Marketing Channels

Author : Robert W. Palmatier,Eugene Sivadas,Louis W. Stern,Adel I. El-Ansary
Publisher : Routledge
Page : 374 pages
File Size : 48,9 Mb
Release : 2019-07-11
Category : Business & Economics
ISBN : 9781000649994

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Marketing Channel Strategy by Robert W. Palmatier,Eugene Sivadas,Louis W. Stern,Adel I. El-Ansary Pdf

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Author : Gabriel Weinberg,Justin Mares
Publisher : Penguin
Page : 250 pages
File Size : 48,5 Mb
Release : 2015-10-06
Category : Business & Economics
ISBN : 9780698411876

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Traction by Gabriel Weinberg,Justin Mares Pdf

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Author : Julian Dent,Michael White
Publisher : Kogan Page Publishers
Page : 385 pages
File Size : 45,5 Mb
Release : 2018-04-03
Category : Business & Economics
ISBN : 9780749482152

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Sales and Marketing Channels by Julian Dent,Michael White Pdf

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo

Author : Robert W. Palmatier,Louis W. Stern,Adel I. El-Ansary
Publisher : Routledge
Page : 873 pages
File Size : 55,6 Mb
Release : 2016-06-03
Category : Business & Economics
ISBN : 9781315506432

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Marketing Channel Strategy by Robert W. Palmatier,Louis W. Stern,Adel I. El-Ansary Pdf

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Author : Robert D. Tamilia,O. C. Ferrell,Karen Hopkins
Publisher : Springer Nature
Page : 72 pages
File Size : 42,5 Mb
Release : 2020-04-09
Category : Business & Economics
ISBN : 9783030448707

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Marketing Channels and Supply Chain Networks in North America by Robert D. Tamilia,O. C. Ferrell,Karen Hopkins Pdf

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

Author : Steven Brough
Publisher : GRASPED Digital
Page : 43 pages
File Size : 52,6 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED: Attitudes Towards Marketing Channels by Steven Brough Pdf

"GRASPED: Attitudes Towards Marketing Channels: Vol. 4 Mastering the Multiverse of Marketing Mediums" offers a comprehensive analysis of how consumer preferences across diverse marketing channels are shaping the future of marketing. This document expertly navigates through digital trends and traditional mediums, advocating for a harmonized approach that caters to evolving consumer demands. Its insightful exploration into emerging technologies and the importance of personalized marketing strategies makes it a pivotal read for marketers aiming to thrive in the digital age. The uniqueness of this volume lies in its forward-thinking examination of the vast spectrum of marketing channels, from traditional to cutting-edge technologies like VR/AR and AI. It sets itself apart by not only analyzing current consumer preferences but also by providing strategic insights into integrating these channels for a seamless and effective marketing approach, ensuring brands remain at the forefront of innovation and consumer engagement.

Author : Srinivas K. Reddy,Luca Pellegrini
Publisher : Routledge
Page : 345 pages
File Size : 40,5 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136245725

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Retail and Marketing Channels (RLE Retailing and Distribution) by Srinivas K. Reddy,Luca Pellegrini Pdf

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels. First published 1989.

Author : Anne T. Coughlan
Publisher : Pearson Education India
Page : 588 pages
File Size : 45,9 Mb
Release : 2007-09
Category : Marketing channels
ISBN : 8131717437

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Marketing Channels by Anne T. Coughlan Pdf

Author : Craig Robert Evans
Publisher : Unknown
Page : 344 pages
File Size : 50,5 Mb
Release : 1994
Category : Business & Economics
ISBN : UOM:39015032747662

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Marketing Channels by Craig Robert Evans Pdf

This text, devoted to the infocomercial phenomenon, programme-length commercials, gives insider advice on how to capitalize on the new marketing opportunities presented by the dawn of a 500-channel television age, showing how to become a player and use this medium to its fullest.

Author : Charles A. Ingene,James R. Brown,the late Rajiv P. Dant
Publisher : Edward Elgar Publishing
Page : 608 pages
File Size : 46,8 Mb
Release : 2019
Category : Business & Economics
ISBN : 9780857938602

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Handbook of Research on Distribution Channels by Charles A. Ingene,James R. Brown,the late Rajiv P. Dant Pdf

Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.

Author : Dinesh Kumar
Publisher : OUP India
Page : 576 pages
File Size : 50,7 Mb
Release : 2012-07-12
Category : Business & Economics
ISBN : 0198077092

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Marketing Channels by Dinesh Kumar Pdf

Marketing Channels is a comprehensive textbook that delves into the complexities involved in distribution channels, especially in India. The concepts have been explained in simple and student friendly manner and illustrated through suitable Indian as well as global examples.

Author : Lou E. Pelton,David Strutton,James R. Lumpkin
Publisher : Unknown
Page : 514 pages
File Size : 55,7 Mb
Release : 2002
Category : Marketing channels
ISBN : 0071121005

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Marketing Channels by Lou E. Pelton,David Strutton,James R. Lumpkin Pdf

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Author : Anne T. Coughlan
Publisher : Unknown
Page : 618 pages
File Size : 50,6 Mb
Release : 2001
Category : Business & Economics
ISBN : 0130127728

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Marketing Channels by Anne T. Coughlan Pdf

The Autobiography and Ministry of Bishop M. D. Spires

Author : Kenneth ROLNICKI
Publisher : AMACOM
Page : 288 pages
File Size : 51,7 Mb
Release : 1998-01-06
Category : Business & Economics
ISBN : 9780814416037

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Managing Channels of Distribution by Kenneth ROLNICKI Pdf

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 48,8 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9780749474713

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Digital Marketing Strategy by Simon Kingsnorth Pdf

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.