Bringing The Soul Back To Marketing

Author : Vincent Jeseo,Juliann Allen
Publisher : Springer Nature
Page : 152 pages
File Size : 55,6 Mb
Release : 2024
Category : Electronic books
ISBN : 9783031532863

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Bringing the Soul Back to Marketing by Vincent Jeseo,Juliann Allen Pdf

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Author : Vincent Jeseo,Juliann Allen
Publisher : Springer
Page : 0 pages
File Size : 53,6 Mb
Release : 2024-03-25
Category : Business & Economics
ISBN : 3031532856

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Bringing the Soul Back to Marketing by Vincent Jeseo,Juliann Allen Pdf

The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Author : Margit Enke,Anja Geigenmüller,Alexander Leischnig
Publisher : Springer Nature
Page : 421 pages
File Size : 42,9 Mb
Release : 2022-04-22
Category : Business & Economics
ISBN : 9783030906573

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Commodity Marketing by Margit Enke,Anja Geigenmüller,Alexander Leischnig Pdf

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

Author : Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams
Publisher : Springer Nature
Page : 901 pages
File Size : 49,7 Mb
Release : 2021-08-24
Category : Business & Economics
ISBN : 9783030669164

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Marketing Management by Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams Pdf

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 41,6 Mb
Release : 2017-07-31
Category : Business & Economics
ISBN : 9781119362418

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The New Rules of Marketing and PR by David Meerman Scott Pdf

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Author : Nate Patrin
Publisher : U of Minnesota Press
Page : 336 pages
File Size : 44,5 Mb
Release : 2020-06-09
Category : Music
ISBN : 9781452963808

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Bring That Beat Back by Nate Patrin Pdf

How sampling remade hip-hop over forty years, from pioneering superstar Grandmaster Flash through crate-digging preservationist and innovator Madlib Sampling—incorporating found sound and manipulating it into another form entirely—has done more than any musical movement in the twentieth century to maintain a continuum of popular music as a living document and, in the process, has become one of the most successful (and commercial) strains of postmodern art. Bring That Beat Back traces the development of this transformative pop-cultural practice from its origins in the turntable-manning, record-spinning hip-hop DJs of 1970s New York through forty years of musical innovation and reinvention. Nate Patrin tells the story of how sampling built hip-hop through the lens of four pivotal artists: Grandmaster Flash as the popular face of the music’s DJ-born beginnings; Prince Paul as an early champion of sampling’s potential to elaborate on and rewrite music history; Dr. Dre as the superstar who personified the rise of a stylistically distinct regional sound while blurring the lines between sampling and composition; and Madlib as the underground experimentalist and record-collector antiquarian who constantly broke the rules of what the mainstream expected from hip-hop. From these four artists’ histories, and the stories of the people who collaborated, competed, and evolved with them, Patrin crafts a deeply informed, eminently readable account of a facet of pop music as complex as it is commonly underestimated: the aesthetic and reconstructive power of one of the most revelatory forms of popular culture to emerge from postwar twentieth-century America. And you can nod your head to it.

Author : Bonnie McLean O.M.D.
Publisher : Balboa Press
Page : 330 pages
File Size : 50,5 Mb
Release : 2017-07-31
Category : Health & Fitness
ISBN : 9781504383455

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Integrative Medicine by Bonnie McLean O.M.D. Pdf

Integrative Medicine: The Return of the Soul to Health Care is an introduction to the field of integrative medicine. Based on both her extensive research and personal experience as a practitioner and recipient of allopathic medicine, oriental medicine, functional medicine, energy medicine, and counseling, Dr. Bonnie McLean offers a user-friendly overview of integrative medicine with resources for further exploration by the reader. From childhood to her current practice in oriental medicine, Dr. McLean has spent her life immersed in medicine. Raised by a physician father and nurse mother, she spent the first twenty years of her adulthood as an RN. After witnessing what she calls a loss of soul in contemporary medicine, she spent the next thirty years in a search of the soul in medicine. She explored natural medicine, Chinese medicine, psychology, energy medicine, and shamanic healing. With the advent of integrative medicine, she strongly believes that the soul of medicine is returning. The best of both worlds (science of medical technology and the art of healing, contemporary knowledge and ancient wisdom, East and West) are beginning to work hand in hand under the umbrella of integrative medicine. Integrative medicine is the wave of the future!

Author : Camille Tuason Mata
Publisher : University Press of America
Page : 166 pages
File Size : 43,7 Mb
Release : 2013-09-12
Category : Social Science
ISBN : 9780761860549

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Marginalizing Access to the Sustainable Food System by Camille Tuason Mata Pdf

Marginalizing Access to the Sustainable Food System is a comprehensive analysis of the barriers and opportunities confronting minority communities’ ability to access healthy, fresh foods. It exposits the meaning of marginalization through several measurement indicators examined from the cross sections of history, space, and participation. These indicators include minority participation in agriculture, the delivery scope of CSA farms, the presence and location of farmer’s markets in the minority districts, the density of food stores, the availability of fresh produce in grocery stores in minority districts, the placement of urban food gardens in minority districts, and minority residents’ participation in the sustainable food system. Camille Tuason Mata applies this analysis to three minority districts in Oakland—Chinatown, Fruitvale, and West Oakland—and examines the patterns of marginalization in relation to the sustainable food system of the California Bay Area.

