Marketing Communication Direct Marketing Public Relation And Advertising

Author : Veny Ari Sejati
Publisher : GRIN Verlag
Page : 46 pages
File Size : 45,6 Mb
Release : 2018-06-07
Category : Business & Economics
ISBN : 9783668720046

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Marketing Communication, Direct Marketing, Public Relation and Advertising by Veny Ari Sejati Pdf

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.

Author : Paul Copley
Publisher : Routledge
Page : 447 pages
File Size : 52,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136380433

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Marketing Communications Management by Paul Copley Pdf

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Author : Philip J. Kitchen,Patrick de Pelsmacker
Publisher : Psychology Press
Page : 216 pages
File Size : 50,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415314208

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Integrated Marketing Communications by Philip J. Kitchen,Patrick de Pelsmacker Pdf

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Author : P. R. Smith
Publisher : Unknown
Page : 410 pages
File Size : 46,5 Mb
Release : 1993
Category : Communication in marketing
ISBN : PSU:000021597480

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Marketing Communications by P. R. Smith Pdf

One of the four core topics in the Chartered Institute of Marketing (CIM) Diploma syllabus, marketing communication is an integral element for the marketing professional.

Author : Ko Floor
Publisher : Unknown
Page : 128 pages
File Size : 55,8 Mb
Release : 2011
Category : Communication in marketing
ISBN : 9001849156

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Marketing Communication Strategy by Ko Floor Pdf

Author : Philip Kitchen,Patrick de Pelsmacker
Publisher : Routledge
Page : 208 pages
File Size : 49,5 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134380831

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A Primer for Integrated Marketing Communications by Philip Kitchen,Patrick de Pelsmacker Pdf

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Author : Tony Yeshin
Publisher : Routledge
Page : 372 pages
File Size : 52,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136395062

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Integrated Marketing Communications by Tony Yeshin Pdf

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

Author : Patrick de Pelsmacker,Maggie Geuens,Joeri van den Bergh
Publisher : Pearson Education
Page : 652 pages
File Size : 44,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 0273706934

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Marketing Communications by Patrick de Pelsmacker,Maggie Geuens,Joeri van den Bergh Pdf

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.

Author : Frank Jefkins
Publisher : Springer Science & Business Media
Page : 241 pages
File Size : 51,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9789401168687

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Modern Marketing Communications by Frank Jefkins Pdf

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

Author : Lynne Eagle,Barbara Czarnecka,Stephan Dahl,Jenny Lloyd
Publisher : Routledge
Page : 445 pages
File Size : 42,9 Mb
Release : 2014-08-27
Category : Business & Economics
ISBN : 9781317697756

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Marketing Communications by Lynne Eagle,Barbara Czarnecka,Stephan Dahl,Jenny Lloyd Pdf

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

Author : Andreas Leitner
Publisher : GRIN Verlag
Page : 25 pages
File Size : 47,7 Mb
Release : 2007-09-27
Category : Electronic
ISBN : 9783638790321

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Marketing Communication by Andreas Leitner Pdf

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glyndŵr University, Wrexham known as NEWI (Business school), 12 entries in the bibliography, language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR -Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness - comprehension - conviction - action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.

Author : Ludi Koekemoer
Publisher : Juta and Company Ltd
Page : 596 pages
File Size : 41,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0702165093

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Marketing Communications by Ludi Koekemoer Pdf

Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

Author : Philip Kitchen,Patrick de Pelsmacker,Lynne Eagle,Don E. Schultz
Publisher : Routledge
Page : 300 pages
File Size : 41,5 Mb
Release : 2020-08-26
Category : Business & Economics
ISBN : 9781000143263

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A Reader in Marketing Communications by Philip Kitchen,Patrick de Pelsmacker,Lynne Eagle,Don E. Schultz Pdf

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

Author : Philip J. Kitchen
Publisher : Cengage Learning
Page : 0 pages
File Size : 54,7 Mb
Release : 1999
Category : Communication in marketing
ISBN : 1861521960

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Marketing Communications by Philip J. Kitchen Pdf

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Author : Ludi Koekemoer
Publisher : Juta and Company Ltd
Page : 244 pages
File Size : 44,5 Mb
Release : 2010-10-30
Category : Advertising
ISBN : 0702177938

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Introduction to Integrated Marketing Communications by Ludi Koekemoer Pdf

Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners.