltiadis D.,Daniela, Linda,Visvizi, Anna
Enhancing Knowledge Discovery and Innovation in the Digital Era Book PDF

Author : Lytras, Miltiadis D.,Daniela, Linda,Visvizi, Anna
Publisher : IGI Global
Page : 363 pages
File Size : 49,8 Mb
Release : 2018-01-19
Category : Education
ISBN : 9781522541929

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Enhancing Knowledge Discovery and Innovation in the Digital Era by Lytras, Miltiadis D.,Daniela, Linda,Visvizi, Anna Pdf

With the dawn of electronic databases, information technologies, and the Internet, organizations, now more than ever, have easy access to all the knowledge they need to conduct their business. However, utilizing and detecting the beneficial information can pose as a challenge. Enhancing Knowledge Discovery and Innovation in the Digital Era is a vibrant reference source on the latest research on student education, open information, technology enhanced learning (TEL), and student outcomes. Featuring widespread coverage across a range of applicable perspectives and topics, such as engineering education, data mining, and 3D printing, this book is ideally designed for professionals, upper-level students, and academics seeking current research on knowledge management and innovation networks.

Sustainability in Food Consumption and Food Security

József H.c. Popp,Zoltán Lakner,Judit Oláh
Sustainability in Food Consumption and Food Security Book PDF

Author : József H.c. Popp,Zoltán Lakner,Judit Oláh
Publisher : MDPI
Page : 252 pages
File Size : 53,8 Mb
Release : 2020-12-15
Category : Social Science
ISBN : 9783039363728

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Sustainability in Food Consumption and Food Security by József H.c. Popp,Zoltán Lakner,Judit Oláh Pdf

The transformation of food chains towards sustainability in food consumption and food security is a global issue, connected with the global challenges of poverty reduction, employment and urbanization. Combating malnutrition—undernutrition and micronutrient deficiencies—as well as overweight and obesity is an increasing problem. The main topics to be examined are the following: Ensuring sustainable food production (land and sea), sustainable diets and sustainable communities, including issues for agricultural transformation in face of increasing competition for land use; promoting healthy food systems and increasing the focus on nutrition, with multiple implications for diet quality, vulnerable groups, and informed choice; biotechnology could play an important role in climate change mitigation (e.g., nutrient-efficient plants) and adaptation (e.g., drought-tolerant plants), renewable energies, biodegradable products, rural development, and global food security; identifying the means to promote resilience, including resilience in ecosystems and in international markets; responding to climate change and other environmental and social change. The focus should also cover issues for vulnerable groups such as mothers and children, the elderly, patients, and migrants to understand the general aspects of consumer behavior. Sustainability related to product standards and reactions of consumers to these standards are also of great importance.

Employer Branding for the Hospitality and Tourism Industry

Sjoerd Gehrels
Employer Branding for the Hospitality and Tourism Industry Book PDF

Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 55,7 Mb
Release : 2019-07-10
Category : Business & Economics
ISBN : 9781789730692

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Employer Branding for the Hospitality and Tourism Industry by Sjoerd Gehrels Pdf

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Future Foods

Rajeev Bhat
Future Foods Book PDF

Author : Rajeev Bhat
Publisher : Academic Press
Page : 788 pages
File Size : 51,8 Mb
Release : 2021-12-04
Category : Technology & Engineering
ISBN : 9780323910026

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Future Foods by Rajeev Bhat Pdf

Future Foods: Global Trends, Opportunities, and Sustainability Challenges highlights trends and sustainability challenges along the entire agri-food supply chain. Using an interdisciplinary approach, this book addresses innovations, technological developments, state-of-the-art based research, value chain analysis, and a summary of future sustainability challenges. The book is written for food scientists, researchers, engineers, producers, and policy makers and will be a welcomed reference. Provides practical solutions for overcoming recurring sustainability challenges along the entire agri-food supply chain Highlights potential industrial opportunities and supports circular economy concepts Proposes novel concepts to address various sustainability challenges that can affect and have an impact on the future generations

Advanced Methodologies and Technologies in Modern Education Delivery

Khosrow-Pour, D.B.A., Mehdi
Advanced Methodologies and Technologies in Modern Education Delivery Book PDF

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 959 pages
File Size : 48,6 Mb
Release : 2018-09-21
Category : Education
ISBN : 9781522573661

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Advanced Methodologies and Technologies in Modern Education Delivery by Khosrow-Pour, D.B.A., Mehdi Pdf

Recent innovations and new technologies in education have altered the way teachers approach instruction and learning and can provide countless advantages. The pedagogical value of specific technology tools and the cumulative effects of technology exposure on student learning over time are two areas that need to be explored to better determine the improvements needed in the modern classroom. Advanced Methodologies and Technologies in Modern Education Delivery provides emerging research on educational models in the continually improving classroom. While highlighting the challenges facing modern in-service and pre-service teachers when educating students, readers will learn information on new methods in curriculum development, instructional design, and learning assessments to implement within their classrooms. This book is a vital resource for pre-service and in-service teachers, teacher education professionals, higher education administrative professionals, and researchers interested in new curriculum development.

Encyclopedia of Information Science and Technology, Fourth Edition

Khosrow-Pour, D.B.A., Mehdi
Encyclopedia of Information Science and Technology Fourth Edition Book PDF

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 8104 pages
File Size : 52,9 Mb
Release : 2017-06-20
Category : Computers
ISBN : 9781522522560

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Encyclopedia of Information Science and Technology, Fourth Edition by Khosrow-Pour, D.B.A., Mehdi Pdf

In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Wedding Planning and Management

Maggie Daniels,Carrie Wosicki
Wedding Planning and Management Book PDF

Author : Maggie Daniels,Carrie Wosicki
Publisher : Routledge
Page : 534 pages
File Size : 46,9 Mb
Release : 2020-08-11
Category : Business & Economics
ISBN : 9781000091144

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Wedding Planning and Management by Maggie Daniels,Carrie Wosicki Pdf

This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice. Key features of the third edition include: Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings. Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors. Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business. Over 100 international case studies exploring cultural traditions, vendor relations and best practice. A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank. This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.