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Author : Stowe Shoemaker
Publisher : Unknown
Page : 128 pages
File Size : 54,8 Mb
Release : 2011
Category : Hospitality industry
ISBN : OCLC:1011702156
Author : Chidimma Adebayo
Publisher : Unknown
Page : 196 pages
File Size : 55,9 Mb
Release : 2020-11
Category : Electronic
ISBN : 1642247871
"Tourism marketing also has an important and increasing international dimension. In our globalizing world, people, places, and countries are increasingly interdependent. Countries once considered inaccessible to Western tourists because of geographical, cultural, and political barriers are now not only becoming accessible - their very remoteness makes them an attractive choice for travel today. This globalization of tourism has cultural, political, and economic dimensions, and these are important considerations for tourism marketers.This text is prepared while keeping in mind the complexities of this industry and to ensure that students find this book highly informative, meaningful, and understanding. Concepts are not exaggerated to keep the excitement and fun intact. Relatable case studies will give practical examples to the students and help them get a comprehensive understanding of the matter.This book is ideal for serving as a roadmap for any student trying to pave their way into the world of tourism and hospitality. The entire text will ensure a sound understanding of the important marketing concepts that are relevant in today's time and age in countries all around the world. This book is a sure shot for anyone seeking to learn about the marketing aspects of the tourism and hospitality industry.
Author : Stowe Shoemaker,Margaret Shaw
Publisher : Prentice Hall
Page : 0 pages
File Size : 54,5 Mb
Release : 2008
Category : Hospitality industry
ISBN : 0131708279
No further information has been provided for this title.
Author : Steven Pike
Publisher : Routledge
Page : 480 pages
File Size : 47,7 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781317430919
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author : Robert D. Reid,David C. Bojanic
Publisher : John Wiley and Sons
Page : 673 pages
File Size : 45,5 Mb
Release : 2009-02-09
Category : Business & Economics
ISBN : 9780470088586
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author : McGraw-Hill Education
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 49,6 Mb
Release : 2005-02-17
Category : Business & Economics
ISBN : 0078682967
Glencoe Marketing: Hospitality & Tourism focuses on various marketing aspects of the hospitality and tourism industry. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.
Author : Richard George
Publisher : Springer Nature
Page : 509 pages
File Size : 43,5 Mb
Release : 2021-05-08
Category : Business & Economics
ISBN : 9783030641115
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Author : Pamela Lanier,Marie Lanier
Publisher : Business Expert Press
Page : 154 pages
File Size : 47,8 Mb
Release : 2017-07-03
Category : Business & Economics
ISBN : 9781631575976
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Author : Haemoon Oh
Publisher : Routledge
Page : 576 pages
File Size : 46,9 Mb
Release : 2009-11-04
Category : Business & Economics
ISBN : 9781136399978
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author : David C. Bojanic,Robert D. Reid
Publisher : Wiley Global Education
Page : 384 pages
File Size : 50,7 Mb
Release : 2016-11-16
Category : Business & Economics
ISBN : 9781119195153
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Author : Steven Pike
Publisher : Routledge
Page : 343 pages
File Size : 40,5 Mb
Release : 2020-10-19
Category : Business & Economics
ISBN : 9781000200935
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author : Bonita Kolb
Publisher : Routledge
Page : 294 pages
File Size : 42,6 Mb
Release : 2018-01-29
Category : Business & Economics
ISBN : 9781351702218
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.
Author : Scott McCabe
Publisher : Routledge
Page : 322 pages
File Size : 46,9 Mb
Release : 2010-08-31
Category : Business & Economics
ISBN : 9781136437410
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Author : Holly Zoba
Publisher : Unknown
Page : 128 pages
File Size : 55,8 Mb
Release : 2024-09
Category : Electronic
ISBN : 1935156012
Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 41,6 Mb
Release : 2009-05-12
Category : Business & Economics
ISBN : 9781849204880
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.