Author : Amy Mangueira
Publisher : Writers Republic LLC
Page : 174 pages
File Size : 52,8 Mb
Release : 2023-02-23
Category : Self-Help
ISBN : 9798888104064

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The Path to Break Free From Burnout by Amy Mangueira Pdf

The Path to Break Free From Burnout: Recharge and Reclaim Your Life by Amy Mangueira is divided into three parts (and includes QR codes along the way to download the respective workbook page): Part One helps readers understand which stage of burnout they are in and empathetically covers the emotional, physical, and mental deterioration they are experiencing. Part Two moves into how to heal from burnout through an interactive, nine-step journey. At each stop are action items for readers to complete to move closer to healing. Part Two ends with a 30-60-90 future selfplan to help readers become accountable for change. Part Three shares how to stay burnout-free through resiliency and preserving energy.

Author : Anonim
Publisher : Unknown
Page : 1246 pages
File Size : 40,9 Mb
Release : 1990
Category : Medicine
ISBN : UIUC:30112023522748

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Cumulated Index Medicus by Anonim Pdf

Author : Katherine Mansfield
Publisher : Clarendon Press
Page : 398 pages
File Size : 53,9 Mb
Release : 1996-03-28
Category : Literary Collections
ISBN : 9780191590047

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The Collected Letters of Katherine Mansfield: Volume IV: 1920-1921 by Katherine Mansfield Pdf

The letters is this volume cover the eighteen months katherine Mansfield spent in England, France, and Switzerland from May 1920 to the end of 1921. It is the period of her finest stories, and when her life took its most decisive turn. There is a subtle but unmistakable change in her expectations, a new 'spiritual' insistence that is both elusive and resolute. From her Chekovian acceptance that 'they are cutting down the cherry trees' she derives a tough existential directness: 'the little boat enters the dark, fearful gulf...Nobody listens. The shadowy figure rows on. One ought to sit still and uncover one's eyes.' There is a determined push - not always successful - towards a necessary honesty, as much as to artistic achievement; while those qualities of her earlier correspondence remain undiminished - the precision and directness, the intelligence and wit, the dark incisiveness as much as sheer fun. Above all, perhaps, these letters comprise a record of very considerable courage, against increasingly adverse odds, as they approach the final years of her life.

Author : Marilyn C. Barrick
Publisher : SCB Distributors
Page : 313 pages
File Size : 54,7 Mb
Release : 2020-03-28
Category : Body, Mind & Spirit
ISBN : 9781609880422

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Everything Is Energy by Marilyn C. Barrick Pdf

This brilliantly written book offers a unique combination of spirituality and psychological expertise to help readers deal with the challenges of today’s tumultuous world, inner turmoil and the residue of trauma. The author shows that energy, within and without, is the key to resolving trauma and moving through life with a positive stance. You’ll learn how difficult life experiences impact us and influence our attitudes, mindsets, emotions and body sensations. You’ll read intriguing stories of historical figures and current case histories that show how we can resolve trauma and successfully ride the waves of change. You’ll explore topics such as tapping the wisdom of the heart, transcending human drama, simple energy techniques that can relieve stress and anxiety, and how intuition, intention and spirituality relate to energy work and the achievement of higher consciousness. Complete with inspiring meditations and practical exercises, this book is a handbook for life in the twenty-first century.

Author : Anonim
Publisher : Unknown
Page : 622 pages
File Size : 50,6 Mb
Release : 1990-07
Category : Electronic
ISBN : UVA:X001909305

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Blues & Soul by Anonim Pdf

Author : Mary K. Foster,Vicki Fairbanks Taylor,Jennie L. Walker
Publisher : Edward Elgar Publishing
Page : 272 pages
File Size : 40,8 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781789901122

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Experiential Exercises in the Classroom by Mary K. Foster,Vicki Fairbanks Taylor,Jennie L. Walker Pdf

The definitive guide to creating and using experiential exercises in the classroom. For anyone interested in continuously improving their teaching practice, this book provides an overview of the theory and empirical evidence for active learning and the use of experiential exercises. Using a prescriptive model and checklist for creating, adapting or adopting experiential exercises in the classroom, the authors demonstrate evidence-based best practices for each step in the development and use of experiential exercises, including tips, worksheets and checklists to facilitate use of these practices.

Author : Wiebke Beushausen,Anne Brüske,Ana-Sofia Commichau,Patrick Helber,Sinah Kloß
Publisher : transcript Verlag
Page : 304 pages
File Size : 47,6 Mb
Release : 2014-06-30
Category : Social Science
ISBN : 9783839426920

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Caribbean Food Cultures by Wiebke Beushausen,Anne Brüske,Ana-Sofia Commichau,Patrick Helber,Sinah Kloß Pdf

»Caribbean Food Cultures« approaches the matter of food from the perspectives of anthropology, sociology, cultural and literary studies. Its strong interdisciplinary focus provides new insights into symbolic and material food practices beyond eating, drinking, cooking, or etiquette. The contributors discuss culinary aesthetics and neo/colonial gazes on the Caribbean in literary documents, audiovisual media, and popular images. They investigate the negotiation of communities and identities through the preparation, consumption, and commodification of »authentic« food. Furthermore, the authors emphasize the influence of underlying socioeconomic power relations for the reinvention of Caribbean and Western identities in the wake of migration and transnationalism. The anthology features contributions by renowned scholars such as Rita De Maeseneer and Fabio Parasecoli who read Hispano-Caribbean literatures and popular culture through the lens of food studies.